PAGE EIGHT
The OREGON STATESMAN, Salem, Oregon, Saturday Morning, January 11 1936
Bearcats Lose
To Club Quint
Lack Fire ; . Multnomah Is
: Winner 38-29$ Packer
Sqnad Beats Sobs
- - - Willamette's basketball squad
took it on the chin last night as
both the tooted varsity and the
- varsity reserves went down to
defeat in a pair of uninspired
tilts.' The Bearcat' varsity, show
Ins little of the fighting ; form
that it had In Its three pre-boli-day--games,
-was defeated by the
Multnomah clnb quintet of Port
land ? 8 to 29 while the reserves
lost oat to Valley Packing 33
to IT.
It was more than an off night
for the Bearcats, who never did
begin to click in the fashion that
gave- them a victory over Oregon
and close games with Oregon
State and Drake. They couldn't
hit a ten-gallon hat. Good passes
were few and far between and
fumbles . marred the ones that
were good. In a word, the-Wil-
lamette varsity and reserves look
ed like a pair of second-rate high
school teams.
Leacb Club's Star
r The Winged M quint, led by
"Peaches", Leach, slight forward,
, grabbed the lead in the first half
and was never headed by a Wil
lamette team that was making
terribly hard work out of bas
ketball game. Until a few min
utes before the end of the half
when Eustis potted the goal that
gave the Cluhbers the lead the
game bad been even but dulL
Neither team gave the spectators
their money's worth in the first
half, which ended 17 to 11 for
the Clubbers.
Leach found the range as the
second half started and counted
up three goala to three points for
Willamette in short order and
Willamette was unable to cut
down the gap to less than seven
points the rest of the way. Gas
tineau and Manning kept the
Bearcats trailing along but Bear
cat efforts to steady down and go
places were fruitless.
Leach led the scoring with 12
points. Gastineau was high for
Willamette with nine.
Other Game Blow
In an equally unskillful ' game
the Valley Packing quint drew
away from the Bearcat reserves
in the last halt, holding the Bear
cats to two field goals. The fresh
men led 17 to 14 at the half but
couldn't find the hoop in the last
canto. "Squee" Kitchen of the
Packers and John Mullin, reserve
center, tied for scoring honors
with 10 each. Mullin made eight
f his fronf free throws.
.Multnomah (38) FO
FT
1 -4
3
0
0
0
TP
9
12
7
8
0
2
Keenan, P
Leach, P
Davis, C
4
4
2
Eustis, G
Klees, G
Smith, G
0
1
Totals
Willamette (29)
Gastineau, F
Weaver, F
Manning, -F
Anton, C
Mullin, e
Erickson, G
Versteeg, G
Beard, G
:..15
8 38
4
0
1
0
4
2
0
2
0
0
Totals ..10 9 29
Halftime score: Multnomah 17
Willamette 11.
Personal fouls: Keenan 2.
Gette, Leach 3, Eustis, Klees 4,
Smith, Manning, Weaver 2, An
ton, Erickson 4, Versteeg 2.
Free, throws missed: Keenan,
Leach 2, Davis, Eustis, Manning
4. Weaver, Anton 2, Beard, Ver
teeg. .
Referee, Cecil Manning; um
rpire, Dick Weisgerber.
Reserves (27) (33) Val. Pack.
- Kelly 2 , f 5 Kelley
Nunnenkamp 4 F 2 Burdett
Mullin 10 C 6 Morley
Harvey g 10 Kitchen
Beard 2 G 5 Ashby
' Substitutes: Reserves, Brandon
, Sutton 1; Valley . Packing,
Potts 1, Marr 4.
Referee, Weisgerber.
Leslie Is Winner
On Airlie's Court
The Leslie Methodist basket
ball team defeated Airlie town
team at Airlie Thursday night, 36
to 34 in a nip-and-tuck contest.
Leslie led 18 to 14 at half time.
Leslie (36) (34) Airlie
Ritchie 18 F. 6 Wilson
W. Bertelson 4 F.. 6 V. McKlbbon
Stoekwell.,14 C 10 Al Bose
J-Bush .. G...G Art Bose
; W. Bush' G . 6 Brown
v Referee, Calvert.
