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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 7, 1929)
Tds a & hex c ikz 4 7 t&e Day fer Ucfcr&t csJ (hitters Fdk V - The New OREGON STATESMAN, Salem, Oregon Snnday Morning, April 7, 1929 100 MILES OF CARS WEEK ' " ' ' ' - ,r ------ :.-.-.ty -.- - - - . I TheFmesdFidi .j- J iTS' DELUGE IN '29 Average of $7.50 Per Per son Spent by . Hotel Tourist Group r "Oregon win entertain the greatest number of . motor ..tour ists she has ever seen In 1929.. aid George- O. Brandenburg,' sec retary of the Oregon State Motor association, in a recent statement. "The trend in motor . vacation touring la steadily upward; and 1928 witnessed the greatest out pouring of motor vacationists In the history of the automobile, continued Mr. Brandeburg ."but a recent surrey conducted by the American Automobile association shows that the figures of. last year will be surpassed by the fig ures of 1929." Reflected In Economic Llfel, Mr. Brandenburg pointed out that there was an increase in va cation taring of at least ten per cent over 1927 and the value ef the vast touring army was reflect ed in the economic life of every section of the United States. . Further rextracts ' from H his statements follow: "Perhaps the most reliable barometer possible is the annual report of "the department of the interior showing the number., of visitors to the national parks and monuments. This disclosed that last year the record breaking total of 3,026,273 were checked, "an In crease of 228,433 over 1927,-and just a shade under 10 per cent over .the registration of the year previous. As usual, the vast majority of park and monument sightseers drove privately owned automobiles. Tourists Are 44 Millions "Judging from scattered re ports released from strategic lo cations along the streams of sum mer tourist traffic, the grand total of pleasure tourists In 1928 numbered 44,000,000. They drove 11,000,000 ears. Of the 1928 crop of motor tourists, 31,900,000 stopped at hotels and resorts while 12,100,000 either camped or patronized cottage camps. Tenters numbered 8,470,000. while cottage campers totalled 2,630.000. "Ten days was the average length of trip made by hotel tour ists and the average sum spent per day per person was close to 17.50, making the total expenditure-rise to the record breaking dimensions of 82,392,500,000. Campers averaged 83.30 a day for each Individual and were 30 days afield. Their total expenditures amounted to the staggering sum of $1,197,900,000. Thus hotel tourists and campers last year left a trail of gold summing 83, 590,400,000. From these figures it is apparent that the business of selling scenery In the United States amounts to an enterprise worth approximately one-third of All Set to do a Real Truck;s Work in This County v,. rK2D t) S e : life 'U' , " A ' -Tr ' ' H fj a at w '"I s A-Vw , A v VVK, x A s w a -art l -Trr c ' ' v v v " ft . v;-;-:-:v:o:-:.:;:;. v. n sw s-""iasen r. 1 ft-:.y.:.'.:;:4&' Eight of the ten Dodge Bros, tracks shown here were sold and deliver red In Salem and vicinity during the month of March by the Bonesteele Motor Co. oa South Commercial street. This is the 12th year this firm has served this district and Its business has increased each year. MI BRIGHT If! TRUCK FIELD III 19 Sales volume In the truck, bus and motor coach field for 1929 appears unusually bright from surveys of the market represented by the world-wide dealer organ isation of Dodge Brothers, ac cording to Howard E. ' Sneathen, director of the company's truck sales. Outstanding factors In sup porting this outlook are: 1. General prosperity shared alike bj industrial and agricultural-districts. 2. Construction of additional thousands of miles of paved roads and street widening projects. 3. Stabilization of foreign mar kets, opening larger export pos sibilities. 4. Engineering and mechanical improvements of new models that represent desirable features for more economical and dependable operation. 