PAGE FOUR
The OREGON STATESMAN, Salem. Oregon. Thursday Homing. Jane 20, 1929
"No Favor Sways U$: No Fear SkaU Awe."
From First Statesman, March 28, 1851
THE STATESMAN PUBLISHING CO.
Charles A. Spbacce, Sheldon F. Sacxett, Publishers
Charles A. SntACtjE - - Editor-Manager
Managing Editor
Sheldon F.-Sacutt
Member of the Associated Press
The Associated Press is exclusively entitled to the use for
yublication of all news dispatches credited to it or not otherwise
credited la this paper.
Entered at the Postoffice at Salem, Oregon, at Second-Clast
Matter. Published every morning except Monday. BvMneee
office SIS S. Commercial Street.
Pacific Coast Advertising Representatives:
Arthur W. Stypes, Inc., Portland, Security Bldg.
San Francisco, Sharon Bldg.; Los Angeles, W. Pac. Bldg.
Eastern Advertising Representatives:
Ford-Parsons-Stechcr, Inc., New York, 271 Madison Ave.;
Chicago, 360 N. Michigan Ave.
Hoover Scores a Hit
NO one phase of the new administration's activity at Wash
ington is,, more deserving of commendation than Mr.
Hoover's revised and improved method of dealing with the
i press.
Since the days of Taft in 1909 twice-a-week conferences
have been held between the president and the large number
of special correspondents of the capital. But the results of
these conferences have too often been little more than am
biguous statements attributed "to the White House spokes
man,' "a representative of the president" or some other in
" articulate personage.
Correspondents for papers were forbidden to take a
shorthand account of what the president said; such notes as
were kept were written on crumply stationery or backs of
envelopes. The result was continuously inaccurate and mis
leading reporting, one newspaper publishing a radically va
riant account of the president's views on a certain matter
from that of another newspaper despite the fact that both
papers were represented by able correspondents.
Presidents, especially Mr. Coolidge, resented question
ing for the sake of clarification of their statements with the
result that humble representatives of the fourth estate stood
first' on one foot and then another through a New England
talk fest and then pondered long over an unwilling typewriter
keyboard to interpret just what the president meant.
The attitude of the recent presidents, including the late
xur. naraing, seemea to De one of a game of fmd-the-president
with the motto toward the newspapermen of giving them
nothing, or as little as possible. Presidents regarded the
press as an unwelcome intruder rather than a helpful, inval-
uaDie means of portraying national policies to the public
which placed them in office.
Mr. Hoover immediately changed this unsatisfactory
system. He summoned a committee of the press to confer
with him on the improvement of the conferences. He broke
i at once the barrier of the last decade on the direct statement
of the president and allowed quotation marks to be used
around his utterance, when he made such statements for pub
lication. Directness replaced evasiveness.
In recent months the attitude on conservation of oil drill
ing is typical. The Rooseveltian policy toward the press on
such, a policy would have been that of sending out a "trial ba
loon" in which the presidential chambers would be said "to
be considering such a step." When the public reaction was
determined, action would follow. More recently such a step
would have led to a statement from the White House spokes
man. No so with Hoover. The policy was announced and
bears the president's label.
Mr. Hoover is reported to speak "clearly and crisply."
He deals in realities. He lacks the "academic rhetoric of
Wilson, the pleasant banter of Harding or the uninf ormative
discoursiveness of Coolidge." To Hoover the only real news
id that of facts. His recent and his expected statements to
the press will be those of the take-them-or leave them variety.
Happily, newspaper correspondents of Washington are agreed
in their praise of the new idea and remark on Mr. Hoover's
lack of supposed strategy which very lack indicates a type of
political acumen which delights the public.
Astoria Passes Through Difficulty ,
A STORIA has had another bank failure, the Astoria Sav-
XX ings bank, largest in the city, being forced to close its
doors through withdrawal of deposits. The down-river city
has had more than its share of reverses in recent years.
