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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Oct. 31, 1929)
X. Tfcg 03EGON STATESMAN. SalgayOrrcllaasdjqr tSnh October' 31; 1923 vpms at in CffiFA fill EISIfflE I'd ins BIG BUSINESS ' Story oJLSweet Gum and Its Leap From Obscurity is " Unusual One . Here la the story of sweet-gum and fts. leap from obscurity to tame. . Ravera! rears aro cabinet mak- ' era for the radio eorporatlona were seeking a wood possessing a fine, ! artistic grain, one that would take ' 4 a good finish, and one that could : 'bo obtained - In quantities suffi cient to supply the demand iorra djf cabinets. Walnut, oak and oth d woods were comparatirely ckrce. Besides they were hard to work. Furthermore, they were neaty. So' cabinet makers by chance, turned to the formerly Invaluable sweet gum of Texas lod then quit looking. For the sweet gum filled the hilt I kiil th plnut. ftna rraln. It could be finished to harmonise . with almost any type of furniture It was easily worked. It was abun ' 4ant. Thus waa born a new branch of as idustrjr?ta southeast Texas the manufacture of radio cab inets. ' Such. Is the volume of this busi ness that material for eabines Tal lied at approximately $1,500,000 , yearly Is turned out by the Kirby Lumber company hardwood mills. 1 The industry provided work for about 45 men in each of the mills. It made necessary the purchase of new machinery costing at rough - estimates, more than 1100,000. It .boosted the price of gum from way down at the bottom of the list to a place up near the top. And it prorided a new outlet for a pro duet, hitherto unknown In the Industrial world. : The Grigsby-Grunow company ' of Chicago, manufacturer of the Majestic radio, has a contract with the Kirby company whereby the' radio factory takes material for -about 12.E00 cabinets weekly. i Kiln dried, finished parts, eaeh ! cut exactly to size and ready for avhling, sanding and staining 'fcped in carload lots eaeh v ,W gum logs, from the 3 along the Neches riTer. r " cowafnto the mills There they are sawed into boards to be work ed. Passing through the straight line' rip saw machines, they are made Into the thin planks and pieces. They go then through or dinars.r"Mrs, which give them fT ' 'nish. smooth and le equalizer takes a aa and every piece veertain length, true nelnousandth part of an inch. Alt' this' takes place after the rough boards are kiln dried, to bring the moisture content down " to -about 5 per cent. This kila dry ing Is an important part of the procedure, because if gum dries easily and rapidly, and comes out with a beautiful, soft texture, and has a close grain, it is favored. After the equalizer gets through - with the pieces, they go into a .J,wrwaiVleaTes every board i jci piane sunace so 3 ce will fit exactly to . .. . - ir they get to the Chl--jr r .&khey are cut to mortise " andfnienon and glued together, sandpapered some more, stained l and Tarnished and a radio set in stalled. Lumber estimators say there is " enough gum in the swamps of - southeast Texas - to supply the trade with radio cabinet parts for rmany years to come." Bach cabinet Is composed of 12 to 14 items, that is, that many sizes of lumber. And of each size . - there are from one to eight pieces. ' Thus Is the advance of gum ; from boxwood to fine cabinet ma--,. terlaL Thus a heretofore common- Are You We invite you to our store and to ters tor yourself . Our radio department is composed of; specially trained salesmen yho "will be at your command. Should you wish' further information on the Miss, Majestic Contest , come in. " RADIO STORE - -143N.Hizh Dow Gives t ; ' vv - " - " ,,.-- Pboto ty Kennell-ElUa.' Left to right! Frank Litweller, Imperial Fumitnre Co.; George H. Todd C. E. TIbbert of Pibbert Todd; C. A. Spragac, publisher Oregon Statesman; D. E. Dow, manager Elsinore Theatre Warde W. Robinson, Oregon reprcsentaUTe Grlgsby Graaow Co. iseiiie, warn Red Headed Troubador Directs Broadcasting "What happens to a red-headed troubadour when he settles down in a New York office? for exam ple, radio's first and most famous troubadour. Wendell Hall. "Thei' providing additional help. His Red-Headed Music Maker." Wen dell, as director of broadcasting for the Grlgsby-Grunow company, Is now fortified dally behind a big desk in the Majestic Broad casting offices at 33 West 42nd street. New York City. From this position he looks out upon a world of listeners in imagination and endeavors to interpret their pro gram wishes through the thous ands of letters which pour In from all over the North American con tinent. Wendell encounters an other world in reality w hen the ambitious artists form their diurnal parade in the hope of ob taining an engagement for the cov eted "Majestic Theater of the Air" program. When Wendell came to New York Just a little over five months ago he started to build up an or ganization which would enable him to produce and attend to the business details of an interna tional program which he had al ready determined should be com pletely individual and outstand ing. For a short while, hCtried place wood becomes a fashion, a valuable material to serve an im portant destiny. It serves not only a few, but goes into homes of rich and poor alike, for beautiful cab inets can be built of gum at sur prisingly low prices, available for everybody who wants a radio. And the time is forseen. in the future, by lumbermen, when many more radio factories will depend on southeast Texas sweet gum for the cabinets to hold the equipment for picking entertainment out of the air. Mm Maj quels m enter the Miss Majestic Contest through make this firm Miss Majestic headquar and mends. ; THINGS Theatre for Miss Majestic to do most of the work himself with the help of two stenograph era, but soon the Grigsby-Grunow company recognized the necessity present office now employs three secretaries and an energetic young assistant. Henry P. Hayward.