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fclw OREGON STATESMAN, Salem, Oregon; Thursday Morning September 2, 1937 '.. .. , - .. ' . , - " . i
PAGE FOURTEEN
4.f
Men to Dress
To Suit Times
Improved Conditions Will
Be Reflected; Styles
1 More Attractive
T By PATTERSON GEORGE
5 Though a representative num
i ber of American men, both young
: and old, hare long since r e c o g
t nized the value of dressing as well
i as they can, both for socials and
commercial reasons, the nation ad
a whole has passed through' a long
: ,. and , laborious transformation to
I gain Its present 'foothold on the
I top rung of the world's sartorial
i ladder." : -
t By no means 1 the . least of the
obstacles to be overcome was the
;i old tradition that. America is pri
ll marily a nation of "hard hitting,
. bewhlskered pioneers whose repu
s tation as fearless frontiersmen
t would be reduced to ashes were
f they to forsake their homely "go
; to-meetln' " homespuns for clean
S shirts. This p a ss e d, of course,
f with the beginning of the great
American fortunes jhen money
? Just had to'be spentvm culture
s and culture included sorties into
r the art of dressing.- - -
Obstacles Hit
- - , Second was the fact that Amer
s lea was too busy making money
j to spend much time In the choice
.5 - of a necktie (let that be a job for
i- the women folks), and, thirdly, a
: parely psychological idea that
. . Englishmen had the edge In being
i - well dressed, anywayyso why do
anything about it? Few stopped
i to realize that Englishmen had
s that edge only .becaise climatic
r conditions automatically mad?
dressing an integral-flart of their
i lives and because American de
i! signers and manufacturers were
; too occupied with mass and vol
: ume production to compete with
I the ' hand . finished craftsmanship
t of Britain' slower moving but
more thorough tailoring fraterri
Ity. i- j
Most of these obstacles, real or
j Imaginary as they might have
- been, were practically wiped out
; In the 1929 goldUtrike when
j fAmerlcan men took ajj no uricer-
' tain lead In the taste and cost of
I their - wearing apparel. Just as
f they began asserting their claims
V to distinction, however! came the
I depression and again clothes for
i the -average American? male? be-
came a secondary and financially
almost impossible! consideration'.
I It costs money to :dresa well' and
I most men didn't hbre It, with the
result that tailor! and fariufac-
turers, wholesalers and retailers
went backward 'to cheaper com
modities and tj" only the essen
tials. ..?.
'' f America "Dresses Up"
j Emerging now into a new and
lasting looking prosperity, Ameri
ca fa again eprncing up and this
time, : if the j Indications of the
last few seasons are any criterion,
its position as the world's! No. 1
Nation of Well Dressed Men will
be permanent and uncontestable.
Quality Is back. Culture and taste
are again on the upswing, and
business is once more selecting
the better dressed men as its fav
orite. Today no nation! under the
sun can possibly point out so
many clothes conscious mn in all
classes as the United States.
.. Bearing out the situation as a
sequence that would naturally fol
low is the marvelous array of
men's wearign. apparel I which ail
stores are stocking and the high--ly
specialized manner in which
men's clothes are being . bought
ana sola. ' . i
- Beauty Is Paramount
Beauty in color and in line is
the keynote of. the present sea
son. Take a peek at men's; suits.
Gorgeous is a word seldom: to be
used for male apparel,' yet that
is exactly the description that ap
plies to some ef the I off-shade
browns, tans, blues, grays, and
the wide variety of combinations.
Choose either a single or double
breasted model, and in a two or
three button spread according to
your individual build, and you'll
be safe, but be sure you get the
modified wide (not raised) shoulT
aers, narrow waists, and a con
servative drape to the chest; peak
or notch lapels. ?-
Trousers still run to a modified
peg and high waist, fojs few are
the men today who do not realize
that no trouser can hang well
without suspenders. In suit fab
ric? you have the Customary
choice of the popular unfinished
worsteds, tweeds, homespuns,
Shetland's, cheviot3. and mixtures.
Wear any of them to business, for
little distinction remains today be
tween town and country attire
what with the mass of city work
ers being suburban commuters,
anyway. ! -
Topcoats Gome in
Two Main Styles
Raglan, Single Breasted,
and Semi-Form Fitting
Types Are Offered
I - . ' I , . II
Men to Welcome
Elastic Leathers
That elastic business is going to
be a welcome idea to most men.
