PAGE TWO
The OREGON STATESMAN, Salem, Oregon, Saturday Morning, January 16. 1932
riFivRPAPFR n his r
III tall w
BEST VAUp. HELD
ST
AS DEMOCRATS MET ON JACKSON DAY
-o
I
Failing Addresses Club on
First Principles of
Appeal to Buyer
- Practical observations on the
use of advertising in general and
newspaper display advertising In
particular -were brought to the
Salem Advertising clnb Friday
noon In an Informal address made
bT II. R. Falling. advertising di
rector of the Oregon Journal.
Falllne nrefaced his talk by a
statement that the type of adver
tising to use, the amount t6 use
and the results , obtainable were
atill somewhat ..matters of person
al opinion although an Increasing
number of available facts were be
ing obtained to 'guide the adver
tiser In his expenditures
An axiom In advertisingila con
sistency; a definite plan executed
through one year and continuing
ears. Failing aald. He counsel
led against the "toy balloons and
lead pencils" of advertising, side
lines of some value but detrimen
tal to the main advertising , ob
jective set by a firm.
Three Per Cent of - -
Gross, rsiial Rule
'. While department 6torea gener
ally have found that three per
cent of the gross business done
: represents a profitable Investment
for their advertising, there can
be no universal rule-of-thumb for
advertising appropriations. Fail
ing aTerred. He counselled the
use of good Judgment by each ad
vertiser in planning a program
' meeting his needs.
"Stay with your primary medi
um and treat other kinds of ad
vertising as secondary and auxil
iary," Failing counselled. He said
' his paper used direct mail, radio
and billboards but preferred the
. daily newspaper for the backbone
of its own campaigns because of
the mass of people reached at low
expense.
Merchants weaken their mes
sage when they delay preparation
of copy until the last moment,
the speaker declared. He advised
against trying to fool the public
and insisted that advertising mes
sages be written plainly, directly,
with the viewpoint that the public
"generally is intelligent and well-
informed.
Just now many business men
are befuddled and unable to think
and act clearly. Failing said, tie
likened their situation, to a golf
er wno was eager to come up
from behind yet became self-con
scious of his stance and dubbed
hla drive. Courage, clear-thinking
and hard work are needed now
by business men, said the speaker.
f - , - 1 A s - 1
jKx vk" - i. VI, ' V v
r , . - , r A .t, '
The virtual opening of the Democratic Presidential
campaign was the annual jacicson uzj araner at
Washington, D. C., which was attended by more
than two thousand prominent members of the party
including three former candidates, governor
Roosevelt, the outstanding Democratic possibility.
was absent, but his supporters were there in force.
Photo shows, left te right, former Governor of New
York Alfred E. Smith, the party candidate in th
last election; Mrs. Woodrow Wilson, widow of for
mer President Wilson; Governor Albert C Ritchie
of Maryland, one of the outstanding possibilities for
the party nomination, and John J. Raskob, ehairmaa
of the Democratic National Committee,
11 T X Tl
IS
MING
1
The Call
Board . .
The state tax commission Fri
day took the first step toward
collecting the 1931 personal in
come and intangibles taxes. The
returns are due in the office of
the commission not later than
April 1.
Approximately 70,000 blanks
will be sent cut to taxpayers. Of
ficials estimated that the 1931
receipts would be in excess of
$2,500,000, of virtually the same
amount as was received last year.
The 1930 tax was not collect
ed until the latter part of June
due to the fact that the law did
not become effective until 90
days after the legislature had
passed it.
Bj OLIVE M. DOAK
K1O0N
CELL LOCKS EASILY
contact, both socially and in bus
iness. She was a believer lm the
religion of Christ, strongly fixed
la her conviction bat tolerant of
the oplnlona of ethers.
Although far removed, at the
time of her deaths from scenes
and friends of childhood and ma-
tnrltv and thnnrh ati& ti4 m-
. r a . . . I " o w
watcnes inmate aet out. ism west but a short
I M . V - J - . ...
n b ns
For Rest of Board
A demonstration to determine
whether certain ' convicts now
serving time la the Oregon state
penitentiary, can manipulate the
locking device on the cell fronts
installed recently in the new cell
block, and make their, escape.
probably will be staged at the
prison next Monday or Tuesday,
in case a request of Hal E. Hoss,
secretary of state, is complied
wun.
Acceptance or rejection of the
ceu fronts is now up to the state
board of control.
