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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 19, 1929)
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1 The OREGON STATESMAN, Salem, OregonSunday Morning, May 19. 1929 'PACE ELEVEN j ft G
Plan. Each ' iHT- " T 1) jf
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P. L P. Co. Warehouse Is
Cause for Biggest
Jump In Total
Tfrv ;wk Just ended came
within 300 of doubling the build
Ins permit total for the month,
and left It at 93.839 with two
full weeks yet to go. The week's
figure was $46,694, and this
month prior to the week ending
Friday night, the total had been
The large item which brought
the last week's record to so Im
posing a figure was the Portland
Electric Power company ware
house, the permit fer which was
Issued late Thursday. The cost
estimate was 629,694 tor this
structure, which will be erected
at 780 North Liberty street. This
estimate includes only general
construction, and the building
wnen completed Is expected to
cost $45,000. A. A. Siewert has
the general contract.
Residence Permits Out
Other permits issued late in the
F. E. Roberts, dwelling at 910
Howard street, $2000
L. H. Tarpley. repairs on dwel
ling at 864 Jerterson street, $100;
Nartln and Webb, contractors.
John Roth, repairs on dwelling
at z& North Church street, $25
tmma Murphey Brown, dwel
ling at 535 NorUi 24th street.
$3000; Price aa company, con. '
tractors. - j
W. H. Mills, repairs on dwelling '
at 43f North 18th street, $1500;
J. E. Oox, contractors;,.;.
Brick Nicely Mixed in This Exterior
CHRYSLER CARS IHDESOTOCARBIB
Th Chrysler corporation re
ported a decided gain in shipments
for April of this year of all Chrys
ler built cars as compared with
April of 1928. According to the
official announcement of the cor
poration, Chrysler shipments
during April of this year, both
domestic, export and Canadian, of
Ptymouths, Chrysler "65's" "75's"
Imperials DeSotos, Fargo com
mercial trucks and ears. Dodge
Brothers new slxe, seniors and
Dodge trucks, busses and commer
cial cars, totaled 59,785 units, a
gain of 26.5 per cent over the 47,-
155 units shipped during April of
1928 and a gain of 72 per cent
over the shipment of 34,781 In
April of 1927.
Total shipments of Chrysler and
uoag ttromers automotive pro
ducts for the first four months of
.1929 amouned to 182.521 units, a
gain of 14.3 per cent over those
for the same period of 1928 when
159,857 were shipped and an in
crease of 42.1 per cent over the
127.903 units shipped during the
first four months of 1927.
A decided increase occurred tn
Plymouth shipments in April, 16,-
113 cars being snipped as com
pared with 10,926 in March, a
gain of 5,187 cars. Plymouth
shipments, although the factory
was on schedule with production.
failed to meet orders by 4,000
cars, so popular has this car be
MODEL T FORDS ARE
JUj mm a tt-tA-
Engineers Give Greater Lux
ury Than Ever Before
for Low Prices
That is what automobile manu
facturers have ben trying to ac
complish since the pioneer days
of the industry, according to Karl
H. Bronson, director of advertis
ing for the DeSoto division" of
Chrysler Motors, in a recent In
terview at Detriot.
"In designing DeSoto six bod
ies," Bronson Baid, "Chrysler en
gineers' predominating Idea was
to give greater luxury and more
comfort than was ever before
found in the field of moderate
priced 6-cylindeT cars. That is
the principal reason for the unl
versal popularity of DeSoto body
styles. It explains, loo the great
increase in production to keep
pace with demands of dealers for
new cars from our plant.
Interiors Reflect Care
"The interiors reflect the stud
led care taken to provide for the
comfort and pleasure of those
who demaffd not only beauty of
design but also easy riding qual
ities and luxurious appointments
as necessities In their personal
automobile. This rominess and
comfort are the keynotes of every
Unterior in each DeSoto model.
Seats with saddle spring cushions
have ben scientifically planned to
conform to the most restful and
healthful sitting postures. TheTe
is surplus of head iron and leg
room in front and rear. The soft
shading of the upholstery satis
ties the eye of the most discrimin
ating and critical."
Here the monotony and plainness of the stuccoed walls have been re
lived and enhanced through the use of brick for the entrance way and
fireplace chimney. The high studio window tn the living room and
porch-cochere are other artistic accents. Farther Information about
this phut may be had from the C. 8. Hamilton furniture store or
from The New Oregon Statesman.