Fires which wiped out industries and the disastrous fire m
the business district, depreciation in property values, all con
tributed to the depression which affected the soundness of
some of its leading financial institutions, ine Astoria in a
tional closed some months back.
A ritv ia not ruined bv bank failures, distressing as they
may be. In modern, closely supervised banking, the principal
loss falls on the stockholders. The depositors suffer the in
convenience of having their funds tied up for a time and
forced to secure accommodation elsewhere. But
hnsiness irenerallv eoes on much as before. Another thing
is true, the conditions which finally force a bank to close are
rommunitv. The bank fails because
loans made some time before finally fail of collection and are
rhnrorpd off as losses.
Good sized cities in the agricultural states where all the
banks failed a few years ago, went ahead, and nave gotten
back on their, feet. With its great natural resources and
with the snirit of determination which the Astoria people
possess, the city will rally from its embarrassments and on
the foundation of sound values puna peuer man me past.
. We see that a suit has been filed asking for a receiver for
trKjncuniiM organization. Tne petitioners claim the reserves
r not nnfficUnt for the insurance liabilities. The road has been
rrttv rookv for assessment Insurance in recent years. Everything
vaa lovely's long as the memberships kept growing and premiums
kept rolling in. But with age came lncrealng mortality losses, ana
was found a man would have to die soon to get his insurance ben
efits. Many of the lodges boosted their rates to meet the conditions,
so it no longer was Just "cheap insurance." The assessment com
panies shifted to a legal reserve basis and some of them have been
Quarrelling with their policy holders ever since. With the big in
surance companies mntualiied the need for lodge insurance has
pretty much passed out Lodges do well to confine their work, to
sick benefits and relief for dependents or unfortunates. Insurance
is not charity. It is organised business.
The round-up rash breaking out badly this season. Molalla,
Crawfordsvillev Vernonia and Oregon City are announcing rodeos for
the week of July 4th. We can't nnderstand why Oregon City is
breaking Into the game, when Molalla In the same county has had
an up-and-coming show for several years. However we hear that
the Oregon City show Isn't a community effort but a private enter
prise with an organization sponsorship. Oregon City may get some
support out of Portland, but up this way the sentiment Is aU In fa
vor of Mollala. The people who want to see Americanized bull-fights
n ill go to Mollala on the Fourth of July.
It seems out of character to hold round-ups In the Willamette
valley, where the trees have always been so thick you couldn't throw
a lariat and the cows were all barn4ot creatures with pedigrees as
long as a cowboy's lasso. Next thing we know Pendleton will hold
clambakes in retaliation.
Shingle makers are mistaken If they think a 25 tariff will
jave their bacon. It will simply result in usa of more patent roof
in, covering houses with hideoas geometric patterns or monotonous
colors. The reason so many British Columbia shingles, are Imported
" 4s because American maker try to sell Inferior shingles. It la a hard
ratter to get real quality cedar shingles. They are made from the
' forest cedar to begin with,' and the quality Isn't uniform. If the
trade would quit trying to market low-grade, rotten shingles and
deliver shingle of real Quality they would win back their market
, from importers and substitutes. The trouble la within the indus
try; the tariff won't help, but just encourage the use of competitive
materials.' ;
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Editor Say:
tKTB COLORFUL AMBASSA
DOR TO GREAT BRTXADT
Ever the colorful citizen,
Charles Gates Dawes was in char
acter when he arrived in Great
Britain to be ambassador from the
United States to the court of St.
James, which, In the minds of the
majority. Is a synonym for for
mality. The new ambassador call
ed on the king, and the two chat
ted for half an hoar. After the
call Mr. Dawes said he found the
king delightful.
"I don't know what the usual
ceremony Is." he remarked bland
ly, "but I Just presented my cre
dentials to Mm." So that was that.
Asked by a correspondent on
his arrival in England whether he
intended to let the English people
enjoy some of his characteristic
expressions, the former vice pres
ident, giving the underslung pipe
a few puffs, retorted: "Hell's
bells, no! Now I'm a diplomat. I
must don kid glove manners. But
if ydu newspapermen don't stop
asking indiscreet questions I may
be forced to break my good reso
lutions in about ten seconds."
