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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Feb. 3, 1929)
mVE FACTORS i HE SUCCESS 1929 Pontiac Big Six Offers Greater Value Appearance, Performance, Construction and Price Plmouth Features Five factors, in the opinion of J. W. Frazer, Plymouth sales man ager, are responsible for that car's success. These are its economy and remarkable performance capacity, large size, distinctive appearance and luxury of appointments, the , care with which it is built under Chrysler's famous standardized , quality principle, and its extreme ly modest price. It is the most economical in op eration, largest. roorr.!e-t and most comfortable among all cars of low est price. Mr. Frazier is authority for the - statement that the Plymouth, with Its entirely new developments both In body and chassffi design, is rev olutionizing that entire field just as the original Chrysler cars of 1924 have ince revolutionized the whole smotor car industry. It is his conviction that no value its equal hag ever been produced In the low-priced field. Engine Type Economical It is literally a car amply larjre to accommodate five adult passen gers In comfort," he continues. "The Plymouth-type engine Is the most economical ever produced. " Its performance capacity Is such that it operates smoothly at every speed up to its maximum. ; which, with the roadster, is well in excess of 60 miles an hour. It is the only car among those of lowest price. equipped,wJth the safety factor of internal expanding hydraulic four wheel brakes, with their ; conse quent freedom from dirt, duet and water. "It Is completely finished in de tail. Including many draft preven tion devices. Its engine is thor onghly insulated agalnat the trans mission of body shocks, caused by rough roads. It is standard equip ped with the "silver dome' high comprercion principle, which com bines with high compression an ability to produce it from any grade of gasoline f and extracts from each grade more in power. ht'I climbing ability, speed and ac celeration than has hitherto been considered possible." i Its other features J- w STYLE, QUALITY D MET New Superior Whippet Four and Six Mark Definite Body Line Trends Combining a new order of beauty with many features of convenience and mechan ical excellence, usually found only in cars of much higher price, the new Pontiac Big Six for 1929 is now being shown for the first time by Pontiac dealers. Upper left shows the interior of the new sedan and the simplicity of adjusting the driver's seat to conform with a person of any stature; upper right, the coupe with beautiful new Fisher body; lower left, the 4-door sedan ; lower right, the distinctive new radiator cap and tire cover emblem . and a high degree of quality throughout that is entirely new to care selling in the lower price ranges. All of the vast facilities of the Willys-Overland company has for the past year have been concen trated on the design and -"production of these two new lines of Whippets and despite the fact that 192S established a new high record for the company in sales and production, eveiy indication points to the probability that 19 29 will be the greatest year ever enjoyed by the company in its 21 years of manufacturing and sale of automobiles. Pacific Highway Landscape Carved of Rock By Nature! hion cushion For the first time in the his tory of the automobile industry, the style and quality demands of the buyer in the higher price ranges are now met in the lower price field with the introduction of the new Superior Whippet our and six cylinder models. The presentation of these two newly designed lines of motor cars, by the Willys-Overland com-1 pany, one of the three leading. Although there is no vehicular automobile builders, with an en-jtraffj0 congestion in Venice, that tirely new