Hoss said he previously watch
ed an Inmate manipulate the lock
ing device and escape from a celL
He desires that this demonstra
tion shall be repeated before
member of the board.
In a letter sent to James Lew
is, warden of the prison. Hoss
said he did not believe the steel
fronts were toolproof, as provid
ea in me contract awarded to
King Brothers of Portland. One
m .l r. .
ui men para was sawed in two in
eight minutes, Hoss said.
Bids for the new cell fronts
were opened by the board of con
iroi in October. 1930. but the
many friends; and all of these
friends, both old and new. are
saddened by the fact of her pass
ing from this life.-She made It
one of the rnles of her Ufe "to
speak evil of no one."
She passed peacefully Into the
beyond suddenly January 11. at
the residence of O. J. Moffitt. Sa
lem. Deceased leaves but one
member of her immediate family.
a brother, Eugene A. Martin, Pat-
tonsburg, Mo.
Funeral services were conduct
ed by D. W. Summers of Port
land, a long time acquaintance of
childhood friends of the deceased.
Interment was in the family plot
or a schoolmate and life-long
friend in the Cityview cemetery,
saiem.
HI
BEATEN
CHIEKETiS WILL
T'
IN BEE
Salem Chemeketani have re
ceived an invitation to participate
In the first annual winter sports'
carnival sponsored by the Junior
chamber of commerce of Portland
and the Portland Winter Sports
association. The program includes
a "Jambouree" held in Portland
Friday night, January 12. Then
on Saturday night there will be
open house at Government Camp
with winter carnival on the slopes
of Mt. Hood on Sunday the 24 th.
Owing to the fact that the an
nual banquet of the Chemeketans
will be held Saturday night, the
23rd, the Chemeketans plan to
take in the "jambouree" at Port
land Friday night, the 22nd. A
stage will be chartered to take
the Chemeketans to Portland and
back that night. The expense will
be $1.50 per person, it Is announ
ced by the committee in charge.
Boloff, announced that la the
event the petition for rehearing
Is denied, the case will be appeal
ed to the United States supreme
court for final determination.
Wife ol Gandhi
Goes to Prison
BOMBAY. India. Jan. 1S
(AP) Mahatma Gandhi's wife,
a little old lady of sixty; went to
Jail today for six weeks because
she had taken up where her hus
band had left off in the nation
alist campaign for Independence.
YOUNG
IMS
Warner Bros. Elslnore
Today Warner Baxter in
"Surrender".
Warner Bros. Capitol
Today Lionel Barrymore
in "The Yellow Ticket".
The Hollywood
Today Ken Maynard in
Branded Men".
The Grand
Today Jack Holt in "Sub
way Express."
1
KIDS FB
GER OF FLOOD
III SPITE OF SHOW
SWAN LAKE, Miss., Jan. 15
(AP) A new ten foot flood
swept down on a thousand Tippo
Basin homes tonight as the famil-
A new feature In movies for the
Pacific northwest will be the
showing of the football game be
tween Tulane and Southern Cali
fornia, to be shown in full and In
conjunction with the feature
'Manhattan Parade" at the pre
view tonight at Warner Bros. El-sinore.
It will be repeated with the
Sunday shows. This promises
something of real interest for
football fans.
MEASURE PASSED
WASHINGTON, Jan. 15 (AP)
The $2,000,000,000 reconstruc
tion corporation bill foremost
and mightiest of the measures
proposed by President Hoover for
enlivening business tonight was
given the overwhelming approval
of the house.
Already passed by the senate,
the measure now is one step away
from the White House. It next
goes to conference for adjustment
of differing provisions accepted by
the two chambers.
The purpose of the bill is to in
fuse $2,000,000,000 of credit Into
business channels by loans from
its vast, government supported
funds, to banks and other finan
cial institutions, which, in turn
are to pass the money on to in
dustry, agriculture and commerce.
NEW YORK. Jan. 15 (API-
Tommy Loughraa, a pale shadow
of the one-time "old master" of
the light heawwa!?hta ran
contract was not awarded until I the end of the fistic trail tonight,
last May. All three members of I a knock-out victim of the sin v.
the board voted in favor of award- ging, sensational young Steve Ha
ing the contract to King Brothers, mas, a 23 year old firhter not
long out of Penn State college.
