The Oregon statesman. (Salem, Or.) 1916-1980, April 11, 1943, Page 12, Image 12

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CECTION TWO-PAGE 4
Hi OSEGON. STATESMAN. Salem. Oregon- Sunday Morning. April II. ISO
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Up
'Boys' Looking Forward
To Their Homecoming - -To
New Furnishings j
Here is the pre-view of your home equipment for 1943. and
possibly for the duration, as decreed by leading designers and
big-name producers, after scanning the list of materials avail
able after war needs are cared for adequately:
There Is still upholstered furnl
ture in the stores: some of it is
apringfilled, made before the gov
eminent - prohibition of steel
springs; some of it is made with
new wood springs, and some of it
is the posture-type, . padded and
tufted with soft materials. :(?
" Outdoor furniture of metal has
largely disappeared, but wood fur
niture in bright colors is available.
There is some fiber furniture, and
there are tables with wooden legs
and tile tops.
i Every Need Can Be met ... f
i Bedroom and dining room' fur
SM ture in adequate quantities to
meet most needs is being manu
factured. Modern and Eighteenth
Century are the favored , styles,
with Early American third Wal
nut, mahogany and maple are the
predominating ; woods. (Though
these woods are used in the war
effort, -' only the plain-straight-grain
wood figures are suited to
gun-stocks, aircraft, motor torpe
do boats and army trucks). There
is some oak left in the stores, but
all white oak must now go to war
uses. -' K ' v;-:' i ' .
' The number of patterns of all
types of furniture has been re
duced by half, in the past two
years. Only the best-selling styles
are being made, in the interest of
economy and efficient production.
Some exclusive little numbers
have been dropped, but the needs
of the mass market are being car
ed for adequately. --
The new fijrniture ; is made
without metal drawer pulls and
ether ornamentation of precious
war materials; wood and glass
have replaced brass and alumi
num. ! Decorative effectiveness,
thus lost, is more than replaced
by the use of exotically figured
woods in the furniture itself.
Desks, principally of the knee
hole variety are available in pro
fusion and are selling faster than
most items in the stores. Regular
mail is one thing that keeps up
a service man's morale, and this
is one important reason for desk
popularity. As , with - the cedar
chest, a bride living at home with
her parents for ' "the duration
considers it an admirable piece
for the new. home-to-be.' . I
Home is Security '
. Cedar chests continue to be an
important item on the stores, with
weddings and trousseaux partially
responsible; and wool conservation
equally important in the frninds of
moth-conscious consumers! .
Investment in needed home fur
nishings is regarded as a sound
disbursement in wartime, by stu
dents of economics. Because the
furniture, floor coverings, draper
ies i and : decorative accessories
have permanent value, j they are
not f classed with non-essential
items. Furniture prices are still at
low level, compared iith most
other commodities, and.' it is re
garded as likely that they will be
higher in post-war days inasmuch
as producers have been wot king
on very narrow margins since the
advent of price control.
Unnecessary lowering of living
standards is undesirable at a time
when people are . spending more
time in their homes, .authorities
agree. With more people staying
at home because of curtailed mo
toring, and 'scores of war activities
carried on in the houses and apart
ments of the nation, comfortable
useful homes mean more than
they ever have. !
"In addition," one home econ
omist points out, "when Johnny
comes marching home again, what
kind of a home will he find? Not
one which has deteriorated beyond
easy reclamation, we hope! Cer
tainly it is easier and' more eco
nomical to make changes gradu
ally as they are needed, than to
re-furnish the home in one full
swoop.
Bay Bonds First
In this connection it is pointed
out that it is still possible to pur
chase furniture on credit terms. ;
' Most merchants are urging their
customers to invest in War Bonds,
and a number of them are suggest
ing that this is an easy way of ac
quiring funds to buy appliances
such as mechanical refrigerators,
washing machines, ironers, etc.,
when production on these work
saving devices begins after the
war has been won. . - -1 " '
Clothes That Will Wear Longest Have Timeless Good Loofis
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TIME TO SATE for more war
bonds, with wardrobe economy
via a sprinr-throurh-fall gab
ardine suit, tailored of fabrie
woven of 100 per cent naphtha
lated wool.
