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PEIIjE7 .T70DEEDS III. TES 110133 FDOIIJ.
: I Joseph Ilenuum ' i jj "S""N
':'. ' .a f, jPeJ7 Aiif"Mln : , '-;:. i . .
,eiif 1 WW
1 1 r umisnings t r
All Wool! .
Sdls
29.75 t
New shipment of sum- '
V. Kuth Cherry I
(Sc" O' (Then) cs?
VI
w--. I i yuu ie a our a I : h ,- ;- . i,:
I :-r
inri7 OF SUPPLY!
Today, In the J. C. Penney stores In all48 states, an army of over 50,000 is wait
ins: to greet yon. In the front ranks. of this army are men and women of long
training and experience veterans deeply versed in. the Penney technique of serv
ice and customer satisfaction. And filling its ranks are thousands of eager recruits.
The Penney army of Home Front Soldiers is made up of your neighbors and your
friends. That is why Penney's has been at "home in every city and town in which it
has opened ita doors. . - . ,
WC
hi A
.11
t i 1
O Princess Siyls
O Low Waisied
O Circular Skirl
O Pleated Skirl
If you like a SOFT
dress'. one with real f
NeoU Wirth
Girls' Dept.
charm, you'll want one ''
of these lovely prints. .:X.:..nJ .
Designed' for your hf ,
dressy occasions this J ltf
summer. Lovely Jr-'
choice of shades with ' -intriguing;
colorful f j
designs. Siaes 9 to 52. J ZlJ. 1
Juno Is The Ilonih For T7hiio Goods!
frS'-'lT - ' Rich-Lovely
! . .$2 A -
.90
and:
- V
Fun Double' Bed Size!
Lovely bedroom spreads of sturdily
woven fabrics that will- wear' for
many seasons! Easily laundered, too.
In lukewarm soapy suds! Perfect for
summer use!
Cotton
Chenille Spreads
2.98
One of the " prettiest spreads you
could find at this tiny price! It will
"dress-up" any bedroom. Full size
In beautiful pastel shades. '
V ' Mens nine : .
Pastel
Jersey Blouses
Knit cuffs,' short sleeves.
Shades to mix or match with
I your summer skirts. Lovely
with a suit.
Bod Simonsesi
- Shoe Dept.
lW-",,llfP-1Mll.Hlll.il.
EHouseuare Values
20-PIECE
IIIVIEnA DISH SET
Choose a whole set from one of four gay colors
red, blue, green, and yellow or be "differ
ent" and have all colors equally mixed.
.93
20-PIECE
LOIICHEOn SET ,g9
Starter set, ever popular pastel luncheon set. J l
Service for four. Delight your family. U
' 3-PIECE '
IIDOIIG B0T7L SETS . mtQ
A nest of three bowls useful for baking and ' J L
storing. Durable . glassware. - C. .1
15-PIECE :
KITCnEII SETS - 1.4J0
Mixing bowls, lemon squeezers, measuring I !
cups, and many, more useful pieces. Com- fn il
plete at this price. . i
"" ' ' ' "
CONVENIENT FOR SERVING
TUIIBLEI1 AIID HACK SET (5)(3Nc
8 Tall tumblers in a moisture-proof enamel fCD ;
finish rack. Choice of attractive colors. zU
18-PIECE
GLASS SETS n .C0
6 Tumblers, 6 iced tea glasses. juice glasses I I
all for this remarkable price. . . -
2-PIECE
SALAD SET : j - (5(oc
Delight your family with this attractive; low JT'j Jt f
priced set today. . ' V-
" 12-piece ;
TuIZLEli 3T A (o(&c
12 Tall tumblers in a. sturdy, durable glass JTj f
that can stand hard wear; . - rKS VV "
''" - - ; . ;wiacEa, 'g--
Finest grade of wicker for these roomy ham-
pers., Keal values at this price." t L , .
CO
DURABLE
Rich colors, fine size. Made for hard service ? ' I
ft a saving price. - L 3 . .
' ii i sssssssssMsaumi
LacUIe
Tnmbleson
Millinery Dept.
YES UE DAVE
Vers Blare. J 1 t
Ii (itwVHrncu, : '". ". X
I " fff"lj,l;l.lipiJI)lll,-lIWM ' ' I X
-1 .i f
Qft Dona Ritchie ; .j '- j.
ivU Domestic Dept.' I I ' j . j
: : ! 1 : -K
'II -,.-.,. if 1 V I I '- ft
A ii i
I ' - Ollie Hansen !
Piece Goods J , xf
L'V ...
.mer colors for beauty
and stamina. Smart
2943 models, in the
best patterns, stripings
and solid tones for
cool summer.
