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Th 05EGON STATES1IAN, Calea, Ore-on, Tuesday Morning January 17, 1S33
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A
reat deal of confusion has been caused by certain repre-
oentations made in cigarette advertising. A clamor of competitive
claims has bewildered the public. We have received hundreds of
letters asking us the truth about the conflicting claims of various
brands. Because Camel first popularized cigarette smoking,
because Camel has sold more billions of cigarettes than any other
brand, we were the natural people to write to. And we are the
natural people to tell the facts about cigarettes. We have always
offered an honest cigarette, honestly advertised.
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1, Question: What is the mildest cigarette?
Answer: The fact that a cigarette is insipid and tasteless
does not mean that it is mild. The fact that it has been
artificially flavored or scented does not mean it is mild.
Mildness means that a cigarette is so made that it is gentle
and non-irritating without sacrifice of flavor. This is almost
entirely a question of the quality of the tobaccos and the
skill in their blending. Practically all of today's popular
cigarettes are manufactured and rolled in much the same
way. The difference comes in the tobaccos that are used.
While the irritating effects of cheap, raw tobaccos can be
removed to some extent by intensive treatment, nothing
can take the place of the more expensive, naturally fate
tobaccos. The mildest cigarette is the cigarette that is made
of the best tobaccos. It's the tobacco that counts.
2. Question: What cigarette has the best
flavor?
Answer: There are just three factors that control the flavor
of a cigarette. The addition of artificial flavoring. The blend
ing of various tobaccos. And the quality of the tobaccos
themselves. Quality is by far the most important. Cheap,
raw tobacco can be disguised in part by artificial flavoring.
But it can never equal the goodness of mild, ripe, costly tojiaccos.
Adding a number of poor things together will not make a
good thing. And when you consider that domestic cigarette
tobaccos vary in price from St a pound up to 40 a pound,
and imported tobaccos from 50 to $1.15, the difference in
cigarette flavors is readily apparent. Tobacco men long ago
learned to choose, for flavor, the cigarette blended from the
costlier tobaccos. It's the tobacco that counts.
3. Question: What cigarette is easiest on
the throat?
Answer: The easiest cigarette on your throat is the cigarett
that is made from the choicest ripe tobaccos. Cheap grades
of tobacco are, as you would naturally expect, harsh in their
effects upon the throat And there is a peppery dust oc
curring to some extent in all tobaccos. Finding its way into
many cigarettes, this dust has a decidedly irritating effect. A
Dfr is a Factf, woll known by loaf
tobacco oxperts, that Camols aro rnado
from flnor, MORE EXPENSIVE! tobaccos
than any other popular brand Wo actu
ally pay MILLIONS MORE ovory year
to insuro your enjoymont.
(Signed) R. J. REYNOLDS TOBACCO COMPANY
Wmston'Salm, N. C
pedal vacuum cleaning process has been developed that
removes all trace of dust. The absolute rejection of inferior
tobaccos and elimination of this dust represent the highest
standards ever attained in cigarette manufacture. The ciga
rette that is blended from the most expensive tobaccos under
these modem conditions is as non-irritating as any smoke
can possibly be. It's the tobacco that counts.
4. Question: What about heat treating?
Answer: This b one of the real superstitions of the tobacco
business. All cigarette manufacturers use the heat-treating
process. But harsh, raw, inferior tobaccos require consider
ably more intensive treatment than choice ripe tobaccos.
High temperatures conceal, to some extent, the harsh effects
of low-cost tobacco, although this parching process may pro
duce a rather flat and lifeless flavor. But neither the heat
treatment nor any other treatment can take the place of
good tobacco. Heat can never make cheap, inferior tobac
cos good. It's the tobacco that counts.
5 Question: What cigarette is coolest?
Answer: Many myths have been woven around "cool
ness." The facts are simple: Cool
ness is determined by the speed of
burning. Fresh cigarettes, containing
as they do 12 moisture, burn more
slowly than parched, dry cigarettes.
That is why they smoke cooler. This
makes the method of wrapping very
important. Improperly wrapped ciga
rettes begin to dry out as soon as
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packed. They smoke hot and dry. The Humidor Pack
although more expensive, gives protection ordinary cello
phane cannot equaL It is made of 3 -ply, MOISTURE
PROOF cellophane, tailored snugly to the package, and
WELDED into a seamless envelope. Air cannot get in.
Freshness cannot get out The cigarettes are always in prime
condition. An illusion of coolness can be achieved by adding
certain chemicals to tobacco. But even chemicals cannot do
more than mask the heat of quick-burning, dry tobaccos. The
coolest cigarette is the freshest cigarette the least irritating,
the one that has the costliest tobacco. A cigarette blended
from expensive tobaccos tastes cooler than one that is harsh "
and acrid. It's the tobacco that counts.
6. Question: What is the purest cigarette?
A nswer: All popular cigarettes are made under sanitary con
ditions unsurpassed even in the packing of foods. All ciga
rettes are made with practically identical modern machinery.
Uniformly fine cigarette paper is used. If any single manu
facturer should claim superior purity it could only be inter
preted as. a confession of weakness unless he parted bis clam
exclusively on the tobacco he used. Purity in a cigarette lies in
the tobacco used. Choice grades of tobacco, from which even
the fine dust of the tobacco itself has been removed, are less
irritating, therefore "purer" than inferior tobaccos. It's th
tobacco that counts.
7. Question: What about blending?
Answer: Even if other manufacturers should in the future
use the finer, more expensive tobaccos which go into Camels,
they would still be unable to duplicate Camel's match
less blending. Tobaccos are blended to give a cigarette its
own distinctive individuality. The characteristic delicacy and
flavor of the Camel blend have won not only the esteem of
the American public, but the sincere, admiration of other
cigarette manufacturers, who have spent hundreds of thou
sands of dollars and years of effort trying to discover how the
costly tobaccos in Camels are blended. But in vain. Camel's
matchless blend is a priceless asset. Yet its fine full flavor is
made possible because Camels use more expensive tobacco.
It's the tobacco that counts.
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