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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 28, 1929)
Tdk cf thtRocd end Vrjcf Agdcdtare ad Induttrid Slogan Campaign; News of TH the Day for SSotorUts cai r Xh&Aoort Fdk The Farm end Field Automotive Information 1 The New OREGON STATESMAN, Salem, Oregon, Son day Morning, April 28, 1929 PAGE NINE II i N T BDASTCUT-OFF Dallas Coast Cut-Off Short ens the Distanct to All Tillamook Resorts The Dallas eoast cut-off short ens the distances to alt Tillamook county resorts by ten mllee. The road Is In good shape and the dis tance from Salem to Wallace bridge where the cut-off Joins the McMInnTille Tillamook highway Is Just 30 miles. The toad start ing from Dallas 'Is-' all', clearly marked with A. A.. A. signs. A few weeks ago wVtold of a trip around the loop by way of Hebo and Newport, .covering a distance of 218 miles in alone day trip. The rarthest "point south visited was Newport, which is Just an even hundred miles from Sa lem. Now, let us take you to the north end of Tillamook county to Mt. Neah-Kah-Nie. (some 115 miles from Salem). Prom here, one may look south for a distance of several miles. On the road which is still in the course of construction around Mt. Neah-Kah-Nie to Cannon Beach, (some 800 feet above the breakers), one can see Neah-Kah-Nie Inn below with a broad stretch of beach ex tending down by Manzanita to the Jetty at the mouth of the Neha- lem river; then across the river one's eye can follow down along the shore line and easily make out Lake Lytle hotel and Twin Rocks "which is Just south of Rockaway. Inland-.one, can see the Nehalem-bay with Wheeler and Its lumber mills across on the other side. It is truly a most wonderful view from this point. At Neah-Kah-Nie Inn. we found S. G. Reed working with his trac tor improving roads, .'along his property. Mr. Reed wast.tormerly county commissioner and al though not in office at the pres ent, he Is very much Interested In the development of roads and es pecially In the completion - of the road around Mt. Neah-Kah-Nie. He claims that his interests are not selfish, but that the comple tion of this road will help all of Tillamook county and bring peo ple down from the north. At Manzanita, we were wel comed as friends who had been absent for years. Somehow one leaves this resort with a feeling that he wants to come back be cause of the wonderful hospitality of the people there. It adds so much to one's visit to this de lightful resort. Ben S. Lane, who was born and raised at Manzanita and Mrs. Lane who has been help ing to develop Manzanita for the past seven years, are most cor dial people. Rockaway, which is one of the older beaches is developing fast. At the north, the Lake Lytle ho tel operated under the manage ment of Mr. and Mrs. George Walt, (Salem people) offers ideal accommodations. The Rockaway natitorium which Is being im proved by Mr. Frank Finney, gives untold pleasure to bathers during the summer season. Many new cottages are also noticeable in Rockaway and with an excel lent road, this resorJsnow less than 100 miles from,' Salem (by way of the Dallas t and .Wallace bridge road). Bar View, Oceanslde, Netarts, and Happy Camp, alt . show Im provements and all ' are better equipped to take care of the sum mer business. Tillamook county as a whole seems to be in good shape for the 'coming season. The last report of .4he Tillamook basks shows deposits to the amountof $1,954, 504.50. PARTS SALES tAXB Studebaker sales of repair parts per car in use have declined from $12.41 per car in 1922 to $7.49 per car in 1928. I MUCH WEARERBYTHE Mexico Leaders Agree ori Oldsmobile r " : Av"H"ni f iwmiJfX S , . c s 4r - st - , v " f -U i -? --il- - iit.,)iV ..n f -' r-k. s i - I ' . r 19 ' --v : T-mL- lViL .a., . Wliile there may be some difference of opinion politically in Old Mexico, there la a decided trnd toward ananimltyjn motor cars, as witness a delivery recently made by Edward Simmons, of the Cochise Motor Company, Oldsmobile dealers, at Bisbce, Aria. He Is seen la the above plctare delivering Oldsmobile laa daa sedans to three customs officials of Adnaaa, Mexico. From left to right are Mr. Simmon. Seao? Sebastiaa F. Cortee, chief appraisor of customs; Seor Jose XTalloa, treasarer of Adnaaa customs, and Senor Abelarde Calles, chief of custom departments at Naco, Mexico and aephew of former Pres. Came. PICTURES TELL AUTOMOBILE WASHING STORY II " Il l I IK- . ' I I . r . 