DIGNITY AND COMFORT com
bine in this Hrhtwelrbt felt -with
eoBtrastinr rrosiTaln baad
and narrow binding-, i .
-. . -.
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"V FOB - VICTORY" says this
.younr. pre-blocked, blae felt
hat. The bine crepe pnfrfee'
band is imprinted with, the
valiant letter.
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ON -THE STYLE BEAM; come
sunshine or rain. Is thlsj water
repellant, rabardine topcoat,
expertly tailored from fabrie
woven af lone
thalated wooL
wearing
Health authorities estimate that
one-sixth of all persons in the
United States are infected with
trichnosis. " .
The Labrador duck was slaugh
tered for its feathers so swiftly
after its discovery that scientists
learned little about it.
Local authorities in Great Brit
ain undertake the repair of pri
vate houses damaged in air raids.
Floors Wear
Happy Blends
In Latest Rugs
The bulk of current carpet and
rug production is being made of
a blend of wool and the very finest
rayon yarns. Thus, with the wool
at 25 per cent of normal supply,
it is possible, with the blends, to
make up from 40 to 50 per cent
of normal production through use
of rayon, and in some instances,
cotton, with the regular material.
In addition, there is much cot
ton floor covering in the market.
There are shaggy rugs, made from
cotton, and the hooked and braid
ed type, suited to Early American
furniture also are available.
Having streamlined their pro-
have simplified their styling, mak
ing the best-liked patterns and
colorings. This, like the. blending
with other materials, is in accord
ance with governmental desires.
There are still embossed pat
terns and plain carpeting in all
wool material. The bulk of the
merchandise now being shown in
the stores, however, is in the Ax
minster and Wilton weaves, with
a reasonable supply of velvets.
Friezes are also doing a good bit
to beautify America's floors.
Tastes vary in different sections
of the country. Wiltons and velvets
have been liked in the east; Ax
minsters have dominated the mid-d'-
est, although Wiltons have
come! up strongly into favor in
rc.ni monuis. The west coast goes
in for the light tints and pastels.
Patterned rugs predominate, and
duction, the floor covering mills I the floral motif is the favorite.
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BROJVN'S
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IN PEACE OR WAR
TBDE QUALITY STORE
IS
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mMt rina in MK
fold.. .
29"
Terms
Eielmir tfyl.
FUtt !ity.
MKooW.
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btautWal 4oublitr4 in
ift bo. Special t . . . .
f4 mmm&wmms iuii jmlu mm
Lady's Longines wrist
watch. 17 jewels. Solid
gold. . Newest fashion
able style.
Pay Weekly
SpUf4 fm4 4QS9
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dt. Match
tMlfk
Tmrmt
DUmit4 bridal
ftMmblo ! I4K
90U.
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HaaJsom )!! tome rin
for Army. Navy. Air Corps
J Maria t. MatcuCnat
ray Weekly l7
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Man's
ia fino matcbod
riat.
'60
Mfttchaa1 pW of
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44 dUmemit. ;
handsome, ac
curate watch in yellow
gold color. Fully guar
anteed. 17 jew- fy47S
eL Pay Weekly CO
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Maa baadtoan f tA4
tinq with ckoico of
ping birtkttoM.
Navott sfytal
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8 Bay
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BROWN'S
184 N. Liberty sJJ1S Court St.
SalemiSa Leading Credit Jewelers and Opticians
Natwol 914, em. y
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pofkfena 41
Uioia McJudad.
NyFajr Weekly i V
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naph-
Jewels Pair.
With Piirses
Colorful Novelties
. - , - ......
Appear in -Varying
Guises In -Spring
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Novelty costume Jewelry.
fleets the trends! of the. times, not
only in construction but in the
various : designs they come in.
