5
"There are some pictures so great every
:
3
few great operasa few great
;t-Pr paintings. To fenow them, to understand them, to love them, makes
,;yo'uIdrivith &e immortals.
fThc8 Famous Paintings offered to you here are recognized as among
fjthe masterpieces of the ages. They have been selected by outstanding art
'critics.
vThey are pictures you will hear discussed again and again in groups of
"art-minded people.
.They are paintings you will be proud to hang on your walls, or to keep
In a portfolio collection, for their possession shows you are a person of
$saiminating taste who appreciates the very finest in art.
' 'Make this distinguished collection yours, to enjoy for yourself, to share
and discuss with others. Start now by clipping Art Certificate No. i below!
W. . ' . ' ' . '
BJ' -
Now every home in
s
have them through
Tine
Oiregoe
collaboration with the
National Committee for Art Appreciation
12
LESSONS
FREE!
III ART APPRECIATION
The person who "doesn't know a thing about
art, but knows what he likes" is out of the
jrannirig in cultured circles today. Every per
son who pretends to be really .educated must
know My ha likes what he likes. You'll have
Jio trouble keeping up if you spend a half-hour
each? week with these fascinating illustrated
lessons by Bernard Myers, FhJX One lesson
"Is included FREE with each weekly envelope
of Famous Paintings
, Portrait of the Author : ,
Dr. Myers knows,,from several years of lec
turing to college students and conducting art
tours through Europe and Asia Minor, what
the layman (you) wants lo know about art,
and how to tell it in simple; eyery-day terms.
He lectures on art at New York University,
advises Prentice-Hall, Inc., on their art publi
cations, edits the popular "American Painters
Series" in Scribners . Magazine, and collab
orated with Harry Elmer Barnes on "An In
tellectual and Cultural History of the Western
World," which has just been published.
Copr. 1937
this community may
the courtesy of
fcatesEiiaini
"MIRACLE" PRliilS
These reproductions are printed by a revo
lutionary multi-color printing process by
which it is possible to recapture all the rich
ness, the subtlety, the' depth of feeling which
makes these paintings masterpieces. Here is
all of the original it is humanly possible to
reproduce everything but the artist's own
paint on the canvas. , ' .
Here are: copies the artists themselves would
be glad to acknowledge. Here are prints an
educated, sophisticated taste will appreciate.
And for this glory of the ages, what do you
pay? Two dollars? Five Dollars? Nol The
NCAA process makes; it possible for you to
get the whole series of 48 for less than ten
cents each, . . .
TEACHERS!
Even if you could take the students in your
class on a tour of world-famous art galleries,
you would want each of them to have a set of
these wonderfully faithful reproductions as
mementoes of the beauty they had seen. These
are paintings every school child should learn
to know and talk about. Get a get for your
classroom, and another for yourself.
VALUABLE COLLECTORS -PORTFOLIO
D
. Prints as handsome as these deserve to be kept
in a handsome portfolio, so you can have them
within reaching distance on your living room
. table or library shelves. This one, handsomely
1 bound in neutral browns, is yours FREE it
you secure the complete set of 43 Paintings.
-Save the Portfolio Coupon on each weekly
envelope, -
...
educated t
Among them are these
i i mi i ii 111 . j .i.'jj 1 1 1 mm. i m . pjmu 1 1 j 1 1 . 1 1 n . J. . i.i. mrms 9 J!-MWMWJ .5 .-. -. -.-WW - ' .. . M'.'.UM.i.' .ww 1 ' '.' yWW f i 1 1 u u j j j r n , n , , - -r - - r , mmm.. i l . . i ni
" v sw v ; s v v , , v i o ' , v 11 ,j ri
-- , - " Ji - ,' f A -w
, - ' - . I
The Creation of Adam by Michelangelo
(1465T1564) ehows Jehovah about to
touch the yet unawakened figure of Adam
and call him to life. It is only one heroic
scene of 300 full figures which decorate
the-famous Sistine Chapel ceiling, a vast
area of 10,000 square feet or almost an
acre, "the greatest single achievement in
the history of painting." For four years,
Michelangelo lay on his back upon the
scaffolding and labored here. For years
afterward he complained of severe head
aches and backaches. But his supremacy
as a painter, as "a superman and creator
of supermen", was established. ... When,"
later, the Pope wished to exact the prom
ise from r Michelangelo that he never
marry, he replied, "I'm already wedded
to my art and she has given me trouble
enough."
