, f
Agriadture and Industrial
Slogan Campaign ; Ntwsof
The farm and Field '
Tdk of the Road and flews of
the Day for Motorist and
cito
GF-D
f niJ ,r.iL
uaaooTS r oik
Automotive Information
Salem, Oregon, Sunday Morning, December 30, 1928
N
SE
il
I-
-ESSEX
NEW CARS OUT
Greater Power and Speed
- Presented in Models
Now Showing Here
Gnei, a 70-mile ta hour car:
Hudson, more than an $0-mile an
kour car;-roomier and beautified
body designs; much added equip
ment and price redactions of $&r
t 1200 a car, are the features of
the 5 Hudson-Essex program for
1929 as announced today. The
company's statementt, marking
Its !0h annlrersary,' declares Ir
will build nearly aa many cars In
the flret half of 1929 as In all of
1928 which was the biggest year
la if history.
The 1929 Hudson with 64 im
provements and the new Enex,
the Challenger, with 76 go on dis
play' today at State Motors. Inc..
Salem Hudson-Efrex agaency. as
part: of a nation-wfde program of
simultaneous display. Pre-show-Ings
of the new Hudson-Eex
line! have been made to news
papermen, technical experts, dis
tributors and dealers in key
points throughout the United
Elates and Canada. For the past
tnenth the Hudson factories in De
troit have been operating on day
and night shifts, to provide show-
cars and sufficient dealer storks'
to assure Immediate delivery.
TVenty-one body types are In
cluded in the new combined line,
t n more than In 1928, compris
ing the greatest variety Hudson
has ever offered. The Hudson is
now presented on two increased
wheel baoes of 122 inches andl3i
Inches, while the Essex wheel bare
remains unchanged.
Principal Essex Improvement?
include four hydraulic shock ab
sorbers as standard equipment,
chromium plate, larger, roomier
bodies, and a larger more power
ful motor.
New Body Types
The six bodies which have been
added In the 1929 Hudson line
are the town redan, convertible
coupe, the 6-passenger standaid
phaeton, 5-passenger sport sedan.
7 -passenger limousine and the
sport phaeton. The first three
have wheel bases of 122 inches,
wihile the last three are on 13!
Inch wheel bases.
The models which comprised
the .line last year and have all
chassis impiovenients and rede
signed bodies are the coach, the
standard sedan, the coupe, the
roadster, the landau sedan, the
victoria, 7-passenper phaeton, and
the 7-passcnger sedan. All of
these with the exception of the
last two named are onr 122 Inch
wheel bates; these have wheel
t:ae on 139 inches. j
Esvex power has been increased'
25 per cent and the Hudson power:
14 per cent. There is increased
torque, or pull, at low speeds
which reflects directly on acceler
ation and gives greater power in
bills.! limbinp in both lines. The
'929 Hudson develops 1 2 horse
power and Essex, the Challenger.
55 horsepower. The former hns
h rpeed ranage up to"S5 miles an
hour and the latter's top pace is
in excess of 70 miles an hour.
In both cars, a "moose horn"
manifold equalizes the distribu
tion of vaporized gasoline to the
cylinders, resulting in balanced
nergy and more efficiency from
every cylinder. Spark plugs are
located over the exhaust valves, a
new departure. Complete com
bustion Is assured by raising the
gasoline almotU to the point of
combustion by passing it over, the
hottest spot in the motor before
firing. An automatic priming de
vice aBsure? engine operation In
"any temperature. On the vacuum
tank is an exclusive: "booster" at
tachment which assures ap ade
quate and even supply of fuel to
the motor.
CHUG PUN
Costs of numerous commodities
rae beiag reduced through new fi
nancing methods, according to F.
M. Nlcodemus. treasurer of the
Commercial credit companies of
Baltimore, who is in New lork
attending the national exposition
cf power and mechanical engineer
ing at Grand Central Palace.