Falls City Loses
To Intermediates
The Salem Y. M. C. A. inter
mediates defeated a Falls City
team 1 to Friday afternoon.
Sherman led the Intermediates
with six points. Lineups:
T4I.OA. (16) (6) Falls City
Sherman i
F
4 Boss
Page 2 i.
Lafkyl
Shlnn 1
Seburn 4
Henger 2
F
C
G
S
Harvey
Marr
Hylton
2 In man
- i
Many More Foreign Car
Registrations in 1935
Non-resident automobile regis
trations In Oregon for 193 S ag-
myated 100,305 as against 92,-
268 lor 1334, Secretary of State
SneB reported yesterday. J The
largest registration ,. was "in July
of last year when nearly 21,000
non-resident cars came Unto the
state.
- ; f
i Standard Oil Wins .
MILL CITY; Jan. 10. Albany
Standard Oil team defeated Mill
City Red and White cagera 26 to
24 In game flayed here - this
week.
Vikings Upset Ashland With 30-17 :
Victory; Grizzlies Fail to Click; -Wagner
and Salstrom Outstanding
ASHLAND, Ore., Jan. 10. (AP) Coach Hollis Hunt
ington's quintet of Salem Vikings mowed down the
Ashland high basketball quintet tonight, 30 to 17. The
capital city team showed tournament form, while the
Grizzlies put on one of the poorest exhibitions of the
season. .
O
Beavers Down
Idaho Vandals
Score 31-24; Folen High
Scorer as Palmberg,
Geraghty Battle
CORVALLIS, Ore.,-Jan. 10-)
-Oregon State college, holder of
the northern division basketball
championship in the Pacific Coast
conference, defended its title here
tonight by defeating the Univer
sity of Idaho quintet 31 to 24. The
game marked the first 1936 con
ference competition for both
teams.
The Vandals pulled hp from be
hind to tie the score twice in the
last half hnt four baskets by
Cliff Folen, Beaver guard, late in
the game gave Oregon State a
substantial lead.
Score at half time was 12 to 8
for the Beavers.
The game was smooth and
ragged by turns, with both coach
es frequently switching men in
an attempt to find a consistent
combination.
Geraghty for Idaho and Wally
Palmberg, Beaver forward, stars
from last year's teams, put on a
two-man defense battle which
hindered both in their face for
scoring honors, Geraghty winning
the two-man dual with seven
points to Palmberg's six. Folen
was high point man with 10. The
teams will play here again to
morrow night.
Bath's Fights on
Coast Questioned
NEW YORK. Jan. 10.-yP)-The
reason the Is'ew York State Ath
letic commission refused to li
cense young Hank Bath, Califor
nia heavyweight, is no longer a
secret. Chairman John J. Phelan
told all today. .
"Our report from the California
boxing commission said two of
Bath's three California fights
were 'questionable " he said. "So
we have deferred issuing the
young man a license until we have
investigated further."
The announcement topped off a
four-day mystery which resulted
in the calling off of an entire
fight card, caused a bitter verbal
battle between the commission
and officials of Madison Square
Garden, brought a virtual aban
donment of the Garden's fight ac
tivities for the indoor season and
left Bath a pugilistic orphan here.
Methodists Dowix.
St. Paul Quintet
Leslie Methodist church quint
defeated St. Paul high 40 to 21 at
St. Paul last night. The Metho
dists led 28 to 10 at halftime. Don
Stockwell was high scorer with 15
points.
Lineups:
Leslie (40) (21) St. Paul
Ritchie 10 F 4 Schuts
W. Bertelson 4 ..F 2 McNamee
Stockwell 15 ....C . 6 Coleman
J. Bush 4 G 2 Connor
B. Bush 4 i G Stophul
Substitutes: for Leslie, Hul-
bert 3, J. Bertelson; for St. Paul,
Brintana 2, Gribble 5.
DeMolays Lose
Two to Gervais
The Salem DeMolay team lost
twice to Gervais high school in a
double-header Friday night. The
Gervais "A" team downed DeMo
lay 18 to 16 while the Gervais
B" quint nosed out the DeMolay
seconds 24 to 21.
