The Oregon statesman. (Salem, Or.) 1916-1980, March 31, 1942, Image 5

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The Oregon statesman., March 31, 1942, Page 5, Image 5

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Newspaper Page Textin OREGON STATESMAN, Salem. Oregon, Tuesday Morning, March 31, 1942 PAQS FXVS Local News Briefs Speaks Here Collisions Reported Only car, damages resulted from a series of three collisions investigated, in' Salem on Sunday by city police, officers reported. Cars driven by Stanley B.': WolcottV 1143 Eighth street, and Ellis J.v Tael, , 1011 South liberty street, collided at Bush and South Commercial streets at 3:40 p. m. Herbert J. Frye of Sweet Home was driving east in the 300 block on State street : shortly before 1 o'clock . Sunday afternoon when the radius rod dropped out of his car," the automobile went out of control and struck a parked car belong ing to Mrs. Roy Reynolds of 2248 State, street, Frye told " police Automobiles driven by Ernest F. Schnidtfr of 1845 " South Com mercial street and Gerald W. Stuchhk of Brooks collided at Ferry and Commercial streets early Sunday morning Paroled to Prison Wilbur G Jennings, who last week gave himself up to Sheriff A. C. Burk's - office here and was sentenced to serve 30 days as a vagrant, was Monday paroled from the ; va grancy sentence and turned over to ' a depaty US marshal to be returned to federal prison as parole violator. His parole was from Leavenworth, where he had been serving a' sentence for pos session and sale of narcotics, offi cers here said. Lutz florist Ph. 8592 1276 N. Lib Youth Mixes Addresses Rob ert Earl Allen, a soldier traveling through Salem on Sunday night when he decided to must get some sieep, was picxea up oy city po lice after he had broken a win dow to get into the basement of At- 1' . . a , a me voun apanmenis ana was caught moving mattresses in an attempt to make a bed. He said he thought he was in the YMCA, and was turned over to army au thorities. 'Indian Boys Apprehended Three Indian boys,' who had stopped at 234 North 21st street r J i a. a . . . oujiumjt nigm ana were ueuunea by the residents there until police could investigate, were recognized as group that had formerly at tempted to leave Chemawa In dian school. Authorities from the school were called to take the runaways into custody. Location Changed Naturaliza , Hon classes sponsored by the Sa lem YMCA have returned to the Y building for their Saturday ses sions. according, to Executive Sec retary C. A. Kells. The Salem Woman's club had been host to th r1aM for th naet fruir WM1rc. Ravins Inmii-Ml tn 5 flftfl 0( are earning 2M at Salem Fed eral. 130 South Liberty. In Pilot Training Edward Schiess and Alan Siewert, Salem, sophomores at the University of Oregon, have , been accepted into primary civilian pilot training, it ' was announced by James C Sto- valL coordinator. Ground school classes for this course have been in progress for the past few - weeks. y--. Coming Events Plans to Build J. M. Lawless was Monday issued a city building permit to erect a dwelling ' and garage at 2213 North .Fourth street at a cost of $2500.' Other permits included: Howard Baker, reroof porch of dwelling at 1028 Highland, avenue, $20; A. R. Bar nard, alter private - garage and woodshed, 308 South 19th street,! $25. Lee's Easter chicks, six brilliant colors, 15c each at Breithaupt's Florists. Start Bos Service Oregon Mo tor Stages, Inc., Monday