-And besides this, a corps of ten girls in the Chicago offices answer fair mail and see to the distribution of Majestic s popular magazine. '"Hie Voice of the Air," Wendell's pho tograph and special contest prizes, etc. It is interesting to note that with the growth of radio, it now takes a corps of 15 people to effi ciently operate an international network. Many large, individual stations operate with a smaller force than this. One detail of program produc tion which has received concentra ted attention from Wendell Hall is the "Dress Rehearsal." As ev ery radio listener will surmise, a dress rehearsal does not imply a preparatory performance in cos tume. There are no costumes in the broadcasting studio. And as for that, most studios are so warm that all the men go without their coats, especially in summer. A ra dio dress rehearsal Is a perform ance meant toTe an exact model of the actual performair -pr the air. It entails the nece of in cluding all announcemci: . . com mercial and continuity c::act tim ing of each number, of each 15 minute period, of the entire pro gram rehearsed without a break. If the, performance is scheduled to run an hour, as does the Ma jestic hour, and the dress rehears al consumes 3 minutes, then about five minutes must be elim inated to guarantee a production within the allotted 60 minutes. Al most invariably singers slow down slightly on songs when they are actually broadcasting. On a three- ELECTRICAL Ferry cad High estic y -r. .....- - V. : --at .-.-: ft -" 5 " 1 V J minute number, one Majestic en tertainer, in the evening program, slowed 'down to the extent of add ing an additional 4i seconds to that song alone. Wendell soon con vinced all Majestic performers that the only way to guarantee a well-timed performance was to go through a complete dress rehears al. In the early part of the after noon rehearsal, orchestra and so loists go over separate numbers, and at exactly 4:30 the dress re hearsal begins. Equally interesting and impor tant to Hall are "auditions." Ev ery Friday afternoon Wendell goes i tr? Columbia Broadcasting sys tem offices, and by special ap pointment, listens to talent that may or may not be talented. The audition method is simple: Wen dell sits In the control room with an operator who has "tuned in on the mike." This bring sound in the studio to the loud speaker, but does not send It over the wires to the broadcasting station which is many miles away. One by one the performers go through their acts and then await the verdict. 8XOW REPORTED PENDLETON, Ore,, Oct. JO iA.P)now was rePrted in the Toll Gate section of the Umatilla national forest last night. The mercury dropped to 26 desrees here. v ni o a uuiviuy 2 sulem We invite you to mate ritry into the Miss Ma jestic Contest through bur. store where you will find courteous radio . salesmen of experience anxious to help you. Make us Miss Majestic headquarters for your self and friends. We shall be glad to give any further information on this wonderful contest. . : 1 Fifflinnijitar Cnl ... . 467 Court St, ;.'.- Prions 1142 WEWSPAPES IS BEST Still Has Advertising Advan tages Over Radio, Says - - W. C. Grunow Despite the development of ra dio and other media of advertis ing, according to the newspaper, continues te offe the best form of advertising for products of the radio industry. William C. Grun ow, vice president of the Grlgsby- Grunow : company, Chicago. "In 'placing the Majestic radio on the market our ; organization utilized every recognized form of advertising and today w are con vinced that we owe to newspaper the tremendous success with which our product has met," said Mr. Grunow. "Not only have news papers occupied a position of ec onomic necessity in carrying the constantly changing message or good radio to millions of readers, but their use as an advertising medium by the Grigsby-Grunow company has so materially aided In establishing a constantly, in creasing demand for our product as to enable us and others to make better radio receiving sets at prices which three years ago would have been scorned by the industry- . "AH of the other forms of ad vertising which we used were pre dicated upon newspaper cam paigns. It was absolutely necessary that the daily press be utilized in order to make effective such oth er sales media which we used. We estimate fully 75 -per cent of the million users of Majestic ra dio today first were reached and sold on the merits of our pro duct through the extended news paper campaigns whlclf we have used and which we shall, continue to use." I Mr. Grunow outlined the follow ing reasons for the efficiency of newspapers advertising: "Newspaper advertising reaches effectively and at the lowest net cost the greatest number of peo ple who can purchase our pro duct. "Newspapers, with their great influence, not only cover our mar kets geographically, city and coun try, but also reach every class of buyer from those possessing the lowest to those having the great est buying power. "Our experience has proved conclusively that newspapers are more responsible for the sale of value merchandise than all other types of media which are used to supplement newspaper campaigns. "Newspapers . are semi-public utilities. They are close to their communities and their columns are invaluable - to manufacturers with products every family should know and own. "Newspaper advertising is con stant. Because of the regularity with which it reaches a given number of people every day its value in sales promotion can be checked definitely and dealer co operation in relation to adver tising likewise can be set down in dollars and cents." Hill n x: : 11 e Miss Majestic! 