T : . : , r , : ' -
J NEWS AND VIEWS 'OF IMPORTANCE TO SCREEN FANS FROM SALEM SHOW SHOPS
lmr vk ir
lit SEASON!
i i
Joseph i Sclienck 0 p i n e.s;
Great Future for Talkies;
Yet lauds Silence j
By JOSETII M. 8CHKXCK
Pmldent arxi i-hairmjLn of Ut board
ttf directors of , Uw United Arttsl cor
pcrutkko. whoxglvM hl opiatoas en
significant events and tendf-ncles of
th part motion plctore year.
Th production era tn lt!l wt
divided Into to parts. The first
half of the year "brought pictare
far ahead of any productions made
d urine prhrr years. In the midst
of this successful season j ; with
producers turning out their btg
cest efforts, a new medium of film
eatertalameet. In tht form of
swa daaa dialogue, brought a re
tarding that was rerr natural un
der the circumstances.
"Producers -were afraid te coa
tlsue making big costly pictures
with tbe talkies U rogue vetf-
lac the land, for two reasons. The
first was that they were unpre-.
jat?u J.U nun uuun, 1 aw innau
was that they eo-ald not afford to
meet taTkls opposition with costly
attest product i,"
! Talkies Get Add Test
tn the other -hand, the exhib
itor played an Important role In
4a?s sudden shirting xt enter
tainment, for he could "parte his
theatres with a talkie, dne to the
tremendous novelty of dialogue
pastures, and pay less than a. big
eiseet picture. that cost perhaps
tnree to six times the .production
TaJ.no of the talking picture, with
practically the stmt , total at his
htoofflce. .r
&urlnx the aevond tertian of tbd
pst, season talkies were not -only
Introduced tat clyT so rfdlasesi;
ad?wth the affseas&ootdi
ttftem they must prove thosraolvcs
worthy of attendance and profit
and: must be Just as entertaining
as-the silent productions. Thli
reduces the ltualoa to t r-t
vtac the silent picture la Just as
attractive as ever and producers
viu continue making silent pic
t ut as. regardless of this new Tound
form of screen amusement,
t Silence For Spies
iThe oast season brought the
t abides. But while I think the suc
cess of the talkies so tar has seen
chiefly due to their norelty, there
Is. In my opinion, a great future
for this form -of entertainment In
'attain -subjects Ideally suited te
talkies, just as there are subjects
that would be completely ruined
with dialogue. The greatest prob
fora in the past has been the sup
ply or suitable stories. Now talk
ing pictures open a new channel
to stories that might heretofore
1 five been found unsuitable for
production.
tune thing is certain. All screen
enles will be silent pictures, be-
. .j The Reuse srf . MtU
: . FIRST TIMES
- TODAY
For Seven Days
The Female Al Jolsoa
THE LOVE THIEF
Totsigist ssb was to
marry tier today
bar sister was in his
! Sfee bad lost
SBJUtxl
bttw llaying Sew York.
? At fa.oo Top .;
iWni'.bo shown Ifero at
!
fill
3as3sUS9naiasBSESswBaKea9KK
I t
I i
. Four Chorines Qne Prima Donna
I r
fcCt;U uoui -ueaiii.lv x--.- lu),' toctia urJU rtUCH will
be aeen. by Csas svt tbe Orqgcoi theatre, starting today.
Stam
ALONG MOVIE LANE
ElxcusWe
tral'Bss Dispatch'
' te TsStaieejaaa
EW T(MtiCr Jartlil. Great
betas: saads CorlnsiA
Griffith sosc.eemtraot It speci-
f4ahe shall apptax Wy In talk
ing aaoTlas. It lniwlres appraxi-I
matoiy a mi I lion douars or so for
two ".years' work.
Bat that is as nothing to John
Gilbert's aaew contract, caTBag Xer
Beauty marks on the forehead Is
a style advocated by Myrna Loy.
merie star, shewn here wearing
a triangle Just north of ber at
tractive nose. What do you think
of the Idea?
about f 10.&00 a week, and he may
do almost what he pleases. Hs
seems to be the leading star of
the present tine in the world de
mand. cause silent dramas can carry cerrj
tain sweeps that the talkies can
not rerteter. The past season's di
vision and introduction of dlalogus
and sound has been belpf ul to ev
erybody and has added a certain
impetus to the Industry with this
new source of supply.
Personalities; ot course, will al
ways be the greatest value to the
screen, regardless ot anything
else. But new a persona'ity is
given added asset In voice as well
as beauty, artistry and eharaeter
tsatkm. n
COMING
f TODAY and MONDAY
Melophone Road Shovr
"Beautiful But Dumb"
With
PATSY RUTH MILLER
Synchrtmld with
Meloprone Orchestra Accompaniment
COXTTVUOCS PF.RFORMAACB
-
s3LZlIlf?
?1
sits f
Eanky s -Tee aww.es
ing" opened at or 1 10 top on
Broadway at the swanky boar of
9: IS p.m. Well, the smart folk
out In the sticks will see It for
40 cents. And that Is aot adverse
ly criticizing the picture.