Mr. Dawes somehow seems al
ways to be the center of some dra
matic incident. He goes to Great
Britain at a time when there is a
resurgenee of a definite move for
emphasizing goodwill and when
the newly-installed British pre
mier is preparing to make a trip
to the United States to talk with
President Hoover on the subject
of naval accord.
And he is an ideal type of diplo
mat for the occasion one who
may not "know the ropes" of
court procedure but who knows
how to cut red tape, from exper
ience as Pershing's right-hand
man and later as director of the
budget, and who has an instinc
tive flair for being picturesque
without being undignified.
Both the United States and
Great Britain will know who is
American ambassador to England
and neither, it may be predicted,
will have cause to regret the se
lection. BeWiurham Herald.
this more active salesmanship. Re-
Ltults In many cases seem to have
Justified the original practice ana
made the radio a valuable help
to other forms of advertising. The
enlargement apparently is an er
ror of Judgment.
It Is. of course, not surprising
Lthat advertisers should be tempted
to introduce more and more direct
advertising. But here in practice
two ideals come into immediate
Conflict. The ideal of the listener
is all program; the Ideal of the
advertiser la all advertisement.
More than that, the two parts of
tha radiocast are often ludicrous
ly inharmonious. The salesman in
congruously Interrupts the musi
cian; the interruption apparently
is as resented by the invisible au
dience as it would be U it occur
red in a concert hall. Multiply
such interruption, and perhaps the
invisible audience will invisibly
retire. The necessary program
for it Is generally admitted that
no appreciable public would pur
chase receiving sets for the sole
purpose o f listening to advertise
ments in proportion as it is suc
cessfully entertaining the listeners
makes direct advertising more in
trusive. It would appear also that
there is material for savants in a
comparative study of spoken aid
nrinted advertising. Slav not a
or -
slogan, for example, be effective
in print and tiresome when re
peated vocally?
It is an appalling possibility In
radio that a speaker might con
ceivably think he was addressing
a vast audience and yet only be
talking to himself. This possibil
ity, apparently. Is what the radio
casters and the radio manufactur
ers believe the advertisers are in
danger of leaving ot of consid
eration. They apprehend a time
when the announcer might appro
priately say, "There will now be a
brief pause in this advertisement
during which the orchestra will
play."
Old Oregon's
Yesterdays
Town Talks from The States
man Our Fathers Read
June SO, 1904
Frank W. Waters, Tilmon Ford,
Hal D. Patton, William Brown
and Dan J. Fry have been appoint
ed as committee of the Commer
cial club to have charge of the
Dallas-Salem proposition.
Just $72,000 worth of bonds
will be Issued at five per cent.
BITS for BREAKFAST
By R. J. HENDRICKS
The
Bits man differs
W S
From some of the conclusions
of the editorial article 1 n The
Statesman of Wednesday on the
sugar tariff proposed in the Haw
ley bill.
S
The writer of that article Is
correct in the statement that the
proposed increase in the rate
would aid the sugar producers in
Hawaii and the Philippines. Also,
t would help the sugar producers
in Porto Rico. The rate on Cuban
raw sugar is now roundly $1.76 a
hundred pounds. The proposed
rate is $2.40. Cuba sends us no
sugar excepting in the raw state.
Neither does Hawaii, Porto Rico
or the Philippines. The refineries
are in this country; on the Pa
cific and Atlantic and gulf coasts.
But the Philippines and Hawaii,
whose raw sugars are refined on
the Pacific coast, are United
States territory, and so Is Porto
Rico, whose raws are refined on
the Atlantic and gulf coasts. Cuba
is foreign territory. If we must fa
vor Cuba, the same argument
would make us favor Canada, or
the British West Indies. And what
does favoring Cuba mean? The
laboring or general population of
Cuba? No. It is favoring the Wall
street owners of the Cuban cane
lands, sugar grinding mills, and
tho refineries along the Atlantic
and gulf coasts. The Cuban labor
ers remain in practical serfdom or
slavery, whether sugar prices are
high or low, affecting the prof
its or losses or watered stock man
ipulations of our Wall street bar
ons.