1 A. '.A, iJh. fr-- i ' r,i. I .. ' i . ' 4 i :- . iTj""" rf' Sl A T'l h - ; 11 .liiir54 1 23 : V4 1 Ir 6 11 "'I i' r ' t N There is considerable - more to washing automobiles than one would think. In an Interview with "Jim" and "Bill" of the firm of Smith and Watkins the com plete procedure is described and the pictures tell a story too. An attendant receives the car and takes the order. It is then turned over to an experienced ser vice man who checks the tire pressure and sees that each tire including the spare has the prop er amount of air. The battery is examined and water is added.- A STOCK CM TESTS New Models to be Tried; Salem Citizens Urged; to Participate Firmly resolved to break all ex isting stock car records made by automobiles in the price range of Durant, more than 450 Durant dealers in the west are this week staging "Durant Record Making week. Each individual dealer is participating with specially pre pared programs and the event, ac cording to Salem Auto company. 0 MI DEALERS III mi ii i ----""-" ' TT"" , ' X J f " reading of each cell is taken for the customer. The first picture here shows the line of cars turned over to the washing department waiting their turn to go through. The next pic ture shows the next step, that of cleaning the inside of the car, the washing of the floor mat and the scrubbing of the running boards. Next the car is moved to the hoist where the chassis is thoroughly cleaned, with high pressure guns. All dirt from the running gears and underneath is removed. This local Durant dealer, promises to be the most successful of its kind ever held in western motordom. An Invitation to every motorist and resident of Salem to personal ly drive one of the new models in a test of their own seelctlon la ex tended by the Salem' Auto com pany, f High gear climbs, getaway tests speed runs - over" . measured courses, law gear runs and ether demonstrations are among the list of performances that will be stag ed here this week, it Is announced. AB a preliminary to the dealers program a series of acceleration tests to prove the claims of Dur ant engineers to the sensational pickup and getaway of the 1929 Durant models, was held last week at the Western Durant factory, according to word received here yesterday. Z $ " 1 r. 1 part of the Job while not generally appreciated is one of the most necessary and carefully done oper ations in the system. After the road accumulation an dold grease is removed the lubrication fittings are in condition to receive good clean lubricant which is of great benefit in prolonging the life of the wearing parts of the car. Then the car la moved forward to the next operation which is the wash ing of the body and top. This part of the Job requires extreme care apd the very best of material to NEWSPAPERS PRAISED 4ft Jft jft ift Great Value Gained by Publicity, Advertising STUDEBAKER ENOW The outstanding position of the American newspaper .in modern merchandising l reflected in a re cent statement by 3, M. Cleary, general sales manager of the Stn debaker Corporation of America, which has begun the greatest ad vertising campaign In its history. According to Mr. Cleary, more than one-half of the corporation's record breaking appropriation for advertising in 1929 has been scheduled for expenditure in news papers. Papers Play Big Part "Newspapers have played a large part in the' amazing growth of the automobile industry. sad Mr. Cleary. '"This is particularly true in the case of the Studebaker corporation, which has consistent ly been one of the largest users of newspaper space. "Studebaker'a new ears this year called for ft merchandising campaign-as up tp dateiand mod em as the cars themselves. . Ac cordingly Studebaker became the first manufacturer to make ex tensive nse of the possibilities of the movietone and created a sound picture which la entertaining scores of thousands of motorists. Atlantic Race High Mark ,The climax of the movietone, which la entitled 'Champions'; is the finish of the President's run of 30,000 miles In 28,326 minutes at the Atlantic City speedway. In this run the President eight established eleven world records aa well as z 3 international class L v protect the paint ad fins finish of the car. The last operation Is the cham oising of the body and the polish ing of the windows with a special glass cleaner. ' What is generally referred to as polishing is Quite often mis understood by the motorist. To properly polish a Duco or baked enamel