First Dodge Ever Produced
Found Sturdy as When it Ran
Off Line in November, '14
The first car to Dealer No. 1 in the world-wide sales or
ganization of Dodge Brothers has been found to be the same
sturdy performer it was when it rolled off the assembly line
back in November. 1914.
The veteran touring car was recently traced to Nashville,
Tenn., records showing that the car reached that city in De
cember, 1914. Its owner is still driving the car daily, and it
has a proud history of long tours through the eastern states
and Canada among its recent accomplishments.
The distinction of holding deal
er contract No. 1 goes to John
Cheek, president of the Cumber
land Motor Car company, of Nash
ville, who made the first sale of a
Dodge car, and who still holds
the company's franchise for that
The story of his success in the
automotive field, and his start
with the Dodge agency of Nash
ville is indicative of the charac
ter of the man himself. It was in
1914. when Europe -was in the
first Btages of the "World war,
that Mr. Cheek first heard that
Horace and John Dodge were go
ing into the automotive manu
Cheek and his father. Col. Joel
O. Cheek, happened to be in San
dusky, Ohio, when they heard the
plans of Dodge Brothers. On ap
proaching them, arrangements
were completed for the first
Dodge agency by a deposit of $1,
000 as a guarantee. Without hav
ing seen a car. Cheek placed his
order for 500 for the first year,
to show his confidence in the
Dodge Brothers, and the car they
planned to place on the market
Just before Christmas in 1914,
the first shipment, consistingof a
Dodge touring car crated in a
box. reached Nashvlhe by express.
Since that time, the Cumber
land Motor Car company has ex
panded to take care of the con
stantly increasing business In
Dodge Brothers' car, motor trucks
and busses. They have passed
through several "saturation
points", and now with the number
of cars on the highways Increas
ing by the thousands every day,
they are enjoying a volume of
"The Model T Ford, which gave
such faithful service for so many
years, is still a good car," says
R. G. Brady, service manager at
the Valley Motor company.
MlIIon8 of these Model T Fords
are still in active use in every
section of the country. They were
made so simply and strongely, of
such good materials, that many of
them can be driven for two, three
and even five more years with
reasonable care and proper re
placements. Statistics show that
the average life of the Model T
is seven years.
"Whn h announcement was
mad some time ago that the Ford
Motor company was introducing
the Model A Ford, it was also an
nounced that the manufacture of
replacement parts for the Model T
car would no stop.
Read the Classified Ads.
Salem Will Have
WHAT WltL YOU HAVE?
A good investment In Salem
property today will make you
Becke & Hendricks
1 flA TTVtl. Cyto-
Now The Modern Lock
Doors Lock Without Keys
No home completely modern without Schlage Button
Locks. To lock just press the botton in the knob. To
unlock just turn the knob.
Let us give you prices on these new modern up-to-date
locks for your new home.
Sallessa Dfloi?dwoi?G S5.
Phone 172 120 N. Commercial St
IS BELOW NORMAL
The West Coast Lumber Indus
try is entering th early snmmer
with a total production since Jan
uary 1 6.71 per cent below Its ac
cumulative orders as reported by
112 mills. Current production,
for the first time since February
1 is above that of the similar week
la 1928, although since January 1
it is 7.22 per cent below that of
last year. The week's production
and shipments, as reported by 20 S
mills to the- West Coast Lumber
men's association, are about
equal, with orders slightly lower.
Inventories throughout the in
dustry are low and the file of un
filled orders unusually high. The
export market improved in new
business during the past week
while rail and domestic cargo
showed slight losses, as compared
with the previous week.
New Building, 380 Feet High
To House Shell Headquarters
HUGE CAKE USED TO
sales with the present Dodge line
that indicates the saturation point
is no nearer than it was when
hey started business nearly fif
teen years ago.
There Is hardly one of us who
has not been told at some time or
other in our busy lives that we
could not "eat our cake and hare
it.' Many there are who have at
tempted to disprove the wisdom of
that statement with disastrous
The exception o he rule bobbed
np rather unexpectedly in the
city of Everett, Wash., last week
on the occasion of he formal open
ing of the L. W. Klinefelter estab
lishment, latest addition in the
Northwest to the western Durant
organization. A that event, ac
cording to word received her by
the Salem Auto company, local
Duran dealers, a. cake 14 feet
square and 18 feet high served
more than 3400 people during the
hours of 9 and 12 o'clock p. m.
