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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 23, 1933)
BIG AD CAMPAIGN
General Petroleum Sending
25 Million Messages
Ove Northwest .
Tifenir-five millioa newspaper,
radio and billboard, messages o
, tbe people i of Washington and
Oregon, all j within the space ot
three months, are what in brief.
General - Petroleum . corporation
plans to achieve through tbe me
dium ef a new advertising cam
paign to" be launched today.
The campaign, one of the most
lmpresslre advertising efforts ev-
rsciuc norm west,
will be thrown baclc ot the cor
poration's , new General Four
Star gasoline, a product which has
required years of research and ad
ditional refinery equipment cost
lag more than $1,000,000 to pro
duce. Approximately 100 news
papers, nearly 400 billboards, two
radio programs, station decora,
tions and novelties will carry the
message ot the new motor fuel
to every community in Oregon
and Washington. i
More than a thousand Indepen
dent stations in both states, each
Identified by the huge red Flying
Horse, Pegaaus, have stocked the
new General; Four - Star gasoline
for their customers. The Flying
nonw is me woria-wide symbol of
V. C-- r .
u ducuiij j iicanm corporation,
.of which General Petroleum cor
poration is the Pacific Coast sub
la a statement accompanying
release ef - the campaign R. s.
King, vice-president a4 general
sales manager, pointed but that,
aa la nsual in sales efforts ot this
magnitude. General Petroleum
will place its greatest reliance up
on the newspapers to get Its mes
sage before the public. The papers
selected have a combined circula
tion of approximately 11,500,000
readers, all of whom during the
next six weeks will "be made fam
iliar with the new General Four
"Other advertising mediums
have their seeds! -ralnM thm nti
executive stated.; "BaLto most
aulcklr ret news at vonr nmA.
net before the public and in the
M nnl jfthtwt.. ..4.. - ' n
uuofc uiuiutug winner, were IS
rertlslag. People "have the same
confidence In ihelr favorite paper
mm A V V l iv
vuw tu tug ucner Known
brands of trade-marked goods."
REV. FISHER TO SPEAK
CLSJLR LAKE. May 22 The
program committee for the next
meeting of the Improvement dub
nave secured the Rev. F. E. Fish
er and family of Dayton who will
present the entire program at the
monthly meeting held at the
schoolhouse Saturday night, June
Cross - Word Puzzle
P y I y ja. U WA o h I l.o
1 U" whiefc of the U.iUd States
was the first aoraal school es
tablished? 7 Waal Amarkaa swrdut Was
promoter off the first submit-
viae aad uUfrapW cable be
twooo Eorop aad Ajaorica?
11 Part of "to be"
12 A decorative garland
14 A number
17 River in Italy -IS
To restrain from acting
W To soak flax .
.... 21 Barrier' -
22 A- legislative enactment .
24 To winnow grain .
28 What Roma Catholic priest
- f root Pittsburgh lad bis a nay
of Blao ShirU to St. Louis for
tbe motional eeovaatioa of die
Jobless-Liberty party ia 1932i
Rev. Jam R. T
30 A Moslem ruler ; ;
32 Age -
32 Growing out .
35 Bird . . i
86 Having great speed
38 A light afternoon meal
39 Pouch ... -4
40 A color . U, T , .
42 Bird : . - U'-v ' :
'44 To shake V w '
45 Brief poem ' ".
47 Plant of the bean family 'A
60 By -": - ;
Bl Girl's name ; i . v
63 Rounded end of the head of a
hammer tr ..-v..--
4 Which State of the Uoloa first
graatadr compUto ufifraf to
roaiar v;t . '2? '
68 Constellation T ift , -;;
67 Mohammedan prince :, . :'";
88 What AnraHeaa atatesmao waa
Socratary of War, 1882-83,
d later boeaaao Jastleo ef tho
Soproaao Cowrtf - ,
-.' 1 Waal Miaaoorl ' coogroMmaa,
' soeootly docoaaod, is credited
V with originating- tha faaaooa
oayiaf, -I'oi ffroai MlaaearL
rMi've gOt tO Skew Sao?
great lake .
8 Beak ef a bird
8 Former Russian ruler
SCENES FROM DISASTROUS MAINE FIRE
mar. .m . I : "
Milt City Among the members
of Marilyn Chapter. Order ot
Eastern Star of this dty who at
tended the district meeting ot the
order in Albany Monday evening
were Daisy Hendricson, worthy
matron; Mrs. W. Chesnut, Mrs.
Sig Jepsen. Mrs. A. I Raines,
Mrs. R. Ii. Cooper, Mrs. A. A.
Holthouse, Mrs. Lloyd Dunlvan,
Mrs. Charles Kelly, Mrs. R. I
Schroeder, Mrs. E. C. Gordon,
Mrs. Vivian Albert. Mrs. Ella
Hendricson, Mrs. W. W. Allen,
Elsie Plambeck, Merle Chesnut,
Mr. and Mrs. T, W. Allen, D. B.