The flu went all tis'ray. from
the snorles to grand opera. Met
ronolltan had to swrtch a perrcmn-
anee because of singers illness.
CD ia Bfci-
Wednesday
The Big
Girl Show
"Hot Momma
Goose" Idea
With the "Svaktst Beoisties
- and
Naughty Baby srltb Alice Whit
On tbe Screea
II
due lie m
Fanehon and Marco Shows
Come Wednesdays, Vaude
ville on Saturdays
Announcement of a change In
policy at the Elsinore theater In
both stage and screen attractions
has just been made by George B.
Guthrie.
The change beeomes "effective
following tbe screen attraction
"Two Lovers. eo-starrine- Ronald
Colmaa and VOma Banky. the cur
rent u.niwv.Axtist attraction,
which .endsl's engagement on
Tuesdsyral-:tf CKlslnore.
TwaeX cocclsdes the
last aDbesanc!4rfef the fannrn lor-
era of tbjs?crm as in the future
they win embark on separate star
ring careers. It is quite . flttiag
that sueh a cerreous and esBDree-
slve t rod Br tin xrmn rhnarn tn
close another chapter of cinematic
history, as It Is said the film sur
passes anything in which they
hare appeared in to dale. '
srancsiosk ifj jTisin.wi
The day of tbaeboa Mar
co staea shows f - s annousteed
and they will i btfc Msentcd. here
Wednesdays;, .these: attractions
having formerlf.iipiieajred on
Tuesdays. .ti?0SCLC .
The Hot Momma Goose" Idea
with a large east and feature
screen attraction of "Naughty Ba
by" with A11C3 White will start
this combiaatlen policy oa this
coming Wednesday; to be followed
by other Fanehon aad Jklareo anitaj
each week prior to opening their
engagement la Portland.
Thursday and Friday, doublet-
feature screen attractlsna will We'
seen and the choice productions
from the various produecrs will be
shown at popular prices.
1 Negotiations which have been1
under way for some time for se
curing a high class brand at raus-,
evIUe ha via been completed and'
these shows will hold forth eadr
Saturday commencing; January in.;
Fhre standard acts of anoiit Willi
be presented with feature sicturea. 1
With this variety of antertatnxneat
In store, the theatre-eslag public
of Salem Is assured an eppertuh-
itr of seeurinr tfca Vnrv tiaf in
tbe asnosesnsstfleM! '
ml
II H
POLICY CHflfJGE
BIcsect Theatrical
Event In EBstoiry
of Salem and Environs
It is With exceptional pleasure and no little pride
that we are enabled to announce the advent of the
All New 3AY PAKELE to Salem. The engage
ment 1s for one night, Saturday, February 2 at
the Elstnore.
For tfce first time a New York Winter Garden
rsvus Is bemg otfersd BEFORE playing Its Man
hattan engagement, in cities west of Chicago. So
successful have been tfce recent tours of other
Sbuberts extravaganzas after the New Tork run
that the producers are giving patrons of this
Section an opportunity of seeing one of the larger
revues wbils stlU In the fuH flush of its pristine
.vigor aad before long tenancy on Broadway has
tarnished the lustre of Its newness.
Tbe cast includes rach stage celebrities as
CHt PLCS 'CHJCr SAJUB. cHaaley Rogers, Frank
Gaby, 1a PlOebra, ylvla Frooa, Frklyn
Xiatle, BEBKJ20TF TJtOUPE, Kelo Brothers.
KargJa Evaas, Wargharita THarano, Virginia
Murray, Ottrtr Uoesa, Oeachrey dt Hulty, Lillian
JJerbert, aha McDowell, Charlotte Tarry and
Charles tfaa, Tb ciitouraco munbers over 150.
MAJ& ORCSBS are abw betag received. Those
lemmpfHUpj fry mmifMddreeseA, eemmped envelope
mat be Hlei in re4tien
SEATS NOW I rjUCESi 91 to f& No Tax
if
i!
H
it
.. ii
I
II
!!
if
ii
TODAY - TOMORROW
Tbe awtt popsUar s
lover 1st Uietr last
twre togetfeer.
mm
YikifiL
is
A groat etory . , , filled srttJs
tag , ..absorbing mystarj ..
A tale of y ester (Wy . . . today. .
Hrrow... It rul bo gobag
. . . Don't Saiae itt It's for
MAC
AT THE
ORGAN
OOXZOT
Puwaramt
Sen Svents
Beautiful
AT THE OREGOX
T
E
E
BEFORE HEW YORK
For the-first time In Salem's
theatrical history a New Tork
Winter Garden revue will be seen
here prior to Its Gotham premier,
whoa - "Gay Parse" comes to the
Elsinore Saturday, February 2.
i
Heretofore it has been the cus
tom to open the major seztrava-
gansas in Atlantic City or other
points in the New Tork littoral.
The success of the previous edition
of "Day Paree." "A Night In
Spain and other big Shubert out
fits, following thetri fainter Gar
den runs, caused the, expertatepl:
of sending a brand new show west-:
ward before Introducing it to
Broadway.
