Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Feb. 3, 1929)
1; i f-r- . The "Sew Oregon Statesman. Salem. Oregon, Sunday Momina. Febrtianj 3, 1929 !l5 i AJAX BOUNCES SALES INCREASE Greater Hudson Has Exclusive Clutch Selects Senior Six As Gift Wfc. CHEVROTET TO i . mr- -W. U' Oil .- - ne-.agg.-: I MEET DEALERS Factory Executives Touring Country Holding Sales Conferences In order to get Its 1929 sale1 program directly before Its dealer and factory selling organization the Chevrolet Motor company !c. again sponsoring Its annual spring Berlos of nation-wide sales meet ings, the first of rh1ch took plat; in New York City a few weeks figo. This year the meetings are to be divided among three crews, each embracing a personnel of five factory executives, all of whom are specialists in some pihase of merchandising. Heading the crews will be R. II. Grant, vice president In charge of sales; H. J. Klingler, general sales man ager; M. D. Douglas and D. K. Ralston, assistant general sales managers. Thirty. Five t itles Included The itineraries of the crews car ries them to every key city in the country so that none of the 25,000 persons who compose the factory and dealer selling organizations will have difficulty in learning Chevrolet's 1929 sales program from the lips of the men' who ile vi-pl - it. -Tentatively this pro gr.uu has as its-goal .the s.'UV dur ing 1 T 2 9 of 1.2ot.nVi) units, thr Iarg.-st annual nuota ever estab lished by the world's target builder or automobiles, i Thirty-five cities are : Included In- the three itine rarJesll the last meeting fceiJi sch.edtlel Ifor Den ver. February 29. feacW meeting will bo concluded in the course of two days and the program will be Identical. There id a three hour afternoon program which is fol lowed by an elaborate ' evening banquet and ample time is pro vided for dealers to take up their individual problems with the fac tory officials. More than a carload ofscenery. props, stage properties and spe cial lighting equipment are neces sary for the presentation in each city. The services are also re quired of a'speclally trained show crew to direct the work behind the stage so that in front of the footlights the dealer organization may witness the most impressive and instructive stage show ever sponsored by any company in the industry. JLLalk about i - BARGAINS! rm 11 HE finest tires known! ' for peak tO road the world has The lowest prteea qiudltv A. guarantee- hassjrdsfer 12 More than that the guaran tee is in the form of a real Sur ety Bond issued by the Amer tcaa Surety Company. That means tl's got to be fulfilled. Ask tu to showyosj a copy. And we wQl make good on it right here to. our store . with out delay, without red-tape. With such quality, such price such a bonded-guarantee, our Dun lop Tires are die biggest bargains ever offeredl Dunlop m WtUmtwmi Tire rune i mtock.. TUf es mvojw(tk Cioi Us Super Service Station A. J. Rousseau . ...- Center at Church. Tel. 2283 t? " - waif i sfLMA RUBENS, motion picture star, decided on a Dodge Brothers Senior Six sport jL coupe as the car to give her mother. Miss Rubens is shown in front of her home, with the motor car present just before the car was delivered. In Portland IVI. l: Mr. Grant's party which left New York and will br::nch grad ually into th" far wes includes the .following members: O. J. Seifert, as.'i.-tant manager of lalt-r finance and.acc-umtsns; H II. Oooiiriili. used car .-alts pro motion division; J. A. .Mrh;nii-, fleet division; U. J. IVar.-e. Iarfs and service division. Mr. Klins; ier's yarty whidi will cover the aiiddle west ai;d the southjCas!. includes: . a. lSlees. niaiiat: Cars Tested at 36 Degrees Below Zero in "Cold Room" At Chrysler Laboratories Sconce is contri!)Utin2r more and more to the modern motor car. Manufacturers' efforts con stantly to build cars which will f dealer ffnanf.. and accoihnin; :?Te . finpr Pcrforjancff $Ten at J: 'Hhilrmk. taijtt 'salc.f6 "trsto oft Aespera, promotion manager; TV K: Chan.;H,re' have openfa'W tlr portals cellor, truck division; and I). O.i FraziT. service promotion mail-1 ager. - The party headed jointly! by Mr. Ralston and Mr. Douglas, which will cover the middle and southwest, includes: L. L. Lino nan, assistant manager of dealer finance and accounting; W. G. Le wellen, sales promotion manager; Sidney Corbett. manager of truck division; and J. P. Little, manager of parts and service. The Pacific region meetings are scheduled for the following dates: Butte, February 7 and ; Seattle, February 11 and 12; Portland,! for rrearch. inventiveness and in genuity to step in- ajid lend every assistance at their command. Chrysler Is one company whose progressive policies have afforded scence its opportunity -to assist in making motor