started transportation service between Salem and Wellsdale in the Camp Adair cantonment area. Trips are made twice daily. The bus leaving Salem at 6:45 a. m. arrives at Wellsdale at 7:35 a. leaves weusaaie at 4:50 p. m, and arrives in Salem at 5:40. April 1 Last day to file state Income tax returns. '- 7 PROF. WALTER FISCUS Pre-Easter arrives at i a V "h. kui Kites bet Title Quieted in Court Decree On 25 Parcels, Salem Property; Damage Suit Begun Before Jury A blanket decree quieting title to 25 parcels of Salem property bought in by the city for taxes and street assessments was signed by Circuit Judge E. M. Page Monday in the case of City of Salem against Frank D. Bligh and a long list of other defendants.. The action was handled by T. M. Hicks,' special attorney employed by the city for the purpose, and City Attorney Lawrence N. Brown In Circuit Judge L. , H. McMa-1 T han's department, Jury trial of the in! T ! $;0,700 damage action of Roy JJ Jb 11 lOl Allison, by guardian, vs; Roy.E. - Davidson and others was started iA-Ja2i Monday. The case will be resumed VAlilllU I ICC9 : at 9:30 this morning. ', - , - . ' ' CIRCIUT COURT .Diligent party- workers turned B. F. Goodrich Co. vs". Alex and I in- 33 declarations 'of candidacy Hallett Anderson; motion to make fOT precinct committee posts Mon complaint more aeunite. - , hfor. th. s m.'dMdlin uauie x. xieiaer vs. numuu lor lumgs. ; .: i Boyd Addy and wife; sheriffs cer tificate of sale of real property at foreclosure to plaintiff for $695.45. Candidates filing were: Republican Carl Aspinwall, Brooks; . Margaret L. Jorgensen, Townsend Meet Slated Town send club No. 3 Easter services are being con ducted each night this week, ex- ' Mm- j a s J a I jnenui -w muw " ia. ntn:. 7nn tow property sold to Leo N. Quids for - ' w., V ... ... . 1 . . l - . m . m i i t i I f lllITi Will meet at cepi oaiuroay, at . ociocx ai . , . naA. w lem U: Fern I. Smith. Fas! Sa 9mw v w vuu, vawwut i w Ahdtrh at 60 o'clock and the uet Chrisuan coUege. speaUng on tt Vlntdn Scott, sneaker will be Mr. Franklm. who aeneral theme: TaciM Calvary." r05?11' dvism de'danM Salem 22; Charles W. Oaggett, wiU tell of the Guam battle. Mu- Fiscus has conducted previous nei Wtn ODServuon' Salem4; D. B. Hill, Mill City sic will be presented by boys of meetings at both the First Chris- the West Salem school tian church and the Court street sane. P. J. Gilles. McKee: Vera Harner. wauace vs. .wuuam nas- Et Gervais; Nelle K. Mower, i J . j: f -l L...J I . . ... .?-f.- v tx-7. . I kins, sr. and jr.; dismissal, based Salem 23: Edith B. McCord. West Commercial farming and orchard of Bible homiletics and speech on 8Up t-iJ6 Woodburn; Ralph S. , Nohlgren, wuib.. ruuue ouM ur ou. imm xjm 'mft .vmmm. I oaicin zoi xxeaexicK o. iamDoiT. n.A. w.h eral rears in Evangelistic work . Mwm inomM. .Ha.e,"x.e; Salem Heights; Leita B.'Giesy, uu"" vojuucu, . . . . .tcier autnorinM Aita m. Mail, aa- Tvnaii- ttot-i rtaCi mmm..mJt i i-z . I nrinr t or Antin 9 nrnfMcnnti n it - ' 1 ? ". weuum ww iue uue i T ' " ininistratrix, tp spend ?25B re- Howell; A. E. LaBranch, East drug store, was returned to the the college, roofta a house. Uim. it t. r.ww t-- v.n it i a iL. 1 Arrnmnnnvinff Prof. Fisrus nil " V . . I ""v-""' -v-v.. - lwUv i muuuijr uum "rr: - Jette O. Welch estate; order son w "-"" waere ne naa -- JTT- Vj authorizing Lee Tate, executor, to Democrat -E. W. Rutherford, 5!T ""I" .2!! v-1!: SmV 5S Partiakdlstribution