Charm bracelets ; completely
equipped with! air raid imple
ments; V for victory lapel gadgets;
Australian'! kangaroos; "good
neighbor perfume flagons to pin
on your coat are just a few of the
amusing 1 and mterestin. jewelry
items offered by ingenious design
ers, j - - '' 7
Color runs rampant and achieves
many eye pleasing results In non
priority, attention-compelling la
pel ornaments,! earrings, bracelets
and necklaces. .They may be made
of wood, ceramics, , plastics; in
many , instances combined . with
colorful stones for added attrac
tiveness, j Leather, too, finds a
niche for itself and goes smartly
with the functional type sport
clothes so right for war-time liv
ing. Leather jewelry . often teams
up with beads; which are used as
added . decorative features that
add dress-up appeal to the simp
lest design..:' ':: : :
Cultured or simulated pearls,
accented by dramatic clasps may
be had in aj varied ; choice, and
their adaptability to any costume
mood from a gala dress to a sport
sweater is ample reason for their
inclusion in every jewel box.
Different effects - may be
achieved merely by the length of
a necklace . .1 . smart dog-collar !
for high, round necklines, chokers
for the high! V, and long waist
length strands that may be ad
justed, as the wearer desires, in
troduced before, but ever new
looking are ' necklaces of classic
pearls and black pearls and pearls
that are strikingly effective. Be
sides traditional , necklace and
bracelet types, pearls may be' bad
in - lovely lapel , ornaments, : ear-
rings and rings, to form complete
sets of ageless beauty.
" The variety of handbags shown
for -spring will happily, satisfy i
fashion conscious women when it
comes to making a personal choice.
Buying only those things that are
needed, is a war-cause' well served
by the versatility of the spring'
collection. Old standby leathers
patent, calfskin, cowhide, and
grain leathers . '. . are still to be
had in sizes and shapes that pro-
vide as much wartime utility as
possible. But, dominating the
scene is a vast selection of hand-,
bags made in new - fabrics with "
new framework that will win the
hearts of American women for
their smart' beauty, plus their
adaptability to quick -changes in
costume. . . ,
Fabric bags, In all colors and
patterns, are effectively set, off
with interesting frames '. . . some
made ' of carved and natural
woods, others of attractive, dur
able plastics. Catering, especially
to the factory warworker and CD
volunteer, is a wool felt carryall
that provides space for a full size
thermos jar and "snack," plus all
the usual compartments for change
and cosmetics! . ;
; Bag and glove coordination,' too, .
is an important element in com-1
pleting J943 spring ensembles. An
example is a soft pouch . fabric
bag mounted on a V-shaped frame
which contlnues its motif in
matching fabric gloves which fea
ture a V-design. K . L
Fifteen million. cattlebides,w
which will make more than 315
million pairs of shoes, will i be
allotted for U. S.- Civilian require
ments in 1943. !
The average US citizen used
2208 pounds of major food com
modities in 1942, compared with
2231 "in 1941.
W&W Clothiers
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St
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EASTER .
SSUVKES
The pompously dressed, slickly mustachioed gal
lants of former years attending Easter services
in heavy, swallow tailed coats, stiff shirts and
wide foppish neckties have given way to smoothly
dressed men, briskly purposeful ... but the feel
ing of reborn hope is still as new and bright as
the April sun! Times may change and customs
in dress undergo modern transformation but now
as then, durable, quality fabrics in styles that
conform to the dictates of the times are de
manded by discriminating men.
Suits
By Griffon,
100 Wooll
'
29.50 to 45.00
Sport Coats 10.95 to 17.50
Shirts
Slacks
Shoes
Ratner
By
Dixon
Hats 5.00 to 8.50
TlOC By Wembley... 1 flO
X lCD To Top Off That Easter Suit! aleU U
Non-Crush
I spy "5Saa?V ' ffcJV"'"'!'' ""j'TZl
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. ( S&H
I Green
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Socles
e .
Belts
By
Westminster
39c and 45c
1.00 and 1.50
Stomps
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&1M
436 SUte Street
Salem, Oregon