finished car after it has been washed the road film which be removed. This is done by a rubbing process with a specially gnnas into me itoisq musi imi Drenared Duco cleaner requiring several hours time. After the fin ish is thoroughly cleaned then several aDDlications of a wax to maintain and preserve them is ap plied. This process keeps the original factory luster for several months if proper care is taken records and a vlrtsal monopoly of American stock ear records. The reproduction Inbound of the ex citing scenes at the track has' been ealed the most vivid and exciting dramatization of an automobile speed test ever made. ' "Supplementing Its other activi ties is a program of radio enter tainment broadcast every Sunday evening from coast to coast over stations associated with the Na tional Broadcasting company. This program offers modern symphonic arrangements of sprightly tunes by a 30-plece orchestra under the direction of Jean Goldkette. With in a very brief time the Studebak er 'Champions' program has be come one of the most popular fea tures on the air. China Pheasant Flies Into Cat A china pheasant which flew through the open window of bis sedan and perched on .the back ot the rear seat during the thirty five mile to his home was being exhibited here Friday by WV 8. Fitts. JThe bird will be turned over tothe state pheasant farm. TO BOLD BIG LIGHT The government has leased land on Cresswell butte in Lane county and is planning to erect, ft steel tower 100 feet high upon which will be installed a revolving light of 100 0-watt power s ! f v' - ' -a I I ' a i .'' - IN DETAIL vr , '" '- , , y V.N I y i-?v- III I ws?s when washing the car in the fu ture. The engine or motor cleaning "Which is a separate operation re quiring still more and different equipment is quite a worth while Job in itself. The grease and old oil accumulated there is quite often the cause of motor fires. Also soiled clothing resulting from minor adjustments made necessary while enjoying a pleas ure trip. The work as a whole, accord ing to "Jim" and "Bill" requires considerable skill and all employ ees who do this work are experi enced and know their special work. ' With the equipment and amount of help only about 30 minutes time is required for a car to go through the washing de partment. CHOSEN BY COURT ' Two model 30 Cletrae tractors hare been purchased by the Ma rlon county court for their use according to 1. C Haag 'who made the deal with the court. The' tractors will be put Into im mediate use on the new market road projects under construction by the eompany. The 'tractors purchased are of the second' sixe, there being three larger sizes put out by the Cletrae company. The county court made Its de cision after a thorough investi gation of the tractors in the field, saia uaag. Eight Popular r ra in otmitTi'i as eIened f the trenTtWtomobile JJ, worU Hght FaachoVaad Marco "Idea- girls with the elghfdlfferea types of tires sold by the West era Aato Supply Company stores, rovad eat the. Vlgbt" Idea. ' - New Viking Winning High Praise From Public in Its First Month of Viewing Weighed on the scales of actual sales, the new Viking, the 90-degree, V-type eight cylinder companion car to the Oldsmobile Six is being; accorded an unusually favorable re ception by the motoring public, according to reports from Oldsmobile-Viking officials. Orders so far received are great ly in excess of themost optimistic forecasts. Within a week of the initial showing of the new Viking, telegrams were being received from dealers in every section of the country increasing their original orders and requesting early deliveries to fill retail orders on hand. Many of these retail orders-had been placed without even a demonstration ride in the Viking, dealers report. WESTERN AUTO US GOOD EARLY SEASON Liberal Adjustment Policy Responsible for Many Fire Sales With eight distinct types of tires suitable for every purpose and purse, the Western Auto Sup ply company is enjoying one of the greatest spring seasons on record, according to Willis Clarke, local manager of the company. "During this "New eustonier" tire sale, automobile owners are setting a buying pace which bids fair to establish a new record," says Mr. Clark. "Although this sale has been in progress for some little time, there is no indication of a lull in public demand for Western Giant and Wear-well tires and the sale will continue un til May 4. "Our service policy and guar antee of