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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 13, 1951)
I - s" (TDW ADT4 tnlQ V ..I odern Plan ! - ; " ..- - . . : 5 - V ; Features Hiige Mart' r Ultra - in .1 A ' .1 . . I T M. MEDFOKD Retail operation manager for Safeway In Oregon and south west Washington is T. M. "Ted" Medford, former Salem district ' manager. ' He supervises opera tions of the 101 retail stores in 6af eway'i Portland division. While in Salem, Mr. Medford took an active part in civic af fairs, and though now a resident pf Portland, he still retains a keen interest in this community. Commenting on the comple tion of Saf eway'a newest Salem unit, Medford declared, "We are proud, in being able to bring to Salem the finest and most mod ern food store on the Pacific coast the type of store of which, the people of Salem are to Justly deserving. "We hope our many friends will honor us with their pres ence Tuesday evening when we hold sour, pre-opening preview at the new store. Store Rises On Historic School Site - - i.. - f 4 The site of Saf eway's huge new market is a historic one in Salem. It was -on this ground that the Old Washington school served the city as its major educational in stitution for many years. j The ' site is bounded by North 12th, deter, 13th and Marion tree . A, 7 . . fy Vest half of the ground, was j Elsed for school use in 1867 l200, and on it $4700 build 1 was constructed. The east ilf was purchased in 1883 for t 1300. and in that year construe on was started on the Washing ton school. The cost had been est imated at $8000. But then, as now, there were building difficulties, and two years later the structure still was in complete. - So a new contract was drawn, by which R. T. Denhem was to complete the building within five rionths at an additional cost of 13,000. The building finally was Iiadylfor occupancy in 1887 all I rooms and the first class was fraduated Jan. 22. 1888. Several Of the original graduating class till reside in Salem. - Washington school went only to the 8th grade until 1915. In that year, since a high school had been Completed and was In operation . by then, Washington became a lunior high and continued such until 3924 when it again became an elementary school. It continued in operation, although parts of it were junused because of condem cation, until 1949. The records of Connell Ward, business manager of the Salem school district, indicate that around 4000 pupils were graduated from Washington school in its 62 Es j of operation. Now it j has n way to more modern rtxuc si elsewhere and its site be comes the location for a great modern store. C M. HELTZEL C. M. "Chef Heltzel is Salem district manager for Safeway. He was promoted to this post recently from his former as signment as district manager for the South Portland! area. A veteran of 20 years with Safeway, Heltzel recently pur chased a home in the Candalaria Heights district, where he re sides with Mrs. Heltzel and their two children. -r- I - of red 1 i Carl Lagerf eld Manager for Big New Store New Linfes of Merchandise At Safeway New' and expanded! lines merchandise will be offered customers at the new Center Street Safeway. j- ; Shoppers at this : stores will find a large selection ! of magazines housed at a special display near the front of the store. Best selling titles in fiction and non-fiction magazines, popular comics, and pocket-edition novels will be stocked. i f In addition to these! two new lines, present lines of flood pro ducts now stocked by! Safeway will be supplemented at the new store by new items, and a greater selection of brands and sizes. The new stocking program Is made possible by the greater size of Salem s newest Safeway Stores, which provides 13.000 square feet for the display of merchandise. Family Circle tie i Big Circidhtion Family Circle Magazine, long associated with Safeway Stores in the northwest, continues to rank high . among magazines sold through retail grocery stores. Ave rage monthly sale of the popular monthly magazine now exceeds 3,000,000 copies, f f Starting as a four-page "give away, the magazine! now has grown to a full-size publication, which averages 160 pages each issue. Four-color illustrations, and a wealth of homemaking ideas and meal-planning features, high light each issue. The new issue of Family Circle goes on Sale at Sa lem Safeway stores on the last Thursday of each month. Newest business establishment on the) Salem scene Is the hvoe new Safeway Store at 126S Center Street.! The new store wKI open its doors for the first time this evening, when Safeway officials wi3 be hosts to the public at a pre-opening preview. Of ultra-modern design, and prominently Identified by a tow ering pillar emblazoned with the firm name, the store Is located on the sHo formerly occupied by the old! Washington elementary school. -.