style, color and city has its pedestrian traffic mechanical development that tpj oblems the same as less watery markj a new and definite trend municipalities, according to the in the light car field, bids fair.podesta (mayor) of Venice, who to become the serrsation of the has announced that plans ate le new year in the automobile in- lng prepared for demolishing tlu- Pedestrians Are Traffic Problem In City of Canals the lowest-price field. Include "body impulse neutFalizer. amaxiug handling ease at" every speed un der any condition, slender profile radiator, arched window silhou ette, "air-wing" fenders and many other innovations that serve to emphasize Its unusual dollar val ue. Grat VhIim Vital "The Plymouth," stressed Mr. Fraier, "is the only car of lowest price to offer many other featur es. With each passing year the public looks for improved products smd more attractive values; WV. appreciate that this has been es pecially true in the low-price field, in which there has been an obvicu- need for a finer, smarter car. The "Plymouth yields results that yen rimply won't believe pos sible :n a car of such price until you actually experience them for yourself. . "L:tcril'y. it is making over the whole fabric of the low-price field. Its d:si?iiers have employed the bold strokes, neeereary to a whol ly modern creation, combined with the per.ius to utilize the subtle, tasteful tcuches the public de mands and has the right to expect. Chrysler quality principles Insure that every rotating and reciprocat ing part is in perfect balance be fore Essenihly. Fine precision me theds insure that the owner ac tually receivers the performance its engineers designed into the car. "It is" utterly unlike ainiy other motor car at anyining nice ut price." Varied scenic effects1 relieve from monotony the entire region traversed by the Pacific highway. The causes of these effects are oi more than passing interest to ob serving motorists, holds the Pa cific Highway association, in the following brief summary of the geological -history of some or the natural wonders to "be viewed along this rou.te. From San Diego northward, the California coast range presents a pleasing series of curves. ' Etery ridge reveals the uplifting of beds j of sand from the sea with subse quent moulding Into compac masses of sandstones and shales. emented with gravelly conglom erates where ancient stream" coursed. The force of running water has rounded the shoulder? of peaks once far more jagged and Jumbled. booking from Los Aneelea also new to erally eastward, the Sierra Madre. 'Insels these eerie crags with sil-j ver, their Tnarvels are multiplied i BY 1 manifold. Patterson Drops Cars For Buses PaterEon. New Jersey, is now the -largest city in the I'nited States in which all public street transportation Is supplied by motor buses. With the recent discontinuance of the Park Ave nue railway line by the Public Service Coordinated transport. th last trolley car operated entirely within the city disappeared.; The population of Paterson Is 14 3,000. Flu Time Be Careful! ,Eat plenty of laxative food. Fischer's TOASTED Wheat ; contains all the wheat ber- 'ry wonderful flavor; -easy; to prepare - a per fect breakfast food, cooks In three to five niinutesj X ? An ?Grocers J j . - Fischer :Flourina SHrerton Oregon fhe San Bernardino and San Ja cinto ranges stand boldly forth more resistant to erosion because of their granitic core. Once over laid with sedimentary rocks, they have heen stripped by streams which left bare the hard crystal line crust much as it was 'in the beginning'. Igneous, or fire-formed rocks outcrop through the Pacific toas; sandstones. They are distin guished by their deeper coloring and rough-hewn linv. Several volcanic cones heighten the scenic setting of San 1,'iis Obispo. Bat It of Berkeley loom ledges of