1 Heads Opening Bill 1 ill mi imliM--.-.-.',:,'g"gwiJiH ,n 'fS J-fr-. If SI J "JL i inimtr- i i.$fXiM. Greta Garbo and Nils Asther MAJESTIC EXPERTS Back in the days of King Ar thur and his Round Table, the king always provided his couriers with a special ring, the design of which was limited to use by hts highness, as a positive identifica tion of his representatiTe and the authenticity of the message de livered. The value of this ancient custom has been recognized by Grigsby-Grunow company, manu facturers of that latest miracle of science Majestic radio in its ef forts to effectively tell Queen Mrs. American Housewife of the de pendable performance and beau tiful tone Qualities of Majestic'a current models". Early in September the entire country will be apprised of the de sign of the ring to be worn by the "Mighty Monarch's" good will couriers, so that women the coun try over can feel absolutely safe in opening their doors to the Ma jestic representative for a few minutes discussion of radio recep tion and to learn the remarkable superiorities of 1930 power detec tion, dynamic speaker radio over the old battery-powered, horne quipped radio still used in millions of homes. This ring, the band of which Is of polished black ebonite, carries the Majestic, trade-mark, "The WEAR H UG in "The Single Standard. World in Your Home." In silver against a deep black background. It is dignified, tasteful and worthy as an identification of the bearer of Majestic's message. .Dealers have been careTulry trained as to selectfcfa of the' type of men whom Lthey will employ to make these calls and Queen Mrs. American Housewife can feel assured that the Majestic representative is courteous, a gentleman and look ing for information Just as much as to talk about Majestic's quali ties that are selling 5000 sets every day. m GHO WILL HEAD CHEST BILL Those film fans who hare been waiting breathlessly for another picture with Greta Garbo and Nils Asther romantically paired will be amply repaid In "The Single Stan dard" which opens the Majestic Radio "Miss Majestic contest per iod tomorrow. Miss Garbo gives the finest per formance of her career in this highly romantic tale with musical and sound synchronization adapt ed from Adela Rogers St. John's sensational novel. The stars are supported by a cast of notables including John Mack Brown, Dorothy Sebastian, Kathlyn Williams and the aged star Zeffie Tilbury. Fanchon and Marco Idea" will be the stage attraction I 1VMS2 nr? o o II iVlUTifhTirb : We have been selected as the offi- III cial photographer for the Miss Ma jestic Contest ' ' sP!Srap lr taken 4 for use in your Majestic dealer's window., ' , Phone Today for Appointment ' .: TFIIP ID BE PRIZE Ifl LOCAL CONTEST v Continued from Pat 1.) single, between the ages of IS and 30 are eligible to enter. The contest ' opens Friday, November 1st, and closes Wednesday, No vember 27th at 9 p. m. On the fol lowing Friday . the prize awards will be presented from the stage of the FfiX-Elsinore theatre. Votes will be given for coupons dipped -from the daily Statesman, for those . giTen with each ticket of admission to the Elsinore theatre. when asked for and for the sale of Majestic radios. Contestants need only to turn in names of per sons whom they think might be interested In a late model radio receiver. Five fine prizes have been ar ranged by the local sponsor as follows. First, trip to Los Angeles and Hollywood on the Cascade Limited train of the Southern Pa cific Co., with side trips and per sonally conducted tous through the Hollywood studios; second, a, $189 model of the Majestic all el ectric radio; third, fourth, and fifth, annual passes to the Fox El sinore theatre. The winner will ba declared by the greatest number of votes obtained during the four weeks of the contest. Progress of the contestants will be reported regularly in the Statesman. For entry into the contest one merely has to fill in the nomina tion coupon appearing in this pa per and take it to the Vibbert St Todd Co., or Imperial Furniture Co. by either of whom the girl will be sponsored. Details will be presented by the Statesman or can be obtained from either of the above dealers. Girls who are interested should apply for defin ite information now so as to be in the race early. TO SUNN YS IDE, October 30. Prune harvest is finished at last in this vicinity, and everyone is happy over the good crop, wonder ful yield and splendid price. The hauling of prunes 19. the different packing plants is under way! with trucks loaded to full capacity. Mrs. W. S. Chandler has been quite HI at her home, but Is re ported improved now. to jisher in the "Miss Majestic" contest; PRUNES GOING PACKING PLANTS w n fi fft ill 4 2i .Si.j..; r . -c';,K6.--v - ts,'S