-The OREGON STATESMAN, Salem, Oregon, Saturday iaorajig, Decesr 11, 1937
PAGE FlVq
97
t?0ttr educators and art authorities hail
world-famous
gainsborough
portrait!
THOMAS GAINSBOROUGH
(1727-1788), the first of the dis
tinctly English school of painting,
was the most celebrated society
painter of all time. His procedure
was to have his sitter patiently wait
while he painted the most attractive
woman he could imagine. After that
he began, to "work down to a point
that approached the appearance of
the lady in question. When she be
gan to see a -resemblance, he quit.
He confessed :to George III that he
preferred to paint landscapes, his
works of which as art rank as high
or higher than hisjiortraits, but his
wife's extravagant demands made
him turn to the more lucrative por
trait painting. Gainsborough por
traits are in clear and transparent
tones of blue; and green. His Blue
Boy was recently sold for 4780,000,
perhaps the highest price ever paid
for a painting less than 200 years
Id. The famous Duchess of Devon
shire, stolen In 1876 and lost to art
records for many years, reappeared
in about 1901, and later was pur
chased by J. P. Morgan.
MASSYS-
GREAT FLEMISH MASTER
i
QUENTIN MASSYS (1466
1530) in The Banker and His
Wife illustrates the tradition in
Flemish painting known as "the
microscopic point of view". Detail
and more detail, each one rendered
perfectly,, distinguishes his style.
Carefully aad faithfully, Massys
painted each feature of the two
faces and lavished no less care upon
the tiniest object in the room. In his
early years, he was a blacksmith
and ironworker,, then falling in love
with an artist's daughter he turned
to painting and became one of the
Masters of all time. Two monarchs,
King Philip II and Queen Elizabeth,
bid against each other for The
Entombment, but the people of
Antwerp refused to let it go. Bid
ding reached 40,000 florins ($50,
000) for this picture Massys had
sold for 300 florins.
MATISSE-f
BRILLIANT MODERN
t
ODALISQUE by HENRI
MATISSE 1869- ) has move
ment, exuberant color and flowing
design. These are the specific attri
butes of Matisse. .". . For ten years
he worked painstakingly in the
Louvre copying masterpieces for
the French government. He learned
all that the masters- could teach
him. ... But that was only the be
ginning. He began to experiment
and became 'one of the originators
of the "Modernist Movement". The
world that laughed at him in 1905,
stopped nevertheless to look, and
later to buy at increasing prices
until today he is one of the richest
living artists. . . . It is best not to
look for subject matter or story in
the works of this still active and
lively French modern master.
Bather one must expose oneself free
ly to his work as. one is exposed to
the harmonies of music. Approached
in this open-minded spirit, there is
a thrilling reaction at the sight of
a Matisse canvas. - . -
Copyrifkt 19CT
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TO
r your saKe
Gainsborough's "Mrs. Efliott,,
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You seem to have gotten hold of the spirit of these years
the popular renaissance which has been going forward
with increasing sureness since 1929.
Professor J. Hv Huddilston
University of Maine
I think the project which you are sponsoring is a very in
teresting and worth while one which will allow people in
moderate circumstances to have a knowledge of art which
jthey might not otherwise be able to acquire. ,
C. Powell Minnigerode, Dtrecf or
The Corcoran Gallery of Art, Washington, D. C.
4 .
"a fine opportunity
It seems to me that your plan, as outlined, will afford a
fine Opportunity to promote a greater appreciation of art
among the people of this country.
James D. Hoskins, President
University of Tennessee
We believe your program will mean more to this genera
tion in developing art appreciation and art knowledge
than any effort ever before undertaken.
MAUDE G. Schollenberger, President
Wichita Art Association
It is" only through daily contact with the better works of
art that a more discriminating taste may be formed.
Bruce M. Donaldson, Chairman
Department of Fine Arts, University of Michigan
; "a genuine service'
After an examination of the pictures, I am in complete
agreement that 48 prints for $4.68 is a very genuine serv
ice. The lectures which accompany them are equally good.
John Lee Clarke, Jr., Director
Springfield (Mass.) Museum of Fine'Arts
Your plan is one of the most stimulating developments in
art education for the public.