In point of Importance of Us
name players It is apparent that
the new "Gay Paree" is even more
noteworthy "Chic Sale contin
ues as the star of first magni
tude. This Is the third of the "Gay
Paree" series with which Sale has
Identified his droll bucolic cfaarac
terlzations. Not to find his name
II
M
CWSIIEB
I NO R
sBsasssnv
costrxa
W KDITCSD AT
Art U t csy
X WKDIHESDAT 3 Wl
If I
r runs a satrce
itn scteg
sot scosota oooss
a bar Saaalat Bmmsm
to (m . . . what a eayt
BnBCh OMs. .trU aaS
04S1m to nil tk wMa
Wdaaa47 aty
But Dumb
til
TKSATRK TODAY
la the roster would be like going
to Nlasara without glimpsing the
falls.
Frank Gaby, Stanley Sogers,
La Pulebra, the loveliest being in
the world, Sylvia Froos. Fraaklyn
Batle, Kelo Brothers and tbe
amazing Berkhoff troupe of girls
are among those repairing bold
face from tbe compositor. A cot
erie of attractive young women
skilled in the dance and eye-fiH-lng
te person help to make sp an
entourage which with a large
corps of musicians aad mechanics
is said to number well over 150
persons.
The aggregation requires a spe
cial train of 11 baggage cars and
Pullman sleepers - to "transport
from stand to stand.
The new "Gay aPree" is in ev
ery way different fross that of
127, which did eo mudft.fo es
tablish a trade mark for rortpeous
display, ceetful dancing, rare tou-J
uiur ana ir u must e saia- eotne
rather shocking exposes of cuticle.
:y:i
zt' iff;,
Betty Brown is an anbarn
S 'y-lCm too, T t .
SC-'.'.ai'nw.
'" Jti
colture to be the most important thinj in life. Bat
Betty learned that these are seemingly greater
chances than mental ones. Meet her and her friends
in
"PASSED UP!"
By ROE FULKERSON
Starting Thursday in
- '. ! ,' ' "J4T( )
, i!' - :
r rK V Vl 'J SJ?7: fj
nitllCEIN
CLlOnOUS DOLE
Fannie Brlce is winning ac
claim at the Capitol theatre in
her first talklrg picture, "My
Man."
Vitaphcne takes' Fannie to. Its
her charm vcicc mimicry- og
ling eyes twinkling toes obstre
perous legs fcii?behcTlng fingers
all that has mude Fanie Brice
a famous singing eomedioits is
caught.
The stcry of "My Man" is glam
orous and dramatic, and t!:o cast
is splendid. Including; Guinn Wil
liams, Edna Murphy. Andre fie
SeguroJa, Richard Tucker. Billy
Seay, Arthur Hoyt. Ann Brody
aad Clarissa Stlwycne. Areliio L.
Mayo directed for Warner Bros.
S
MID-WEST SECTION
.CHICAGO.. Jan. 12. (AP)
Near eerp ,and sub-zero tempera
tures overspreading the . middle-,
west tooay were augmeated oy
tbe remnants of a second cold
blast from the Rocky mountain
regions with prospects for lower
temperatures tonight than last
night.
Temperatures ranging from near
zero to 10 or 12 below prevailed
last night in the middle west and
northwest, the cold being accentu
ated by a driving wind and flur
ries of snow.
While the mid. west believed it
self unfortunate with three cold'
waves since January 1. White
Rirer, Ont.. with 44 degrees be
low zero probably ffvas.- (he cold
est place last nlfehtlof twHifch any
record was made.
In Chicago, although the mer
cury descended to only one above
zero, one death was attributed to
haired girl who betfeved
Ml
MS
? v -
v.V S
'Ty
the cold and there were m;,-,
cases of froten feet, hand
ears.
Janet Gaynor's "Christina
finished . . . Estelle Taylor ;
appear with Ixn Chaney in Wh
East Is East" . , . "Abie s
Rose." termed a flop as a !-:!
movie, was held orer for a ( .
week, when sound was sddl
a one"-weet Hrcadway Louf
Holly wood
TODAY - MON. - TUBS.
WHITE M
m
m
I SOUTH h
SEAS
25.
and
LAWRENCE
STOCK CO.
In
'Whose Baby
Are You?"
Featuring
JACK LAWRENCE
JACK HOLT
MADGE FEKLV
And Others
'en
ire
Beauty
or
Brains?
Betty Brown said: T don't
want . to be oouubiob, but I
do want to be popular. I am
going to find out wJiy I am
not. '
Vji r3;V
St -X
f mi
Popnlar
rrices
Stat. 85
PRICE3;:
Adults S5c
NEXT SATURDAY
ScsaVOPVIL
, 4-VITAPHONE ACTS
DORA MAlJGHN
cICjrTIIB'IXGBWCES "Ti rV
rt&ZiiSO. VESSEL . -
Kiddies 106.
Ero.50
?TAC
Loses. 50c
AW?
- ' w inn 'i m w if r r w-- r'