The New OREGON STATESMAN, Salem. OregoivTfaursday Morning March 21. 1929
15
lOElBfflS
Public Demands Color and
Design in v Ever-Improving
Types
Cultural advances made by the
Amercian people during the last
50 years have evoked interest and
s urprise among the older nations.
Prior to the Civil war an Ameri
can who called himself an aftist
or who pretended to an apprecia
tion of art. was regarded as ab
normal: or perhaps subnormal;
would he the better word, says
John X. Willys or -the Willys-Overland
company.
In the last half century," how
pver. Americans have abundantly
achieved their necessities. Food.
;!tt ltcr, and clothing have been
on in plenty. Of recent years the
Anierican people, as a nation, have
tome to emulate older civiliza
tions. Having pained their neces
i'dUa, they have turned to luxur
ies and culture. The coniparative
h new appreciation of art. In Us
l est and truest sense, is reflected
every where in the national life; tn
the homes, the gardens, the -furniture,
the dress, in everything
t!iat American people use.
Among the proudest possessions
cf the typical American family is
its motor car, or can. A man may
be known by the car he keeps.
and by the way he keeps It. Little
wonder, then, that art has fairly
burst its way ' Into the intensely
practical and mechanical field of
the automotive industry. The me
chanical genius is as much of, a
prize on an automobile engineer
ing staff as be ever was; but in
these days a genius in artistic de
sign is one of the star contribu
tors to the success of an automo
tive creation. Practical America
wants cars that will perform. But
further, America insists upon hav
ing performing cars of Beautiful
and artistic design.
"During a recent-tour of Europe
as chairman of the Foreign Trade
committee of the National Auto
mobile chamber of commerce; I
was struck by a note of interna
tionalism that has entered the
field of automotive design. Thii
is something new'state Willys.
.Not so long ago, a person only
casually familiar with automo
biles could identify an American
car, a French car. an Italian or a
German car, an English or a Bel
gian car at a glance. Now, how
ever, the cars of praeQally all
countriese closely conform to the
fundamental principles of sound
design. And fundamentals of good
design are no different in one
country than they are in another.
This international conformity
means, to me at least, that the
world's automotive artists have
achieved an ideal in proportion. In
balance, in the execution of lines
and curves, in the handling of colors.
PLYMOUTH SEDAN PLEASES GIANT
nni.ijujwiii'! " '" S
nnaiiSH
uiifinr
namr in
im I fiiuL iu
PO'PM IS EXPDBT
or nearly eight time3 as many as
in th? same period last year.
t Among the markets recently
opened to the Graham Paige are
Japan. Ciiua, Java, and the Dutch
East Indies, and these countries
are already absorbing a goodly
portion of the export shipments.
Foreign Trade Won Rapidly
by New Product In Do
mestic Market
Solid Comfort Jack Earl, world's tallest man, who hails from El Paso, Texas, Is. eight feet, six
inches la height and la not an easy individual to fit in clothing or anything else. He had great diffi
culty In obtaining a "car to accommodate his mammoth frame until he discovered the Plymouth sedan
at the Chicago Auto Show. Then he found his personal transportation problem was finally solved.
Photos show Earl beside hi car with an average sized man, and the ease and comfort with which he
cam alt in the drivers seat of the Plymouth. -
Graham-Paige, which In its first
year attained a record-breaking
sales volume of more than $S0,
000.000 worth of automobiles, is
rapidly gaining a place close to
the leaders in export business. Not
only has the new product of the
three Graham brothers taken hold
rapidly in foreign countries, but
a great increase in the dealer or
ganization abroad assures the
company the benefits of world
wide distribution. Graham-Paige
cars are now on sale in virtually
every country of the world, hand
led by dealers operating under
115 overseas distributors, of which
11 have bsen obtained this year.
The-remarkable gain in popular
ity of the Graham-Paige abroad is
evidenced by the fact that in the
first two months of 1929, export
shipments, (not including Hawaii,
Canade, and Cuba), totaled 2224,
to e
COST FOUND LOW
The scale of touring costs In
Europe can now be brought into
the realm of the average pocket
book, just as they are in this coun
try, according to the foreign tra
vel division of the American Au
tomobile association. i
The national motoring body says
that the selection of steamship ac
commodations, hotels and seasons
enter largely into the question and
deserve special (consideration if
the car owner desires to limit ex
penditures. "Only recently a party of young
ladles, under direction of the for
eign travel division-, toured Eur
ope at an average cost o $5 per
day for each person." says the
A. A. A.
W BIB
POT OUT B'l MILLER
The Miller Rubber company has
announced prdouction of a new
line of moderately priced balloon;
tires, with extra thick tread anj,
deep cut tread design, built te
withstand the demands of mod
ern driving conditions. "Russ"
Smith, local dealer, will handle the
line in Salem.
