"!dSSkW
Salem, Oregon
Eakl C. Brownles
Sheliwn P. Sackett
Publishers
dnftoiria
Thursday
December 6, 1028
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, II
117
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tfocJi and every wan owflrfct to interest himself in pub
lic affairs. There is no happiness in mere dollars. After
they are acquired, one can use but a very moderate
amount. It is given a man to eat so much, to wear so
much, and to have so much shelter, and more he cannot
use. When money has supplied these, its mission, so far
as the individual is concerned, is fulfilled, and man must
look still further and ugJterv-Marshall Field.
The Consumer s Balance
VT analyzing the elusive consumer's dollar, it has been found
1 that by the time the consumer gets it, it already
I pledged to such an extent that its temporary owner has little
: to say about its disposition , .
For 40 per cent must go for food and 20 to 25 per cent
' for rent
4 And out of the remaining 35 or 40 per cent must come
the clothing for the family, and only the small balance can
be said to be at the disposal of the consumer
And the installment pledges already made in many cases
take it all, and leave a deficit to worry the life out of Mr.
Average Consumer. . , ,
Babson, Boston business philosopher, says the problem
is to enhance the value of the dollar to make it go farther;
and he believes mass production has done much to assist the
consumer of distribution the costs have mounted
instead of coming down; and they show no signs of coming
down
And here come in some timely suggestions of an author
ity on advertising, worth quoting and reading, as follows:
"Intelligent advertising is the most important element
in helping the consumer in the selections necessary to make
the unmortgaged portion of his dollar bring the best results.
To that end advertising must be informative, not merely
laudatorv ; it must of course be fair to be permanently effec
tive and" it must be so placed that the cost will be commen
surate with the results. Those who look upon advertising as
an additional sales expense have the wrong idea or have be
come accustomed to the wrong kind of advertising. Adver
tising when well placed cheapens the unit cost of distribution
In the same way that mass production lessens cost of produc
tion. By use of such advertising what is left of the consum
er's dollar after absolute necessities are paid for can be made
to bring the best returns because it is well placed.
A Nation of Travelers
THE department of labor has just issued a report showing
that during the first eight months of this year 318,419
citizens of this country departed for other lands
And the American Automobile association makes the
startling estimate that 44,000,000 . tourists more than a
third of the population of the United States have made long
motor trips this year.
In the first nine months of
ber of passports issued to American citizens increased 21.4
over 1927
And it is estimated that
foreign countries will reach nearly a billion dollars, wnicn ih
a hundred millions more than for the last calendar year.
The sum of the millions expended by travelers within
the United States is beyond calculation or estimate
For we have become a nation of travelers. This is hav
ing a notable effect on American life. Americans are com-
Intf to know their country better, and this is strengthening
ithe basis of national unity and understanding. Sectional dif
Sferences are being wiped out by this cosmopolitan.
r There is no longer a solid south, an effete east, or a wild
and wooly west.
Youne Man, Study Spanish
-npHE good will trip of Mr. Hoover is doing more perhaps
X than any other one thing could in attracting attention to
i the Latin American republics
'' And perhaps it will accomplish more than any other one
thing could in developing trade between North and I South
1 America and the rest of the country below the Rio Grande
There is proposed a paved highway from our country
1.1 l. tt a ronfml nnd South America
clear inrouxii iuca.u au , . ... , -
a "J T :f v K.,nt mp dav: DerhaDs it will be far
along during the eight years Herbert Hoover is in the white
, house. He is an engineer big enough to both vision and vita
4 lize that movement with the dynamics of rapid accompllsn-
ment. SuUivan is on the Maryland with Mr. Hoover, and
'' he suggests that American young men and women learn
Cnoniah it- i an PAsv Ian mace to learn, especially if you
. have studied Latin and French.
tvatMir 4-Vio Pin flmnHp
f' And the advice of Mr. Sullivan is good. It would be good,
van if siifftrpsted onlv in the cultural sense.
Thp F.no-lish lanmiacre is
i versal language ; but for several generations Spanish will be
most largely used by our cousins south ot our Doraers
Enslaving the World
THIS from a Spanish newspaper published in Madrid:
"Nothing, nobody can curb the enslaver of the wwM.
We are virtually faced with an open break (of Jmerica) with
1 Eurone. carrying with it a policy of separation to the very
extreme and with most serious
d..Jt sv XT,- Hnnvpr's
The Madrid newpaper goes on to tell iU readers that the
enormous wealth of the United States is capable of conquer
ing the world
' Such is the picture of the
they have chosen for their presiaent, as visionea oy jetuvua
'v lsafi'ltan av9
London is no longer the financial capital of the world;
Britain is no longer the foremost creditor.