With a awlft, furious charge
that broke through Loughran'a
defense as if It was papier-mache,
the youthful Hamas battered the
veteran twice to the floor and won
technical knockout in the sec
ond round of what was to have
been a 10-round final bout at
Madison Square garden.
A bit Af old India usurned Jus- . F"?Jt iw"" I??
tlce of the Peace Miller Hayden's hTnd, of bov ?o whm fi
and weartor th tn..!.. n,h.K 1 7. . " ?nm- v Phlladelphlan
u u wt man f niTi m. thin U't .....t
w - - F VAWUfc
C. A. Sprarue. H. R. Crawford.
Dr. D. B. Hill.
All Chemeketans who can go
should register at The Statesman
office as soon as possible, in or
der to insure a sufficient number
for a stage load.
The "jambouree" will inelnda
parade and events at the Portland '
coliseum. Including hockev and :
ice skating, with no charge tor ';
admission. '
"We want to work, snow og
no snow, is tne sentiment ex
pressed this week by lavorers on
the state and county emergency
road projects, according to E. A.
Kenney, agent at the Y. M. C. A.
Employment bureau. As the
weather became adverse, foremen
generally ordered operations to
halt but the workmen declared
they wanted to put in their one
week's labor in five, notwith
standing.
As the road work could not be
carried ' on id the bad weather
efficiently enough, the laborers
up to yesterday had received less
than three .days' time. 4 Posslbll
Ity of extending their , working
days Is cancelled by the tact that
the men for the new shift to go
on next Monday already have
been notified.
To consider the situation.
county commissioners will confer
with the employment agent this
morning.
ies, unaware of the danger, slept OflP Kill 01 ltfhfn
in their already -a u r r s u nded Piicr XiliiC" WW UCU
Airplane Falls;
Two Badly Hurt
houses
Three major .breaks north of
here at dusk gave the signal that
the rampant Tallahatchie river
had -qyjn its five weeks' battle for
the Tippo Basin.
It was also the signal tor men
who have relentlessly sought to
choke the river into its artificial
banks to turn as actively to rescu
ing the thousands of persons in
the path of the released waters.
Fear was expressed the sudden
rise might trap many families and
cause a Heavy loss of life
Tschida Winner
In Court Action
Over Auto Crash
STONINGTON, Conn., Jan. 15
. (AP) An airplane carrying
three men from Boston to New
York fell here today fatally in
juring one man and severely in
juring the others.
Clesson Parker, 31, of New
port. N. H., died tonight in a
Westerly, R. I., hospital. Glenn
Parker, 22. of. St. Johnsbury, Vt.,
the pilot, and Earl Johnson, 22,
of Newport, N. H., were the oth
ers injured.
Football Coach
Is Charged With
Attack on Youth
EVERETT, Wash., Jan. 15.
(AP) Jay Kempkes, football
coach of Everett high school, was
arrested today on a charge of as
Baulting Michel Sheridan, 15-year-old
second team grldder last Mon
day and accusing him of conspir
ing with his older brother, Phil
Hp, to give away Everett's signals
before its game with Gonxaga
high school, Spokane, Thanksgiv
ing day.
The complaint was sworn to by
Mrs. Daniel Sheridan, the boy's
mother. She charges that Kemp
kes grabbed Michel by the throat
and struck his head against the
concrete wall in the dressing
room of the North Junior high
school.
HINDU PART G PAN
III Hfl
T
J DISPUTE i
yVh?w,R.KCl e lad who made a
ww- it uuitwu, a urn jut tvuau
for Smith in the sum of $1. He
sued for $130.
According to the testimony.
Dutta, a "psychologist with stu
dents and patients," hired Smith
to be hU private secretary, a po
sition which Smith accepted but
didn't till. Durinr the course of
their relations, which took them
to various parts of the state. Smith
turned in an old car on a new
one for Dutta.
Eventually the car was repos
sessed by the dealers, and Smith
took to the court his request that
Dutta reimburse hla $130 for
value of the old car which he trad
ed in, and for which Dutta tailed
to recompense him. Smith also
said he bought a tuxedo for Dutta,
and that Dutta did not repay him
for that, despite demands.
Dutta answered that he did not
have use of the car.
Smith first met Dutta here
eight or nine months ago.
name for himself as an all-around
athletic star In college ranks.
Mercy Slaying
Is Condoned by
Jury's Decision
MILLERSBURG. Ohio. Jan. 15
(AP) A grand Jury today re
fused to indict a father who kill
ed his baby because It was incur
ably III.