Rayon
She!: Soils
6.S0
Long sleeve rayon, de
lightfully tailored I for
perfect leisure hours.
Smartest combination
of good looks and good
comfort in town.
" . ' 1 1
Lanrs Iliebert
Baby Dept.
PEIIEO QUALITY
63xS3 -. . . 139
72xS3 .... 1.49
01xS3..
3x103. . . . 1.
AVOII QUALITY , -
54xC3 Seconds . 1.17
3xlD3 Seconds . . . ' 1.74
Ilalioa T7ide Pillow Coses
- - : .
42x33 ...... .
Can yoa imagine a fairly large shipment of .sheets coming in right at the
beginning: of summer? You are no more surprised than we were. Retailers
everywhere are requested to distribute the available merchandise as fair
ly and evenly as possible. We regret very much that we are forced to
limit the amount of sale to two sheets and four pillow cases to a customer.
LIMIT 2 SHEETS AND 4 PILLOW CASES TO A CUSTOMER
m sWHasssssssssssHmsss- sssaassasMMssasf ssaasas ammm vasasHBBMBMUMsssiBssB
' -V r ; ...... , - ,. ... -
MEZZANINE ! - -
Sally Harlan
Foundation Dept
p
Laddie &Uiucy
Men's
1 Furnishings
JU I Pufi.vS-fH sifea-.--rt.-- . r . ,.
. f hjmuM:m' --v "
MAIN FLOOR
---Towneraft
DsItL'cc Tics
..SAO) :.
Fine summer tones to wake up
your outfits. Every one in per
fect taste to assure smart color
for your clothes. . v
Bernice Walters
j Notion Dept.
1 98
if JulU McKinney
s 1 .nan vk. vcy w
V
Krtf 'wai'wr i
Msrjwie Pries
v Hosiery Dept.
FANCY
SOFA
V"M : T t st.rMwr, if.
Dress up your home with one of these
large and fluffy pillows. We have a
gay selection of colors. Very attractive!
Large size, 20x26 contains all new materials. 100 crushed white chicken feathers. -
. . ": ..'"....''-'.,; : !:' ' '.-:.. ..-,, ...
SUMMERY PATTERNS ! NEW PRINTS!
ii , ii mx
Hold, medium and tiny prints de
signed to suit your tastes! In de
lightful summer colors. 39" wide.
COOL1 COLORFUL!
: nil '
f TTCf
1AV1NCI
DE3DEDB SnSsriS .-
Soft sheer beinbergs in lovely prints for your
new simmer dress. Wherever you go. what- ,
ever you do, this is your answer to the warn
weather problem. 39 wide.
. asfc.
r a-
0 ; (
. . Top Models
. , Sclsr Slraus
Bayon fibres, meshes and hop
sacking in ventilated m on
light models. CooL XaX70
Air Cooled
Schr Straws
Breezy models in perfect sum
mer fashion taste- For QQ
dress or sportswear. OC
Men's1-:;' ..
Swinarays
Pure worsted knits, fancy gab
ardines, plaids' in all wool.
Built-in supports! fk
Belts! ; A.L
Fancy "" -
Hen's Trunks
Men! Smart on the beach, wise
in the swim! Fancy
wool; with supports. WUC
r
sswawsw. .
nandsome Models
. . AU Wool! .
Sport Coais
Blanche
Baumgsrtner
Boys' Dept. -
v i -. Colorful leisure styles in I1 "
. l wool herringbones, plaids and--""-A
I I solid summer shades. ; Expert '
f nVj tailoring ; . .
;? 1 J Spori Skclis
I 1 .jk. I-. Fashions with the accent on
LeLdtlia Wler summer comfort! j Cool twills
Curtain DepL and handsome' gabardines,
pieaiea ana arapea.
Men's, '
Cottons and ray on-T Pastel
and dark shades. O C
Duy a supply! ; . 2 W
truce Cocptr
Work OoUies
Dept .
: (V
- - - t ( a. ... . .. .
XiAOrixooa r7:.
I .' ' ..'. ..- '"''-"- .' .... '
1 -' l'C
- Sl M L Ii1
1 V;:-v;:v;:;V:i":V-
ii .g -
uiO msJ yd.
Bright, tray, colorful printed 7
jersey. The fabric that never
wrinkles. .Grand for summer
wear." 40 wide. - ;
Gay, cheerful patterns ia a rj
novel t - weave youTl love for w 1
rportswear. In soft flattering U O yd.
colors fcr Euancr. CD wiis. nr22.u.i:;s
FC' VICTCXY
A ( buy
1 VNITtD
V f TTif
( AV1MC
if -bonds