Rugs
Carp
Better than
Ever
Widths
Increase
Since World War II, the car
pet and rug industry , has been
- marked by a progressive improve
ment in product and in distribu
tion techniques, trade publica
tions point out. .
The wool carpet and rug indus
try alone has invested in the
neighborhood of $75 m i 1 1 i o n
in new machinery .and equipment'
during that priocL'Part of this in
vestment has been in new wide
looms. In 1939, only 17 per cent
of the output was in twelve-foot
and wider carpet, while in 1952,
over 55 per cent was twelve-foot
' and wider. Over-all capacity is
now far in excess of demand and
probably exceeds 100 million
yards a year on a three -shift
bcsis.
More Colorful, Durable
Rugs are becoming more col
orful and durable every year. 5
Through the injection of style
and fashion, the industry's carpet
lines have been revolutionized.
More new patterns and weaves
have been introduced in the last
live years than in the previous
25.
Top designers from outside the
industry have" been engaged to
- supply new and stimulating pat
terns and weaves. Most important
of all has been the introduction
of new fibers. Through the use of
carpet rayon and cotton, several
mills have been bringing out new
patterns of carpet at lower cost
to consumers. Th&e is every in
dication that still other libera will
be-used by mills in the future.
Flax Popular
Fiber flax is increasingly pop
ular.
At the same time, some indivi
dual manufacturers have adopted
greatly increasing advertising
and promotional activities to
build consumer demand. Some
mills do an .elaborate job of con
sumer advertising.
Furthermore, since World War
II, the industry has spent almost
two million dollars through the
Carpet Institute, a market devel
opment and promotion organiza
tion, on public relations, retailer
aids s and the Carpet Fashion
opening, to stimulate retailer and
consumer interest in carpets and
rugs and build sales. i; j
31,000 Workers . . J
At the present time, there are
approximately 31,000 production
workers employed in the rug in
dustry. Over the past decade their
earnings have increased substan
tially. In 1939, average hourly
earnings were 64 cents an hour
and $23.20 for a 36-hour week.
During the war years, the ave
rage work week was increased to
more than 43 hours and the ave
rage, hourly earnings rose to 96
cents. By June' 1945, weekly earn
ings had reached $41.70 or an in
crease of 80 per cent above pre
war - , . ;
- Postwar-wage .increases have
tended to offset the decline of
overtime. .Average hourly earn
ings amounted to $1,760 in Janu
ary 1953 or 175 per cent above
prewar, and weekly earnings
reached $73.92 or 219 per . cent
more than before the war. The
cost; of. living was 92 per eent
atove prewar in January .1953, so
that real wages have risen well
above the prewar level. In Janu
ary 1953, weekly earnbigs of all
manufacturing amounted to $71.
51 and average hourly earnings to
$1,740. . . '. - i
Steady Increase i. '''
There has been a steady iin
crase in the number j of broad
looms in the rug industry since
the (introduction of that type of
machinery, in the mid-twenties.
(A broad loom is any loom six
feet or wider.) . . ' , 2
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Wall-to-wall caroetiiur. and a king-size bookcase headboard combine
to make this bedroom distinctive and attractive.. The headboard
is as versatile as it is useful, and will "mix" with any Contemp
orary bedroom suite and "match" with a choice of eight finishes.
SPRING
time to see
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CARPET BAZAAR
I Morch 22-31
I rco
oe neervnfy e?arprt by LW
V - 3 I" j I-
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EAUTY, STYLE A It D COMFORT
AT A BUDGET PRICE PICK
wm
mm by Lees
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Imagine the luxurious comfort yowjwiQ njor with esw ef
these new Iridescent creations by Loes on your floors. Mako
your choice from this embossed provincial twd pattern or
the beautiful embossed contemporary leaf, both oWigned to
create a striking sculptured effect. See your rooms daaoa with
new hfe when keyed to the latest trends ia tfa homo fashion
field. A variety of new colors spark tb tanbooaed oontem-
porary leaf design sod provide a wide j selection for the sofceme
fyosr choiea. Bostol all, those 100 wool 1
cr? . ' 0 ' At ' $o)M Sq. '
f-v.t -vp if Sir-- " , .
Wt Gitt ond Redeem Penny Sever Stamps y,-'
Open Friday Nisht Till 9 PJA,
450 Court St.
v. a
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Patios, indoors or outdoors, are interesting.
Steteaanaa, Salem. Ore Mo& March 22. 1S54 CSec J) 7
New Appliances Attractive for Hpmemalcers
!A development , i the auto- an automatic .washer and a dry-
matie laundry line is a combina
tion washer and drier. This com
pact (36 inch wide) unit is only
a bit over standard ; counter
height and beautifully designed
for any kitchen or utility room.
It washes, rinses and dries a load
of laundry to any degree of dry
ness all with just the twist of
a dial. It costs somewhat less than
er, separate.
Counter-height home freezers
now come with flat tops so 'they
can be used for work surfaces1 in
kitchen or utility room. But the
upright, refrigerator-like . home
freezers are increasing in popu
larity because they take less floor
space nd contents are easier' to
reach. I 1
Refrigerators now have various .
de-frosting devices one with a
pushbutton-operated heating coil
that defrosts 'the unit in seven
minutes flat Storage space is en
gineered for maximum use, with
special ' compartments not only
for meat, vegetables and fruits,
eggs but also for cheese and
spreadable butter. - :
- Fam6us Virtue '
-: . All New Spring ;
X-- r . j Merchandise
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TAftlE Rectangular
I AULCS extensien.
center leaf
CITE 30" x 50" open; closes to
dlXCe1 30" x 42". -
TOP:
Heat and stain resistant
Micalite.
; red, yellow;
. : :!!..
fTC Cubis pattern fn grey
vULUlldo green and chartreuse.
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yiiri' 7" wrap-around tubular frame. Curved,
VmAIbIo welted, form-fitting non-marring Virtue
back. Comfortably padded seat. Plastic
glides. i
UPHOLSTERY:
Cubis pattern Duran.
i ' X 1 w t - 1 1J ill
450 COURT ST.
0PEII EVERY:
FRIDAY NIGHT
UNTIL. 9 P. fl
I We Give and
. . Redeem
Penny Saver. Stamps
7
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