Lineups:
Gervais (18) (16) DeMolay
Phillips 3 F 2 Smith
Ramp F.... 4 Gosser
Berning 4 ,.C 7 Mohr
Jensen 3 G. ;.. 2 Hill
Halsey C G Grier
Shell 2 S......1 Noffsinger
Eastern Pros in
Lead in Tourney
LOS ANGELES. Jan. 10.-flp)-
Three eastern professionals led
through the first round of the Los
Angeles open golf tournament to
day. The trio. Vic Ghezii. Deal. N.
J., winner of the meet last year.
Harry Cooper, Chicago veteran.
and Henry Picard, top-ranking
pro from Hershey, Pa., posted
a s, four strokes better than par.
Stanford Beats UCLA
In 'Southern Division
PALO ALTO, Calif., Jan. 10.-
UrT-Stanford'B powerful basket
ball team held an early lead
throughout the game to defeat
University of California at Los
Angeles, 44 to SO. here tonight
The game opened the Pacific coast
conference, southern division, for
Doth schools.
Light-Heavy Champion
Stops Spokane Battler
SPOKANE. Wash., Jan. 10.-(P)
-John Henry Lewis, light-heavyweight
champion, opened his 1936
campaign tonight with a third
round knockout of Tiger Jack
Fox, Spokane. A terrific right
cross to the chin ended the sched
uled 10-round non-title bout.
, .
The visitors took the lead at
the start and never were headed.
Salem led at half time 14 to
(. Wagner and ..Salstrom were
outstanding for Huntington's five.
The contest was unusually rough.
Summary:
Salem (SO)
(17) Ashland
Skopil C
Salstrom 8
Wagner 6
Williams 3
Lather 3
F
F
C
G
5 Hess
i 2 Fowler
6 Mayberry
"Lee
G
1 Marphy
Substitutes: Salem Albrich 3,
Freemna 1, Quesseth, Chambers,
Hill; Ashland Schilling 4.
Referee, Ernie Arthurs. --- Med
ford. Brewers, Jewelry
Bowlers Win Out
Salem Brewery took the last
two games to beat out the Pacific
Telephone company team in com
mercial league bowling at the
Bowlmor last night.
Stevens Brown won from
Hogg Brothers, also by taking the
final pair. v
Salem Brewery
Beullester 153 128 115 896
Austin 149 178 180 505
WoK i33 141 94 868
Herberjer 108 168 122 899
Gribble 166 165 195 526
Handicap 11 H n 33
721 789 7172227
Pacific Telephone Co.
Johnson 154 171 139 464
Kelloes 188 143' 115 446
Howell 168 107 139 414
Kidwell I 103 89 125 817
Higgina 145 140 175 460
758 650 693 2101
Steveni Brown
156 183
White
Bosell ....
180 513
141 450
123 278
142 447
167 485
10 51
139
- . 68
175
154
- 81
170
87
130
164
10
Ctevens ..
Williams
Jaskoski
Handicap
717 744 763 2224
HOU Brot.
Cooley 130 121 141392
Self 193 89 151 433
Newton 150 130 112 892
Xadon 161 128 150 439
Hogg . 132 144 135 411
766 612 689 2067
Husky Wins Over
Cougar in Opener
SEATTLE. Jan. 10.-6ZP)-The
University of Washington Huskies
got off to a flying start in the nor
thern division, Pacific coast con
ference basketball race here to
night when they triumphed 30 to
26 over the touted Washington
siaie college cougars before a
crowd of approximately 5.000
fans.
Although it was 'only the first
conference engagement of the sea
son for both teams the victory
gave Washington followers high
hopes that the Huskies will make
a sterling bid for the northern
championship.
The teams play here again to
morrow night.
Washington started out in the
battle like it would run away
from the Cougars when Bishop,
Loverich and McKinstry piled up
an 8 to 0 lead in the first three
minutes.
Fred Lindstrom
Dropped by Cubs
CHICAGO, Jan. 10.-)-Smil-
mg reaaie Lindstrom, center
fielder with the 1935 Chicago
Cubs, National league champions,
was cast adrift today.
After serving 12 years in the
National league, Lindstrom was
given his unconditional, release by
.Manager unarne Grim, . setting
him free to seek another post.
Grimm revealed he had attempted
to trade or sell Lindstrom but
failed.
Lindstrom, now vacationing at
Miami, Fla., probably will have no
difficulty signing with another
major league club.
