C'v Cf The OREGON STATESMAN. Salem, Oregon, Sunday Morning, October 24, 1937
PAGE NINE
2 new Chevrolet
Lines Presented
Chevrolet for 1938 Presents Imprpvements in Chassis, Engine
Nebraska Capitol
Praised by Maden
Best Seen on Trip, Fully
Paid for; Truck Dealer
Tells of Travels
Tells of Trip
Bonesteele Takes
Agency on Willys
Second Production Season
Sees Line Extended to
Commercial Cars
Refinements Include .Body
janrf Chassis Changes;
Hood Is Graceful
v.
Neteworthy advances In per
formance, economy, safety, dur
ability and style, gained through
systematic refinement of features
already thoroughly proved in the
hands of the - public, mark the
two new 1938 Chevrolet passen
ger car series which the Douglas
McKay Chevrolet company is pre
senting today. Both lines embody
an improvement destined to rank
as outstanding in the industry
this year the revolutionary new
"tlptoe-matic" clutch combining
more positive action with greater
operating ease, and adding im
portantly to the safety, comfort
and durability of the car.
Refinements in the new models
extend to bodies, both interiors
and -exteriors, and to numerous
units of th chassis, although the
design remains fundamentally un
, changed. The power plant in both
series is the 85-horsepower high-
compression valve-in-head slx
" cylinder engine whose power.
smoothness, economy, and free
dom from service interruptions
are already familiar to millions
of owners throughout the world
Styling Notable
Outwardly, the most notable
change in the new Chevrolets is
their advanced styling, which is
especially evident at the front
end. The top of tbe hood sweeps
forward from the cowl in a grace
ful curve, to cap the almost verti
cal flat topped radiator and grille
The latter, a radical improvement
over previous design, consists of
chromium-plated horizontal bars,
flowing back from the center line
ot the grille to blend into the
radiator shell. The speedline
which introduced a new style note
is1 continued in 1938.
Engine-advances for 1938 are
mainly in the nature of refine
ments, although a new and light
er flywheel, in conjunction with
the new clutch, affords greater
flaxibility and quicker response
to the controls. Valve-springs,
valves and Certain portions of the
cooling system have also been re
designed rather than simply re
fined. Starter Is New
The most notable change in the
power plant and its related units
la the electrical system, which is
entirely new. It consists of a new
higher-capacity generator with
voltage regulator which adjusts
its output at all times to the load
imposed on the battery; a new
starting mechanism of the type
furnished on the costlier General
Motors cars, with over-running
clutch and automatic throttle
opening, assuring easy positive
starts; and a new, weather tight,
and accessible battery cover. .
All models have Chevrolet's
' perfected hydraulic brakes, all
silent, all-steel turret top bodies
by Fisher, and the trouble-free
hypid rear axle. On the master
deluxe series. Chevrolet fully-enclosed
knee action is starting its
fifth year.
Cadillac Reveals
1 Models for 1938
A completely re-engineered 16
cylinder, a longer Cadillac V-8
the Cadillac-Fleetwood and a
"surprise car" the sixty make
up the 193S line of Cadillac.
Douglas McKay Chevrolet com
pany is the agency here;
; Because of the admitted swing
to mnltl-cylinder motors and the
demand for greater power, per
formance and luxury, the new
Cadillac 16 Is a significant con
tribution to automotive- ranks.
The engine is lighter and more
compact than any previous sim
ilar design, despite its rating as
the most powerful passenger car
motor in the industry. Likewise,
the body construction sounds an
advance note. Mounted on a
wheelbase 13 inches shorter than
the 1937 model, there is an ac
tttat and impressive increase in
passenger room.
The new Cadillac T-8 supplants
' the former "'Series 65," which
last year was produced in only
one body model. For 1938. the
aeries has been expanded to three
body types (five-passenger sedan,
five-passenger Imperial and con
vertible sedans) on an even long
er wheelbase of 132 inches.
126 Drivers Lose
License in Month
On hundred twenty-six Ore
gon motor vehicle drivers lost
their drivers licenses during Sep
tember; , Secretary of Snell an
nounced yesterday.
: In 84 cases the revocations
were for drunken driving. Reck
less driving resulted in 14 sus
pensions. The revocations for Sep
tember were 23 fewer than In
"August. '
So far this year there have been
, 743 licenses revoked or suspend
ed subject to tbe safety responsi
bility law.