of $950 Salem 20; E. W. Powers, Salem .1. U1CIC I""" " "Tv." IZ to Christina Tate CTadek, Henry 7; A. M. Dalrymple, Aurora said the man was not insane. singing, sings solos and helps with . ,71 ' JZ. OT WT 15 the yountf neoole's broeram. Rich Club Pays Visit A large dele- ardson is also a minister, being gation from the Salem Kiwanls pastor of the Crabtree Christian club are driving to Portland to- church. day to attend a club session there. Each niriit following the service For those staying in Salem a round table meeting will be held at the Marion hotel. Lee's Easter chicks, six brilliant colors, 15c each at Breithaupt's Florists. Tate, Mary Tate Balderee, Ralph George W. Becker, West Wood and Lee Tate. . burn; Theola Jory, Liberty; Clare Joe Williams estate; final de- Brabec, Salem 9; Euphrosina Eng cree, Palmer Williams, aoninis- lish, Salem 7; J. F. Ulrich, Sa- trator. I lem 2; Roy R. and Lena M. Hewitt, Margaret Jaeger estate; final Salem 15; Carl T. Pope, Salem account of Albert E. Ullman, 24; Clara Miniard, Croisan; J. Ir executor, showing $983.55 re-i vine Caplinger, East Salem; T. J. Fiscus and Richardson wiU b T " .. neaririK ei April a, a special young people's program is conducted with a social gather ing and devotional period, heard over KSLM on the "Pastor's Call" program. Carkin Fledged Warren Car- kin, of Salem, has been pledged PntoT-f iolrl Rifoa by Sigma Chi, the dean of men r uricrilCIU 111 ICS at the University of Oregon an- A Tnrlfnfnrlfnff nounced Monday. Carkin is a 1X1 AlltiepenaeilCe snnhnmnr at th nm'vprcitv ma- TTJ"Ft'Brrr'S,T Tim.r.1 ,a,. joring in business administration, vices to be held at 2 o'clock this S JC?n Mafarct c- Bar- higher education spoke Monday Barbara and Geraldine Taylor College DisCUSSCc! cniarHiansVkirk mnfirmnfinn aal I - O of real property by Fred S. Sears, With SHS SenioiS guardian, to A. N. and C. . Yarneii. Before the senior class at the BUKKUbi. nit.rxse.s senior hiah schooL four renresen John N. Gaffke, legal, farmer, taUves of the Oregon system of Salem Girl Treasurer R u t h afternoon from the Presbyterian church here for Lester Wright Van Buskirk, of Salem, has been Porterfieldf 55 who Friay Carrie Knotts farmer, both rett, legal, nurse, Salem. afternoon on subjects Dertaininc Oliver Burns, , iarmer, ana to college entrance. elected treasurer of her sorority, Alpha Xi Delta, U was announced atUcki monaay iouowing spring elec tions of living organizations . at the University of Oregon. night at his home following a brief pendence which -he operated up Bob Yungen has taken over the to the time of his 'death, he was Lincoln store. He will welcome the son of the late Miles Porter old and new customers. Celd. pioneer of this area. Sur vivors include the widow and a of .E. A. Carleton, vice-principal Salem route four. introduced Dr. C. A. Howard. Garland C. Loges, 31, carpenter, chairman. Dr. Walter Morse, state I 1 TLX V m..mm. 4. I A - S A- . . Born November 21. 