High School Grid
Code Being Eyed
CHICAGO, Jan. 10. -(Tightening
of its code to safeguard
250,000 youthful gridiron ath
letes was undertaken today by the
football rules committee of the
National Federation of High
School Athletic associations.
Most of the opening session of
the two-day meeting was devoted
to consideration of reports, and
only a start was made on rules
alterations. It was indicated that
at least one Important, item of
action, the reinforcing of the rnle
against unnecessary roughness,
would be taken tomorrow.
Linfield Students Vote
Football Is Racket and
Oppose Touns end's Plan
McMINNVILLE, Ore.; ,Jan. 10
Linfield college students voted
212 to 163 today that college
football Is a "racket. Of those
casting ballots, 156 said football
players should receive a salary
and 220 opposed such a plan.
Following a debate, the stu
dents voted 318 to 64 In opposi
tion to the Townsend pension plan
and 366 to 19 in favor of "ade
adequate old-age pensions."
1
Pilots Defeated
ELLENS BURG, Wash., Jan. 10
-()- The Ellensburg; Normal
school quintet defeated the Port
land university basketball team
here tonight 32 to 29. At the half
Ellensburg led 16 to 14. O'Don
nell, forward, was high point man
for Portland.
School League
Play Launched
Parrish, Future Farmers
and Midgets Win Oat
In First dashes
Parrish Junior high. Future
Farmer and Midget quints were
victorious in the first day's play
of the city interscholastlc league
yesterday.
Parrish downed the Future
Craftsmen 21 to IS in a hotly con
tested tilt on the Parrish floor. .
The Midgets defeated the Auto
Shop five 17 to 13 on the high
school floor with Davis leading
scoring with nine points.
The Future Farmer quint walk
ed over the Leslie junior high
team 24 to 10. Earl Lyons, Farm
er center, was high scorer with
13 points. Sacred Heart and the
school tor the deaf teams also
played but results were not re
ported. Lineups:
Midgets 17
13 Anto Shop
.... 6 Kemp
Harvey
.... 4 Esplin
... 2 Oglesby
Schusterwitz . . .F . . . .
Steinbock 4 ... .F ... .
Dav.is 9.......C....
Miller. ...... . G. . . .
Papkof f 4 G . . . .
Referee, Cilmore.
1 Kenfield
Farmers 24 10 Leslie
J. Gardner 9 . . . F . . . 2 Reinwald
Benson F Hastings
Lycms 13.. C 4 Sanders
Baumgartmer 2 . G Eppers
Gardner G.... 4 Sweigert
Referee, Gllmore.
May Still Enroll
In Night College
Residents of Salem who desire
to take advantage of the Salem
"branch" of the state system of
higher education may still enroll
in any of seven classes that are
carried on here evenings by the
general extension division, it was
announced yesterday by Bernard
Hinshaw, in charge of the work
here.
The 'classes meet once each
week in the Salem high school,
and two hours of credit for each
may be earned, it is pointed out.
All classes mef from 7:15 to
9:15. Registration may be made
at class time any evening next
week.
Two courses, both unusual,
have attracted attention this
term. They are "persuasion,"
which includes many other things
besides coaching in public speak
ing:, and "decorative art," a
course given by the well known
artist, J. Leo Fairbanks, of Ore
eon State college. The first is
given on Wednesday, the art
course meets on Monday.
Other courses offered this term
include "educational psychology,"
"Shakespeare," "American na
tional government," "social edu
cation," and "modern education
principles and practices."
Syndicalism Case
Appeal Coining Up
Before the supreme court here
next Wednesday will come an
other case involving the criminal
syndicalism act. The appealed
case is one of the state against
Edward Denny, who was sentenc
ed in Portland to a two-year pris
on sentence for violation of the
criminal syndicalism act. The case
is a companion one to that
against Dirk DeJong, whose con
viction under the criminal syn
dicalism act was upheld by the
court. -
Two other criminal cases are
to come before the court: one is
a case against Victor Lenhardt,
sentenced from Multnomah coun
ty for 15 years on a charge of
assault and robbery with a dan
gerous weapon. The other is an
appeal of a case which grew out
of a riot in a Lafayette beer gar
den. The state accused Wayne
Allen, Rudy Jones and John Ni
chols of ' inciting the riot. The
two youths received Jail sen
tences; the girl was committed
to the state industrial school for
girls.