Hill and Jake Lettenmaler. Bar
sillai Chapter was hostess tor the
Mrs. Scott Macklin entertained
in compliment to the birthday of
Mr. Macklin Saturday night. The
dinner table was attractive with
a centerpiece of lilacs and iris,
and similar Cowers were used
about the guest rooms. Covers
at the dinner table were placed
for Mr. Macklin, and for Mr. and
Mrs. Don Macklin, Donna Jean
Macklin, Mr. and Mrs. Arch
Macklin and family, Mr. and Mrs.
Charles Spainhour, Mrs. Tom
Doty and Mrs. Scott Macklin.
8 Electrified particle
9 Printer's measure
10 Sad destiny
17 Don Ricardo J. Alfaro bacama
President of what republic oo
January 16, 1931?
19 Moved swiftly
21 What celebrated Aataricaa
aoldior was Vice-President off
the U. S. 192S) and later be
came U. 3. Ambassador so
23 Was victorious -
24 Musical note
26 Mountain in Armenia
27 Small .iutt.
29 Carved Indian memorial post
set A "
31 Who has been the only bach
elor President of tho United
37 Cyprinoid fish
a o mt
AC.nntjir nf fihor.
44 What is the name of th
world aaost densely popw
46 Ancient country in Greece
49 Roman emperor
51 Affirmative vote
55 A State (abbr.)
y Herewith is the solution to ye
terdsys Putzle. r
naoe curing ue Height of the conflagration, these two
P"?f" how the city of Auburn, Me, being ravaged
by the names that did over $2,000,000 worth of damage
to property. An area over four blocks wide and near
ly two nules Jong was devastated, more than 200
homes being reduced to ashes. Photo at left, made
c . .. Ii
t EMmt Itim
ftawUMl Ills. KJac rntaei SjaSlila la
The OREGON STATE3lliANy's4lea;l0rtiu
from a hill-top outside the town, shows the dense
column of smoke rising from the center of the city as
the fire raged. At right, firemen are shewn battling
the advance of the flames in Auburn's mala squared
This is the second disastrous fire In Maine in less
two weeks, the ether being at Ellrworta.
Marries in New York
Word has reached Salem of the
marriage of William' Curtis Reid.
son of Mr. and Mrs.' E. TV Reid ot
Salem, and Miss Dorothy Stowed
of New York City.
The marriage was an event of
2:15 o'clock In the Madison Ave
nue Methodist church with Rev.
Mr. and Mrs. Reid left Immedi
ately by motor for Salem where
they will spend the summer
a a e
Miss Helen Louise Crosby, Mrs.
Winnlfred Herrick, and Miss Dor
othy Moore of the Salem Business
and Professional Women's club,
returned from Klamath Falls
Sunday evening following attend
ance of the state convention of
the Business and Professional
Women's club. Mrs. Winifred
Herrick was elected to treasurer
ship of the state organization.
Rickey W. Carothers and C
McNeil were hosts to the women
of the Rickey Sunshine club for a
"500" party at the Carothers
home. High honors went to W.
Carothers and F. Carothers, and
low to Mr. and Mrs. McNeil. Pres
Dl RIG I QUE
THIMBLE THEATRElamng Popeyo
J&1 IOC ftPlL4lAN
.JTW "I Vi .-V."
LITTLE ANNIE ROONEY
H0NE5T.I THINK ZTUST
SWELL FOOD AKT LCTTING-Ud
HUUt-'AN- WAt)HN y CLOi HttJ, TOO- j r r"-9
T m iwiKir tup excur unonet m ' 1
4k, 'Pftac. trials mjm mtA
1 ' i i i . i in
TOOTS AND CASPER
ij KNOW YOU RS
V COLONEL HOOFER
'MOVED ARM?, BUT-
YOU MUST STOP ?
4 . IT. . ICSO.
ent were Mr. and Mrs. W. Car-
others. Mr. and Mrs. a McNeiL
Mr. and Mrs. F. Beard, Mr. and
Mrs. C. Taylor. Mr. and Mrs. C
Courtnler, Mr. and Mrs. O. Diets.
Mr. and Mrs. T. Fulton, Mrs. F.