1886. on the "u 1X1 uux ivIU"CI' vocauonai eaucauon ouiciai, gave farm and hon ranch near Inde- raPner- wul m reasons iot gomg to couege. tr, r I nTa4 tAIMMT I a a m w . " j 9 Hvi" vuuai- iruoi, registrar oi university or Asa Fisher; sentence on drunken Oregon, explained expenses at driving conviction, 30 days in jail j various state educational institu suspended on payment of $100 fine tions. Dr. W. W. Caldwell, gen and . costs; placed on one year's eral extension director, explained Purchases Service Station stepdaughter, Mrs. Dorothy Col- Probation; operator's license sus the extension courses. Military Mode Snell Files , Late Monday For Governor Secretary . of State ; Earl. Snell late Monday afternoon filed for the republican . nomination ' for governor at the primary election. He will oppose Charles A. Sprague, incumbent Snell's statement read: tOregon has a big job to do: In This spring ensemblo features the military. mod. The outfit Is of light gray tweed with a Jacket ornamented by fringed tweed tas sels at the shoulder line. The cav alry hat has an Insignia of red felt and gold. The outfit will bo shown at a New York stylo show. Tire Certificates Are Issued Here For the week ending March 28, Salem rationing board issued pur chase certificates to; ' Reubin R. Hilfiker, B osier Qec trie, H. K. StockwelL Alfred C. Lane, Field & Bagley and Marian Follis Mayo for passenger-type tires, tubes. Christonson Lake Lumber com pany, Olin Winney, Lester Ran dall, Charles R. Jones and Oregon state highway department for truck-size tires, tubes. Otto Busch and Melvin C. Lehr man for obsolete size tires, and to. Olin Winney, Marion county and Hamman stage company for truck retreads. 1 TODAY j Academy Award -Winner ' How Green Won. Mr Vaflay Donald Crisp. Walter Pidgeon. Maureen 0Hara AND The Perfect Snob" 22c Tax Tin s.-m Valley: lHd iMk: So-S.tt SS creasing the tempo of our war -fort; provide relief for taxpayers getting toe industries and payrolls Oregon needs and preparing' for post-war readjustments. ' ' ' T pledge to the' people or Ore . gon a program that Is aggressive" and effective the job' will be done. '. ; His slogan is: -.' Effective leadership or Ore gon's war and tax problems Snell gets things done. u . 3 Anofhor Michael Shorn Detectivci Thriller Lloyd Mary Beth Nolan Hughes "SLEEPERS VJEST" Lynn Bari Till TTV Co)c Plas i T" il(Q) 5 15 0 Robert Yungen, route one, Salem, lins of Anchorage, Alaska nas purcnased tne L.incom store and service station on the Wal- pended. I After the speeches, students ad- Ernest Frederick Dayton; no journed to various rooms for dis- PUC plates; case continued for cussions pertaining to particular lace road. Yungen formerly owned . , t. . -4 a im 5 tum nvel contmuously through the ob swic eauvi act vivc imiuuu aaa uic Home Filing Urged Men i who sentence. reieased on own recog- Oregon colleges. same district. OBITUARY nizance. MUNICIPAL COUT John J. Lane; drunk; $5. A 1W1 PmmA "M m V m my TfkKl4nm ". . ' . I failure to stop; 12.50. state were urged to enroll with the county defense councils in the counties in which they live, Jer- ordinator, announced Monday. - I n,m. V- V.J . 1mmm I - basic rule, driving at 70 miles per - number of requests as to how I V T ' "v 1 Wlkberg Jenny, Wikberg, at the family residence, 453 Madrona avenue, March 30. Survived 'by husband, John Wikberg of Salem; two daughters, . Olga Wikberg of Sa lem and Mrs. Homer Hobson, Portland; brother," Jonas Johnson of Hopkins, Mich.; and two grand children. Funeral services at 130 Wednesday, April 1, with Rev. J. C. Harrison officiating. Rose Lawn FUneral -home in charge of ar rangements. v liams officiating. Concluding serv ices in Belcrest Memorial park. speedometer registered only 50 in Erie county, New York, he m21ajb A 1 S I A tr-. . t AAk . Tucker I i tune 10 ureson in ivuu, serumg T?oHrt Tj. Tucker late resident! 