S V
We owe the Wall street barons
something. We owe them justice.
But they have had this, and more,
in their unjust differential they
secured when we raised Cuba to
the place of an independent coun
try after our war with Spain, and
thiew over it the egis of our fa
vor in the shape of a 20 per cent
preference on tariff charges ap
plied to what we ,buy from that
country. The Wall street sugar
barons speeded- up their opera
tions in Cuba; bought more land;
planted more cane; put up more
grinding mills there; built more
refineries in this country. They
have "had theirs." They took the
risk. No one else was helped by
th- differential that has been un
justly continued, for their bene
fit alone. The Cuban working and
general business people have not
pcofited. The consumers of the
United States have been charged
aU the traffic would bear; wit
ness the 25c price of sugar dur
ing tha World war.
As to the conclusion that the
proposed protection is not needed,
ask the 500,000 people of this
country directly interested in the
beet sugar Industry. Ask the cane
sugar interests of the south,
where many millions in capital
are awaiting the present issue in
congress. .
In the south, the cane rugar in
dustry is "coming back;" decided
ly. It was almost "out of the run
ning" for a few years, because of
the rust la the cane. The new
rust resisting canes, the P. O. J.
varieties, are bringing it back.
It mounted to 80,000 tons a year,
to 100,000 tons, 150.000, and is
up to a basis for next year of
2 S 0,0 00 tons. It will speedily grow
to a million tons, if the Hawley
bill passes as It went through the
house. The south will be produc
ing; half of our horns grown sugar
supply; that is, the sucrose, sup
ply, aside from the' corn sugar,
the tonnage of which la nsont-tlng
fast to' say nothing of artichoke
tttgar, a Urge prospect for the
near future. (The United States
is bow using nearer 7,000,000
than 0,000,000 tons annually of
sucrose sugar: cane and beet su
gar.
It "will be burdensome, Is the
last conclusion. Will it? The Wall
street trust is already landing raw
Cuban sugar on the Atlantic sea
board at the lowest price in all the
history of the industry. Its man
agers expect to be obliged to ab
sorb the additional duty the
difference between $1.76 a hun
dred pounds and $2.40. The very
nature of the case will oblige them
to do this, till they ean find oth
er outlets. They furnish nearly
4,500,000 tons of its supply to
the United States. In their case,
the proposed higher tariff charge
Is a tariff "for revenue only."
But it would undoubtedly In
crease their competition in this
country,' from the southern cane
districts. That is a fact as certain
as anything in the future can be.
This will keep the price low to
consumers.
S
And the beet sugar men of the
Rocky mountain states, the upper
Mississippi valley and the Pacific
coast think the higher rate wiU
at least preserve their industry
from extinction, and possibly en
able an expansion to be made. An
expansion would take off some of
the curse of other major crop sur
pluses. It would take some wheat
land for sugar beets. It would
vastly aid our dairying industry.
With major Irrigation projects.
tne wiuameiie vauey would un
doubtedly get beet sugar factor
ies. Perhaps many of them; as It
will perhaps get artichoke sugar
factories. Likely they will be the
same plants, with 12 months op
eration.
S
The Bits man believes that if
we could have a tariff wall high
enough to make our country en
tirely self contained in sugar, this
one thing would cure all our farm
troubles. It would transfer en
ough land used for other purposes
to cane and sugar beet growing,
and give such an impetus to
growth and prosperity, that we
would have no exportable surplus
es of wheat or cbrn or other farm
crops, uan tne reader think of a
Detter way to solve the farm re
lief problems?
Or can he think' of any other
way to solve them atall, without
excessive cost to the treasury of
the United States or the creation
of an unnatural condition that
would in the end help no one, and
would in the interim affect many
injuriously? (Excepting the nat
ural thing that is happening,
through increase of population,
that will in time wipe out our ma
jor crop surpluses, but which may
take 10 to 15 or even 25 to 30
years.)