5. The growing demand for fleets -of trucks on the rfrt of corporations expanding its mo torized delivery service because of its many advantages. "The year 1928 represented an Increase of 18 per cent in produc tion sales volume compared to 1927," said Mr. Sneathen. "These figures alone show the remarkr able growth of the Industry, and Indicate that just as the public is profiting by every development of the automobile. It Is likewise reap ing the benefits of the Increased nse of the motor truck, bus and coach, "A prominent development dur ing the past year has been the moves of the truck manufacturer the annual anrnorer of the auto- to furnish a unit that exactly mobile manufacturing industry." (Continued on page S) Bonesteele Finds Dodge Line Is Well-Liked; Versitality, Durability Outstanding March is Good Month for Local Dealer and Outlook for Coming Season Held To be Very Encouraging HUDSON-ESSEX HAS The field of the light truck: is rapidly coming into its own and is paying very successful divi dends both to owners and to the truck sales agencies according to Russell Bonesteele, sales manager of the Bonesteele Motor company, local dealers for the Dodge Broth ers autos and trucks. The last three months have been very good ones for his firm, Mr. Bonesteele reports, especial ly as regards truck sales which were slow during the winter sea son. Optimistic Outlook .; Mr. Bonesteele finds good grounds for an optimistic out look toward the future. "We are carrying as complete a line of trucks as our source of aupply will permit,' says Mr. Bonesteele. "In cluded In our stock we have trucks ranging from a one-half ton express delivery to our own three-ton heavy duty trucks. Our objective is to be able to make immediate delivery to our cus tomers. The majority of the trucks ob tained by the Bonesteele company come from the Stockton assembly plants where one can drive the vehicles away and thus save the time necessitated by the usual method of shipping. This service enables the Bonesteele company to make almost immediate deliv ery on any modes which might not be carried in stock. According to Mr. Bonesteele, the Dodge Bros, line ZLas consist ently held a high place in their fields In the use of commercial vehicles and with the expansion of the products to the heavy duty field and the passenger bus de mand such as those used by schools and street ear lines, sales hare been continually increasing In volume. March sales and deliveries in cluded eight of the ten trucks shown in the accompanying photograph. "We take a great deal of pride in the business which we are bow operating,. says Bonesteele, "and which we have built from a one room? cramped showroom to which was located on North Commercial street across from the Farmer's 'Hardware store. It is just 12 years ago this month that the business was started in Salem with a total stock of one touring ear. The situation then presents a real contrast to pres ent conditions where a complete stock of passenger cars and trucks Is carried along with several thousand dollars worth of parts and. equipment which enable us to guarantee a complete service .to our customers." Full line Available Bonesteele says one reason for the popularity of the Dodge Bros, truck line lies in the fact that there is a truck for every type of (Continued on page 11) Mm the completion of our 30-mmute car washing syste If s&ii? 5oi? Woc&ocl Dottttoi?, ETocttci? OE1C3 GE? E.GCC r.3osn3T Prices Listed Below ROADSTER 4 OC and (X)UPESleaW Ford, CkevrofciDurant 4 cyL, WWppet"4vcyL . , - - 'V. and SEDANS V ROADSTER 1 JC and COUPES 9l3 All Light Sixes . ROADSTER and -COUPES $1.60 -ROADSTER and COUPES $1.75 Advance 6 Nash, Master 6 Buick and cars of same ' size ' Lincoln, Cadillac, Pack ard 8 and ears of samo ' .. . sizs .. TOURING and SEDANS $1.60 TOURING and SEDANS $1.75 TOURING and SEDANS $1.95 Have YffiCar Washed the iVei7 WMthe JIewM or Day iTCio Cttccn ptftilito -CHc?I Wm P-7T7W7 I V - ' III- PCicnc m ITS BEST MONTI During the first two weeks of March, the Hudson Motor Car company retailed 17,853 cars. This la the greatest retail sales volume in the company's history, for any similar period. The in crease amounts to 5000 cars. "This means that at a time when shipments usually exceed