'irenuui m fmrmj tivu service Miner o. uosier, uiun, u n wenerson. e engagea in tne of 1045 N 18th street, passed away I "sts depleted once in recent months probatoin. hardware, business there with his .t loMi hosnltal March 30 at the months so far as men eligible for Thomas A. Clark, Port Orchard, father until he retired in 1913, nt n riin of Mm Charles I police work are concerned, and Wash.; failure to stop; $2.50 bail, moving to Salem in 1925 v nnriewrt carinaw Mich Frank practically untouched as. to fire- James Wood; drunk; $10 bail. He was a member of the Unl- c xiupcri, oiiiT, 1"1-'H I j i. i. ms I tt xtr o: j n-i :.u 1 , i u. -m c-i . JarWcnn Mich Miss Nora I IUC1 lauu um uut urauou ximuj , i . guiun, ouuuiciu, iinui uiunn ui oaiem ana wei- Mnr ' ontaaL Mich. A member next week when John Kelley, ex-1 Calif.; violation basic rule; $2.50. j ferson Masonic lodge No. 33. um TT.u.t.n ..i, sai-m tra with the city fire department C. R. Boyes; drunk; case con- Christiansen John Christiansen, 70 years, late resident of 353 N. 14th street, passed away at a local hospital, March 30. Brother of Mrs. Anna Purdy of Turner, Mrs. Mary E. Boxrud. Miss Lydia A. Christian sen, Mrs. Inga T. Benson, all of Salem. -Funeral services will , be held from the Walker-Howell chapel, Wednesday, April 1, at 1:30 pjn. Concluding services in City View cemetery. Woodroffo . Nathaniel S. Woodroffe, - late resident of 244 S. 2nd street, Leb anon, at a Salem hospital, Sunday, March 29. at the age of 38 years. Husband of Mrs. Geraldine Wood roffe of Lebanon; father of James, Lillian. Nadine and Robert Wood roffe, all of Lebanon; brother of Mrs. Betty Hague and Paul Wood roffe, both of Salem, and Bruce Woodroffe of Portland. Services will be held Tuesday, March 31, at 2 p jn. from Clough-Barrick chapel, with Rev. w. jrvm wu and the Jefferson lodge No. 33 of fOT Prt two 7. been tinued; released. AF & AM. Funeral announce- OIuercu lo sppeax ior inaucuon. ments later by Walker-Howell Fund. Available OumtiM tn RiVllio .... . . I a-ao tne aDsence oz naving a special fund for civilian defense, may use urown their Tononnou r She Could Do I Ne Wrong . . . Bat Brother, Hsw J She Tried! y I - " ' requests these men could assist in the de fense program. hour, although out-of-order Robert Tucker Dies in Hospital Robert L. Tucker 69, died at a Salem hospital Monday. Born Funeral home. His survivors Include three cousins, Mrs. Charles E. Rupert, Saginaw, Mich., Frank Morey, Jackson, Mich, and Miss Nora Morey, Onstead, Mich. Funeral announcements, to be announced To Mr. and Mrs. Walter A. 1 1t-r r hr WalVr.TTno7ll vsi. mprsnuT fiinda fne lhi I Hanson. 2399 North 4th street. dauch I . . Mrs. Mvra Drown, late resident L,, aT 1- - i t xt Kay. bom March 25. Safem i nerai nome. - . - , . i k"", m.wiiM;j . u, ocnerai nocpitai. of 710 N. 20th street, Salem, at a i1,, SPllal; faraay. I The opinion was requested by I pry, SM Norui Siurmr frt7 alo ! I m. iviouicr xv. . vujuuy District Attomev J. V. Lone or I Robert sfterwin. Dorn March si, sa- of saiem, ana uuie uopennaver Douglas county. I wunmx n"H"-. of Seattle; sister OI Mrs. Maoei VaaCleava To Mr. and Mrs. Ceors finuKnid of Bloit. Wis.. Mrs. Ber- Com line Nasm paints. JUD. terms, s. vancieave. route seven, a son. " : - I . . Gmv Hhmin. Dam Mirdi IB Run- i. rtir.i. 1 r j i 1 w 1 1 waaiipaw 7U1 rv 1 'tiiiMh v; 1 1 - : uia oijca. 