The old adage about the mare
is still good," said he, "except
that nowadays money Is making
the horsepower go, through new
financing methods which "have
been adapted to the fields of heavy
machinery.
"It Is a fact that many machines
used to America industrial plants
will pay for themselves in a com
paratively short period, by effect
ing savings In manufacturing
cost'. " Financing organizations
have studied the situation thor
oughly and have worked out meth
ods whereby labor-saving machine
ry literally flbys Itself for the
manufacturer. f
In the case of Commercial Cre
dit companies, . Mr. Nlcodemus
says, tha - pay-from-savlngs plan
adapted to tho machinery fold Is
somewhat similar to the financing
of motor can, refrigerator, radio
setsf and other derleee.
HUDSON
HIS SOU ON
HIGH SPOTS
ft
I tarn is; 'iivi.:-
- - -
A? .... V
lit -'-- "t'-.y- '
Survey of Pan American
Highway Initiated by Cole
WASHINGTON. I) C, Decern
ber 29.- (Special ) Providing
for the cooperation of the fnlteil
States government In a reconnais
sance survey of the route and cost
of an inter-American highway
Representative Cole of Iowa has
introduced a resolution In the
house of representatives appropri
ating $60,000 for a field study of
this International project.
The resolution i presented au
thorizes the secretary of state to
cooperate with the several govern
ments that are members oT the
Pan American union in the Initial
step of a task which has engaged
the attention of statesmen for dec
ades past. His faction Is In line
with recent developments which
give promise of the realization of
Inter-Amei lean highway commun
ication than has been evidenced
fcince the plan first was broached
years ago.
President Cooliog n Ms recent
message to congress reiterated his
previous attitude favoring not on
ly the proposed Inter-American
"highway, but such assistance as"
the United states government, by
reason of Its greater experience,
can render in the furtherance of
a general highway program for
the Ftveral couiitries .f Central
and South America.
Representative Cole's rFolutirti
in effect vitalizes a joint resolu
tion approved by the congress at
the lat t-esfion in which the pres
ident was authorized to direct the
several agencies off the govern
mcnt to cooperate with the mem
bers of the Tan American union,
which includes all the countries of
Latin America, in a study of the
proposed "highway. This resolution
however failed to appropriatt
funds for the contemplated action.
and it is this omission that the
Cole resolution correct.
It provides for Immediate action
it
M
DETROIT ( A P) Michigan'-?
"no-speed-limlt" law applied to
motoring on htate highways out
side of incorporated villages and
cities . is now two years old, and
setfapingly is on the statute books
to'lstay.
Under the terms of the law all
restrictions on speed were re
moved and that clause of the new
statute was given widespread pub
licity. Somewhat less notice wa
given to other clauses of the act
that is sponsors regarded as more
vital as safety factors than a
speed ttmit.
While tbe law fixes no maxi
mum speed limit formerly 35
miles an hour on Michigan high
ways It places other responsibil
ities upon' the motorist. One re
quirement Is that the car must be
"under control" at all times: a
second safety factor Is the threat
of reckless driving charges
against the motorist regardless of
the speed at which he might b-j
driving his car.
Almost every known traffic of
fense aside from speeding Is clas
sified as "reckless driving" un
der the Michigan law. Driving
with defective brakes and "cut
ting in" or "weaving" In and out
of a traffic line, are among the
offenses classified as "reckless"
handling of an automobile.
The law was sponsored and
drawn on the theory that, given
all other elements of safety In
drlvfnc speed Itself was not dan
gerous on the open road provid
ed the car. was always "under
control." Its effect, proponent of
the alw say, ha been to maeke
cantolon the primary objective of
Michigan motorist who like to
"Stop on It" when they reach the
pen road. - 1 - - ,
LIT
FOUND
GOOD
OF THE SAN FRANCISCO CHEVROLET
V h n
on the part of the secretary of
-tate when any one or all of the
southern nations shall have Initi
ated a request or have signified
3 desire for cooperation in this
memorial project.
