IH- :" " x- - t ---f-.-rt . - 1 -V-W; - - Section 3 ; 20. 1941 Fas 1 lo"4
Mr : -rukaJil "'V : . - I.- v V ' . .r- 'v;.v: :r :-. ;--v::::,v : V;;,r '
110,000
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Variety of Businesses,
Services Is Offered I
There's little In the way of merchandise or 'services that you
can't find in the new Pearce building, northeast corner of Court and
Commercial streets, which is being formally opened today.
-This fine, modernized structure, virtually a new building, brings
together eight firms, all different Whether you want to buy Insur
ance a home or gifts, whether you want to equip your home with
electrical fixtures or learn to
dance or have dental work done,
you can accomplish your purpose
in this one building.
These are the tenants:
Street floor:
Moderne Variety and (Gifts
store.
Calkins Finance company.
Burroughs Electric.
Garner's Beauty nook.
Second floor:
Billings & Armstrong dancing
chool.
J. F. Ulrich, real estate office.
W. C. Dyer & Sons, insurance.
R. O. WiHstroaav dentist.
"... t ...... - ,
One -store- epaeeon the street
level remains to be occupied.
Experts Meet
On Minerals
Information Is Given
Public on Products
For Defense
University of Oregon, Eugene,
March- 49 first hand informa
tion from experts on Oregon's
fastest growing industry, produc
tion of mineral products, was
made available to the public at
University of Oregon Wednesday,
it was announced here; by Dr.
Warrgn D. Smith, head of the de
partment of geology and geog
raphy. Special attention is paid to pro
duction of minerals of strategic
importance to national defense
such as chromite, nickel man
ganese, mercury, tin, lead, zinc,
and non-metallics, such as silica
and clays for aluminum, Dr.
Smith states. -
A discussion of the importance
of mapping was held. A special
display of sample minerals, to
gether with maps showing where
they are found in ' the United
States and in Oregon, was ex
hibited. The Oregon Museum of
Natural History, largest in the
state, was open.
Experts here for the event in
cluded E. K. Nixon, director of
the ; state department of geology
and; mineral industries; Louis
McArthur, chairman of the .Ore
gon Geographic board; George
McDougal, chairman of the Ore
gon Technical council; Roy Mc
Kenzie, Portland, U. S. Army En
gineers' office, and Ivan Block,
director of the market develop
ment section of the Bonneville
administration, -and other repre
sentatives from Bonneville,;
A complete .model of Bonneville
dam, set up in Johnson hall, was
available for public inspection,
and the role of this project in'
mineral. and other industries was
explained. ; ? "'.'
15 Years in the City
of Salem
. O REAL ESTATE
O INSURANCE i
O LOANS '
J. F. ULRICH CO.
W7 Posirrp Rider' f Prrbne 8672 !
It"
t
IE"
Military Gets
Road Rights
Civilian Drivers to
Give Convoys Room
On Highways
To prevent congestion and to
eliminate danger, motorists should
follow definite driving habits
when encountering military con
voys, according to , the Oregon
State Motor association, 'which
has secured . the '. foliawing.. common-sense
regulations as rules of
procedure:
"Frequent military convoys, j
moving on the open highway, will
have sufficient intervals between
vehicles to permit civilian cars
to pass the column, providing all
safety precautions are observed,
such as not passing on hills or
curves or in the face of oncoming
traffic. j
'"When it passes through cities, j
a military column may be closed j
up and if adequately escorted by j
police will move at a normal
i
speed, probably passing istop
signs and stop lights without halt
ing. Under sucn circumstances
motorists should not attempt to .
break through the column Or to '
drive alongside. J
"When encountering a convoy
in the city, pull to one side of the
street in the same manner as
when an ambulance or fire engine
is approaching. !
Oh the open road, even though
the vehicles are somewhat spread
out, the convoy when escorted by
Mate police may pass a stop light
or highway intersection without
slowing. Motorists who approach
such a light or intersection
should determine that no addi
tional vehicles of the convoy are
coming before driving through.
Similar practice should be f- ob
served in cities."
"The motor association points
out that with increased military
equipment and the need for rapid
transit of that equipment .from
point to point motorists will be
confronted by the convoy problem
in a greater extent as defense
plans materialize. I
Legislation affecting motorists
was reviewed by T. R. Conway,
general manager of the associa
tion, at the organization'sJJthirty
fifth annual meeting, Wednesday,
at Portland. " I
A business session, starting at
10 a jn. occupied the day followed
by the annual dinner and conclud
ing with a presentation of reports
to the membership at 8:30 p.m.