Girl Scout Troop Holds
Party at Community Hall
LIBERTY TheGirl Scout
troop had - a party at the .com
munity hall Thursday night, en
joying games in variety and. re
freshments. Thos present were:
Mrs. Helen Glhbs, troop leader;
Miss Genevera Selander of Salem
and Miss Anne Jones, lieuten
ants; Betty, Hansel of Salem,
Mn. J. Baker, Mary Sargent,
Jacqueline Judd, Patsy Daseh,
Margaret Crowley,. Gladys and
Lucille Behrens, Muriel Baker,
D Lorls Lawrence, Faye Plenge,
I la Krauger, Vera Attebnrry, Jac
queline Engle, Jullane Berhow.
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Lincoln-Zephyrs
Win High Praise
Valley Motor Salesman in
Croup, First Showing;
Sees Banner Year
Graham Sharkey of the Valley
Motor company, local Lincoln
Zephyr and Ford dealers, met
with Lincoln-Zephyr dealers and
salesmen from all over Oregon
and southern Washington in
Portland Friday to view for the
first time the new 1938 Lincoln
Zephyrs. The group assembled for lunch
eon along with members of the
press and automotive publications
for the first showing in the west
of the sensational new Zephyr.
"We are preparing for the
greatest sales year in the history
of the Lincoln Motor company,"
stated Mr. Sharkey. "The remark
able growth of the Zephyr from
a brand new car in 1936 to a
position of leadership in the
medium price field is proof of
the. public recognition and - ap-.
proval of the revolutionary type
of construction and styling em
ployed in building the Lincoln
Zephyr. "Our sales of Zephyrs for 1937
have been way beyond our ex
pectations and we feel certain
that with the new changes and
improvements in the 1938 car
that next year will be a banner
one."
Public showing locally of the
1938 models will be announced
by Sharkey as quickly as cars
are available.
Farm Gatherings
Scheduled, Polk
DALLAS As a part of some
300 meetings planned for this
winter by members of the Oregon
state college extension service.
several will be held in Polk
county.
County Agent Leth states that
meetings here will be on such
subjects as the 1938 agricultural
conservation program, a Bang's
disease hearing, county grange
conference, two dairy meetings,
a general economic conference
and others.
The tentative dates are as fol
lows: November 13, at Salem,
Bang's disease hearing for Marion
and Polk counties; November 16,
meeting to explain details of the
1938 agricultural conservation
program for community commit
teemen only; December 7 and
21, dairy problems meetings De-
fcember 10, soil resources meet
ing; January 6, small fruits
meeting; and January 25, county
economic conference.
Specialists from the college will
attend the meetings.
Hubbard Women's Club
Names Mrs. E. Grimm
As President for Year
HUBBARD The Hubbard
Women's club met at the farm
home j of Mrs. .E. U. Anderson
Wednesday afternoon. A business
meeting was held at which time
they held a special election to
fill vacancies.
Officers elected were: Mrs.
Earl Grlram, president; Mr.
Charlotte Taylor, t ice-president;
Mrs. Willys Berkey, treasurer,
and Mrs. L. m. Sctaoll, secretary.
After ; the business session, the
club was entertained by eight
girls from the White school gave
harmonica selections. "
Turner Methodist Aid
Presentjat Convention
TURNERTbe Methodist -Aid
society sent a good delegation
Thursday to the district Aid con
vention h e 1 d at Independence.
Ladles attending were Mrs. Nellie
Gunning, local president, Mrs.
Ollie Ransom, Mrs. E. S. Prather,
Mrs. L, M. Small, Mri. Bruce
Groseclose, Mrs. Mollie Spiers and
Mrs. Fred Dierks. .
Incorporating many engine and chassis improvements, the new 193S
Chevrolet, in two series, makes its debut today. The smart, grace-j
ful lines of the new rr Illustrated In th mnti deluxe snort I
sedan, at the top, and the master cabrolet, at the bottom, illustrate
tbe re-designed radiator grille and hood as they blend with Chev
rolet's famed "speedline" styling. Between the two models is the
new instrument panel. The photo strip portrays a few. of the many
features of the new product. From the top, they are: the new "tlp-toe-Matic"
clutch. Introduced to the industry now by Chevrolet; the
improved 85-hp O-cylinder valve-in-head engine, used In both se
ries; a rear view of the master deluxe town sedan; the built-in
trunk, showing its increased roominess. Douglas McKay Chevrolet
company is the Salem dealer.