Mr. Cole's resolution specifies
thai the survey shall develop the
facts as to the feasibility of pos
sible routes, the probobale cost,
the economic service such a road
would render to the nations, and
such other Information "as will
permit a visualization of the
whole undertaking of financing
and building an inter-American
highway or highway."
To those who are taking a live
ly interest in the prt.nimhm o:
the highway, early action is deem
ed expedient inasmuch ac tli pr!
lem of inter-communication by
means of highways through the
countries of Central and South
America will be one of the prin
cipal questions for discussion at
the Rio de Janeiro conference in
June, 192J, wlifcn the several gov
ernments will end delegates to
the Second" Pan American confer
ence on highways. Congress at
the last session authorized Pres
ident Coolidge to name the United
State? delegates to tho confer
ence.' Pedestrians Safe
As State , Drops
Speed Restriction
A 22 pef cent decrease in the
number of people injured in au
tomobile accidents has followed
operation t the new "no speed
limit" law in Michigan, "according
to unofficial reports reaching tbe
Genera Tire and Rubber Co. of
Akron. V
The new-Michigan law does not I
fix a speed limit, but instead says
". . . no person shall drive any
vehicle upon a highway at a speed
greater than will permit him to
bring it to a stop within the as
sured clear distance ahead . . ."
Fitzgerald-Sherwin
Motor Co.
Chemcketa and Lr&erty Street
BIG le the word.. Surprisingly
low prices on ran of good con
dition. 4027 Cher. lantUwi
Bedaa '. ......... .1)495.00
5 New Tire. New Battery
Look and Runs like New.
1927 Balck Conpev. . .1250.00
1D24 Balck Sedan
A Bargain 455.00
1028 Indian Scont . . 225.00
1S24 Knight 803.00
1927 Oakland Laadan
Sedan 685.00
Fitzgerald-Sherwin
Motor Co.
j;';.,.TvjIephotio 1182- "
MM
ImmtiiN crowds vltwsd ths now Chovrolot Six model at
tho Northorn California pro-vlow whloh was hold In San
Franclsoo from Dscsmbsr 8th to 18th. Whllo only olovon
ahowlngs woro originally achodulod In Important cltloo
throuQhout tho Unltsd Statsa, tha response and Interest has
been so great that additional showlngeVlll bo bold between
now and tho first of January. At tha. upper left I the new
Chevrolet Six coupe, center, a head-on view of tho new radi
ator with little Mlea Marian Claire Hooper showing nor ap
proval of tho new models, right, Tho Chevrolet Six convertible
cabriolet and lower left, a view of tho complete showing
which was held In Larkin Hall of tho Clvlo Auditorium.
If
TINTED
With lavish hand, nature paints
the foreground and background,
viewed from the Pacific highway,
in endless variety of color-schemes.
Monotony is non-existent along Its
course, points out the Pacific
highway association. Here are a
few details of the pictures pre
sented. "As though a master painter
had mixed, every shade of pig
ifrom his palette, seems Its color
j ment and scattered It broadcast
! f ul course. For hundreds of mile.
!the white surf of the Pacific blend
: with Us blue deeps and its golden
j strand. Purple peaks crowned
'with snow rise in relief above roll
! ing foothills glossy green in win
ter and spring, tawny In summer
and autumn. Sombre forests give
way to glistening snowfields and
glaciers as the motorist travels
northward.
"Every rock tnd tree reflects
ever-changing spectra from the
sunrays. Outcropping strata are
strained yellow nd red with iron.
Or green with the magneslan base
of serpentine. Lava cliffs along
HW
DLLDWS
ROUTE
The Reason is
This -
They are made of a strong
grade of cord. A-l Rubber
and lots of it.
"jjni
Center and Liberty
"6" PRE-VIEW
'xl-'C - V"-"' ' -11.
