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CICTIOri TWO PAGU 3
Tie OZTGOn CTATTTMAir. Coltza. Oreccau Sunday Monilas. Apr3 11, IStt
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iirtm niR ot.tos i th ttndrnt'i lirhtweizrht. natural color tabar
dine hat that's water repellent. It's really a "natural with camel's
hair Jacket and tweed slacks.. .
Vear
Is Sturdy,
Casual
The' first hint of spring; will suf-
fice to send hale and hearty young
activities in. the geat outdoor.
Now that they are getting around
via Vself transportation" " .
heiping'Uncie 'Sam In his various
salvage : programs ,; ." playing
harder, to. build '"and strengthen
the health' of America ....they'll
need clothes to see" them through
their activities clothes made of
"durable fabrics, ' sturdily sewn,
ready! to take long, rough wear.
The new tollection oi Doy s
ice to sena naie uiu uvmij yuus j . , r- V . - w -
boys off to. .pursue all : possible spring wear, is endowed with all
t h e s e desireable qualities. and
much to the lads pleasure, new
styles practically banish stiff
?r:.un suits. ahirt--and .coats
hand ardently -advocate sportswear
freedom. Slackst converuDie-coi-lar
shirts," contrasting anfl match
ing jackets come in all degrees of
casualness . . . from the kind
suitable for class and dates, to
the types meant .: for rough" and
tumble play and; after, school War
Stamp " selling.. , w f-w i u
mothers, -will welcome the prac
ticality : of the washable fabrics
that much boys' . wear will be
available izL ' A" quick - tubbing, a
once-Over with an iron and ; her
ion will have fresh shirt and
neat trousers to "start the" day in..
High on the popularity . list of
spring sportswear are shirt and
slack aets. ..Matching ensembles
e favni-Ht although contrasting
shades are " -also -emphasized in
Jackets and -trousers. : Needless -to
mention the versatility f boys
ensembles . . two, or three sets
can be mixed, matched and . mat-;
ed .inlo numerable outfits; a
good : feature at a time when
'a-t-ri-e-t-e-h wardrobes'! is a;
by-word. A' military theme "is ev
ident in boys' wear . . . it snap
py appearance encourages would
be soldier to be as trim and tidy
as their "uniforms", warrant." De-J
serving of commendation are
Serving . Ul iuiw-. , . . . , . .
younger -boys' denims . .; in;' matching basic clothes.
trouser .end '. overall, styles.' They
wear weir- and survive, countless
washlncs. 4 -
", When ' it- comes, to, that , one
"good suit a. requisite in. every
boy's wardrobe-sportswear again,
triumphs; this time in a corduroy
outfit, or' a" pair . of. well-made;
slacks arid matching or contrast-'
ing Jacket. Here, too, buying stra
tegy can- make a small wardrobe
expand by discreetly mixing 'and
MOriTCOUCRY WARD
New Trend
in
Grows
Men'sWear
The biggest news item in men's
1 fashion is the shift to .utility cloth
ing.'; This shift began in the mid
- die of 1942 and has continued to
date. Its direction is toward
' clothes that will give the greatest
. wear. The matter of style is sec-
ondary and "high fashion" items
': are 'definitely out for the duration.
Symptomatic of this shift is the
sharp trend upwards in "marri
' sgeT of basements andfjxt floors
' in retail establishments through
out "the country. In the old days
; workers' - clothes and strictly util-
Ity clothes . were shown in -the
basements of most men's wear es
' tabshments". . Sports items t and
' other high" fashion sports gadgetry
' were invariably shown in depart-,
f merits of , their ; own on : the first
iloor. :
' ? But during ', the - past several
tnonths .men's sports clothes have
been shorn of their frills. Utility
j clothes have been, in greater jde-f
, maid and so the inevitable "nlar
t " riage of the two has taken place!"
' Both are now conveniently shown
' in the same department and utility
Is the dominant factor, with shop--
"ping time saved for the customer.