All meetings were held in the
Multnomah Hotel.
1 i . ... I .
Simms' Farm
9
Ik Property
jThe Simms co realtors with
offices in the Jeon building,
Portland, is heaeed by L. C.
Simms and his sfn, Wallace R.
Simms, who ha e specialized
for many years in business
property manage nent and de
velopment They are supported
by a staff of U clinicians and
experts in the v
rious fields of
Work undertaken
In commenting
Ion the growth
and development
of cities, L.
CL Simms states
fiat the recog-
nizable tendencjl
toward de
business dis-
centralization of
tjjicts presents a erious problem
to the owners
property which
vfhat overcome
of downtown
may be some-
by intelligent
planning and modernization of
older unsightly structures such
a has been d
Ime with the
Pearce Building
and the
Murphy block
Future Needs Noted
The company Ifeads state that
it is their belief
to be done in Slem along the
lines accomplished in the
Pearce building.! Many of the
dlder, well located structures,
having outlived
heir period of
Usefulness in this present day,
tjould again be
profitable basis
placed on a
by individual
planning and remodeling, and
hat they are ii contact with
nany business firms, not only
In Salem but in
other parts of
the west, who could be interested
In establishing
in well located,
tures in Salem.
business places
modem struc-
Social Meet
a
oyc
4
JEFFERSON
Mrs. William
I4ake was surprised Monday when
a group of women called to
cjelebrate her bilthday anniver
sary. Visiting arid viewing the
gifts received by Ithe honor guest
Were featured, Jfter which re
ffesments were Jerved. The St.
Patrick's color slheme was car
ried out. 1
j Present were Mrs. Alice Dow
dll, Mrs. J. H. Roland, Miss Anna
Klampe, Mrs. R.I W. Curl, Mrs.
B. Smith, MrJ Nettie Reeves,
lilrs. John Hendejrson, Mrs. Mae
ooey and the hpnor guest, Mrs.
Lake, and daughlers. Helen and
j "Dorothy.
Ship Seue o
i .
Party
Mink ranchers
andt their
invited to at
the Battleship
friends are being
iend a party on
pregon, Saturday! April 12, at 8
jp.m. The programs, as outlined
by Mrs. Otto schwarz, Social
Chairman of tha Portland area
mink unit, will
include cards,
dancing and refreshments.
Bead
BILLINGS
Special
Oiler!
COP THIS
I
I
I
iioodf for ?1 credit
any Idancing .course
quired from date of
offer! or good for any $1
j dancing lesson.
Danci SinrJio . -
Calkins Finance
New Downstairs
An office for Salem in keeping
with the city's growth is an
nnounced by Calkins Finance
company concealing its new loca
tion in the recently completed
Pearce building, Court and Com
mercial streets.
Rapidly expanding business of
the Calkins Finance has necessi
tated the move made recently
from the old location at 201 First
National Bank building, said
Manager J. L. "Les" Whitehouse
of the local branch office, who
announced that trend of public
opinion has changed to the ex
tent that it now recognizes the
small loan business as occupying
a legitimate "place in the business
world.
Time was, said Whitehouse,
when clients of the loan com
panies wanted to climb stairs so
as to get above the gaze of street
passers, but those times have
gone with the Dodo bird and
Scarlet O'Hara's "Tara." For the
fetmveniertce of customers, of
fices of Calkins will be located
on the ground floor at 315 Court
street.
The modern quarters contain
800 square feet of space, are fin
ished in walnut and ceilings are
coved to carry out the stream
lined motif of the exterior of the
new building. Celotex sound
proofing cuts noise to a mini
mum. Personnel of the Salem office
includes J. L. Whitehouse, mana
ger; Floyd E. Smith, assistant
manager, and Jean Stettler,
cashier.
Calkins Finance company has
been operating in Salem for the
past three years. The parent of
fice is in Eugene, with F. E. Cal
kins as general manager,
years ago, another branch
established in Albany.
Two
was
Rural Mishaps
Cause Greater
Death Toll
Rural accidents caused the
greater number of traffic fatali
ties in Oregon during the year
1940, but urban fatal accidents
showed the greatest percentage
of increase over the previous
year, figures compiled by Earl
Snell, secretary of state, disclosed
today.
