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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 5, 1930)
4 . J t 9 Automotive .Newt of the New -Cars for the 1930 Season. OUT BE CTI N Automotive Information Talk of the Road and Places to Go on Motor Tours. - The OREGON STATESMAN, Salem Oregon, Snnday Morning, January 5, 1930 PAGBELEVEN Chevrolet Presents New Series Of Cars For The 1930 Selling Season l m(" -b f LK 'C-l I I PR VNP Bi Alltel. :: -ra WBH "Smoother, Faster, Better," and proclaimed as the "greatest Chevrolet in Chevrolet's history," tells the story of the new series of 1930 Chevrolet sizes, which arc presented to the motoring public todar. with top up. is shown here with insets of instrument board, motor. Loveiov hydraulic shock absorbers, soring shackles, another view of motor, fully inclosed, internal expanding brakes and wire wheels ' The striking sport roadster. D1K EDIE NOW BEING SHOWN ;rion Garage Presents Stiidebaker Built New Erskine- Concurrently with the official Introduction of Studebaker's Dy namic Kew Erskine at the New York automobile show January 4, Marion Garage company will dis play this unique new car In their showrooms across from the Marion hotel. 235 South Com mercial street, commencing today. One of the outstanding features of the new Erskine-ls that It has more power per-pound of weight than any other car under 51000 ' Many outstanding improre- menta typlcaroj Studebaker's pro gressive engineering Klicy will be found ' on the Dynamic New Erskln-, Including a new Burgess V 1 Acoustic muffler which absorbs sound wares yet offers little or no resistance to the passage of exhaust gasses. Loes of power. due to back pressure. Is thus eliminated. The walls' of the aeoustic muffler are lined with steel wool which makes unneces sary the use of baffle plates found In the conventional muffler. Et feetire horsepower in the new Erskine is increased by the use of the Improved muffler. Another outstanding feature of the new car is the Lanchester vi bration damper on the heavy drop-forged crankshaft. This fea ture of engine design Is pf Euro pean origin, and is seldom found on any but the highest priced cars. It subdues motor vibration and contributes to the smoothness for which the new Erskine engine is pronounced. Smoothness is fur ther enhanced by the engine be ing mounted in live rubber to minimize vibration to the body and frame. A spring loaded, choke, auto matically controlled, precludes khe possibility of an overchoked engine wiu us consequent injury to motor parts, and again typifies Better Performance is Outstanding Feature of 1930 Chevrolet Models "Smoother, Faster, Better!" ling, new, reduced prices are an- This tells the storr of th new . Bounced. series of 1920 Chevrolet sixes which are now on display ia the showrooms of Douglas McKay, Proclaimed as the "greatest Chevrolet in Chevrolet's history," the new series includes . sport roadster, standard roadster, sport coupe, standard coupe," phaeton, club sedan, standard sedan and coach. Coincident with the show- 1 : the advanced engineering of the Dynamic New Erskine. In the tri-lateral belt moulding of the new Erskine, an entirely different treatment of body de sign gives an unusually pleasing effect to the body, which is swung low on a chassis of 114-inch wheel-base. . . O NEW CHAMPION OF HER CLASS j i - '-Si irj:. till - "Miss Seattle, owned and pQoted by Glen Shaw bnUtMiss Seattle he selected a Du E.Shaw of Seattle, Washuigton.lias held the . rant four-cylinder engine because he says the Pacific Northwest ehainpionship for speed, abilityofthis motor to accelerate at an almost boats with engines of 151 cubic-inch piston unbelievable rate and its capacity forsutained displacement for the past two years. When lughsKareitooutetandingcliaracteristic The 1S0 Chevrolet six. with scores of improvements, is the of fering Chevrolet Motor company makes to the new year; an offer ing made possible by the fact that in 1929 Chevrolet built and sold over a million-, three hundred thousand six-cylinder automobiles. This enormous volume production has made possible many savings in the Chevrolet factories, espe cially in the cost of raw materials and various production processes. In keeping with Chevrolet's policy these improvements represent in creased dollar per dollar valne with no appreciable increase in price of any of the models. The 1 9 20 Chevrolet six embod ies scores of vital Improvements which affect phases of comfort. performance, endurance and safety. Lighter cast-iron pistons, with bronze bushings; new motor head design ; fully-enclosed. Internal- expanding brakes; fcrar Love joy hydraulic shock absorbers; sturdier transmission: heavier clutch these are typical of the improvements found throughout the design of the car. Other advancements Include a heavier rear axle; larger tires; new self-adjusting spring shack les;, new electric gasoline gauge; new non-glare windshield; new in strument panel; new and richer upholsteries. These improvements evidence themselves in the car proper. Striking colors add beauty, dig nity and smartness to the body lines. To those discriminating buyers who- desire a car in the low-priced field a car which em braces everything that is modern, yet powerful and fast the new Chevrolet is proclaimed by its tie signers and builders as being the embodiment of all these attrib utes. The combined creative talents of Chevrolet and Fisher designers. In offering these eight beautiful new models, nave been put to full