What has actually haDDened is
i that the sports clothes have bor-.'
rowed from the work clothes and
th resulL for want of a better
descriptive term,! is currently de
scribed as UtUityj Clothes. All wool
and wool blend sconstitute
chief feature of utility clothing
which must be durable. Wool best
meets wartime requirements and
to the limit of the availability of
wool for.civilian use, it Will con
tinue to be one of the chief feat
iires of utility clothing during the
spring.
Fashion Functions
; From the standpoint of necessity
and oracticability, synthetic fab'
rics come into their own in active
wear Le.; utility clothes. Aralac,
the new synthetic made from
skimmed milk looks and feels like-
wool and "comes in an" unlimited
varietv " of colors. Corduroy in
shirts and jackets1 often combined
with checked wool for style effect,
go with equal aplomb , to factory
and Civilian Defense duties. Cot
ton too. is "popular In; utility
rfottoes,5-for 'it. takes, to laundering
easilv and- buickly.! FTime requi
sites" in utilitv cibthuic are fabrics
that" stand aid to wear; in colors
that hark ifrom. ithe' military and
labor field -with comfort as their
crime objective.:..-;
t There is ari-uniimtied variety of i
utility clothing 'ranging from out J
and out work clothes to leisure ap-
narel for men in all types' of work.
Klnrks' sweaters, weskits and es
pecially the type of sport shirt that
doubles for - casual wear witn tne
mpr ' addition of . a tie. are in
greater demand than ever.
i k if for now - - -
-V; U-A for Spring
i Jjji if yu need shoes,
: , 7 - rie tire beauties!
ig i o .
V $4.95 ,. $6.95
In Navy, BUiek. or
Brown Calf and Twill
Shoes that -have that bright and sunny look about' them
tihat cxm be worn now and right through the coming sea
eon in smartness and comfort The styles .are many . . .
fabrics 'and leathers the finest!
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MKM10UNT SHOE STORE
Corner Court & Liberty . . . Salem. Oregon
MM
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A MEIV EASTER ijAk
HAT 2 CQ Sf.&ri
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Brent hats ore genuine, long- JLN
wearing fur felt. They look better
because they fit better. (Special
Conformatic construction!) New
shapes and colors for Spring!
1 1
What
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brent
HEADY AT VJAQDG! 100 VJOOL FADDICG i
IN FRESH CJEVJ PATTERNS
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Yoo wont your new suit to look expensive. Brents do! You want a suit that really
fits at the shoulders;: across! the back from'top to toe! : Brents do! r;. i
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You want it priced for 1943 budgets. Brents are! And you get spring's h . s j ,
most popular' fabricscoverts, gabardines, worsteds all in long-wearing
virgin wool. Drenrs are tjuanty suits ana quality means economy! -
WARDS POPULAR
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AVIATOR OXFORD
3.98
Rationed-ceupon
No. 17 needed
This smooth brown leather oxford is a fa
' vorite with men everywhere! Its masculine ;
good looks and satisfying comfort make,
. it an ideal walking shoe and it's handsome
enough to wear any p ace! Be sure and
buy.yours today! .
Men's lleck Leether Dres Oxferi. 4.9S
SEE OUR CATALOGS
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Theusends eff velues not- in ewr
stent sleeks ere available quickly
through evr catateg department.
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A i 1 m fc't vol vr Vv '-rt iff
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YOUR HE 17 SHIRTS
Every tranaon shirt conies In pot
terns that are wwen-iv can't wear
tit The fine' broadcloth Is 99
shrinkpreef. Roomy siaes! jl B(35
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tSEVJ SPaiNG TIES '
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Looking for something jreally new In
tiest Wear a Cortland! These rifely
lustrous rayon fabrics knot well end
drape easily, h
NEW ESQUIRE HOSE
Fine quality dress rayons in fancy
clocks .and stripes! Handsome mer
cerized yams in novelty ribs and
knits! Sixes 10-13.
M
155 N. Liberty SU
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Phohe'3191
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