There were 205 rural fatal ac
cidents last year, compared to
120 fatal accidents in cities. Rural:
fatalities in 1940 were 4.2 per
cent over the rural fatalities for
1939 while urban fatalities last
year were up 17.6 percent.
In 1940, rural fatalities consti
tuted 62.7 percent of the total
fatal accidents reported in the
state while in 1939, rural fatalities
constituted 64 percent of the
total. The proportion of rural
fatalities to the whole in 1940
was thus lower than in 1939.
This
ARMSTRONG
COUPOII
i
on
5 51 !
ac-
this
J
205 Pearce Bldg.
MODESNLT .beautiful la b this
S40.0CO addHion to Salem's
. bnslnesn rows, the new Pearee .
build inr at Commercial and '
Court streets.
Firm Takes
Location
UO Speakers
Volunteers
Service for School
Commencements Is
Offered by 27
University of Oregon, Eugene,
March 19 Services as high school
commencement speakers have
been volunteered by 27 staff and
faculty members of the Univer
sity of Oregon, it was announced
here today by Dr. Donald M. Erb,
president. All are experienced
speakers and can speak with
authority in their fields and on
education.
High schools desiring to have
a speaker from the university
may write to C. L. Constance,
registrar, with a request for the
staff member they prefer. Ex
penses involved are to be paid
by the high school.
The list of speakers includes
Dr. J. R. Jewell, dean of the
school of education Howard P.
Backus, instructor in education;
Dr. Lester F. Beck, associate pro
fessor of psychology; Dr. Law
rence S. Bee, assistant professor
of sociology; Dr. Jesse H. Bond,
professor of business administra
tion; Dr. N. H. Cornish, professor
of business administration and
Paul T. Culbertson, instructor in
history.
W. A. Dahlberg, assistant pro
fessor of speech; George H. God
frey, associate in pews bureau;
Homer H. Hanna, instructor in
speech; D. E. Hargis, instructor
in speech; Harlow E. Hudson, in
structor in architecture; Marvin
A. Krenk, instructor in speech;
Dr. A. H. Kunz, associate profes
sor of chemistry; Alfred L. Lo
max, professor of business ad
ministration and Dr. Victor P.
Morris, dean of the school of
business administration.
Karl W. Onthank, dean of per
sonnel administration; Dr. Earl M.
Pallett, executive secretary and
registrar; Dr. Philip A. Parsons,
professor of sociology; George W.
Rochester, visiting professor of
law; L. K. Shumaker, assistant
professor of .education; Dr. C. J.
Sullivan, Jr., assistant professor
of philosophy; Dr. Howard R.
Taylor, professor of psychology;
Dr. H. G. Townsend, professor of
philosophy; George S. TurnbulL
professor of journalism; Wendall
L. Van Loan, instructor in edu
cation; Paul R. Washke, profes
sor of physical education, and Dr.
Dr. R. O. Wikstrom
DENTIST
Announces the opening o
Nevr Dental offices on the
second floor of the New
Pearce Building, corner - of
Court and Commercial .
Streets.
Represents Second Big Modernization Move "
By Simms i Company, and vondale Builders -In
Salem ; Progressive Trend Observed ; - -
jThe opening tonight of the new
by the Misses Helen and Dorothy
corner of Court and Commercial
the second major renovation project In Salem undertaken by the
Avondale Construction company
company, realtors of Portland. The' first, was the Murphy block at
State and commercial streets com
pleted last year. Other moderniza
tion jobs completed by the same
firm were the Arbuckle King shoe
store on State street, in property
belonging to Andrew Kleti, and
the Paramount shoe store "at
Court and Liberty streets, occu
pied by Feitelson Brothers.
In developing the Pearce prop
erty, the services of architects,
structural engineers and artists
were employed and studies made
of the trend of business develop
ment. As a result of these studies
every available space was utilized
and many innovations were creat
ed for the convenience of the ten
ants. Rounded Corner Effective
While the principal frontage
has been made on Court street,
Commercial street value has been
retained by the rounded corner
effect which is a late development
in commercial architecture, and
the main and very attractive fea
ture of the building. A special
feature on the exterior of the
building is the Gunnite finish of
the second story, applied by
Charles Ammond. This is a spe
cial treatment to concrete walls,
giving a permanent water proof
finish of decorative and lasting
character. The three-toned Car
rara structural glass, applied to
the first story, manufactured by
Pittsburg Plate Glass company
and applied by W. P. Fuller com
pany, represents one of the larg
est expanses of this material used
in any building in the northwest.