It's . going to make men's ' shoes
smarter and easier to fit and bring
many possibilities to the field of
men's shoe designs. It fslrue that
men's shoes vary little year after
year, but this fall you'll see the
development of some interesting
new leathers in addition to the
elastic leather. One of them is a
great new grain effect running
across the shoe that folds gently
Into the foot form and allows per
fect walking comfort.
Men will be sticking to rtraight
blacks and darker browns for fall
and winter, and their "shoes will
see a good bit of the skiing influ
ence when it comes to sports wear,
The chill of fall evenings prob
ably will put a topcoat in your
mind early In the season, la thU
garment you have a choice of
two major models the ever pop
ular and correct loose fitting rag
lan shoulder which almost invar
iably comes In a single breasted,
and the semi-form fitting model,
more tailored in appearance, for
those who like to stress town
wear clothes. The latter can be
either single or double breasted.
' It is strictly a matter of per
sonal choice plus, of course, a
consideration for your physical
make-up. If you are stout, bet
ter stick to the single breasted
streamline effect . j
Raglans automatically feature
tweeds and home-spuns in fab
rics, while the form fitting gar
ments feature unfinished wor
steds, a few gabardines and, this
year, covert cloth. Shoulders are
square bu.t not exaggerated. La
pels are either petrited or notch
ed, and colors run the gamut of
beautiful autumn browns,' tans,
blues and grays. You'll see a
large selection of new designs In
fabrics, including .diamond
weaves, herringbones, And over
plaids. OverplaJds in Overcoats
Overcoats likewise feature an
outstanding' assortment of over
plaid designs. Three major mod
els give every man a choice of
weight in winter coats. Those
who lead Btrictly an office life
and enjoy highly tailored wear
ing apparel will, of course, select
a single or double breasted semi
form fitting model. The man who
likes a compromise will select
what Is now known as the town
ulster a coat which is gaining
in 'popularity every year because
it gives warmth and body with
out too much bulk and weight.
This r merely a three button,
double breasted model with the
tack Fulled in slightly by a half
belt. The strictly country ulster
or great coat is usually four but
tons, with both breast and side
pockets and with full or half
belt. f
It is in the luxurious colorings
and the rich downy weave of the
cloths that overcoats are attract
ing new interest and attention.
Checks, plaids, overplaids, and
herringbone patterns present a
wide and attractive choice. .
Dayton Man Stricken
DAYTON M. R, Cooper owner
and manager of the Dayton box
factory was taken seriously ill
Friday morning. At last report he
was gaming satisfactorily.
Men's Hat Modes
Are loy Crowned
Coming around to accessories
we find ' bate continuing to fea
ture a slightly lower erown and
wider brim and with nap brims
giving way in slightly more mea
sure to off the face brims.
This does sot mean Homburgs.
They are in a class by them
selves, a strictly traditional mod
el which la good one year after,
another, especially tor men who
wear more formal- tailored
clothes to business and older
men.
; The other off the face style is
merely a flexible felt model,
quite often with a welt edge,
which turns up slightly at the
edge of the brim only. In the
main, however, yon probably will
see a predominance of the Jaunty
snap brim.
Brown with its many offshoots
again will rule hat colors for fall
and winter, although gray 'is nev
er without its large following?
Interior Harmony
Need Is Forecast
Novelty and occasional furni
ture are patterning themselves
after the big lines of furniture.
Designs to harmonize with the
new living room styles are being
Introduced, so that If you want a
bookcase, small table or some
other piece of occasional furni
ture to match up with modern,
eighteenth century, French or
American deijns you'll be able
to get just what yu want In the
correct color finish and wood
that wilL blend well with your
larger pieces.
There were some pieces in rare
reneers displayed bat chiefly
the novelty furniture was made
up In new tones of walnut, ma
hogany, maple and a number of
light woods calculated to har
monize with the major furniture
styles.
As in every furniture market
showing many new things were
ehown in the novelty furniture
lines. Most outstanding were
photomural screens to blend with
modern or period rooms. Still
life models, sailboats silhouetted
in the moonlight, cherry blos
soms in full bloom these- and
many other scenes are depicted
on three panel, decorative screens
by a new photographic process.
Another novelty group that
merits attention is the perma
nent bridge and card sets. There
was one striking bridge set done
In fruitwood with chairs uphol
stered In chartreuse green .leath
er, another presented a zebra
wood and walnut table and chairs
upholstered in white leather and
an unusual one In mahogany
with unusual hoopback chairs.
Shirts in Brown
Or Navy Advised
By all . means buy your boy
colored shirts navy or brown.