To Plan Opening
Of "Playground"
At an early date a. meeting will
be called by the chamber of com
merce here of representatives of
the Chemeketans, Salem Ski club
and all local service clubs to
make arrangements for opening
of the winter playground at
Idahna, seven miles from Detroit.
Sportsmen who have visited
the outdoor sports area recently
believe enough snow will be on
the ground by the end of the
month to Justify inviting the pub
lic to witness opening ceremonies
there.
, P. A. Thompson,, one of the
prime movers for the winter
sports area, will be especially
honored at this event. Raising of
a flag at the but now constructed
there, exhibition ski Jumps by
Portland artists and other enter
tainment will be planned.
Feminine Tennis
Pros Plan Start
NEW YORK, Jan. 10.-JP)-It
has been ten years since tennis
fans hare witnessed women pro
fessionals In action, thus the
commercial curtsy tomorrow
night of Ethel Burkhardt Arnold
and Jane Sharp in Madison Square
Garden may pack the vaulted au
ditorium to the, rafters.
A decade ago Suzanne Lenglen
and' Mary K. Browne made their
pro debut in the Garden under the
auspices of C. C. ''Cash and Car
ry" Pyle. They played before
000 spectators who paid $24,000
to get an eyeful of the first worn-
jen pros in action.
Sewing Project.
Request Sent In
Mayor V, E. Kuhn yesterday
signed the final application . for
WPA foods for the Salem sewing
project It approved the project
will call for an expenditure of
more than 110,000 by WPA for
distribution among unemployed
women who wiU work on the un
dertaking.
All the articles which are com
pleted , by the women are avail
able for distribution to relief
families in Salem. A similar pro
ject has been under way for
some time but the new one, It Is
understood, will take np the slack
of unemployed women who have
not yet received work under
WPA.
Charge Accounts
More Prevalent
Facts Gained in National
Study of Credit Given
at Meeting Here
Relationship of charge accounts
to total sales is on the Increase,
on basis of a study by the Na
tional Credit association of cred
it extended in certain parts of the
country, A. A. Hall, president of
Credit Bureaus, Inc., told the
Salem Credit association yester
day noon.
Hall presented a number of
figures based on the national as
sociation's study. A, curious find
ing shows that in centers where
horse, racing is popular this sport
has brought a beneficial effect
on business, due to two reasons:
First, because of the crowds of
persons brought into the cities;
second, because the races fur
nished some people with funds
to make a showing on their ac
counts. The study made no men
tion of the effect on credit
through losses sustained at the
races. Hall remarked.
Plan Night Meeting
Harold Grimm, president of the
local credit association, reported
that a night meeting of the group
will be held January 30, sponsor
ed by the grocers of the city.
The annual spring banquet has
been set tentatively for March 19.
The membership contest party
has been postponed one week, to
January 21, and will be held in
the Woman's club building. Dr.
J. Vinton Scott, chairman of this
committee, announced.
Mrs. William Rush was elected
a director of the association to
fill the unexpired term of Mrs.
Hulda V. Leidstrom.
Utility District
Hearing Date Set
A large attendance is expected
Saturday, January 18, when the
hydroelectric commission of the
state will conduct a. public hear
ing at Dallas regarding the form
ation of a super-power district of
seven valley counties of which
Polk would be one. The gather
ing will be at the courthouse at
2 p. m.
A showing ' made yesterday by
opponents of the suPer-district
shows that Polk county has as
sessed value of 112,579,000 of
which $2,595,000 would be in
cluded in the area Included in
the proposed district. The coun
ty's share of bonds which the dis
trict would issue would be $259,
000. Within 120 days from the time
of the Dallas hearing the state en
gineer, by law, must make a re
port on whether or not he favors
the creation of the utility district.
Irrespective of the report, five per
cent of the registered voters in
the district, added to the five per
cent who called the original hear
ing, can mandatorilly secure a
special election from tfie county
court, expenses being paid by tax
ation on the territory which the
proposed district vrould serve.