Bolh, Mrs. p. B. Beck and F. Car-
Mrs. C. C. Geer presented Gen
eva Van Cleave, daughter of Mr.
and Mrs. Elria Van Cleave. In aa
attractive musical recital at the
Van Cleave home Sunday after
noon. Miss Ruth Geer assisted oa
the program with two vocal so
los. Friends and relatives ot the
young pianist were invited la tor
e e a
TJ. 8. Grant circle. No. 6. Ladles
of the Grand Army ot the Repub
lic, wm meet m the armory at 2
o'clock Thursday afternoon. A
short business, session will be fol
lowed by a sbci&l hour and the
making ot final arrangements for
Memorial day. May 28.
a a e
Dr. and Mrs. J. Harry Moran
leave this morning for Portland
where they will be for tbe next II
days attending the state chiro
practors meeting in session la
HE PMS UO rTTEKT10H
TO MB! I'M 50 MN I COULpJ
6AWO-SlM4S MR M1EHO
SCEEP IM VOIR CUTE UTTLE
ii mi I I III
jfCALAJNG ALU PLAN5S txf HAtTpuNNyN ( W,UU VA U AT S
1 MICKPYMOUS5 CALUNO thEV DWTWSW A V SENDINGAPPATUS T J V7
mlO. PLANES! HEY! J ( BBESOMCTHIN ) V- IfgJ J ( V'f )
7WHERSARE VA ? S I WRONG WITH J ( Tur55F J WA'.' . . '7 7
y THE RADIO Z2Tr' m f"
rrn, . I
7).. -.- -" --'-.c t ;
11 . W. PWENtl TOOTS 1
Tnes&y klonifog; ;May '
in ni i ii n i ifY n-i
Will Support Administration
But, Reserves Right to
Disagree on Policy
Expressing ' entire willingness
to help the present administration
solve the nation's Uls but reserv
ing the right of dissenting to pro
cedures deemed unwise, W. C.
Hawley, for 2C years congressman
from the first district In Oregon,
told the Salem chamber of com
merce yesterday the way out ot
depression would be alow and re
gained confidence would be need
ed before Improvement came.
"Only through patience,
through self-denial and through
regained confidence la the integ
rity of our fellow men will good
times be resumed," the congress
The speaker decried flat money
saying it was a "pirate whieh
ought to take more than It
gave." Not since the time ef cre
ation has .mankind made some
thing of nothing, he added.
Hawley declared he recognised
the dnty of society to provide aa
existence for unfortunate people
out of work but he declared him
self opposed to forest camps aad
other activities where unneces
sary work Is done.
The federal treasury is not in
exhaustible nor is federal govern
ment credit unimpeachable, he
declared. -People mast realise
that Undo Sam basal dollar he
doesn't take from the pockets ot
his children. Every cent ot the
27 billions of federal debt will
have to be paid oft some day."
Hawley said people who loan
money are entitled to considera
tion along with debtors. Many
present scnemes tor reiier are
only devices to take money from
the thrifty, provident class and to
give it to Improvident people, he
Mr. Hawley declared the world
war was the fundamental cause ot
the world-wide depression bring
ing grave unbalance hi wages,
"prices and the amount of goods
tor sale. He said installment sell
ing and overexpansion of debt
had added to the difficulties un
til public debt exceeded 50 bil
lions of dollars with two billions
an annual charge tor Interest on
the public debt alone.
Ig Deemed Unwise
''Going off the gold standard
simply means diminishing the
value of property to the extent
that the gold dollar Is diminished
HI GO INTO ft FrT t I I ctiEM o Z
CPNCP ) -trcs MUCK, I Vfs-cc?A srtfSJ r
HU6K CMLD.HU5M-T WAft4 VOlC
X CAWT STAND TVUNKSJ-IT
AAAKES f. VECAKlCRYvAWO
HEAVENS KNOVITJOtfT VJMSTA
LOSE AV TEMPER WHEM
PEOPLE STAIZT "THAMK1WG M
WHEN VE MOTKIMS
A Surprising Sight
IT StXDSyS SINCS COLONEL MOOFER
LEFT FOR MEXICO CITY TO RESIDE
rtsstAKziniy and eaoi owr i miss ;
HIM MORE AND MORE WELL, HES 60NE
AND HJL HAMS "TO MAKE THE BEST OF
IXfSXT ITS ONMA TAKE A LON
nj cjST VS&O TO NOT SEEING
Tmm. mm - -- " hd L W
. OFF TO GOVERN PHILIPPINES
Eager to assume his duties as Governor General of the Philippines, Frank
Murphy, red-haired young bachelor whose brilliant career as Mayor ef
Detroit is accounted aa outstanding achievement in American civics, is
pictured as he arrived at Loo Angeles, en route to Manila. P. L With
Governor General Murphy is his sister, Mrs. Marguerite Teahan, who
will act as bis official hostess.
la value," Mr. Hawley declared.
Hawley stated he was without
sympathy tor France's protested
Inability to pay her debt while ahe
maintained a large army aad en
gaged In wars ia North Africa.
This debt to na is on of honor:
If U Is not paid, that nation will
act to see that it is and I don't
mean it will go to war. either."
A trumpet duet was furnished
members of the chamber by the
Philharmonic orchestra. C. A.