Fifteen men and women who
have pondered the case since Mon
day, recommended that James
Stenhouse, a stone cutter of Kill
buck, near here be given a sanity
test and if found Insane be com
muted to an asylum. He had con
ressed to slaying his 2-year-old
son, David Oscar.
vThe "merciful killer" maintain
ed that "I know I did right." He
said the baby was sufferinr from
a brain disease which the doctor
said was incurable.
REAR
ASKED
AGAIN FOB BOLOFF
A second petition for rehear in?
of the case involving Ben Boloff
of Portland, under 10 years pen
itentiary sentence for violation of
toe state criminal syndicalism act.
was niea in tne state supreme
court Friday.
A previous petition askinz for a
rehearing of the case was denied
by the supreme court hi a four to
three decision handed down late
Tuesday.
As a result of the new filin.
the. mandate of the supreme court
sending the case back to the or
iginal trial court la Multnomah
county, will be held up for sev
eral days.
Irvin Goodman, attorney for
A Nagging
B&cKacKe
May Warn of Kidney or
Bladder irregularities
A persistent backache, with
bladder irregularities and
a tired, nervous, depressed
feeling may warn of some dis
ordered kidney or bladder con
dition. Users everywhere rely
on Doan's Pills. Praised for
more than 50 years by grateful
users the country over. Sold b
druggist.
Doan's
ills
ADJUJtEITC
Off
THEKDNOS
ii
mm
Court Permits
Estate Division
Without a Sale
Executors of the estate of
Mary O. Fisher, deceased, were
allowed; bf probate court order
yesterday to divide shares of
stock held by them for the heirs,
Into smaller units to permit di
vision among the heirs without
ale. Existing market conditions
make sale now impractical, they
told the court.
Liberty - bonds aggregating
$(031 In value have been sold,
the court was told. Shares of
stock, remaining and their ap
" praised value are: 31 shares Oregon-Washington
Water company,
$a90; .10 shares Mountain
States power company, $1000; 30
shares Oregon . Pulp ' A Paper
company, $3000; 52 shares Cen
tral Public Service company.
$3193. s
Disabled Vets9
Dance Success;
To be Repeated
Encouraged by the attendance
at their benefit dance at Castlllan
hall last night, members of the
Salem chapter, Disabled American
War veterans .announced they
would hold more of the dances
the Paciflo highway near New J wlnftr- ey ,5PatrIck'"
A verdict of $204 and costs was
awarded Plaintiff Tschida by a
Marlon county circuit court Jury
late yesterday afternoon in his
suit against S. Director of this
city. Tschida alleged that
amount of damage was done to
his auto by Director In an acci
dent which occurred last year on
day as the date for their annual
benefit affair.
Proceeds of last night's dance
Era. The Jury was out less than
an hour.
rr a. .J ii . .
uuav inn rRa nr smith -mm
Vllstmn win f- rrul I were estimated at $40. The funds
suit Involves rent alleeri h. wlu & t0 ld needr disabled Tet-
dnft for anA ran.
luursuar nieni a lurv ra
mmed a verdict for the datan-
Hero Aged Ten
Stops Train to
Prevent Wreck
TAFT, Cal., Jan. 15 (AP)
Ten year old James Clark flagged
a combination train this afternoon
and prevented Its plunging into
a 20-foot hole.
For a distance of 150 feet the
track between here and Shale a
mile and one-half west, was wash
ed out, but surface soil clung to
the ties, leaving an appearance of
solid track. It was believed that
at least some of the train crew
would have been killed but for the
boy.
dant la, the case of John H. Sa- General COXeV
ere vs. John J. Ransom. Sacra I . JL
Announces tor
President Race
sougnt szo.QOO damages for in
juries ne sustained in an auto
accident... Judge Gale S. Hill
heard this case and that of Ts-
cniaa vs. Director.
A HOME OWNED THEATRE
TODAY LAST TIME
Mieker Mouse Matinee
- Today 1:30 P. M.
Al Smith's Son
Arrested After
J7.j a .1 Coxey, griszled campaigner for
r azai Accident "mon at cat" n "w mayor
" MASSILLON, O., Jan. 15.
(AP) "General" Jcob S. Coxev
wno went to jau in Washington
oa ears ago WOUUX llJte to go
back there In state as president
or tne united States.