lava. Midway in the Sacramento val!t the Marysville, or Sutter, Butte are remnants of a once far loftier "fire-mountain". Side-trips from the Sacramento valley lead throug.i the gold bearing rocks and gravels of the Sierras to thrir glaciated higher levels where every t -shaped, val ley shows the Jibrasivc force ot ice. Over the weirdly-sculptured Pinnacles National monument broods the spell of mystery. V':i fathomed is the secret of their fashlon'ng. Every geologist gos there to guess their pereria. Ti tanic forces uptiltcd those spires and hurled vast fragments Into their deep-clover gorges. Soledad. signifying 'solitude," is the near est point on the Pacific highway from which the Pinnacles may b approached. The longest way round, via San Juan and Hollis. ier. draws the greater" number of sightseers. jasper scenic Twin Peaks drive through masses of Franciscan sandstone. T PUIED BY FARGO dustry. Other Makers Follow Two and one-half years ago when the original Whippet was Introduced. John N. Willys, pres ident of the Willys-Overland company, declared that because of the new design of the Whip pet and various advanced mechanical features, a new trend had been definitely established In the light car field. He further stated that because of these rec ognized superiorities of the orig inal Whippet, other manufactur ers within the course of two yeans would undoubtedly adopt the style set by the Whippet, as well as many of Its mechanical fea tures, or their products deemed obsolete. In less than two years from the time that statement was made, other manufacturers both in the light car and higher price fields adopted many Whippet features, a clear fulfillment of the predic tion made, besides being a tribute to the engineering pro'gressiveness of the Toledo manufacturer. During the two and one-half years the Whippet has been on the market, it has established a not able reputation for speed, power, able performance. .This is at- to the advanced engin- incorporated in Its these have new Superior Sff. UIU1UUI It; t. UIII 111 Kl II II a I fli III t uifJri, iMiiriaiiuinm i a m . , the transmission and final drive, larger bodies, smart color schemes bridges over the Grand canal ami constructing submarine tunne!. for the use of the growing nuin her of pedestrians. OLDS USES F Kill 0I1TFI1! Production of the 1929 Oldsmo bile is being increased rapidly fol lowing the enthusiastic reception accorded the car at the National Automobile show in New York where it was displayed for the first time. Reports from automo bile shows in other sections re peat the success scored in Man hattan, factory officials annouuee. Employment at the Oldsmobile factories now is practically at th peak reached during the sprint and early summer months of last! year when new high production1 J records were made. The prolu l.i ..t.oini fnr thts month wil liUJJ c v v u n . - - ' be several times greater than that of January, 1928. More than 1200 dealers and representatives were present at the dealer banquet held in Hotel Roosevelt where most optimis-tic predictions for 1929 were made by Alfred P. Sloan, Jr.. president ol General Motors corporation. I. J Reuter, president and general manager of Oldsmobile, and D. S. Eddins. vice president and gen eral sales manager. Actual retail sales made at the show were reported to be large and most satisfactory, even in view of the high record of a 100 per cent gain registered by New York branch last year. the Mctua! Savings and Loan Association A Salem Institution Organized In 1910 Place your savings with us Let us finance your home on weekly or monthly payments 142 South Liberty Street Although Hudson engineers have for vears Daid special atten- The Golden Gate is conceded to tion to smoothing out the flow of be San Francisco's most fascinat- nnr as i. iK(,P trnm the enein. ling