- 1 : . i - "-j' Exterior of the store is of red brick, with aluminum trim. building area! occupies square feet I Surrounding the building paved parking area, which will accommodate 188 cars. Conven ent entrances ' and exits to and from the four streets surrounding the property, are provided. - A small area of decorative glass brick is built Into the front wall O of the building. There ; are no Carlos 'CarF Lagerf eld, a Saf e other. windows. There are two way employee since 1931. and a entrances facing- 12th and 13th Salem resident for the cast la streets. Three "shadow box" dis- years, has been named mananr nlav windows Drovide room lor I of the new renter Strict Safraav i store merchandising material. I Lagerf eld moves here from his . . . . I former position as manager of the 1 0 island Displays Safeway store at 1420 State street. The sales area inside the store now ciosea. ( accounts for 13,000 square feet In He has spent most of his years addition to wall shelving, mere W1U1 oaxeway in aaiem ana sn are 18 island displays, which win verton.j j accommodate i the 2,300 grocery At the new store, he will super items which Safeway will offer vise the 50 full and part-time em for sale at this store. ployeesj that are required to. op-; The produce section occupies eraie a : store or tnis size, j one corner of the sales room, and I 1 charge of the new self-service is eauiDDed with 72 feet of modern meat section at the Center Street refrigerated produce display cases. Z,J wU1 be Clarence Cox; Dairy products will.be housed in i who, uac iageneia, moves nere 76 feet of open-top refrigerated we oia state btreet store. riimlav i Tho ir rrcam rah- COX Served With the U. S. AlT inet accounts for an additional 9 Force in World War II as a pilot, lineal feet. Frozen food cabinets Joined Safeway on his sepa- take un SO lineal feet of disolav rauon irom service. Magazi I Radio Broadcast! Will Originate at Safeway An on-the-spot broadcast over the facilities of radio station KSLM, will .originate? from the new Safeway store Tuesday after' noon. Dave i HossJ of th TCSLJII staff, will serve as Master of Cere monies, The program will include a description of the store, inter views with Safeway department heads, and a brief store-opening ceremony. ; I space. Ten streamlined checkstands He will supervise ordering, cut ting, packaging, and display of hv hn intaiifd in the new meats. I He will be assisted in his auues dv a specially trained crew ox meat cutters and wraDDers. Assistant manager of the new Located directlv behind re wm De Clyde Meighen. who cases Is a modern cutting v sunuar capacity Safeway, for maximum service Meats will : be displayed In 72 feet of refrigerated self-service cases. these and nackarins room, where Safe- at the SUte Street location . ' . I . lf.l 1 . . way meat cutters and wrappers oeen a oaieway will prepare the meats for display. I employee, and a Salem resident, Richard Reed, a newcomer to v I tVl Slfoma nrmnl.afiKfi 4 0 J Stock room and work areas ac-1 iZZ, J "rj ' 1. count for 7,500 square feet These Jt rJlZf t include refrigerated lockers for nis,5ee..rnovts. her dairy products, produce, meats, ""J "cw" and frozen foods. -f rut Mr vTn oecn .wim oaie- way for five years. mat tne store will be com petently managed, is made evident by the 35 years of Safeway service which these four men have com piled. I Glass Reduced I For Strength 5 air -cunuiu lining atcm, i . j -p - many refrigerated display 11(1 JCif IlCieilCy rooms are provided for the. store's em ployees, Intenor lighting is nuorescent, and has been engineered to pro vide an even distribution of light throushout the store The manager s orlice is linxea with all sections of the store by an intercommunications system. Sixteen! giant compressors, housed in their own special room, provide the impetus for the stores elaborate air-conditioning system, and the cases. Music Piped to Store ' JSMSJXKS Recorded music Is piped to the store at 12th and rntr strti new Safeway over an r m remo raises the question. "Why?' station. Special speakers ntted First overall structural into the ceiling of the store, dis- strength Is achieved through uiDUie xne music, evenry. j.ne minimum use of plate slass. music creates a pleasant atmos- Second, it results in, a more ef- phere for customers. 1 indent operation of 'the store's Other stores of this design have elaborate air-conditionins svstem. been planned for other Oregon! Scientifically designed and en- cities. This! store, however, is I rineered fluorescent lifhtin presently the largest Safeway throushout the buildin providea store in the sUte. . A sister unit is the most efficient lien tin possible. scheduled for opening later this Highly perishable foods are not year in roruana. exposed to direct sun ravs. This f actor J combined with air-con- TOTS AMONG NEW LINES ditionin and refrieerated disnla Along the new lines to - be (cases, affords more complete on. i . a a. . ri I... !... . nanaiea at ue new oaieway aiore lection of these foods. are Christmas cards and wrap pings and a wide selection of toys. SUPERVISES t OPENINGS C M. Heltzel, Salem district manager for Safeway Stores, has supervised the opening of nine new Safeway Stores since Janu ary 1949. any Problems oQ Planning. EDetail Met in Carrying Out Huge Venture v You open your newspaper, and you read that the big new Safe way Store in Salem is ready to open for business. But what goes on behind the scenes to open a store such as this, is a story in itself. To begin with, a site must be chosen. It must meet many re quirements, providing space for the store building itself, and ample space for customer park ing. It must be strategically lo cated to reach traffic flowing in and out of the trading area. It must provide easy access to and from the parking areas. After a site is acquired, con struction estimates must be re viewed, bids solid ted, contracts let lor the construction to follow. Equipment and fixtures espec ially designed for the building: must be assembled from shipping its throughout torn United ttes. Skilled workmen must complete the project Quite ften there are material sbort tges to