satisfaction are two of the outstanding features that prompted automobile owners of the West to buy more than six mil lion dollars worth of these popu lar makes of tires during the past year. Tires purchased at our stores are installed free ot charge aand serviced through any one of our 'more than 150 service de pots. "Another factor that contri butes to our large volume of sales Is our liberal adjustment policy. Western Auto tires, like all other merchandise sold by our company, carry the full guarantee of com plete and lasting satisfaction. With Western Giant or Wear-well tires on his car, the automobile owner can start out on a vacation trip and leave all of his tire wor ries behind as he has the guaran tee of satisfaction and service of the woTld's largest accessory con cern to insure his freedom from tire troubles." Heard Along Auto Row Byron Wright, for the past four years sales manager for the Val ley Motor Co., has bought the Ford agency in St. Helens from the Duncan Motor Co., and will take possession the first of this week. Mr. Wright is well known in Salem, having come here in 1919 to accept a position with the Val ley Motor Co. He also was em ployed by Vlck Brothers for a number of years. Oscar Lapham, formerly a road man for the Ford Motor Co., will take his place as sales manager foa the Valley Motor Co. W. S. Ulrey, territory repre sentative for Wentworth and Ir win, the state distributors for Nash ears, spent several days in Salem this past week. W. H. Fitigeral reports that the Plymouth Demonstration Week Just concluded has been most successful. He also states that there has been an increase of over two hundred per cent in Ply mouth and Chrysler sales since last April. Number with '4 This exceptional reception of a new car by the public Is believed due to the fact that the Vildng is sponsored by General Motors and is being manufactured and mer chandised by the Oldsmobile di vision. Outstanding Value Through maintaining an open minded policy in every respect and 'closely following the public de sires. General Motors has built op a large following throughout the world. Its products have become recognized as presenting outstand ing values In their respective price classes. During the pa3t few rears the Oldsmobile division has steadily ' been winning new and Increased . public favor, particularly since the introduction of the present Oldsmobile Six in January 1928. This public acceptance nf Geperal Motors and Oldsmobile is reflect ed in the favor accorded the new Viking. -r. An interesting feature of the public reception accorded the Vik ing has been the receipt o con gratulatory telegrams from num erous business men and bankers throughout the country who had inspected the new car at their lo cal dealer establishment. Both the appearance of the Vik ing the the new engineering char acteristics displayed in its design have been accorded unstinted praise, according to the telegraph ic messages received at the fac tory. Many of these messages express astonishment that the engine ra have been able to incorporate in the Viking all the advantages of the 90-degree, V-type engine and t the same time Introduce a blah degree of simplicity and accessi bility. It waa remarked that tbe Viking brings a new phase to au tomotive design without being in any way radical. In view of the exceptional de mand for Vikings, production is being increased at the factories la Lansing, Mich. At the same time the production of Oldsmobiles Is being continued at the peak to meet requirements. Officials said that the April production would be materially greater than that of any previous month In the com pany's history. John M. Krog, manager of the Packard Service and Sales Co., is spending several days in southern Oregon on business. Elmo Bennett, formerly agent for Hudson Essex Motors in Dal las, has accepted a position as manager of the Used Car depart ment for the State Motors Inc. J. H. Maden, manager of the F. W. Pettyjohn Co., spent Friday In Portland on business. ' ' Douglas McKay spent Saturday in Portland on business. F. W. Pettyjohn, of Eugene.--i- was a Salem visitor on Thursday. ;a H. M. Price, of the Packard Service and Sales Co., has Just re-' turned from a three day business trip to Roseburg. - L. D. Lambeth, manager of State Motors, Inc., spent Friday and Saturday in Portland on bus iness. . . MIm Florence Wintermute baa. accepted a position in the office. of the Packard Service anC Sales Co. Gar Owners r