Studies of the old building de
veloped that the floors and roof
structures as well as the Interior
walls were of sound construction,
thus enabling the owners to re
tain a substantial portion of the
value of the old building and at
the same time creating- the effect
and durability of an entirely new
building.
Basements were deepened and
finished to provide merchandising
and office quarters for various
tenants. :
Gas Heating- Used
Heating and ventilating are
supplied by Pittsburg gas unit
heaters with forced distribution,
installed by Nelson Brothers of
Salem, and are of the most mod
ern type, affording full value in
applied heat distribution as well
as air conditioning in summer.
It is anticipated that second
floor offices will be extremely
comfortable due to this air con
ditioning system, the large attic
space created by lowered ceilings
and the special design of the sec
ond story windows, furnished by
Soule Steel company, which elim
inates all possibility of drafts
when windows are closed or
opened.
Electrical fixtures were sup
plied by Packard-Malloy, Inc.,
Portland manufacturers of fine
lighting equipment.
Special attention was given to
fire hazards, all interior walls
and ceilings being constructed of
fire resistant materials of the lat
est approved type.
Salem Workmen Favored
Preference was given through
out the construction to Salem
workmen and material dealers,
the work having been done en-
Hugh B. Wood, professor of edu
cation. .
two story Pearce Building owned J
Pearce, located at the northeast
streets,' marks the completion of
under the direction of The Simms
Radio Store
Expands
- Burroughs Electric
Now in Larger
Quarters "
Seven years study , and work
with the Western Electric com
pany in Chicago equipped .Julian
Burroughs to open in 1934 a radio
service shop which, augmented by
electrical service and - supplies,
has "opened for business in the
new Pearce building. '. r.
arger quarters have enabled
Burroughs Electric to expand its
service, which includes radio and
loudspeaker work, recording,
general appliances and Nu
Eiiamel paints, as well at the op
eration ;of a state-licensed radio
school.
The room the firm now occupies
is 11 feet wide by 7.0 feet deep
with an added area at one side
of, the back, 10 by 10 feet. A full
basement assures adequate stor
age space.
Burroughs was born In Salem
and attended Oregon State col
lege. He was selected by the tele
phone company for the work with
Vfestern Electric company. In
1$34 he opened . his first shop,
on South High street. In 1935 he
bought the retail store of the
Epff Electric and moved to new
quarters only , a, few doors from
the present location.
Salem Dealers
Get Contracts
All subcontracts for the con
struction of the ne,w Pearce
building were " taken by Salem
firms. . ;
Building supplies were fur-;
nished by Keith Brown. These '
; ncluded the new type materials
which feature the exterior fin- ,
sh.
Matrns Brothers furnished and
pplied the roofing of the struc- ;
ure.
The "plumbing and heating sys- ;
em was installed by the Nelson"
Brothers firm. ;
The - wiring which runs into
ultra-modern fixtures through- j
but, was installed entirely by j
Bosler Electric.
tirely by union labor. Architec
tural work in connection with this
building -was done by Edward
Miller, and . artistic effects were
created by staff artists of The
Simms company.
r
Sales!
Let
iiirfoucjEis
Do Your
it
r.;
New
-Donroagbs -HecMc
321 -';
Feaice
- J ' t- . -
Building;
in ynn
learner luoves
Beauty Nook
.v. - ' . - -a
W M. Garner, - owner of the
barber, and beauty shop at 319
Court "street In the pew Pearct
building has been located in Sa
lem since J926, he said Wednes
day, although his shop has been
moved; frequently,
Garner came to Salem in 19 if
for hort while but was situ
ated thereaf ter in other Oregon
towns and in the 'middlewest. He
returned here, in 1938 and was on
South High street. Later he wai
the . Bligh hotel and In the
Patton building, then temporarily
in the Marion hotel before moving!
to the Pearce 'structure.
He started the Beauty Nook
in 1933 and employs two opera
tors. The entire shop has fluorescent
lighting and other , modern fix
turesJ Service!
0
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Location
Phcnb
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I Compliments ij
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