" Is
- J-
sm
iww . .
the Columbia river highway are
especially noted for their mineral
paint, merging with the changing
shades; of enveloping evergreens
and deciduous trees.
"Along the California coast the
mountains are colorful with the
red. of Christmas berries glowing
against their background of green
foliage and the glosy all-year rai
ment of live oaks. In southern
California the holiday ied of the
poinsettia presents beauty in
massed effects and adds much to
the red and green Christmas gown
donned by the Pacific coast In hon
or of the holiday season.
Gas Tax On Gallon
Averages 3 Cents
The average gasoline tax per
gallon for the first six month per
iod of 1928 was 3.02 cents as com
pared to the avefage of 2.56 cents
for the same period of last year
Of the total revenue collected.
I96.S49.113 will be used by the
state highway departments In con
struction and maintenance of state
roads; 129,567,416 will be used
Id construction and maintenance
of local roads, and $5,630,668 will
be applied to the interest and pre
mium, payments of state and coun
ty road bonds.
Most Everyone Did
10,217 Kelly Tires Were Sold in Salem
During 1928 - A Lot of Tires
in
Open 8,760 Hours Each Year
(That' means we never close )
St.
The Station With A Clock
CHEVROLET
SHOWING HERE
Imperial Landau of Latest
Six on Display Today at
: McKay House
Hundreds of automobile enthu
siasts of Salem and vicinity visit
ed the McKay showrooms Satur
day to view the new "six cylinder
Chevrolet imperial landau. The
landau and coach in the new mo
del will be shown today. Other
models are expected to be In Sa
lem in a few days.
"Yet in spite of the fact that
the motoring public has not yet
ridden in the new six. the appear
ance of the new. Chevrolet and
the performance promise given by
Its specifications have been suffl-
clent to draw thousands of orders
from Oregon motorists," Douglas
McKay, local Chevrolet dealer
commented. If the same ratio has
prevailed elsewhere in the United
States, Chevrolet officials esti
mate that the company will enter
the new year with a quarter of a
million orders on its books for the
new car.
The manner in which the Chev
rolet organization has swhing'fn
t6 production on the new six is
regarded as a truly remarkable
industrial achievement. The
sweeping changes in the new six
from the four cylinder model
which preceded it involved fac
tory re-equlpping with new tools,
dies and machinery to an extent
and at a cost hard for the aver
age" motorist to conceive. To be
able to place the new six cylinder
models in the hands of all deal
ers In the brief space of time that
has elapsed since the fours were
being produced in enormous vol
ume is good evidence of the sur
prising efficiency the Chevrolet
factory organization has built- up
under the supervision of Presi
dent W. S. Knudsen of Chevrolet.
A production estimate for 1929
of 1,260,000 of the new sizes was
given la6t week by President
Knudsen, and preparations are
being made on this basis at the
16 huge Chevrolet factories locat
ed at various points over the
United States. Materials by the
train load have been pouring into
the Chevrolet plant at Oakland,
where Chevrolets are assembled
for the Pacific Coast trade, and
production will be Increased as
rapidly as possible up to plant capacity.
The Best of
Service
Our well equipped service
and vulcanizing department
is at your command-NIGHT
ORDAY.
1928 Motor Vehicle Taxes
Total 785 Million in Nation
WASHINGTON, D. C, Dec. 29.
Car owners of the nation will
have paid approximately $786,
000,000 in motor vehicle taxes in
1928, an increase of about $15.
jpOO.000 over, 1927, despite the
fact that the tax bill' during the
year was decreased around $36.
0.0tf as a result of the repeal
of the federal war excise tax on
automobiles.
This statement was issued to
day by national headquarters of
the American Automobile associa
tion in the nature of a timely
warning to those who would fur
ther increase the amount of taxes
pafd by the already over-burdened
motorist.