State Police Are
Active, November
State police participated in
more than 1000 arfests during
the month of November, accord
ing to a report released Friday
by Charles P. Pray, superintend
ent of state police.
There were 672 arrests in the
traffic bureau, of which 87 were
for drunken driving. Reckless
driving resulted In 37 arrests.
Records of the general law en
forcement division of the state po
lice show 188 arrests. Forty-five
of these arrests were for drunk
enness. In 30 cases the persons
arrested, were held for otber law
enforcement agencies.
A total of 144 arrests were re
ported In the fish and game di
vision. Fines in this department
aggregated $5099.65. Traffic. law
violations resulted in fines of
$6422.75.
The state troopers investigated
349 complaints of which 126 were
reported as cleared.
Former Guard at
Prison Here Dies
William Hlnton, 79, a resident
of Salem for 20 years during a
major portion of which he was a
guard st the Penitentiary, and
previous to coming here he was a
police officer at Medford. He had
been Inactive . because ot illness
for about two years.
He is survived by three broth
ers, Frank of, Iowa Falls, la.,
Bert ot Fort Dodge, la., and Ralph
of Hampton, la., and a niece, Mrs.
Sam Naxor of Eugene. .
Funeral services will be next
Monday at 3 p. m. from the Rig
don chapel. Rev. P. W. Eriksen
officiating.
Utility Tax Load
Nearly One-Sixth
$235,314 Their Bill For
Marion- County ; S. JP.
Heaviest Payer
Public utilities in Marlon coun
ty will pay $234,314 of the 1936
tax payments In Marion county,
Tad" shelton, assessor, announc
ed yesterday. These payments will
be slightly, less than one-sixth of
the total tax Toll which Shelton
estimates will exceed $1,500,000.
' Shelton Is pushing computation
of the tax rolls in order to turn
them over to the sheriff's office
well in advance of February 13,
final date for the turnover as set
by law.
School Share Big
Of the utility taxes collected,
$108,275 will go for state and
county taxes, $54,779 will go
tor special school taxes, $12,484
will go for high school tuition
payments. Special city levies pro
voded through the utility taxation
amount to $56,275.
The Southern Pacific company
is the largest utility taxpayer In
the county.
Salem's collection as a city
from the utilities totals $46,566.
School district 24 here receives
$35,681.
The levy on which Salem taxes
are being computed this year is
54.5 mills compared to 51.3 mills
last year.
Lope Sing Leaves
For His Homeland
Lope , Sing, aged Chinese who
had lived in Marion county since
1870 and who came to San Fran
cisco when only 10 years old, has
gone back to the land of his an
cestors to die, making the trip at
the behest of a society of Chinese
which provides the necessary cost
for transportation home.
Although he at one time owned
the Oregon hotel building in
downtown Salem and operated a
large hop yard at East Indepen
dence and had considerable mon
ey invested in real estate, he re
cently found it necessary to seek
relief funds from Marion county
and shortly thereafter left for
China, after refusing previous of
fers of the Chinese benevolent or
ganization.
Jury in Cronin's
Case Takes Trip
ALBANY, Ore., Jan. 10.-JP)-
The jury bearing the trial of
James J. Cronin on a charge of
assault with intent to kill went
to Blain mountain today to view
first hand the territory in which
Claud Hults, 19, alleged he was
permanently blinded by a gun
shot the night of November 1,
1935.
The trip was taken after Judge
McMahan said: "I am not satis
fied to let this case go to the
jury unless certain points now
obscure are brought out."
To Our Customers:
Miller's
Worth's Dept. Store
J. C. Penney Co.
F. W. Woolworth
F.&W. Grand Silver Store
Metropolitan 5c,
Store
Imperial Furniture Co. Commercial Book Store
Montgomery Ward & Co. Patton's Book Store
Very Young Woman I
Downfall of Staunch
Booster For Granges
MACLEAY, Jan. 10. Since the
beginning of time woman has
been' reputed to be thv downfall
of man. Now none other than the
state Grange Deputy W. A. Janes,
Is the "victim. The woman in
question Is Miss Caroline Alice
Meyer. " V
"Will," as his friends know
him, seldom missed an Important
county or state grange meeting
and all plana were made to at
tend a ' county - grange council
meeting at Monitor Wednesday.