Turner CE Qubs
Hear State Head
T U R N E R The senior and
Junior Christian Endeavor soci
eties of the Christian church met
recently for an evening banquet
in the social rooms of the church.
Howard Cole, state CE presi
dent, was the speaker. The table
was centered with a lighted light
house. Japanese lanterns and fall
flowers were used about the
rooms.
New officers elected: Presi
dent, Stella Barnett; vice-president,
Fernall Gilstrap; secretary
treasurer, Marie Wilks; juniors,
president, Betty Peets; vice
president, Rose Davis; secretary
treasurer, Anna Mae Davis.
Walter Duffs Conducting
Revival Meet, Falls City
FALLS CITY Rev. and Mrs.
Walter Duff, whei just recently
returned from an extended trip to
the British Isles, are holding
evangelistic services in the Meth
odist church. Their inspirational
services with music of the elec
tric vibra-harp and slide trom
bone are drawing good crowds.
Afternoon meetings are held
daily at 4 o'clock for the children.
Major effideacyesanot be jumped toe "
suddenly and too often from the old in-
to the sew. That u why International
Harvester produces no yearly major
change in truck. The International C
model, bow on the highways in manjr
tens of thousands, made their irx bow
to tbe public ta 1934. .. -
le tbe meantime tbe International
reputation hat growa steadily oa the
vital factors is trassportattoe, perform
ance aad long life, uneualed nation
wide service aad the truck user's final
objective ECONOMY. -
la the meantime, also,1 International
Harvester has been constantly at work
on basic problems of enjioe and chassis
design, load distribetiea and braking.
Whs m?nm '
James h. maden co. inc.
217 State St.
Fortune Telling
Gvnsies Fall
in
W M.
Ill Luck, Albany
ALBANY Albany was an un
fortunate stopping place for four
gypsies, giving their names as
Mr. and Mrs. Joe Marks, Mary
Evans, and John Hokes, who r-l
rived in the city sometime Wed
nesday and preceded to open up
a spiritualist and fortune telling
quarters on the main street, with
out first securing a city license.
They were arrested by city po
lice late Thursday night and Fri
day morning appeared in Police
Judge Karl Horton's court tfhere
they pleaded guilty to the charge.
They were fined $5 each and
ordered to leave town. The quar
tet had fixed up a vacant store
room, converting it into an or
iental place with rugs and hang
ings. Attends Salem Game
LEBANON Mrs. Jack Haek
drove to Salem Friday evening to
attend the Willamette-Whittier
football game. Mrs. Haek is the
mother of Jack Haek, jr., a
freshman on the Willamette team
this year.
iacreMed power, fuel cooomr, truck
maneuverability, and driver comfort,
The resources of its engineering staff.
its laboratories, it plants and proving
grounds were centered in the develop
ment of a fundamentally better product.
Today the many improvements that
have bee made are consolidated in a
nmpltttlj art line of trucks.
Today International Harvester often
truck users the finest value of tbe year, a
product not only tnghumj to the mo
ment, not only prsvtjia tbe long process
of development, but ttjUd for public ac
ceptance. These new trucks are now on
display in our showroom. Com in and
let us show yoe the model for your job,
. or we will be glad to send yoe a catalog.
Phone 8590
. -
Katiflwc riiiiritian
OC11UCI O V(IIttII I II it II
For Albany Event
ALBANY Albert Senders is
chairman of the general commit
tee on arrangements for the an
nual ball sponsored by the Elks
lodge. Senders reports satisfac
tory progress is being made and
that the ball will take place on
the evening of November 4, in
the Albany armory.
' Proceeds from the ball is used
for charitable work and also for
the annual Christmas treat to all
children In the city under 12
years ot age. Lebanon children
are also included in the treat the
past several years.
LVVJ k I WJ W LWJ t Ilk
NORGE
FINE-AIR FURNACE
Specialized Heating and
Air-Conditioning
Sidney S. Day, Inc.
Authorized Dealer, Xorge
Heating Kqnlpment
839 X. Commercial, Salem, Ore.
Phone 4823
dm -M' a in
Mr
AS IT
SAVES
etoJJy if '"
- i -
aaW mJmmtm 'mmjlt tni'm
The Nebraska capitol at Lin
coln is the finest statehouse in
the 25 states through which a
party headed by James H. Maden.