01 xreeiana, ixuirjruuiu, i ... w.v...... guow Maternity noma. y Farilitiea TTaed Yi iirin thai Harner-To Mr. and Mrs. Claude K. Services were held Monday, 4K .a;. Hamer. route three, a son. Douglas C, March SO. at S nm from Clouffh- . f bora March IS, Bungalow Maternity z; , , ' , T. . nave usea tne saiem iuua . ia-1 home. Rarrirk chaneL Dr. Irvinsr A. Fox I . .... I - - m w w 1 AtiiriAO inAiiiiins innnw avui as u . - - B. Officiating, interment was in City 9f: a1nn- w;th ihnwr Bn1 Klnr. Aeata Bnch. a aon. WUllam rarL View cemetery. ,t? -1 born March 23. Bungalow Maternity -" . i noma. Now S Main Featares . oman of the Year" begins where "Philadelphia Story": Kleft off! Timely! Exciting! xiuarious: - 1 . PLUS-Kea Kavlor NUes to Navy Albert Flip I Crmsa ToMr. and Mrs. Hollie H. Mrs. Mary C. Kaylor, at her Nfles, formerly with the state po- LTbo mTkiT si. d- . a a m a a a I m mtm I - residence, route tnree, oox oi, luce nere, stoppea Drieny in a-iconess nosptiai. mm mt A It. I 1 M A. 4. I Salem. Monaay, iviarcn au. mow- lem on monaay nigm en route Kahr To Mr. and Mrs Bernard H er of Mrs. Mary Q. Farr of Salem; to Portland to Join-the navy, he Rohr. me south 12m street.-am, Tn a n tr.w T oV- I . I Robert Bernard, born March 21.Tea- mver iu hvjm v. i iconosa nospiuu. A mm-U . TtmrlirmA alcn tl CI Y I ' . I wwu: ""r ' '; ..:. "rl Visits Portland Mrs. Flora Marla-To Mr. and Mrs. Txtde granacnuoren ana k wn th "c r.pnnie. s wuiow. wnl mad- bT Clouuh- Vnl weexena m roruanu. rwriBt-To Mr. and Mrs. Ray- terment wni oe maae oy viougn attended a performance of hnond c. Pterpoint. 1574 Min atraeta Barrick company. - - Tr:. r.iw" t . dughtrShirly Ann. born March 23, c . I : . - ' I Deaconess nospiiai. Rnble I Log Penult Given The county I stoker To Mr. and Mrs. Golden L. In this city, Sunday, March 29.lcourt ied a log hauling perrmt gr" uavia ttusseu . nuDic, ajeu i Aionaay to rari tjone ana naroiaisaiem uenerai aospnai. years, late resident of route one, xamb for county road 960 and Salem. Father of John Ruble of market road 84. ; Corvalis, Joshua and E. J Ruble ' - of Coquille and Thomas R. Ruble Chimney Fire Sanday-C i t y of Salem. Services wOl be neid us-ttl In the chapel of the W. T. Rigdon callat 10:30 p. nx. when .they March. SI. at went to a clumney fire at 555 2 p!m. Rev. Zimmerman will ' of- J Marion street. . rerntlt Issued Harold Lamb and Earl Cone of Willamina were Monday Issued a permit to -haul logs over specified city streets, -1 11 - 'Villi PrT i Murray ; yhjj4y -juke i MIL! illli ' . jdwtt! Flos Latest Marclr of Time J fidate. Concluding services in City View cemetery. Wlshard ' , ' At the residence, 1724 ChemeK- eta street, Sunday, March 29, John T. Wishard, aged 83 years. Father of Andrew and Jim Wishard .and Miss Jessie Wishard of San Fran cisco, Calif., and George, Wishard Of CarmeL Calif. Services will be held under the directioa of the W. T. Rigdon company m the chapel In . Riverview cemetery, Portland, Tuesday, March 31, at 10 a.m. Today-Wed., i 'Adolphe ' , Menjoii - .Gloria -Swanson In "Father - Takes A Wife Weaver Bros. aadFJvrry ! In-- i -. . -. "Toxedo Junction' Always 2 Smash Hits! LAST TIMES TODAY Priscilla Lane in bullion DoUar Baby wlthJeixreyLyiui' , - - , . PLUS-. . "A Shot In the Dark With William Londiran and . NanWyam 4' COMEDY" TIMES: ' Baby 25-3:48-2:41 Dsrk-l:U-4: 15-1 5 1-11:20 1 Last Times Today . . THE GHOST OF FRANKENSTEIN with Lon Chancy ' Flos Hopalong Bill Beyd tn -SUck to Tour Gans" STARTS WED. - 2 HXTSt w&a MARY ASTOIt Zageao FaUette Ralph Uorgaa y In Technicolor -' 1 - . - with , , " r 2Jane Grey's -;; Super Thriller