W
But that U another story, for a
later Bits column. That is just
the old, old, story of the fat years
and the lean years thai troubled
Joseph in Egypt.
SENATOR WARRE.V HONORED
WASHINGTON, June 19
(AP) The oldest member of the
senate, Francis E. Warren, of
Wyoming, listened smilingly to an
ovation from his colleagues today.
Read the Classified Ads.
Do You Know What Fire
Insurance Does Not
Cover?
FIRE INURANCE will not replace treasured
keepsakes and documents that cannot be re
placed .with money. Fire Insurance will not re
place any of the items listed below:
Abstracts of Real Estate
Title
Agreements
Contracts
Deeds
Fire Insurance Policies
Heirlooms
Jewels
.Mementoes
Patent Papers
Stocks
Will
Accident Insurance Policies
Bonds
Copyrights
Designs and Blue Pritns
Formulae
Income Tax Duplicates
Life Insurance Policies
Partnership Papers
Receipts and Cancelled Notes
Tax Receipts
A Safe Deposit Box provides actual security
for this type of property, and at less than two
rents a day. Insurance so inexpensive that you
really can't afford to do without it. Check this
list over; gather the documents listed, and bring
them down to our Vault today.
United States National Bank
WHITHER RADIO ADVER
TISING (Christian Science Monitor.)
Radiocasters, it is reported, and
manufacturers of radio sets, are
regarding with anxiety, and even
viewing with alarm, a growing
proportion of commercial infor
mation in the programs that are
being put on the air. Radio listen
ers have also noticed this tenden
cy. A comprehensive inquiry by
the Radio -Manufacturers' associa
tion, putting the question to all
sorts and conditions of listeners,
Indicates that the invisible audi
ence is so easily bored by the in
visible salesmen that in -many cas
es the impulse to turn on the ra
dio is being weakened and in
many others an impulse to turn
it off is being encouraged. Such
reactions evidently do not lead to
the purchasing of new radio sets;
they raise a cloud on the horizon
that threatens the hitherto sunny
landscape of the radio industry.
But the advertisers who sponsor
programs and pay for radiocast
ing are apparently unaware of this
cloud. The initial practice of de
pending upon the entertainment
to make grateful listeners think
well of the sponsor and become
therefore the more likely to buy
his product is being enlarged by
1
read it carefully. Be sure
' that it specifies a portland
cement concrete pavement
for your street. If it does,
sign it, with the assurance -the
assessments will repre
sent an investment which
- will improve your property.
PORTLAND CEMENT ASSOCIATION
146 fifth Street
PORTLAND, ORB.
A National Organisation to
Improve and Extend the U$ea of Concrete
Offices la 32 Cltlsa
See
it
BOW
?
This
new Frigidaire
that sells
$199
for onlv
(completely installed)
equipped with the
"Gold Control"
It's the most sensational
electric refrigerator ever
announced
IVTEVER before has sin electric
1 1 refrigerator achieved the
immediate and overwhelming
popularity won by this new
Frigidaire.
It is amazingly low in price.
It is offered on unusually liberal
terms. And it has every
essential Frigidaire feature
including the Frigidaire "Cold Control".
We want you to see this beautiful new
cabinet. It is built of steel. The exterior
is finished in enduring white Duco. . . the
PrlcMaire BuM4Ue fa etermf
w M av apace. A mrnuM
wm pmt ft te ymmr klteh
the TritUmlr
F -R I
THE Quiet
interior with seamless porcelain
enamel. The roomy shelves are at
aconvenientheight.Itisplugged
into any convenient electric outlet
See this nor development and find out
about the liberal General Motors terms
. at our disnlaw mnm .
mAmj0
G'IBA I R E
n.i) 1 UAl ATIC REFRIHPn itar
154 S. High
B. A.
AMY
Teleohone 1099