re tail sales by considerable margjn, Hudson-Essex retail deliveries for the first half of March amount to 70 per cent of actual shipments. "Tor the single week ending March 18, reported sales totalled 90 per cent of actual shipments, whereas retail sales for the same week of 1928 totalled 7 per cent of shipments. Length to be 65,000 Miles By End of 1929 Combined 4 "T ' 44 MILLION TOURISTS Statistics recently compiled by the Oregon State Motor associa tion show that motor car pur chasers are adding to the high way burden at the rate of 100 miles of new automobiles week ly. JLt the end of 1929 the com bined length of trucks, busses and passenger ears will be approxi mately 85,000 miles. In addition to the replacement ef about 2,000,000 worn out cars, automobile manufacturers expeet to place new cars In the garages of another 2,000,000 owners. Highway Volume Heavy Records kept by state highway officials, park officiate, health re sorts and countless tourist camps reveal that motor car usage is In creasing at an even faster rate than registration figures. This means that the highways are car rying a tremendous volume of traffic that as yet shows no sign oMessening its growth. Last year 44,000,000 people spent more than three and a halt blHTon dollars "seeing the coun try." Touring is only a small part of the highway story but is U In dicative of the pleasure use of the car. With busses of one com pany alone no worrying passen gers over routes totaling 100.000 miles, and with bus line invest ments at about the half billion dollar mark, It is erident that commercial motor transportation Is more than a mere rumor. As for the matter of highways (Continued on page 11) on IKES BETTEfl n 50 Refinements, Many Them Exclusive, Held by All-American of Building further toward Its rep utation as a pioneer of new engin eering achievement widely, adopt ed throughout the Industry, the Oakland AU-American six, dis played by Vick Brothers, local dealers, reveals mechanical ad vances that are sharing tbe lime light with Its ne wand different body lines. Just as in the past Duco finish, four wheel brakes, crankcase ven tilation, the Harmonic balancer, tilting beam headlights with foot control, gasoline pump, and many other chassis improvement firet (Continued oh page 9) Announcement Plymouth Sales and Service Chrysler designed-full size Automobile The Low Priced Car of High Priced Car Features 0 Handled in connection with complete line of Dodge Bros. .Trucks and Passenger Cars Bonesteele Motor Co. 474 So. Com'l. "Personal Service" Phone 423 CtiRYSLER MQTORS PRODUCT xuality is the Keynote of what People Say about Plymouth AMERICA'S LOWEST-PRICED FULL-SIZE CAR FULL KMMm 7 ' SIZE WHEN people discuss Plymouth, quality is invariably the keynote of their conversation. They say most complimentary things about its Chrysler smartness, its charm, its slender-profile radiator, its graceful , -ving'fenders,it3 arched windows, . its chromium-plate bowl-type lamps. Theycommenthighlyon Plymouth's. fuU-sizt dimensions, its richness and spaciousness, its wide, deep seats, its exceptional leg-room. IBM MMJMT, rULL-$IZM roUM.DOOM SMDjOT, $6fS im- UrMOtTTB aleea m . named JbecauM ka endurance and stUBdi ruggedacM and free doa from ltnutstkws ae accurately trptfy that FOgriai hand who were - . - . : t - , They refer glowingly to the powerful performance of Plymouth's 45 h. p. engine, of Chrysler "Silver-Dome" principle its spoed,itspick-,itsabil-iryonhillssmoothneitsquietness. They speak of Plymouth's safety of its fu&sbtt Chrysler weatherproof -4-wheel hydraulic brakes, its rugged full-stzi chassis, springs and axles; They ' Pri b fuel, efi and vpkeep. ' After all, it is only natural that people should talk more about Plymouth's fine qualities than they do about its low price for Plymouth is, first and last, a motor car of intrinsic quality and value Cm, $6sSt XidJittr with rtmUt ttsi). tog Si D4 Imju Cm (with rmmU -NT StdMM, $695. UUfrimi. a k fmstwj. PJymitk imim m ss f fmtim t 0umJ lit tmmmimw f timt pjmnu, ' , ' . aso ' FitegraldSIji6 mb. Rtdter Co. Comer CHemeketa tad Libcxt7. Pfecaa 1123 i -