contend with, unforseen eonstruction delays due to in clement weather. In short get ting the building itself completed is a big job. And what good is a grocery store without groceries to sen? That's the next chore. , Safeway buyers choose from tksmsaBd of items offered by packers, wholesalers, and food broken. Orders era-placed. Shipping instructions fare given. Shipment to Safeway warehouses is followed in rapid! succession by shipment to the store by Safe way trucks. - - Stocking Is another important task. You dont just find room" for fee 2300 items that are stock ed in this 1951 edition of a Safeway store, long hours are spent by Safeway executives in working out a detailed stocking plan, that dictates precisely what goes where", j - Then there is? thet matter of personnel. A Safeway store of this alia gives employment to approximately SO full and part time employees. Many of these men and women! will be new to Safeway. They must be trained to fill their assignments. This is the job of Safeway Training In structor, Asa Denny The new employees go through a short but thorough training period, where they are indctrtnated in Safe way methods of store operation, which snclodes checking, stock- h"rftt"g and display of pro duce items, wrapping and pack aging of self-service aneats, and customer service. I The new store will also serve 'as a training base for Safeway managers, who will; eventually operate similar storts in other parts of Oregon and southern Washington. Jin Scott, Safeway opens early in 1952. There are delivery schedules to arrange, to insure an even, flow of merchandise from the ware house to the store shelves, with- This! architectural feature la predominant in the new stores now being built by, Safeway. I . . . Safeway Meat Easy to Buy The! typical family man admits he knows little about meat. For this reason, and because' he is a busy j man, he usually balks when asked to do the family grocery shopping. A JI I 1 . manager In Loneview. Wash- -f will tpend several weeks in Sa- f " .7, lem, iSquainting himself with Street ST7 ,Store thTproblems ht will encounter haIemd topping easier when the new Longview Safeway rST, We. UV U VUOllV Vi 1 , in selecting the type and quantity or meat desired. acn package displayed in the Safeway Store self-service cases gives com- nlpti A Mrri nt I rn nf tht moif tntal . out overcrowding storage facili- weight, price per pound and total uc m me wuue, ius price of the package, same time, assuring a maximum shoppers unable to find exactly display of ! merchandise by the what i they want in the display time the store opens for business. case (jq gt special meat cutter There are licenses to obtain, service, payrolls to be prepared, adver- j tisins to be placed with news 6nA C,t C papers and radio stations, work OiitlC OUCCl oiuic schedules to be arranged. District .plLJL. Ca.nrt Manager Heltzel, and Store Man- VjiOSeCl, otall irOeS ager xageneia, are given uu m !nt -m sist on these assignments by I O Biff JN ft W Mart other Safeway executives. . I - K 4 And then opening day arrives. The Satewav ctnrc at 1420 Stat The show is on the road. The street, which has been la opera men and women of Safeway look tion since January, 1941. has been about them, proud of their ac- dosed, Safeway officials have ac complishments of the work-filled nounced. : days behind them. To them, the Employees of the State Street big job lies ahead. that of store wiU move to the new Center showing the new baby- at its street store, where they will con best, and to give fast, courteous, tlnue under the direction of Man etficient service to the customers aRr carl Lerfeld. that visit the store on opening! Four other Safewar units in day. 1 Salens wiU remain open. They It's all nart of the came in the! are located at 2120 N. Fairgrounds fasciaaung business of modern-1 Rd.245 Cotot Street, 825 & Com- -6my merchendHrng. ; 'soerclsd, and 1230 N. Broadway. a kTA MO Another Feature of The HEW SAFEWAY STORE 12th AT CENTER STS. ure Hero you can shop for those famed Safeway Guaranteed Meats as quickly or as lei- y as you choose. The meats are cut and packaged at the store In a spotless preparation room located directly behind thedisplay cases.- Skilled employees cut and packago tho cuts. Each package Is then Dlainlv marked with full descrirjtion of the meat, oricm omr . , , - 1 . - i r . pound, total weight and total price of tho package. ; . v - V Another Feature of The NEW SAFEWAY STORE -12th AT - CENTER STS. Highly perishable fruits and vegetables love refrigeration. Soft fruits and green Ieaf vegetables stay! crisp, look better, taste better when their farm-fresh goodness is protected and 'preserved by these modern refrigerated display cases. Controlled currents of refrigera ted air are constantly circulated through tho displayslto achieve this protection of flavor, appearance and goodness. You will enjoy this finer produce service at Safeway. : ; i ' - ; V A. ' v 7. wm0 mmmm Another Feature of The NEW SAFEWAY ST0RE-12th AT CENTER STS. ' - : Ten of these streamlined checkstands have been Installed atthe new Safeway store on . Center street to Insure fast, efficient recording of your purchases. You'll have no cause to wait for service in seemingly endless lines. CourteoOsj checkers will tabulate your purchases Quickly call out the orke of each item as it is rung up on the cash register. Speedy serv ice Is fust one of tho many shopping conveniences you will find at Salem's most up-to-the- minule grocery store. 5 " ll