Western Union" . Robert Young Randolph Scott ... Vireinia Gilmore" Blank Squaro of White Paper Newspaper Mon call it "White Space" WHITE SPACE ALONE DOES NO WORK. Advertisers buy white 'space to get ideas over to their readers, just as you buy blank stationery for your letters. What gets the ideas over is the messaaxivertasera can put in the) white apace. We want advertisers to use news paper white space to the best possible advantage for their advertising mes sages. We waju this becanMw wvUourreaderttogetLhegreaiett t service from our aduerttsine ana the best vahies for their money. 4?V Solvere are Ten Command ments" for preparing adver tising messages. Mostly they' are mtereeting to advertisers. If you are not an advertiser but are interested in advertising anyway, you are invited to read them, too. I; TELL IT CLEARLY Mako sure your readers (ill know what yoa aro talking about. "Talk your copy f instead of writing it. Never write what will found "affect!. 7i TELL IT COMfLETELY Everything your ads tall the customer -avao them timo in your ator and aaraa your saleamea's time. ti MAKE IT IMTERESTrNO , Copy is mrver too long. It Is often too duU. Don't shorten copy becauoo it is long, ' only becauao it k dulL . . A, TELL IT FltANXir ' - Yoa needn't exaggerate If your products . an right. "Man don't boat their wires for buying the wrong coffee. Don't try to. maka the public belkro thoy do. 3; TELL IT RErEATEDLY Don't be afraid to repeat. A aaaa who touches dally in the same restaurant still wants to see the menu. If your copy story I k right, it produces conrictkm by ropo 4. USE WHITE SPACZ V.-.:n.Y Your ads should be attractive. The char acter of a storo can bo judgod'by the char- actereliUsJvertiaing. ", 7. DOHT OVERCLAIM; t ; ; . . - The prodiicttlut doesn't lire up to your statesBosis will alwaye eoaae book plague you. t. USI NEATNCSS AND ttMPUCTTY They are as neoeasary h ad i srtkfcug aa ' ia dress. . t. USI BIO LETTERS SPARSNCIY Large type k Uko loud talk. If you "ahotftatt the tilnerpeople stoe frf 10. USE ACCURATE PICTURES In adTortking. pictures aren't saeaat to be pretty, but to show goods. And so ouo belkToa an 89 refrigeratos k twice as tat as a housewife. ONE THING FURTHER: Don't stop advertising because some unusual rTTrtatjiTo, sairfi na drfenaa prioritiesv makes you temporarily unable to sup ply tbe demand for your product Adapt your copy to the vnuntal circum stance. Keep your name before the public. Adver tising is the sign of the progressive merchant. Make sure that you keep the rood will you ; have built up, that the public remem bers you when the time comes that you. are again able to supply the demand.- When business is better in this town . everybody benefits. When everybody in the town knows what's going on all over the world, each man can tell better how to vote, what to buy and how to ptxtU tectlumself. Read these ads each weeK TeU your friends to read them. They tell you ivhat an important part your newspaper hat in helping you to know what's going . on, so you can decide what you persotv MjDMA.taft. The publisher of this paper wants to serve the community the best he poe -sTbly can. If you have any suggestions - or questions or criticisms don't hesitate ;to write him a letter- It will receive personal 'ttiBmk& ' " ; ' If Hi i V MEMBER, THE NEWSPAPER PUBLISHERS COMMITTE3 ous sinivicE m Tun ttar n to tRoviDs the news and otict VITAL INFORIIATION THAT WILL LIGHT AIIEIIICA'S WAY TO VICTOR?