Another great forward step in
the development of the west was
made public at San Francisco this
week with the announcement of
plans for the new S 8 0-foot sky
scraper headquarters of the Shell
Oil company. Representing an in
vestment of $3,000,000, the new
structure will be one of America's
most modern, buOdings, both in
design and in equipment. It will
have 28 stories, the third highest
building in San Francisco.
The Shell building should be
ready for occupancy on Hay 1,
1930. Front it will be directed the
extensive exploration, production,
refining and marketing activities
of Shell Qll company and the re.
search and development work of
the newly organised Shell Devel
opment company and Shell Chemi
cal company. It will be Pacific
coast headquarters for manufac
ture and distribution of the com
plete Shell products line ShU
400, the "dry" gas for motorists.
Shell Motor Oil that forms no hard
carbon. Shell Aviation Gasoline,
Shell household specialties. Shell
mill lubricants, and Shell fuels of
Work of demolishing five brick
buildings on the site at Bush and
Battery streets Is already under
way. The Bush-Battery corner is
a commanding location. It is di
rectly behind the square In which
the Mechanic's Monument Is set
on Market street, only six blocks
from the Ferry building and con
veniently central to the financial,
insurance and transportation of-
Read the Classified Ads.
Newly All Paint is Adulterated with
with ground Rock and Sand
rXiiaow TfoiiBiF PADWTT
100 PURE and is Guaranteed to contain
no adulteration, no substitutions and no
are also 100 Pure and contain no gaso
line, no Benzine, no Resin.
The formula is on the can and branded
BRING US YOUR PAINT PROBLEMS
DOUGHTON & SHERWIN
Paints and Hardware
flee districts. The greater portion
of the Shell frontage on two
streets, 11T feet six Inches on
Bash and 137 feet six inches on
Battery will' hare more than 200
feet of clear space in a southeast
erly direction receiving direct sun
light all day.
The design of the building will
be a modern adaptation of the
Gothic, with clearly defined verti
cal lines to accent the height.
which is the present trend in many
of America's finest buildings.
Flood lighting will be used to
bring out the beauty of the build
ing at night. Construction will ot
steel and re-enforced concrete ot
the most modern and fireproof
A garage to accommodate 17S
automobiles will be one ot the
building's many conveniences.
During the season when lawn
weeds are the worse, one should
take greater pains to keep them
down. If the lown mower doesn't
cut off the tall weeds, and it usu
ally doesn't, a good plan is to
mow a swath and upon the return
swath watch for and pick off with
the fingers al tall weeds which
the mower failed to cut.
Real Estate Loans
6, 6Vi 7 Money and plenty of it
P. H. Bell
219 U. S. Bank Bid?.
Phones: C07 - 3009-J
Modern Homes Are More
Beautiful When Papered
ft; aw4 (ril
have a large assortment ot
new artistic wall decorations.
You will enjoy seeing them.
Consult us Before Building
We will buy a lot to suit you, build and finance your
home for a small payment down.
I have a new home on Royal, between 19th and 20th.
One block north ot Chemeketa. Price $3400. Easy
H. C. HUMMEL
CONTRACTOR & BUILDER
1790 N. Capitol St.
Hvery Woman Should Know More About
Electric Cookery arid the
286 N. Com'l. St.
JU)ont fail to secure
tt -rr-mXT TT7ITT T TT
rinn i nl -French-
Colonial - and
other types of
are illustrated in
homes of various
You'll Find It Easy
To Pay This Loan
On our 142 monthly payment plan, payments on a
11000 loan start with $12.00 per month including
interest. Payments each month decrease until both
principal and interest are paid off.
You'll find it easy, convenient and practical to
borrow from us on the above basis.
Hawkins & Roberts have made it possible for many
Salem people to own their homes without being
financially burdened. Perhaps we can also make
home ownership more convenient foryou, too.
Why not disosseit with us?
Hawkins & Roberts Inc.
205 Oregon Bldg.
The MONARCH is the most advanced of all e!e
ranges and will make your kitchen the show place oj
your Home. It win relieve you of cooking respoiuibilitiel
and worries, assuring satisfaction and always uniform
The MONARCH Is a smw-constnictea electric, buflt t$ .
endure long and give good service, yet costs no mor'
jthaD other makes of electric cooking equipment.
All models have the automatic oven temperature con
trL SEE THEM TODATI . .
S49 COURT STREET
The side icer is
roomy for the
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