But he met his Waterloo when
this young lady appeared and in
her secret eode called him grand
pa. Will was absent.
This is the first grand child.
The parents afe Mr. and Mrs.
Harvey (Dixie Jones) Meyer.
Temperance Unit
Holds Gathering
William Anderson Returns
From Extended Trip
East and South
CLOVERDALB. Jan. 10. The
Cloverdale W. C. T. TJ. met at the
home ot Mrs. Eva Cummings,
Wednesday. At noon a club lunch
was served. The business meeting
was held during the afternoon
with the president, Mrs. Hatel
Morris, presiding. Those present
tied a quilt for the hostess and
sewed on quilt blocks for Mrs
Wallace Barnes. The next meet
ing will be held at the home ot
Mrs. Hazel Morris. February 5.
Mrs. Ida Nesbitt of Spokane, is
visiting her brother, Arthur Kun
ke, also her aged mother, Mrs,
Louise Kunke of Turner. She is
planning to extend her visit over
her mother's 87th birthday, Jan
uary 15.
Anderson Returns
William Anderson returned
home Tuesday from a two-
month's trip back east He visit
ed his sister, Mrs. Clara Stough-
ton, and several other relatives
and friends in and near Lansing.
Mich. He returned to Ventura,
Calif., the middle "of December
and snent Christmas with his
daughter, Mrs. Joe Arnett. Mrs.
E. J. Huesing and Mrs. W. Bird
well Lee, also iiis son, C. H. An
derson of Taft, California.
The Four Leaf Clover club will
meet with Mrs. Frances White
head, January 15.
Spaulding Wants
AAA Substitute
Spaulding should provide some
substitute for AAA at least it
should make full payments on all
contracts for crop reduction now
in farmers' hands, Senator
Charles K. Spaulding of this city
declared yesterday.
"AAA was a success," he com
mented. "It helped the farmer
It put cash into his hands and
enabled him to meet his taxes. I
regret greatly that it was declared
unconstitutional."
The following firms and business houses of Salem are
happy to announce a
mud-
To
closing HOUR
" .
Daily and Saturday!
Salem
Geo. E.
& Co.
10c 25c
Shipleys
Guide to Placing j
Of Ads Provided
Growing Newspaper Gives
Good Results, Failing
Tells Local Club
A seven-point standard with
which to Judge: newspaper as ft
medium for the use of jadvertls-
inr was ; outlined to saiem Aa
club members- yesterday by Hen
ry R.' Failing, director, of display
advertising of The Oregon Journ
al, Portland. , V v I -
"Manv of the tests applied to
advertising are matters ( only of
opinion.- said Falling. I do noi
counsel argument over these sub-
JecttvetesU. The buyer of adver
tising must get data from tacts
about which there can be no dis
rute. Give Severn Testa
Tests, said Failing, are jbe fol
lowing: " j
1. What is the newspaper's cir
culation, determined by the audit
bureau of circulation?
2. Where Is that circulation lo
cated: In the trading vicinity or
outside of it?
3. What Is the ten-year trend
of the newspaper: is it increasing
Its business or is the trend of
business a diminishing one?
4V How does the advertising
volume of the paper considered
compare with that of its compe
titor, using a standard test?
5. What changes have occurred
in the field of the paper where the
space is to be purchased?
6. What general market data
will the paper furnish?
7. What specific market data,
on the business to be advertised
will be furnished?
"Quality" Poor Guide
Failing said he thought the ar
gument of the "quality" of news
paper circulation overemphasized.
He said extensive tests had re
vealed that newspapers did not
vary greatly in "quality" of cir
culation as the latter related to
the purchasing power of readers.
He said likewise position had
been overemphasized as import
ant to effective advertising. Fail-y
ing counselled that advertisers
keep their publicity requests to a
paper separate from advertising
purchases.
Edwin Thomas, club president,
announced that Paul Thompson,
advertising manager for Western
Advertising, would speakl to the
club January 24 while Harold B.
Say of the state highway depart
ment would speak January 31.
Phone
7818
184 N. Liberty, Salem, Ore.
Easy
Credit
C. S. Hamilton Furniture
Company
Hardware Co.
Allen Hardware
Ray Farmer Hardware
,Doughton Hardware
Needham's Book Store
51