S Prague asked community sup
port for the T. W. C. A. drive
which ends this week. Ronald C.
Glover Introduced Mr. Hawley.
BASKET D1XXKR PLANNED
CLEAR LAKE. May 22 The
Clear Lake school will close next
Monday with a basket ttlnner on
the school grounds. Dorthy Neal
and Texla Bostrack hare each
taught a successful term ot
LAD LOSES FINGER
VALSETZ, May 22. Waiter
Johnson badly injured his left
hand Friday while sawing wood
with Bert Babb's crew on the mill
pond. The small finger on his
left hand was crushed off by a
large block ot wood.
THERE VOU GO AjSMw X
NEVER 6&J SUCH
MfiCE WOCD AMD
INTO SUCH ARAGE
" THAT WAS A NICE FAREWELL BANQUET
WC 4AVS HIM AT THE CLUB THAT NlCrHT
BEFORE HE LEFT AND TEARS CAME
INTO HIS EYES viEN ttZ PRESENTED WM
WTH THAT WAhlOND-STUDOEO 40LD
KflTTCM! THB INflTOi COST Sl975.a-
ALL THE MEMBERS CKPPED Usl FlYH
DOLLARS EACH TO BUY IT, BUT
? EVERYBODY VAS 6LAD TO DO n!
HTTS A CY.TU. a4UYANDHE
sr m aw ar a a : ii a
- v. :i
. j . 7 "
y - i
: ' I
Community Revival at
Falls City is Ending
FALLS CITY. May 22. A
commualty revival campaign con
ducted by the Mead party of Sa
lem, eame to a close here Sunday.
Members of the Freexen family
ot Salem as well aa? local music
ians have contributed to the pro
gram. Special children's meetings
bave been held.
U1UH KINK T&KKN
VALSETZ. May 22. The
sixth and seventh grades have re
ceived their state examination
grades, aad all marks are far
above the average. Ones and twos
were the grades tor Donald Den-
no. Miry Jo Raymond, Louise
March. Hazel Foshang.
MOTHERS TO BE HONORED
AUMSV1LLE, May 22. A
program honoring mothers of the
community is to be given here
Thursday night. May 25, in For
ester nau. speakers are coming
from Portland and local people
will also have a part In the pro
C-R-R. 1 UJONTT
STAJD FOR those
B e m Kh S 23
KcEE . ZERO -AINT SHE
AAEAN AKT BAD TEAVPEKED-BUT SHE AJNT-SHE
19 SWtET Af KiND-HEATEDAKr EVEW IP SHE
WONT LET ME THAKlK HER OUT LOUO-H.L KEEP
i ir?t - ir
W mOOD HZAYEIIS!
m ... .. ..
REALTY D EPARTf,! ETJT
CICKS IIS CASES
- - f I . V v." v .
The state real . estate depart
ment investigated 119 complaints
of violations of state real estate
laws and rules of business In"
1932, according to a report issued
In 40 cases the complaints were
based on facts sufficient to. sub
stantiate the claims and f $201.82
was returned to the Injured per
sons. The report showed. that li
censes ot four real estate' brokers
were revoked during tbe , year
while a permit issued to one agent
was suspended. The license revo
cations were based upon misre
presentations, withholding money
from clients and obtaining a se
A total of 202S licenses were
ibsued during the year, or a de
crease of 43 S when compared with
1932. Of the total licenses Issued
1193 were for brokers, corpora-
Itom H mrs rt nmbfTm ?a and
Receipts of the department ag
gregated I12.73S.19 with oper
ating costs of I85S5.1S. A total of
14170.94 was turned over to tha
state treasurer and credited to the
Makes Long Trip
To Give Concert
The Willamette university band
made up ot 2S musicians, took a
300-mfle trip to Lyle. Wash-, over
the weekend. The band, under the
direction of Gus Klemoel, played
a concert Friday night la the
Lyle community, hall. There were
marches and overtures by the
band, trtmpet solos by Gus Klem
pel. comic musical dialogues by
Arnold Taylor and several selec
tions by the band's "Hungry
Five" mnsical combination. Ar
rangements were made and car
ried out by Gus KlempeL Band
Mlmnr TT1 Tafft mm A TWnn.
Major Morgan Gallaher.
The band has made several
trips this year, amounting to 800
miles In distance.
BOND REPRESENTS SWEGLE
SWEGLE. May 22 O. P. Bond
was named to represent this dis
trict oa the bus question and high
school tuition adjustment at the
mass meeting held Friday night.
Swegle was invited to attepd a
mass meeting of sone 3 to be held
at Frnitland May 2C. p. m.
By WALT DISNEY
THET5 OrAVY ONE UJL
6CAMO? SHE AYS 6HE51
THAHKMQ HOI ALL THE TtHC