play. The interior of the car is parti cularly striking. Upholsteries are richer and more durable. Seats are wider and deeper, with, more luxurious cushions. The new non glare windshield makes driving safer and more pleasonL The new airplane Instrument panel carries a convenient grouping of driving controls and the distinctive new color combinations grace every model. Chevrolet engineers point out that the four Delco-Lovejoy hy draulic shock absorbers on all models eliminate road shocks and greatly increase comfort. They also declare that the im proved fiO-horsepower six-cylinder motor gives smoother, quieter operation with increased power. In traffic, the new automotive acceleration pump provides the flashing pick-up which is to be desired so much. And fully-enclosed. Internal expanding weather-proof brakes assure positive brake action at all times. New, larger, full-balloon tires with smaller wheels improve roadability, comfort and appear ance. For night driving the two beam headlamps controlled by a foot button permit courtesy, with out dimming the lights. And of course all closed models have the distinct Chevrolet feat ure? the adjustable driver's seat. Fords Reveal New Beauty as First 1930 Models Are Shown in Salesroom Here H Mi A new motor firm has been or ganized to handle the Willys Overland line of cars in Salem and surrounding territory. The firm name is the Willys-Knight Agency, Inc., and the place of business, 515 South Commercial, the former Paekard garage. Mem bers of the firm are Charles Vick and Henry Lzicar, both veterans in the auto game in Salem havinc been identified with Vk-k Broth ers for many years. The new lines of the Willys- Overland factories are being pre sented for 1930. They offer the Willys-Knight in two series, the Willys six. and the Whippet Four. A complete showing and a formal announcement of the new sales organization will be made at an early date. In the meantime the new concern is doip business in selling cars and taking care of service for pretent Willys-Overland owners,-' Charles Vick has recently re turned from a trip to California where he visited his brother, Ben at WtKwJlake, Cal. Coach Harold Drew, who pi loted the University of Chata ncoga to two straight southern intercollegiate athletic associa tion titles, has signed a three year contract as director of athletics. New Ford bodies made their ap pearance for the first time Tues day. December 31, in dealer's showrooms throughout the United States, including the Valley Mo tor company Salem. Added beauty of lines consti tutes the outstanding feature of these new bodies. Mechanically, the Ford retains the same chas sis and engine that have estab lished the performance records of the Model A with such changes as have been built in since its intro duction. The new lines of the Ford are most readily apparent In a deep er and narroweajadiator, a high ex? and longer hood and stream line mouldings that sweep grace fully rearward without a break. The instant impression of a car that sits and .rides lower result from a lowered top, smaller wheels, larger tires and new fanjlAra wIiMa "i nprcinc;prl ri( in V "Space has been provided through greater interior dimensions. Fen ders of new design add a great deal to the flowing sweep of the car, while the running board and side dust shield of valance fit snugly to the body. Also, the fenders flare up from the chassis frame in a pleasing line to a high er elevation than formerly. Rear fenders also sweep down grace fully over the wheels to a pulnt two Inches lower than previously. One of the distinctive changes found in the new Ford is sturdier 19-inch wheels a reduction in dim ensions of the earlier wheels. This change, when coupled with larger tires, brings the car closer to the ground, thereby attaining a still snugger adherence to the" road bed and permitting of increased riding comfort and safety. While an effect of new length and lowness results from the low- t ering of roor-llnes, taere is v; curtailment of head-room l&Ode. The interior reflects improve ments as much as th exterior. Throughout the ltP3, greater leg room and rifling space have been achieved. Adjustable seats have been d'aed to all closed types to permit increased ease of riding, entrance and exit. Another of the innovations of the new Ford bodies is the use of rustless steel for exposed metal parts. This is found in the radi ator shell, headlamps, hub caps, cowl finish strip and tail-lamp. It is said that the new steel does not corrode, tarnish or rust in any kind of weather and that ft can not wear off, crack or scale be cause it Is the same metal throughout. Bodies will be available in a variety of new colors. Among these on the cars to be seen for the first time Tuesday are Kewa nee green, chicle and copra drab, thorne brown, Bronson yellow, moleskin. Andalnsite blue, ma roon and black. Jack Conover who handles this territory for the Fisk tires, was a Salem visitor the past week, calling on the Wolf Tire shop, local Fisk dealers. Conover thinks the prospects are excellent in the tire game for the coming year; prices are well stabilized, he thinks; and retailing conditions are improving.' Conover lives in Portland and covers the territory from Chehalis to Corvalus. THOROUGH ;SATtSFACTtON VALLEY Early 1923 Essex Coach $350.00 1927 Olds- Sedan $425.00 1924 Baicfc Master JPour $190.00 92 Dodge 'Special Road $275.00 1922 Hodson Conpe ... ... $165.00 1923 Stiidebaker Special Toot. 1 $90.00 Corner Center and Chcmeketa Tel. 1995