cars constantly less susceptible to the changing ele ments. In its new engineering laboratories, Chrysler has a de partment where nearly every mo tor car unit and virtually every product consumed in motor car operation can be tested and care fully studied for its abilities down to temperatures far below zero. In its "cold room" a portion of February 13 and 14; Oakland, which is shown In the accompany February 18 and 19; Loa Angeles, j jng illustration, the-operation of february Z and 22; Salt Lakei ontire cars has heen studied at City, February 15 and 26. CTKTAINS IKIKI During rainy spells curtain g$ up and down with a degree of regularity. ' Unfortunately, not not all go flown dry. Some -are put . away with moisture still clinging to them. The next time they are needed, mildew has got in its dangerous work and prob ably ruined an otherwise fine pro tective device. Be certain the curtains are dry before they are stored away is the car. temperatures which have reached as low as 36 degrees below zero. with experts checking and appa ratus recording eVery possible de tail of. operation. The lubricat ing ability and viscosity, of var lons oils; definite, knowledge con cerning anti-freere solutions; Sap ablllties of batteries, generators, starting and lighting systems; carburetor action and efficiency al these and other abilities of the various engine parts under ex treme conditions are carefully recorded and passed on to the proper executives for further Orders obtained from dealers by the AJax Rubber company, Inc. in pecember, 19 28. showed an In crease of ? 7 per cent over Novem ber?i948 and an Increase of 51 petQmt jnei- December 1927. ac cojfcjig tV H, W. Roland, general sateV'' Manager at the company's general offices in Racine, Wiscon sin. The company went into 1929 with an unprecedented amount of unfilled orders, reflecting an in crease of 93 per cent over Decem ber 31. 1927. New distributors are reported in considerable number; while the inquiries r ec e 1 v e d extensively from tire merchants throughout the country indicate the keen gen eral Interest being arouseod by the recent announcement of the AJax sales program and policy for 1928. "The new AJax gold bond tire .iimlytis and .ution. Immediately adjacent to this room is a compartment where temperatures go lower than CO degrees below zero, providing .stil further possibility for study. What, brakes ,wlll do under.x- Jreme conditions is of prime im portance. Tire wear is also a concern. Xo owner would care to change a tire on a blustery day with the temperature hovering at 10 below zero. Under extreme temperature changes to points be low zero, tire pressures are de flated rapidly. In the "cold room", where variations from 20 above to 20 below may be made within a few hours, tire pressures dip downward nearly 20 pounds in that interim. Duplication of actual weather conditions is always sought.. Bit ter cold is generally accompanied by wind. For this leason the room is fitted to duplicate wind conditions a car would encounter traveling up to speeds of 40 miles an hour. This wind action is made possible by Installing huge fans, electrically operated from outside the room, which stir up the atmosphere within as it would be by the operation of a car going along a road at any speed. When the photo was taken the room was 10 above zero. At ex treme temperatures the men must wear face masks, in addi tion to their other arctic apparel to protect their faces from the intense cold, particularly with the wind-generating fans In opera tion. Danger from carbon monoxide fumes must be constantly watched even though engine exhaust is piped out from the floor under strong suction. Alarms which ound' throughout tho englneer !ng laboratories are always wlth 'n reach of any Inhabitant of any part . of the room. A company regulation also prevents any member of this special testing staff from working in the "cold room'' except under immediate supervision from the windows outside it, owing to the possible danger from exposure to cold, es caping gases or other cause. The roonv has been thoroughly equipped for analysis .of every phenomena that may occur in mo tor car operation through the sub jection of entire Chrysler-built cars, or their parts, to operation under these extreme temperatues. It is of sufficient size so that sev eal tests may be conducted sim ultaneously by various members of this special scientific staff. Cork stud and small spiral spring in the 1929 Greater Hudson clutch plate absorb the shocks of starting and sudden stopping. This exclu sive Hudor-Ee clutch construction is an' important factor in pro ducing the valuable performance feature, "cushioned power flow". with its sweeping warranty of elgtheen months against road haz