NEWYORKi Jan. IS
Walter Smith, 22. youngest son of
ex-Governor Alfred E. Smith, vi,
. 7 on : technical charge
"l "vnitme. ii a was arrAataA
Harlem hospital after his car had
or MaaslIIon. todav announced
himself a candidate for the repnb- 1
ucan presidential nomination.
Watrh Lost 29 Years Keeps Time I
RED OAK. Ia. (AP) A aO
ver watch la keeping good time
a
Ex-Service Men
W W WW M.MM w ViVW Btrn.V mA -4t, . I V6T WalCn IS KOeOlnK KOOd tl
VUh L? Wallace. 55. ' in,Urea Harry resurrected from
r M?w Police obsolved Smith, a college JKSTtS w Va la th
Istndont ..wi. v 1 ":r C?"M The watch, lost 29 years azo on a
To determine the sentiment ottunavnMihu ; n?.-- ..,TLCI:teni Pilot Grove township farm, was
Salem ex-service men on the clde chara. naw 5"-J Plowed up .by B. R. Travis. A
cashing of the adjusted service as a matter f T.r'r "owr, cleaning and a new dial and crys
tal made it "good as new."
certificates now, all veterans are
being nrged to attend the meet
lng of Capital Post No. t, Ameri
can Legion, on Tuesday, January
28. The matter will be discussed
but no formal Tote taken.
At its national convention at
Detroit last fall, the Legion took
no stand on the cashing of the
certificates but the Veterans of
Foreign wars at their convention
at Kansas City demanded- the
cashing. The Astoria post of the
Legion at a. recent meeting fa
vored the cashing, and similar
action has been taken by posts
in Washington.
Too Late to Classify
WANTS D Demonstrators.' Call
Itoom 4, T. W. O. A. today and Mon-
TODAY ONLY
A D)
Tale of the
Robust
Old West
TOMORROW "
Story of 10OO heart-throbs
SALLY EILERS
JAMES DUNN in
by Vina
Dehn&r
"BAUD "
KEN
JAVNARD
WITH HIS FAMOUS
HORSE TARZAN
Also Our Gang Comedy
News, Fables Comedy &
Thi Boy Scouts to
KniirhU In Khaki"
Lilla L. Martin
Buried ; Mourned Ur 7
ByManyFriends 'dainty Rals
(Contributed) 1
T 111. V. .. .
w incoin Aiartin was born i st. T-nin t.w ik apt a
in southern Iowa in 1858. As a burst from a machine gun, fired
small girl, she. with her parents, presumably by gangsters, killed
moved to Hamilton. Mo., whin Milton RoA 4 MirtUnn ni
she grew to womanhood. She was I gangster la suburban Wells ton to
a sprltely, lovable girt and as a I night, and wonnded his nnldentl-
woman manifeted those traits of fled companion who fled from the
coaracter tnat greatly endeared I scene of tha ahontinr. hlaiwtlnar
uvr w su wun wnom she came in from head wounds
IN the light of 1932, re-read
your will.
Does it meet today's condi
tions? Does it insure your
family permanent protec
tion? Bring it up to date and name
us, a permanent institution,
as your Executor and Trustee.
LADD & BUSH TRUST
COMPANY
We de- a trust business exclusively
Coming
Sunday,
Soup or 914 Heat or Tlah . r Potatoes
. Teftiablai r Bread and Bottsr w RoZs .
PU or Poddlsff and Dtml
mi',
mtJs-?ikAjLjAI 1 -WARMER 1
alflflUll? I BAXTER
UImlWAi II tElLAHYAMS ilJI
I STARTS AT MIDNFTE I LAST 5
TONIGHT I Im.a
I TIMES .1$$,.
BIG DOUBLE 15 today
FEATURE 1
WINNIE 17
LIGHTNER IjKSlw.
'MANHATTAN wmt
PARADE'
First Showing in J II ITASAa
II the Northwest Ns GbfiV?
IuTnlane'u 2
SOo COlIil" ill "HAT A SHOW!
mwwmm
III 7lO II II of Broadway.")
NakRjwMORyxAi II I i Winnie
I t a tum w kCI T-fJ II I Lightner 1
I J STARTS TOMlROW ill I
wKv5& Mil Tsds'X
I f I SITDNITE PREVIEW
-I X 1 T iCAV-rIIII AT 11:80 P. M.
j--VO J - j ivT 1 1 Ini - HMSMryefTellile V Q W5
II ii I OR AND CAS! 3SHSTunfWSl3
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