This line of tires, which will bo
known as the new Medalist, has
a particularly 6n,appy, high-cla.-i
appearance, combined with excel
lent wearing qualities which ap
peal to the motorist who drives
his car only moderate distance.-,
and who does not wish to invest
in tires that give such extreme.,
mileages as the regular Miller
geared-to-the-road or Do Lux
lines.
The tread design is new and dis- '
tinctive, very deep, and with an
abundance of nfbber to maintain
its anti-skid features throughout
the life of the tire. Its-long, heavy
sides give ample protection to side
walls in rough and rutty roads.
PORTLAND, Ore., Mar. JO
CAP) Ten aliens were sent to
Seattle today to join deporters
there for the east coast and En
rope or the Orient by R. P. Bon
ham, district director of immigration.
Spring Opemmg
n a set of
:r tires
I! i
So you may enjoy driving this spring and summer without any
tire trouble ' .
Tire Service
Telephone 313
' Kuss" Smith
199 S. Commercial
EW PLYMOUTH CAR
Phot huge affair
23 Acres of Floor Space Oc
cupied on One Level
in Structure
i
,vF
mJ St if Tsan
I O if "
See amid Compare
The
Our display room filled with all
models for your inspection -tonight
COME
to IWikoini
. 388 N; Commercial
The new Plymouth auto man
ufacturing plant, at Lynch Road
and ML Elliot Are.. Detroit, has
bsen thrown open to the inspec
tion of visitors interested in the
most modern methods of motor
car production.
This huge manufactory, only reJ
eently placed In Operation, is one
of the most modern and complete
ly equipped in the country. It oc
cupies 23 acres of floor space and
is the largest single floor struc
ture of its kind in the country.
The plant Itself Is 2,490 feet
and with the 40 acre plot on which
it stands represents an investment
of oyer $10,000,000.00.
Due to this single floor plan.
it has been made possible, through
the use of 12 miles of conveyo."
machinery to produce 1.000 cars
a day, when- operations are on a
single shift basis and 2.000 cars
on a two-shift basis.
Two thousand nine hundred
and forty Individual machine
tools, all operating under their
own motor power, perform the
myriad of functions necessary to
make the various parts of the en
gines, control and running gear. -
GRUELLING TESTS
inn
MET BY KEIV TlflE
A new standard of service, miles
ahead of previous performance,
has been aet by the new Seiber
llng special service tire. The most
gruelling road tests have only
served to prove this tire the high
mark of achievement for 1929 in
the rubber, tire industry, accord
ing to Walter Zosel Tire Shop, lo
cal distributors of Seiberling tires.
"The first thing to be said about
this remarkable tire." Mr. Zosel
explained, "is that it i s the result
of design, not of accident. The
tire, 10 per cent wider and 35 per
cent deeper in tread, gives 40 per
cent greater traction than any pre
vious Sebierllag tire.
"But that isn't all. A new rub
ber compound "Afflnite devel
oped by the Seiberling rubber com
pany, gives the Seiberling special
service tire 35 per cent greater
wear. The achievement ia Frank
A. Seiberllng's answer to the chal
lenge of the new 1939 car mod
els. The 1929 car will atart 27
per cent faster,' travel 2ttper cent
farther, maintain top speed, If
necessary, hour after hour, and
atop 29 per cent , more quickly.
f l
Fire chassis sixes and eights prices
ranging from $885 to $2495. Car illus
trated is Model 612. six cylinder, five
passenger, four deor Sedan, $935 (special
4uipnient extra). All prices at factory.
e JN
HfSii ...
SAAAAM
(inn iV 'r If
Ipll I 1 l a I Illf
ew 612
We present the new Graham-Paige Model
612 as a ihotor car of exceptional value
not in some one or two features but
throughout the entire car. The more
thoroughly you examine the Model 612,
the more evidence you will find of extra
size, extra sturdiness and extra quality.
1
r !
The Motor, for example
62 brads horsepower; 2 ft" balanced crankshaft sup
ported in seven extra large broase-back interchangeable
main bearings; thermostatically controlled cooling with
water jackets extending the full length of cylinder bore
and completely surroundiag valve seats; adjustable si
lent chain timing; positively driven gasoline pamp. water
pump and generator; constant clearance alumlaam alloy
pistons; exhaust from front of engine keeping heat away
from driving compartment; engine mounted at fear
points on rubber.
445 Center St.
LODER BROTHERS
Graham-Paige Sales and Service
For Marion and Polk Counties
Phone 450
A AM
1NG CALLS
You to the Open Roddo
mm
M
You are invited to
visit our show
room this evening
and see our i com
plete line of
a-
We have a-: couple special
paint jobs we would like to
have you see.
-i
Vallev. Motor -Co o
Center and Libirty Ford Sales and Service