Salem International truck and
McCbrmick Deering farm machin
ery distributor traveled, and what
Nebraska people are particularly
prottd of is that it's all paid for
to the tune of ten million dol
lars. Business Is good and most of
the merchants feel optimistic . . .
there is little construction work
in progress . . . and the finest
homes viewed were in Tennessee.
Such are random observations
of Maden. who with Mrs. Maden
and Mr. and Mrs. Jack Shank of
Portland spent nearly a month
covering 8300 miles in the afore
mentioned 25 states.
Factory Visited
Especially interesting to the
men was the visit at the Inter
national truck factory at Spring
field, Ohio, where they watched
the assembly of cars and also
the disassembly preparatory to
packing the trucks for shipment.
The party drove south to San
Diego, then to Fort Worth and
Dallas, Texas, on to Utah, Ala
bama and north to Johnson City,
Mo., where Maden's mother lives
and his home town which he had
not visited for 32 years.
From Johnson City, they went
on to Washington. D. C, there
visiting the capital and sites of
historical interest, then to New!
xorK juy tcosiB nave increasea
to $1.50 from $1.10 to take the
ride to the top of the 102 story
Empire State building). En route
A
nnouncement!
I
Wallllage KI. IBimeotteeIle
AS THE NEW
"Gosn, dud, don't ve nvnn stop pon Gns?
HERE'S a car that offers the txi
act things yoa have always wanted
in m car: HIGH" ECONOMY In the
recent Willys Economy Test re
ports show the average rate of ALL
drivers was 3&5 miles per gallon.
LOW PRICE save considerably
in down payment and price. MOD
ERN STYLE effectively stream
lined to be the smartest car on the
e aynniaitiii UJrHu mwHtrnm wagi
save a lot in pmcn
DEIIT7E THE 11930
Chemeketa and Liberty, Nelson BIdg:
"-
I
- : - -
j
I
,
j
JAMES II. MADEN
home they cane by way of Pitts
burgh, Columbus and Springfield,
into Lincoln, Nebr., and over
highway 30 to the Oregon line to
come into Salem over the new
North Santiam route. They drove
home three trucks aud a car.
Athletic Interest
Higher at Turner
TURNER Turner high school
is taking a new interest in ath
letics, with Prof. L. J. I'hrham
mer as coach.
Special emphasis is being
placed on good sportsmanship and
freauent pen meetinKS will be
held with the new yell leaders.
Ellison Whittaker and Frances
Clark, in charge. Turner won
33-0 in the recent football game i
with Jefferson high at Jefferson. 1
ANNOUNCE
ii i sri.
was'- mm I
' v , A.wjti-. vs $ -v oisiejso
road. EXTRA SAFETY top and
body solidly welded into a strong,
sturdy unit. . . Oversize brakes. All
parts vital to safety are oversize.
ROOMINESS the front seat is
three times the width of a regular
theater seat.
Join the smart crowd Sore half
your a drive the car that won
America in a year.
i
. Boniesteek.
Coincident, with the announce
ment of new models for 193 8,
the Willys agency in Salem has
been taken over by Wallace H.
Bonesteele. Inc.. Chemeketa and
Liberty streets. It was announced
Saturday.
The new Willys, which won
world-wide acclaim in a year, en
ters a second year of production
with an extended line of passen-
ger cars and a new line of com-
mercial units.
Three new passenger car mod-
els have been added to the 1938
line -which now comprises three
sedan and three coupe models,
The coupe is now available in the
PJcononiy. Standard and DeLuxe.
while the sedan line Includes
Standard. DeLuxe and Custom
models.
The new models added to the
1938 line are the Economy and
DeLuxe coupe and the Custom
sedan.
Reentry of WillySlOverland Mo
tors. Inc.. into the commercial
car field is marked by the intro
duction of an entirely new type of
ultra-economical light delivery,
the Economy cab-pickup and the
Willys half-ton line consisting of
pirkup with complete equipment.
j Former Residents Visit
t BETHEL Former residents of
this district who visited in the
neighborhood on Thursday were
Mrs. C. A. Boling, Clarence Bol
ing, Mrs. Carl Bower, (Elsie Bol
ing) and Mrs. Bbling's mother.
Mrs. N. Bower of West Salem.
The 'Bolings live near Florence.
The group was entertained at the
I. R. Carruthers home.
Willys Owners
Report up to
Miles
Per
Gallon
Phone 4444
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