Will S. Taylor, Profestbr of Fine Arts.
Brown University
The project being -undertaken by your committee should
do much toward helping us to use our leisure for self
fulfillment. J. W. Studebaker, U. S. Commissioner of Education
"excellent reproductions
I want to tell you that the reproductions exceed even my
anticipations both in quality of color and in general excel
lence. Leo T. Doherty, Director of Art
' Worcester Public Schools
The prints are really quite fine. This impresses me as quite
a worth while undertaking. Reginald Poland, Director
Fine Arts Gallery, San Diego
It seems to be a most worth while project and I shall be
very happy to cooperate with you in any way possible.
Paul Gardner, Director
. William Rockhill Nelson Gallery of Art, Kansas City
Gone forever are the days of "art for art's sake!" Here are masterpieces
of five centuries exquisitely reproduced in full color with the real feeling
of originals available for the first! time at a price within the reach of all.
Don't miss these, 48 FAMOUS PAINTINGS offered you by
THE OREGON STATESMAN
in collaboration with the NATIONAL COMMITTEE FOR ART APPRECIATION
WHAT YOU GET
Massys' "The Banker and His Wife''
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MSA
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43 Famous Paintinsrs, selected by a committee of
famous art authorities as the typical works of tha
greatest artists of the last 5 centuries. In remarkable,
true-to-the-original reproductions, approximately 11
by 14 inches, ready for mounting1 or framing. In
weekly sets' of four, demonstrating the progress of
art from tha Italian Renaissance to contemporary
America.
1 o LESSONS IN rnrr
I L ART APPRECIATION XWL
Here is art criticism and comment written from
your point of view. Fascinating, profusely illustrated,
easy to understand and to remember. Not a bit high
brow. Not technical. By Bernard Myers, P&.D., qf
New York University, well known writer and lecturer
on art. One Lesson comes FREE with each weekly
envelope of four Paintings.
COLLECTORS PORTFOLIO FREE
We've thought of everything, Including th fad
that of course you can't hang all .these beautiful
paintings at one time, and that you'll want to keep
them fresh and flat between thumbings-over. So we'ra
offering this handsome Collector's Portfolio, in neutral
tones, FREE to all those who secure the complete set
of 48 Famous Paintings. Save the Portfolio Certi
ficate with each weekly envelope. (Send 154 if ordered
by mail.)
JlatlsseV "OdaUsque
LIST OFARTISTS
Homer Vermeer Daumier
Eakins Hals Courbet
Cassatt Rembrandt Monet
Benton Reubens Degas
Da Vinci Turner Renoir
Titian Bonington Cezanne
Michelangelo Gainsborough Van Gogh
Raphael Reynolds Gauguin
Breughel Boucher Matisse
Holbein Greuze Picasso
Direr Fragonard Derain
Massys Watteau Marc
. El Greco David Curry
Caravaggio Delacroix . Wood
Lorrain Corot TCent
Velasque Millet Hopper
HOW TO OBTAIN
These 48 Masterpieces;
Here is Art Certificate No. 1. Hereafter you will find
these Art Certificates on Page 2 each day. Each Cer
tificate has a different number. . .
Clip and save these Art Certificates. When you have
six differently numbered Certificates, bring them to
the office of this newspaper with only 39 cents (46
cents if by mail), which will entitle you to the first
week's Set of Four Paintings and the first Lesson in
Art Appreciation.
Do the tam$ for IS weeks to get the entire collection
of- these 4$ superb reproductions.
The Art Portfolio will be given free to those who get
the complete collection and who save the Portfolio ,
Certificates, one of which accompanies each week's
set of four pictures. (Send 15 if ordered by maiL)
Eleven Sets
Now Here
Eleven out of the 12 sets of pictures are now on band and may be
purchased. The 12th set is expected early next week.. Watch for
announcement. Cost of each set is 39 cents and cost plus mailing
remains 46 cents on single sets. On orders of more than three sets
the mailing charge is 27 cents, so that the charge for the entire
series of 48 pictures, to be mailed but, is $4.95, including the
portfolio. , -
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