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Thm Stat man. Salem, Oreqrdn. Friday, Septembf 12, 1SS1 3
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graiides ere CLUE!
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Itk BLUE-MAQC the
the deanesf
See for yourself! At the touch of water, CHEER'S blue granules
burst into bright-white, hard-working suds perfect for both, conven
tional and automatic washers ! CHEER's long-lasting, scientific suds get
out greasiest grime soap film, too! And CHEER's exclusive formula
even keeps dirt' in the wash water from sneaking back into the clothes.
You'll rinse out the freshest, cleanest uxtshes possible!
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Only eC3? has is
exclusive new
BLUE-MAGIC WHITENER
C not a bluing.) -Gives you
the whifest washes possible!
In all your life, you've never used a washday suds like new blue
CHEER! You get the whitest white washes and brightest colon possible,
with new CHEER's BLUE-MAGIC WHITENER. This scientific, whitener is
pot a bluing it's more effective than ordinary bluings so effective, you
don't need to blue unless you really want to So effective that, except
for stubborn stains, you don't need bleach
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ikyFnctaiaGMUa
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Hs BLUE-MASC
few3? makes wgshday
fcxeept for stubborn ;
stains or spots, there's
HO DLUINGI NO DLEACHINS!
UO SOAWKS! HO SCRUBBING!
What 3 WOrk-Saver! New CHEER, with its exclusive for-
mula,'is the first and only washday suds of its kind . i . for
everything in your family wash. Remember: new CHEER is
safe for even the most delicate washable colors!
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Double-yOUr-money back if you don't agree that new
blue CHEER gives you the cleanest, whitest washes possible!
Yes cleaner, whiter than any leading soap, in hardest water !
1 iP S YWB lov Mm CHR ffr dishes! Speedy white ad get dihe and
1 glassware sparkling pore without wq-no cumtob film erf any lindlAiM
' in anti-tarnish Ingredient helps keep silTerwaxe bright. And new CHEER i ,
: really gatiU on year handsl
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