THIRD CLASS CARRIAGE by HONORS
DAUM1ER (1808-1879) portrays few of the
tired and burdened of the world, traveling to
their destinations that are probably third class
too, caught for all time by Daumier's stirring
talent. ... At 40 Daumier gave up his work as
a newspaper cartoonist to devote himself entirely
to painting:. Bat no one would buy his pictures
though this was his finest creative period. ...
Corot saved him from utter destitution. Appre
ciating the great talent of Daumier, he gave him
a small house in the country. "You are the only
man from whom I could take such a present and
not be humiliated," Daumier wrote him. v. . This
nan, whom some call the greatest of French
painters, served a period in fail and died penni
less and blind. Pans, which is so fall of statues
to the great of France, has yet to recognize his
genius.
SPONSORS
" i CanxMAX. J-. Dirtctor, Hmma of Fin Arts of Houston
ohh La Clajuu. Jb IHrtcUrr, Springfield Komoib of Fin Arte.
- MuttehaMtt.
Thomas C. Colt, 3m., Director, Virrini Iftueom of Fin Art
Sallas Museum or Fimb Am, Dallas. Texa
Paul GAaoNBK. Dirtrtor, William RockhiU Ndaoa Gallery of Art
Da. Waltbk Halt, Director, California Palaea of tiw Lesion of
Honor
P0 H. F. Jatkb, Director. Tba American Federation of Arte
Fudswck P. KtmuPrttident, Carcerif Corporation
Audut MCMAHON, EzMtivt StcrtlAr. CoUeca Art Aaaoeiatiom
Srtery. CeUcara Art Aaaoetatfea
4? ". Lnracurr, TM uoreoraa Gallery of Art
LBAifoa Omdkxsomk. Cmtor Art. Witt janoriaf Minfiiw
8a Antonio .
CoIu8t?jrrPo!ni J Tha Georga Walter Viaerat
Smith Art Gallery, Springfield, Maaa.
ioriatio' SatQUX1"maMM' iewdW, Tho WleniU Art
WALtaa H. Siplb. Dtreeior. Cincinnati Art liaMoni
S?IC1A-?w""i Director, Portland. Ore., Art MoMtna
wan R. Wino, Dvrtetor, The Dayton Art Inatitnta
Hnjy N. Yotm. Director, Brooklyn Ifnecnm
O. C CAaMicHAL, Chancellor. VnnderbOt UaHmlty
Koaaar C. Clothikb, Preeident, Satccre Uaiertitr
Gaoaca B. Cuttih, President. Colaato UnWenity
ISbwabb C. Eujott, PresidmU. Parda Unieniity
yaAWK P. Gkaham, Preeident, VniTcraity of North Carolina
Arraua A. Hauck. Preeident. TJnhrersity of Maine
jAMBa H. Huwhlstom, Department of Art. University of Maine
Sums Baaif haad yok KlkkSkid. President, Unirenity of Soatb.
- era California
Paul D. Moody, Preeident. HUSlehnrr Collega
W. A. KaasoN, Preeident. Smith College
ALraao Nauarraa, Director of tke Art GaOere. MOW Collcca ,
Johh Scroltb Notxai, Preeident. GrinneO Collevo . .
Gaoaca Koauif, Preeident. Unireriity of Colorado
3. W. STUMCBAnaa, V. 8. Commieeioner of education
Paoraaaoa Wnx 8. Taylob. Department of AH. Brown TJaivaralte
Rat Lyman Wiana. PreeUmU Stanford University
Ctmrntrt C. WnjjAaa, Preeident, Lehick TJaiveraHy
Mat E. Woouar
J. T. Zimmbbxam, Preeident, Unlreraity af Kew Mexieo
mabbl Amucxxb, Supervisor Art Education, Detroit PobBa
Schools - .
raa T. DohbTT. Director of Art, Public School, Woreoater
H. Eirmxa HAYDaN, Director, Departmca of Art, Dea Moines
i Pablla Schools - -,, - - .. -v 4.