scenic feature. From a geo- an(i ls Dassed. throueh flywheel. logical .viewpoint, it is doubly in-'clutch, drive shaft, universal terefelijijg because "of its origin, re-;joints. etc.. to the rear drive, they vealed ' as . a gash throueh the have this vear contrived to crown Coast range caused by submert- their efforts with a device that ence, with volcanic reefs uplifted 1 removes the last remaining ten-i on either shore. Green serpen-1 dency to unevenness that might tine rocks overhang the Cliff develop in long continued driving. House' a'nd outcrop elsewhere, con- The new contrivance is incor spicuously at the Duhoce avenue ; poratcd in the cork-studded clutch cut on Market street. Ribbon-! pla,e and is. rather aptly, called like layers of jasper border the a torsion neutralizes i ne neu- tralizer gives the clutch plate a xxWesternAutoff Offers AWE wo-unit construction, the two un i t s being made inter-acting through the medium of small spir al springs which not only absorb tributed the shocks of starting and suddet; i eering ideas topping, but in addition smoot li j construction. To out such torsional or power lmpul-'been added in the Vastly enlarged output for 1929 of Chrysler's recently announced lined yesterday by ilarry A. Fargo commercial cars, was nu' Kaufmann, sales manager. In -; discussion with Fargo dealers. the two Fargo lines of half an-1 "Since the announcement o! rliree-quarter ton vehicle.- lar-t Oc tober, its executives have center ed tlieir activities largely on build li'T a nation-v. idc dealer organ zation to raerchandi-e and s:rvic hem. Repre.-t -nrativt s in sever:, hundred cities having been '1 iained from the thousands of ,-p ;lications received for sales .riyht tho ccmpany is now able to m;il ' plans for producing ; iid merchan dising its car. in vastly en!arj: quantities "during '.2'..'' ' Mr. Kaufmann said. "Fargo has been r. success from the itart," he continued. "Big in dustrial organisations who hav the facilities for ascertaining t( the fraction of a ce.it how mac', t costs to operate fleets of cars leprtmcnt stores: ;peci.;lty shops uch as florists and wtirien's fash on shop: .dru?: r'lcrc;: haber dashers and grocers, bepan buyine Fargos the moment we announ ccd them. During 1 f 2 1 the err. 'ilnued growth of our de.tler or- i2anization will enable us to branch .itt our Felling into all parts of :c country. "The rearrangements In Chry sler production facilities that have been continuously under w a j "ince the summer of 192S wil provide much greater plant facil mm F. O. B. Your Farm Salem tie.' for Fa i no during this yea1 When the full moon I then has heretofore been possible A Set of On Your Car Now Will Insure Safe Driving New Tires do Prevent Skidding Scientific Correct Construction Brings Added Mileage at Low Cost if1 Call 313 If you Iiavc a flat We jast lore, to change tire Her fire Service o. remraerclal at Ferry"; 'Itati" Smith Thone S13 ASSOCIATE DEALERS 4 Harblaon Statlona ' Capitol at Market AVeat 8.ilem 1005 So. Com'l. St. "Caterpillar" TEN WILL DO! dl When you want to do it With great economy of fuel Without wasteful slippage or harmful soil packing. Here's what a "Caterpillar" Ten will do under all ordinary farming conditions. ; r j m yrr. - " Aw 1 t w Wear-well Cordjm LM VraVA5- i - i m m - m Lf m A' i i vvr m. j w - No matter what make of ear you drive . . . no mat ter what type of tire you need . . . no matter what price you wish to pay, "Western Auto" offers you more i ire value for your money! Seven Different Types from our lowest priced Wasco to our New Improved Western Giant Balloon with Center Traction Tread -make tire selection easy. These Extra-Value Tires Implement Plow (moldboard) Plow (disk) . . . Plow (one-way disk) Lister (or lister-planter) Size or Width . Two 14 in. . 3 disk . . 6 ft. . . . 2 row . . Disk Harrow (standard weight) 8 ft. double . Disk Harrow (heavy cover crop) 5 ft. double . Spike tooth harrow .... 4 section (20') Spring tooth harrow . . . .8-10 ft. . . Land rollers, light weeders, 1 l2-l712ft. Rotary hoes j Grain drills One 12-14 ft. Mowers Two 7 ft. . . Grain binders . . Combined harvester . Two 7-8 ft. . .One 10-12 ft. (on fairly level land) . One or two row . Two row . . Two row Acre per Horn 23 23 1V4 2 2Va IV2 8 2V3-3 5-9 3V2-4 j 4 (second speed) 572 (third speed) 4-5 2V2-3V2 V2 IV2 1V2 Corn picker . Potato planter Potato picker COMBINATIONS OF IMPLEMENTS 1. TenfeoCsiogUdLUcfaaiTowsiidtwotectionsofsawoUuiig 2. Tea foot tin gla 4?.V f I mlUwnr pnlwely r ftnprliniif. I. Hlglil foot ptTltorthJiarrrd eight foot land roller orpulverizcr-2' $ acrri ' - - '4 ; ft Vriir Itescil pel re Folder 00- It j Tires Mounted FREE! are now offered at New Reduced Prices that are the lowest in all our history! This, and the added savings presented by our Trade-In Allow ance, are the reasons motorists throughout the West are flocking to our stores in enthusiastic thousands that promise, this year, to far-and-anay outstrip even 1928, when car owners pur chased well over half-a-million "Western Auto" tires . . . ! T o Further IncreaseYour Savings Take Advantage of Our Trade-in Offer Your eld tires are as good as cash In part payment on new. fully guaranteed WVar-wcK or-Wostorn Ii.-;nt Tiros, at our NEW RK Dl'i'KO THICKS ... at any ' Western Auto" OUR GUARANTEE assures pour lilting satisfaction. Everu "TVfsfcrn Auto" lire is barkrd . . . tint onljJbf -our 1 b'-r.il MIWIMVM Mil HACK OVA KAXTF.E. but al-o It. ll ARA TEK OF ARFOLVTE SA TIFF t'TO.V FOR THE LIFE OF THE TIRE. 77ii &unravtrr is upheld by SFRVICE at rv"ry one vf our Store Than ISO Con trniently Iotatrd Storrs . . . ad by our icrtl-known oiii popular CVSTOilER IS ALWAYS RIGHT Folicy. THESE ARE THE NEW REDUCED PRICES A Tire for Every Cai for Every Use for Every Purse Wear-well Western Giant Western Giant Bine Ribbon ! Jnmbo ;sI7F . : BIlonn , ; ftmlard Nrw . GraV Tube Tube 'j 0.OOO-111 le Wb-Trmd Onlrr-Trart loB J rt.mr, n-,l 1 tiUBrantM.1 le.OOO-Mife 141.000-Mile Gunrnt-et A,.ZZZn,l.Z.t Lutuvntre t.uarantep 1 Vrar V,oT 29x4.40 (4.40-21) . $5.28 $6.15 $745 $1.15 $1.48 30x4.50 (4.50-21). 6.10 6.95 8.35 1.28 1.67 29x4.75 (4.75-20) 8.30 8.95 1.88 30x5.00 (5.00-20). 7.65 8.95 10.45 1.48 1.89 31x5.00 (5.00-21). 7.85 9.35 10.85 1.56 1.96 30x5.25 (5.25-20). 8.80 10.25 11.80 1.67 2.11 31x5.25 (5.25-21). 8.95 10.55 11.95 1.72 2.18 30x5.77 (5.77-20). 10.45 12.35 13.45 1.98 2.40 32x6.00 (6.00-20). 11.80 13.75 16.15 , 2.18 2.58 33x6.00 (6.00-21). 11.95 13.95 16.90 2.25 2.65 32x6.20 (6.20 20). . 17.80 3.15 33x6.75 (6.75-21) 22.20 3.88 We ccrry alt sizes -Ask for prices of sizes not shown LOGGERS CONTRACTORS MACHiOY CI Portland 345 East Madison Salem 345 Center Street ; . Wear-well Western Giant , Western Giant Blue Ribbon , Jumbo i ford I -TusMOKer " j 10.000-Mile ( if Tn Flxtrm HraTr CJniT Ilr.vr IU-d j Vuarutrr IS.OOO-Mile Trurk Tl'BE I T HK i ' 4 .nrmntee True i 30x3VL CI. Regular $4.65 $5 35 $1.05 $L47 30x312 CI. Oversize 4.95 5.85 $ 8.90 1.47 30x3 SS Oversize 5.75 6.95 1.47 31x4. . SS Oversize 7.95 9.25 1.27 1.86 32x4. . SS Oversize 8.25 9.85 13.85 M 1.65 1.96 33x4.. SS Oversize 8.95 10.45 M 1.75 2,06 32x4y2,SS Oversize 10.95 13.65 17.90 2.26 33x412 SS Oversize 11.35 13.95 18.75 2.35 30x5.. SS Oversize ...... 21.85 2.75 33x5.. SS Oversize 19.45 23.65 2.85 All other sizes proportionately low Wasco Tires 4 -ply Ores of full standard six mnd weight . . . new, fresh stock, and well made. Wasco Tires are especially rec ommended for the motorlet who wants to make a minimum investment. Onaranted iOu Mile ew New rriee dm 30x3!, C-5 OQ Tab Clincher fJsv Balloon Tt.O OOOOtOI S8e -More than 150 Stores In the mst- Supply. Salem Store ifOl N. Coml.