The national motoring body
pointed out that although .the
federal government has left this
over-exploited field of taxation,
representing a decreaHe of $60,
000,000 a year In favor of the car
owners, the total tax-burden has
increased at least 267 per cent
within the past ten years.
The A. A. A. said the heavy tax
on the car owners should be care
fully considered by the 4 2 state
legislatures scheduled to meet
early In 19 29, when any move is
made to further exploit this field.
In its survey of 19 28 taxes, the
A. A. A. said that the gasoline tax
alone, which amounted to $258.
838,813 in 1927, reached a total
of $140,635,398 in the first six
Ox Carts Ousted
By Automobiles
In Balkan State
Sir Herbert Austin, represent
ing the Society of Motor Manu
facturers and Traders of Great
Britain, and Haritan Kassardjian.
representing the automobile trade
in Roumanla, are among the dele
gates to International days of the
New York Automobile Show,
which will be held at the Grand
Central Palace. January 6 to 12,
1929.
Roumania Is looking forward
to new prosperity because of mo
to transportation, according u
Mr. Kassardjian. who arrived in
America this week. The motor ve
hicle is rapidly replacing the ox
cart in that country. The bus is
opening up new territory, and the
private car Is coming into increas
ing use. About 6.000 automobiles
were sold in Roumania this year,
and a total of 27.000 are in actual
operation.
air
Phone
months of this year and there is
every indication that this amount
will be equalled. If not Increased,
for the present six months.
Motor vehicle registration fees,
licenses, permits, etc., which cost
the car owners $301. 61. 132 in
19 2 7 will easily be Increased to
around $325,000,000 in 1928.
especially in view of the fact that
the automotive industry has wit
nessed t ne of Its greatest perlt 1s
of production.
THG
EASIER
WITH
JEW
A new degree of ease and. safety
In steering has been Introduced
into the field of low priced. IhvM
automobiles by the new Model A
Ford.
Partly this Is due to the well
distributed welghi-of the car. and
the coordination of specially de
signed springs and shock absoib
ers. but the most important con
tribution to ease and comfort r
steering is the remarkably wt!l
designed sfeering mechanism.
The Model A Ford steering
(gear is tf the worm and sector
type heretofore used only in car,
of a much higher price class. It
Is known as the "three-quarter Ir
reversible" type, which means ihat
a very light hand on the steering
i. i hi i .1, . i . i. i .
vneei wu rxiiu i nf iiimii wr-i
straight and true even over road
bumps and ruts. bin l.,;it u.e
driver always retains that much
desired "feel of the road" which
is lost with the full irreversible
type of steering mechanism.
The steering shaft, gaer and
iworm are all made ofvery hard.
forged steel, especially heat t rett
ed and machined with the most
careful precision. The deelgn is
so simplified that It requires very
infrequent adjustments, but sueh
minor adjustments as may be lie-
cessary can be made easily and
quickly.
SUTDRETTY
overshadows
- ANY
Guarantee
ITS more than a guarantee . . .
it's a Surety Bond, backed bf
Dunlop AND the American Surety
Company. It cotct almost every
thing that can happen to a tiro.
Under its terms, If your tire fail
within 12 months, we repair it freo
we can't repair It, you fet a new
tire at a reduced price.
Hie Surety Bond covers practically
rvery possible canse of failure . . .
iccident. collision, blow-out, mis
tlignmcat, stone-bruise, road-out,
im-smash, side-wall injuries, tube-pinching,yalve-tearing,iulty
toe
in, undcr-inflation.
tfo red tape ... no argument. Wo
icttle the claim right here in our
tore -. . instantly.
Dunlops are the only tires covered
ty a Surety Bond. Dunlops arc tho
wily tires made strong enough and
Sne enough to stand a Surety Bond,
Come in and read tnc details,
Dmnlop't new Winttrixfd
Tin now in stock . . . Tilt
dots swmj with Cisinj '
Als Super Service Station
Center at Church. Tel. 2283
4l If
NT
i
4