ALrnn Howbll, Director 0 Art, Clerdand PuWIe Schools
Matesi I Jakeott. OUanoma City Publio Schools
Maa. ANMAaat. J. Nathans, Director Art education, Kew Orleans
. ' lbUs Schools f- ,-,,..-
O. C. Peatt. SnvorlnUndont of SckoeU. Spokane PaUla Schools - .
Mabmn Baas. Director of Art, Omaha Poblio Schools
Mabtha E. SRaawaoB, Art Supervisor. Spokane Publia Schools -CHAKuma
G. Sxhb, Art Supervisor. Board of EdacatJoB,
Atlanta -iu. - ' -Jlaa.
Mabbow 8tuat Sums. AH Director, Norfolk PnUle Schools
A. H. WawiwoarH, Director of AH education. Mew Havca -Piaaaa
A. BaDAan, Director, French Inatitnta la the United States':
Rmtrabb Sroaaa CBlLoa, Preeident. Modern Are Books, Inc. . .
8. Wmaron Cin, Ja.. Vice-President, KwsWak. Inc. . -
Eblbm JmmoH, Broadoaetino Director, f- 1 Scaool of tha
- Air. Colombia Braadeastin 8ystas
H. V. Kaltsmbosx, Radio Commentator
3amm U Wkx, Director, National Committee for Art AppredaUo
u. xi 06 KINS, rrendent. Univenitr of Tm
erson
" - - -
Michelangelo's "Creation of 'Adam"
Daumier's "Third
HOW TO OBTAIN
These 48 Masterpieces:
Here is Art Certificate No. 1. Hereafter you will find
these Art Certificates on Page 2 each day. Each Cer
tificate has a different number.
Clip and gave these Art Certificates. When you have
six differently numbered Certificates, bring them to
the office of this newspaper with only 39 cents (48
cents if by mail), which will entitle you to the first
week's Set of Four Paintings and the first Lesson in
Art Appreciation.
Do the tame for It week to pet the entire eoUeetion
of ihete 48 superb reproductions.
The Art Portfolio will be given free to those who get
the complete collection and who save the Portfolio
Certificate which will be sent to you with each week's
set of pictures. .?
The pictures shevm on thti
page are not the actual eize
of those you will receive.
. Each reproduction is targe,
tneasurtng about 11 m 11
inches, the right sue for
ike modern home, . .
Be
quent
l . 1 ""T
- ,
f v h -
t f J m
s "- aw " - yf A -
should have
them "
Class Carriage''
LIST OF ARTISTS
(Subject to Change)
Homer
Eakins
Cassatt
Bentoa
Da Vinci
Titian
Michelangelo
Raphael
Breughel
Holbein
Duref
Massys
t
El Greco
Caravaggio
Lorrain
Velasquez
Venncer Courbet
Hals Daumier
Rembrandt Monet
Rubens Degas
Turner Renoir
Bonington Cezanne
Gainsborough Van Gogh
Reynolds ' Gauguin
Boucher Matisse
Greuft f Picasso
Fragonard -"Dentin
Watteau Mare
David Curry
Delacroix Wood
Corot Burchfield
Millet Hopper
lm J1RT CERTIFICATE
No..
r7 HIS certificate and five others, all dif
VC ferently . numbered, entitle you to one
week's Set of Four Picture upon payment of only
39c (46c if by mail). .' .
IMPORTANT 1
. s a . -
ure to order Set No, 1 if yoa have that of ubse--
sets, order the next numbered a oi rwur.
IMPORTANT: This ! only an introductory certificate and
can be clipped only once. Clip further certificate from page
2 of this newspaper regularly. Your .tlx coupons must be
diieremtly numbered but not necessarily consecutive.