ards," states Roland, ' has proved a sensational innovation to the in dustry. Never before has a tire manufacturer expressed such con fidence in the stamina and wear ing qualities of his product and we believe that never before was so broad and long-lived a warran ty on a popularlpriced tire Justi fied. We know what we can put into our gold bond performance contract because we know what i I we are putting into our gold bond 'tire." A national newspaper campaign will herald the details of "the world's first bonded tire" to the consumer public. Despite the pro duction of gold bond tires being increased daily at the Ajax plant in Racine. Wis., incoming orders from t houaiK'ji of dealers for the j new tire have tsxed production fa "ilities. and have necessitated ad ditional orders for mould equip ment . 1 Shadowed! Free yourself from the ' ever-present Phantom of ' Vash Monday by letting 1 us take care of your laun dry. So many women say it's an actual pleas-' . ure to look at the things ' we've laundered they're so beautifully done. Japanese Hand , Laundry and Cleaner 455 Kerry Street Telephone 753 Q r-rr Get behind the wheel and Get the facts ! "The New BuidtThe New StyUT Drive before you buy To assure maximum satisfaction with your next car to obtain finest performance and fullest en joyment take the common sense method of driving kef ore bmyingl All cars are not the same . . . aa a tingle drive in Birick will demon strate conclusively! Here in this dashing Buick is the new standard of power getaway acceleration smoothness swiftness virility a standard so unique and unrivaled that Buick is winning more than twice aa many buyers as any other auto mobile listing above f 1200. Prove these points to your own satisfaction. Get behind tha wheel and get the facts. Drive a Buick and let results on the road determine your choice! Buick Motor Company, Flint, Michigan Drrisimm Gtutmt Uutmt Crrpormti COUPES ... . $1 1 W o $ 18TS SEDANS .... 1220 to Ml SPORT CARS '. . . I225to1550 fJkeae prJMtf'e. h. Bniak F-tory, Coo IWNiil ft an can arranged ca tt , UbrI C. M. A. C. Tien rUn- match. Buick power, getaway, swiftness and stamina against any other automobile then youll j choose a -i .-. WITH MASTEJuIBCB BODIES BY FISHES JVC. : 38"r-fcf CoimnrtrciaJ WHEN BETTIiR AVTOMOCILES cUo liWMsoQfr ..-.fty - : " Telephcne 220 ARE BUILT . . . EUICK WILL BUILO TTTJiM Hawkins & Roberts, Inc. Residence Loans Straight or Monthly Payments 20$ Oregon Bldg. A Real mm JLL illi Vi 1 1 Protection against all road hazards for one year. Our repair and vulcanizing department is well equipped to give gocl service. Our service car will answer your call for roadside service. TIRE SHOP 198 S. Commercial Telephone 471 (BW "and Unlih anvjj Other Car j Road 11 : Tkm Lmn4tmult 11S7S,. b. factory Body by MiHw tmtnprrt and Wirm Whttl NO MATTER where yoa drive a New A!l American you'll find it triumphantly different. w w Different in style . . . with magnificent new bodies hy Fisher revealing lines and colors exclusively their own. Different in perform ance . . . faster ... more powerful . . more responsive than anything else at its pries. And basically, too, the New All-American is different. In such things as a big, smooth, silent engine . dynamically balanced. counter-weighted crankshaft G-M-R cylinder head . . . cross-flow radiator . . . dirt-and-weather-proof internal -expanding brakes. Isnt thai what everybody wants in an sruto mobile? Newness ... distinction ... indi viduality? The New All-American Six is a great automotive achievement. rrVw f HAS tm tlXTS.f. h.mufm-y, pirn m&wmry clrM. Ihm JT H4rmuUc Shock Mtmrmmrt mm wHma atwmu mrimilm B mrteB. Bumper t mnd rmr Jmm gmmrt mwtrm. CKmek OmktmmJ dmnrnwrtd prie tfcgy luc imm Is mmtt ttmmdUng cfcrf . Ciwll ifeters Time TernMiU rle eseHsHs el tmhUmtmm rete. ! il H ii 'I I TTD 5 Corner High & Trade UViV Telephone 1841 j I Associate Dealers: Benton Motor Company, Inc Corvallis, Oregon; Byerley Motor Co Albany, Oregon; Silverton Mctir Car Company, Silverton, Oregon; C. J. Shreeve & Son, Dallas, Oregon; T. D. Pomeroy, Independence, Oregon; Fred T. Bilyeu, Scio, Oregon; Henry C. Hollemon, Harrisburg, Oregon; Fred Gooch, Jr Mill City, Oregon; Elmer Fitzgerald, Leb anon, Oregon; Austin's Service Station, Brownsville, Oregon; H. W. Morris, Waldport, Oregon; A. J. Gilliam, Toledo, Oregon; Frank Miller, Aurora, Oregon; N. J. Arnold, Monmouth, Oregon; Bones Brothers, Turner, Oregon. allllMiPSil1' Illllllllill I ; iAxij.ulliliiinStMf i M I H IM ' h4-U-U-111 i 1 1 fi 1 1 ) HI H 1 1 1 1 U 1 f H 1 1 M f M f 1 1 1 M 1 1 1 il i 1 1 1 1 1 I.I liTrTyiTTffeyyjfe -i - " ii n ami inns iiMBMBi.iB i ii sb sssssiisi i ii iMsBBssiMssssisiTsrTSMliBsaaiaasM mn n l "ii.i. . -. i .1 . .' ." - ..!-.--..''- ':-.: