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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 20, 1929)
i str .V:.T.v::1n.4.T ; .4-.i'Tr.1H..-:7JrVL-V 9. i-i-v.-v-. . A-.'-sw.viMi.,:--;- icv-s; i;'' -5 " ; - f Agrict&tm and Industrial Slogan Campaign; News of - The Farm and Field - Day of Hot exists cndS Outdoors Folk Automotive Information Salem, Oregon, Sunday Morning, January 20, 1929 'N i Vick Brothers Will Present Latest Model to Salem Early in Week v Combination of Chassis and Body Producers Allows Greater Values gMART BODY LINES FEATURE NEW MODEL "BIG 6'? PONTIAC SHOWING The new 'Pontlac "Big shown for the first time at the New York national automobile how and which Is ; being placed on display. In dealers showrooms t hrou ghout the ;cOu n try t his week. more than fulfills the . advance promises of ;tifr perfVmaace, big car- appearance, and .bis car value made In the preliminary news announcement in December. according to; dealers end officials who hare seen the new car and driven It. ;, .g "It la essentially a new car from radiator to tall lamp and includes chassis - improvements that gjve the car; flexible performance 'com parable with cars In a higher price range.'" according to I, M. Dreves. Pacific coast regional sales man ager, who predicts that the new Pontlac , "Big will stilt more firmly entrench itself Tn the favor of motorists everywhere by reason? of the extraordinary value evident In the 1929 car. . All the bodies are entirely new, the line Including a 2 -door sedan, 4-door sedaz coupe, sport .road ster with ' f tiding ! ttimble seat'. Fport phaeton, convertible cabrio let with rumble seat, and a Lau daulet sedan with folding rear top quarter. The last two areln--. novations in the Pontine line, hav ing the appearance of. custom built bodiea. S- Outstanding features contribut ing to the extraordinary perform ance of the new Pontlac are a larger and more powerful engine; new counter-weighted crankshaft; new transmission; larger carbure tor. Intake manifold and valves; wider eprings with new shackles self-adjusting for wear; Increased alve list and new Hotchkiss drive. . ' The shell of the ratfiator, nar row and built up to 36 inches In height, gives to the front the eP pearance of power and fleetn borne qut by the performance, of the car. v No : emblem or name plate niarks the front of the ra diator shell, : but the familiar "Chief Pontlac" radiator cap or nament is retained. A chrome plated bar extends vertically from top to bottom of (he radiator core. ' Larger fenders, full crowned and xvith beaded edge, flare onL in graceful sweep over the smart low wheels. A forged fender tie rod replaces the pressed steel rod and lamp suppoct formerly used. Headlamps on four body ' types come in full chrome plate, while on the remaining models the rims are chrome plated. A full side view shows to best advantage th eoriginal lines of the new car. j . The slightly arched window design, with new -paneling effect between the window; high waist line, and unique new concave moulding distinguish the Fisher bodies. This new belt moulding starts a tthe cowl and completely encircles the body... It Is not continued down the hood, as in the Oakland models, bat a new curved pillar line. Quite sim ilar in appearance to one of Amer ica's costliest cars, runs from the center panel on the cowl down to the rear, of the hood. . A smart new louvre design sets the car Instantly apart In traffic. Instead of In the conventional manner, all are grouped In one panel snd extend horixontally across the hood. A slender and brilliantly finished cowl , band with parking lamps adds to the exterior beauty of appearance. . " All enclosed bodies have- nd lua'abiedrlver's seats, smart new sua visor, slender ebony - finish 17-inch steering wheel, ebony fin ish instrument panel Illuminated by two hooded bulbs. Del co-Re my combination transmission and' Ig nition lock on dash, depressible beam lamps operated by loot con trol, new ; approved comblnqtior tall lamp, stop light, and license support. larger Delco-Rem j, motor driven horn, automatic wind shield cleaner, rear view mirror, theft-proof door locks -and exclusively-designed runktagVJboard mats.; ; : , " " -x'l-- Other Important mechanical features Include: Larger 1-head engine developing 5? brakeborse power at ; 8000,; revolutions per minute; re-designed i ' crankshaft, statically and dynamically bal . anced... wi;h counter-weiglfilta-ac- commodate, the Increase power outlet -of the engrpiHhscrank shaft weighing S3 pounds v har monic balancer to elimtnaie: any "vibration or crankshaft torsion 1! kely to be developed by the more powerful motor; ; larger ra diator; massive ttensooke artil lery type ; wheels wtK 29x6 straight side balloon vtlres,"wtth i slx-wlre wheel equipment javail able at slightly greater ebstr larg er Intake valves and greater valve lift; oil pump with . capacity of ? 175 gallons of oil an hour at 25 t4 miles per hour; f constant! flow - pressure feed lubrication to main " and connecting rod bearings and ' timing chain, with "splash to'oth- r Ps; , pressure-suction " lyp , m iu rice i, rieaae.j Upper left: Front end of motor In new model Pontlac "Bl 6 show ing installation of Harmonic Bal ancer, fitted to car in this price class for the first time; also the new four-blade fan and neat ar rangement of motor assembly. CTOPJPIS HARD TO SEE Fcg and Rain Obscure Signs on Corners, Reflectors Suggested as Aids By J. P. Prwwotf Stop streets and fpeed lawf bring more motorists into the toils of the local police than any other ordinance with the excep; tlon of the one controlling lights. The speed and light violation; have no alibi other than careless ness .or malicious neglect. Viola tion of the stop street ordinance may easily be unintentional at several of the downtown corner? or on a foggy night. . - . - Persons unfamiliar with the city often miss the stop signs snd drive on ignorant of anw traffk violation unless they are stopped. They create a menaee to- motor ists driving on the through street and who are expecting them to stop before rroming. Through no fault of their own visitors' to Salem may be Involved In serlou accidents because they fail tr stop at a through street. Sign Invisible I ? v On a recent foggy night and on one of the earlier rainy night' a motorist of Salem checked nr en the visibility of the stop signs As he approached the intersec tions where he knew they, were placed he glanced, to : the. right and to the left as would a driver not expecting , any. special signs but watching out for approaching cars. His comment was: . j "My lights were dimmed Inr'ac cordance with the; law and I was driving nearer, the center nf ;th street than the curb. In the brief glance, to the 'j right " to; look' for the lights of another car I did: not see anything of the-yellow nd black sign: If I hadn't : known that t should ' stop,' there I would have gone on across. C f v ,'''?' I i Light : Recommeidel tJ. "A red reflector, on .the - post or In 7 the middle . of the stree would make it almost Impossible to fail to notice the stop signs For the protection of Salem mo torists and visitors some kind' o light or - reflector should " be put on the signs 'or in the street. Large cities have found It nec essary to u?e the reflectors in the middle of the street to warn mo torists of the stop necessary. In 8alera where parking close to' the corner is not frequent, a small re flector on the post would be snf ficlent. At the downtown inter sections 'where' a. atop Is manda tory, markeps in - the middle of the Street - would be necessary a parked cars totally obscure tht signs from approaching drivers. ; TWO - STATES FINISH t PLAN , Maryland and Delaware are the only two states In the country which "have 'thus far completer' Initial improvement of - sl fih roads tn their state-systems si thcugh other U are not fat behind. - , .' ; . ; Y Y- isMss- VWsiMiisI" .i. i .w.aasaf-' Sr tai.v.-.-.-.-. E Expansion of the field organ izatlon of the Oakland Motor Car company to meet the anticipated increase In business in 1925 is an nounced by W. R. Tracy vice I president In charge of sales. - A closer tieup between' the man ufacturer and the public f is as sured by the expansion, which In cluded the creation of a new dis trict office, the transfer of anoth er, and changes in the field per sonnel of additional districts. This announcement fallows directly on the heels of ta; state ment Issued by the Oaklihd fac tory declaring that shortly "a Pontiac six. new in practically ev erything but name," would ap pear on the market, and at a .time when the new Oakland All-Amer-ican six Is commanding grestsr public Interest than any previous model In the history of the iin . In additional to expansion in the sales department, production facilities' also "are being stepped up so that next year the Oakland Pontiae plant will have a capacity In. excess of 350.000. cars, a s against as estimated output thl year of 'z5,00 units. . : Field changes Included the es tablishment of new district of fice; on Decern be r 1 5 at Los An geles, the 25th to be estannsne: In the United States, which exer cises. Jurisdiction over southern California, Arlxona and parts of Nevada, Annual business flowing through this office - will: rsnge from "nine to 12 millions -of'dol-lara. ' , .':" :' "I ::' H. P. Grove, formerly Oakland district manager at San Francisco and previously at Pittsburgh and Butte; heads thJ new Los Angeles district office Under 1.1a direc tion sre 15 ;fiJd officials; "and. ;a clerical staff, - Largest Highway Mileage InTex2is 'Many Interesting slds-Hahts an eonUlned.ln the records of tut bureau., of public roads - bearlns upon :roads. fh-- Texas, for example H shiwn a the state With the largest taileage of Mghways ths Lone Rtar com monwealth having l 0ft ;ini:e ei reads wliitr its borders. : Hi X1S rar cm V2L vv. '-.-..v ystswswswBwBwsww." T- Below: New Convertible landau sedan Front Wheel Drive Forecast As Next Major Develop ment for All Automobiles NEW YORK. Jan. 19. With the closing of the automobile show Jn ' New York after a record- breaking week, not only in attend ance, but In revelations of the mo tor car world, the observer stands back and asks what might be next in automobile development. To the car owner and the prospec tive car owner, the automobile manufacturers have given every possible refinement, the maximum of efficiency ', in engine perform ance and the final degree in lux ury and beauty of body" designs. Noteworthy among the achieve ments In motor car building id the trend toward making every car appeal to the finer 'tastes in a universal range of thdught and viewpoint. The lowest price four cylinder car job -combines ap pointments comparable with the luxury andi quiet -dignity of the most expensive custom-built eight. Careful Study Made . ' Clark V. Parker, noted auto motive engineer, and chairman of the board of Automotive Royal ties corporation, an engineering Institution which Mr. Parker haf built to be of great aid in the de- One-Sixth Total Highway Surface Is NowPavement Hiebway eisTcesrs of "the Unit ed States 'set a -new mark of achievement during 1928 wheH they added another 50.000 miles tcr the surfaced. highways ofthe country. J :"..'r'V " -'' ' -5 - ; " While the task of providing d equate facilities for the constant ly Increasing number of motor" ca - users remains jncompieie ina i bS for a long time, the records ef the U.' S. bureau of public roads tell anamazlng story of progress. .Thus as the year ends, the fig ores rhow" that there are now tome 630.004 mPei of road ln-th', country which have be.i surface! ho rreae or-les-e- derree-sn' another 600.000 ml"e3 of eartr rosd.wWh hs be-jn ri,'4 ' drained Id ottier wordn one slxtn of the tn?!l of -3 6.00 nlles has been glvea turface o' one 'ort whM Vn-thld can no be said to be esen to service, ' , " I s ' w.V,V.t-.'.'.Wi-W. velopment of refinements in the imsHsn anlAtnAKtln lnliistrv Ka Ueves strongly that the front wheel drive will be the next ma jor development In the perfection of the motor car. Long an advocate of the front wheel drive, Mr. Parker has been devoting the past few years to a careful study of the matter, and while he has not stated definitely what he Intends to offer, it has been hinted in well Informed cir cles that Mr. Parker is about to bring forth a front wheel drive design, so simple and so practical as to make its adoption feasible to every type of car In the mediums and higher priced lines. "It will not be surpvisi&g-to me, "Mr. Parker stated, "to see as the next outstanding development in motor car manufacture, the Intro duction of the front wheel drive In a variety of car makes. I have talked with some. of our outstand ing automotive engineers; and 1 have learnedthat- every month more and more' thought is 'being centered on" such a development. f"To my -knowledge It will be (Turn to Page 13, Please.) Demand Requires Output Increase By HudsonTEssex : So great has' been the demand for the new Greater Hudson and the Essex Challenger that "- the company, has been compelled to further increase Its already ree ord breaking production schedule. The amended rehedule which ha- l. - announced by Courtne: Johnson. ' general sales' manager, calls for 2 7.0 00 cars In Jannary 37,000 ifn 'February and 45,000 LU March or a total of 103.000 a r- during the first qnirter. - - L This ached pie is tl 's largest ever p!anned for Hudeon-E ex. bxlnf far In excess of the .largetquar- ter during 1 98, which year sa ice company, advanced to thin !aca at the National Autombbjl 3:iow and to top posltk'i' smoni l btMuftiuit i s .of. six ylti dc .are.: :- ''' v' S- ... . t T LOS ANGELES, Jan IS. The outlook for 1929 In the automo industry, promises continued duccess and development, accord ing to views expressed today by George Pepperdine, president of the Western Auto Supply com pany, said to be the largest retail distributors of automobile sup plies in the world. Conditions appear most promis ing for the West, during the com- liit! year, predicted Mr.' Pepper- dlue, who stated that business 1? sound, all lines of Industry are moving smoothly, crop condition in the west, as a whole, are ex cellent and the extended growth of the foreign market is still an other factor that will aid contin ued prosperity. In automotive lines, payroll? and employment have been mounting steadily during the past year." said Western Auto's pres idents '"Most of the jnajor auto motive equipment manufacturers have entered 1929 with plants operating jat an active rate and me ena or tne past year saw an lines of motor cars', with sn In creased production- schedule over the same 1927 period. "Excellent values will be the keynote of all automotive offer ings this year; whether they be automobiles, accessories or tires. Improved methods of production and -distribution .- Indicate ' that prices, will be tower and quality will be better than ever before In the history of the industry, "With competition so keen in air branches, the; automotive dis- trtbutor or dealer who can offer the beat values iand the most - ef ficlent service will be rewarded with the-ulk cf the business. Public - approval 4 is the surest proof thst business is being coa uucted along-) proper lines. Be cause of the .-. steady increase In sales In . our own business, t we have reason v. to I elleve "that : the values J offered b the Western Autd stores and the rervlce 'we Lglve have merited the unquolUied approval of the automobhe own era la the western 'states..-, i, v. panliFsp asm enqomtpio' laassjd AUTO LOOK FOUND PROMISING 6 swrSwwjv;-. Qfr rfc fctt The new four-door sedan. Lower right: Pontlac Sport Roadster. CREATESPOWER Chrysler Motors Presents Vast Organization to Automotive World The far-reaching significance ol recent Chrysler operations was not fully grasped either by Jhe trade or the public . until an nouncement was made yesterday that the great group of manufac turing propertfes under the direc tion of Walter P. Chrysler is here after to be known as Chrysler Mo tors. The purpose of this highly im portant move was tersely express ed by Walter P. Chrysler when he said: . "The one and only justification for a grouping of motor car pro perties Is to render a better pub1 lie service. Chrysler Motors will accomplish mutual efficiencies and savings which will give new benefits, to the buyer of Individual and commercial transportation In quality, service and economy. That is its sole purpose." Get Mass Advantages All of the products of Chrysler Mo tor 8 are manufactured In one great group of plants and therein, Chrysler experience has proved. rest the economic possibilities for overhead reduction, conservation of facilities and the application to all units of a common policy oi purchasing, engineering and qual ity manufacturing. Chrysler Motors manufacturing facilities and financial resources are so vast and their combined dis tributing agencies so numerout that every price class In ever) country in the world Is supplied with a Chrysler Motors car and each ranking as a leader In Its class. Every , Price Covered Each of these products partake of the advantages of unified en. glneering purchasing and manu facturing accruslng to all the oth ers, the' cardinal principle of the grouping of the properties; being the one .thought to benefit the buyer by a uniform basis quality and an outstanding standard of value In every price field. 5 ,"In the. precise form in which it Is operated," aald Mr. Chrysler, "Chrysler Motors represents a new economic force In the industry be cause. while still preserving a complete separate-identity ia the units and their distribution, . it welds together the advantages, re sulting from, the common policy of engineering, purchasing, man ufacturing . and financing under one personal headi" -j. f '' -, 1 Conceived Years- Agcn .j .-' The" inception "of this gigantic plan actually , dates back to 'the production, of the first Chrysler car. At that time Mr. Chrysler had the plan to erect a great mnnu facturing organisation Individually controlled and directed, exchang ing engineering, 'designing,' man- ufacturing and prodnctioa advan. Uges among the. - uniU whleh would ultimately cover, the entire market with fa; Chryaler-bnilt csr for every price: (lass.