What a boon they are to moth
ers weary of looking at dirt
streaked white ones! Then, of
course, he'll need sweaters and
jackets. Now that tippers are
almost universally used on boys'
clothing, sweaters have a way of
looking much neater than they
formerly did. besides his winter
coat that youll want want to
keep nice looking for Sunday
wear and special occasions, get
him a really good leather Jacket
that is warmly fleece lined. These
marvelous- garments will keep
him comfortable In even the
coldest weather and they, 'too,
will stand all kinds of rough
treatment. Go through the pock
ets regularly and remove all rus
ty nails, dead bugs, pebbles, mar
bles, etc., etc. .
It's not the style any more for
toys to wear cumbersome under
wear with tetig sleeves and legs.
If your bc is healthy there's no
need for rUy heavy underwear.
The new weaves are so well
made that there's plenty of
warmth in even the briefest of
garments.
Collar-Attached
Shirts Preferred
Getting into shirts we find
more and more men turning to
the comfort of collar attached
models. These feature several
types of collars, the polo or long
pointed button-down collar, the
shorter pointed wide spread button-down
Icollar so ' popular with
the duke : of. Windson, the long
pointed unbuttoned collar, and
the higher round edge style
which carries no points at all
and which Is snubbed closely to
the neck ;with a collar pin. All
are in good taste.
It Is in shirt patterns and fab
rics where newness still Is run
ning riot. Pronounced checks,
plaids, and other more Intricate
designs diversify the choice. They
are good, but they must be used
with discrimination and with
some thought as to how they
harmonize with the rest of your
ensemble.
Colorado Woman Guest
Of Talbot Relatives
TALBOT Mrs. N. S. Nave
had as her Sunday guest her
cousin, Mrs. Lydia Hill of Colo
rado Springs. Mrs. Hill will de
turn to her home in Colorado
Springs this week.
Miss Neva Emmons of Tan
gent visited friends here last
week. The Emmons family were
former residents.
EL. e -ft
if3
SATURDAY Nisht
0
o
Open
Till 9 pan.
' j
50c Down tj)
75c Week .
JEWEL WALTHAM STRAP WATCH
nfrji b . via
mm
ill
50c Down
50c, Week
. A Real Buy
Pay 50c Down
$0.45
$(g.95
Latest Mode!, &lft OC
50c a Week ylU73
MAM NED
SPEC HALS
For Weekend Shoppers
Kt. Beautiful
$37.50
3 ONLY Ya
Mountings.
Only
IB IKi H ED AIL VS E5.'3F S
$8.95 $10.75 $12.95 $16.65
50c DOWN
50c WEEK
lTEWKfS -BSE
CREDIT JEWELERS & OPTICIANS
184 N. LIBERTY ST.
2 Doors frortuPenney'f
. .- . ; ; '
in
i
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tS3
IS1
1
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53
HI
: j j .1937 1
VTj V t
Bishop's Greatest Presentation of
Foremost
Styl
f
es ror
M
en
an
d Y
oung
M
en
COME SEE OUR
ELABORATE
DISPLAYS
V
3:-
FREE Thursday Night, A Fine
. Pacemaker Y Suit Free at
Phoney Money Auction
i wiMun i :du p. m.
Featuring the Finest Quality Nationally xKnoivn
El
3H
Lines of America
Hart - Schaffner & Marx, Michaels - St
am
Never before have we been able to offer such a vast
assortment of the smartest new fall clothes for men
and young men. Featuring every popular style . . .
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servative models. . . . Every new shade and pattern
is represented in this, one of the finest and largest
clothing stocks in Oregon. i
ern and Varsity Town
SUITS
d TOPCOAT
(Including the Famous
H-S-M Hand Made, $50)
AKER
99
Bishop's Famous ''PAGE
i ' i" " ?: ' .' ' '. : f
AND TOPCpATS, LEAD THE FIELD IN. VALUE POR PALL
M
SUITS
Featuring for fall this greatest clothing
value offered in the west J. s Beautiful
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2000
TWENTY
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00
and up
Get a head start for fall with one
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SHOP FOR FALL FROM ONE OFiTHE WEST'S LARGEST
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Woven in our own mills and tailored to our
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Salem's greatest clothing value now S
these new "pacemakers.V "
ARROW "SHIRTS' Exclusively in Salem
200 and 250
In Salem exclusively at Bishop's are these fine: shirts. I
Featured in a one of the finest And most extensive
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BUS
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Exclusively in Salem are these fflmnn. tJn-
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NO WHERE IN
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