-. ; ( - With the popularity which the 'Irst thryef lb ssjoyed front its; introductioa, it seemid No longer is R necessary for buyers in the lowest price eix cylinder field to compromise be tween their desire for a six 'and their desire for. body style, com-. , -fort and excellence,, says H. J. C. Henderson, sales and advertising; ; manager of the Fisher Body cor poration.' ' , V''VtV In the new Chevrolet - six, he ; points - out, a body of composite , wood and steel construction isof- 14 " fered for the first time int auto motive history on a six cylisderer chassis in the lowest price-field. r This remarkable combination of mechanical and body excel lence, he adds, would have been, considered impossible of attaln- meut a few years ago. In the past it was taken for granted that , the purchase of a low priced six nec essarily involved Jhe sacrifice of quality body construction. Vast Resources Permit Through General Motors. Fish er Body has solved the problem of combined body and mechanical excellence In the low price six cylinder field. The Fisher body ' of the new Chevrolet six Is possi ble only by reason of the vast re sources, the unparalleled machin ery and manufacturing methods" and the long experience of Fisher Body corporation 'In producing bodies of surpassing reputation. Bodies of composite wood and steel construction have long been standard In the higher priced and quality car groups because engin eers admit that this is the only type of automobile body construe tion which permits of maximum strength, maximum resiliency and miximum safety. The appearance of this composite type of body construction in the field of low . priced sixes marks the establish- -ment of a new high standard of values for the entire industry. . In addition to its superior conr st ruction, Henderson declares, the new Chevrolet body has many typ ically Fisher style and appearance features which make it all the . more outstanding In its field. Fisher one-piece "VV" windshlel provides adequate ventilation arri the raising or lowering of the windshield :may be accomplished with a minimum of effort while the car Is In motion. The narrow front pillars edilinate blind spots and reduce the possibility of ac cidents. Adjustable Seat Used Upholstery Is ofi the highest grade velour designed and pro duced according to Fisher Ideals especially for use in Fisher bodies for the new Chevrolet. A feature new to thia price class Is the ad- -Justable driver's seat in the closed - models of the new Chevrolet six. A regulator, ao placed as to be easily accessible, allows the eest to be moved to suit the driver'' comfort without exertion and while the car Is In motion. All closed cars are equipped with high grade Interior fitments of a special design whleh add to the" richness of the finish. "Th new Chevrolet six with Its Fisher body of composite wood -and steel construction -hj graphic evidence of the great strides "which scientific' manufacturing and production methods have made even in the last six months toward increasing the worth' of the automobile dollar," says Mr. Henderson. "The appearance of . this six cylinder Chevrolet, com- -blnlng mechanical worth and. body excellence marks a new ers In the history of the automobile Industry." ! advisable to develop a companion car : bearing the ' Chrysler name. This brought Into existence ' the Chrysler "58", many thousands of which are today continuing to Sire satisfactory service. Later, the lineup consisted of four cars., the Chrysler "5 2V the Chrysler "2". the Chrysler ."72,' and the 'Im perial "!0".- v V; In - the . logical ; development ' of the plan, and to simplify publle understanding of Chrysler opera tions, the Chrysler low priced far, with Its entire change lnappear-r ance, was named the "Plymouth which, according to Mr. Chrysler, was designed to effect the great. st possible economy of operation la' the lowest-priced field, con j'sting with qnallty and rellabll. distant with. quality and reHabil. ity. :: - yXJ:K - .:v:r -i DeSoto New;8Ixr,--rv ' With the coming of the entirely new Chrysler style, three individ ual new Jlnes' of cars were named the "6S" thej "7&' and the Im perial, the ; supreme " achievement of, Chrysler engineering. and man ufacturing. - j ' -"l - Another. Chrysler creation, the . DeSoto 8Ix. was added to the tine during the past yeSr. i . "; - i The v new DeSoto Six." Mr. Chrysler stated, "Is the perfected, result of mors than, two years of -arefnl study of market ' cosdl- ' - (Turn to Page 14, Please. ) r