,' But the great and rapid development of the countries
Mr. Hoover ia visiting will not enslave the world; it will not
4 even injure Europe; nor will
Fnr it will do Eurooe as
ftimUh & orreater outlet for
j er market for European raw
1 . flroods
Everything, in the domain of business, culture, morals
and the higher things of life will be improved, for the bene-
fit of the whole race, by a great and prosperous and cultured
: South and Central America
k
Bv the time the Pacific
idents and, wins a lot more iooiDaii games irom tne cracK
teams of that section, the effete east will realize that we are
part of this good old U. S. A.
, -
) a iiist.has estimated that the world weighs six sex
I tfllion 50. quintillion tons. This will no doubt be listed by
1 the aveit; e man as very important information that no-
S body will know what to do with.
KeMygirainms
,W44 m iuua wjuo i ie
f basincfl to do things barkward,
frtaeat has brm pleaUral aad prices censeomeaUjr. low, aaost farmers
thlak wheat prices win be eqnalljr low Mxt year and doat plant
anach wheat. ' The resmll ls a comparatlTO scarctty of wheat the next
ear mad hiaher prices. Following;
la nut all the land. he can la to
Varies once asatn. Eren tf the
( Warnteff; that there f golmsi to be an oierprednctlom of wheat, the
.verace farmer thinks: MI'Q let the others follow that warning, bat
-Fa plant wheat Just the same. ETerybody else wfll follow the warn-
wheat wOl be scarce, price
in
this year the increase in num
expenditures of our tourists in
It is the commercial tongue
some day going to be the uni-
consequences
crnnn will triD.
. , ,
American people and the man
it lead to a policy oi separa
much good as America. It will
over populated Europe; a great
materials and manufactured
and Mexico.
coast furnishes a few more prea-
BT
FRED C
XEXJjT
obmend Um tendency of wnemgtT
Take farmers, for example.
BUB .prices, um farmer U
wheat and Uds brlnan aboat
department of acricaltare sends ont
hlh, and In have plenty of wheat
y'li IV
Who Who and Timely Views
LIBERALS CALLED OX TO
FIGHT BIGOTRY
By REV. DII. WORTH Ll'PTON
Pastor, First Unitarian Churcli. Cleve
land (Dllworth Lupton 'was born at Cin
cinnati. O., Sept. 15. IS S3. He is a
graduate of Shady Sid academy,
Hackley school. Vale university and
Meadvllle Theological scliool. He was
ordained In the Unitarian ministry in
1916 and was pastor of First Unitar
ian Church at Louisville, Ky.. until
1919. He has been pastor of First Un
itarian Church at Cleveland, O.. since
1919. In 191S he was a chaplain in the
l.nlted states urniv.
B
IGOTRY. the arch enemy or
untrammeled thought of the
highest quality, can be offset
only by the spirit of liberalism.
a return to our
fathers' faith
in freedom
rather than
suppression.
The anti-evo
lution move
ment bears ev-
idence to a
gTeat ware of
mass religious
bigotry.
This move
ment first ap
peared In 1923,
DiUrfOKTH lupiom ,da legislature
passed a unanimous resolution
that the teaching of the theory of
evolution is contrary to publio
welfare.
Since then the anti-evolution
supporters hf.ve urged campaigns
in 4 0 states. They succeeded in
Old Oregon's
Yesterdays
Town Talks from The States.
Mn Onr Fathers Read
Dec. 6. 1003
Six new books have been! added
to the Masonic HbraTy. . 1 1
The first local teachers' Insti
tute will be held next week, when
Professor H. A. Adrian of Wiscon
sin will give the main address.
A. N. Bush left for Idaho, from
where he will go to New York to
attend to business matters.
J. A. Shafer and son. F. E. Sha
fer. left for an extended business
and pleasure trip through Cali
fornia. Orayce Van Wagner was elect
ed chief ot honor of the Degree of
Honor.
The closest political contest
staged In Salem for many years
will be decided at the polls tomor
row. High Pressure Pete
IT dtttC PT Tr Xf)A -TW eT OW-FAU- HOkJ lftwtcn to FbffTr cc e,WOT IF I Law rw hands OK voo " A
-S
il 4:iyo mMi S9S: J
Another Gift Problem
rT
75
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Tennessee, as all the world
knows. Their latest success came
during the last election In Arkan
sas. What can the liberal do to com
bat the spirit of bigotry?
i He can work through, existing
institutions. He can encourage
newspapers to present fairly all
sides af moot questions. He can
insist that a dominant political
party resist the temptation to tyr
annize over minorities. He can
Insist upon the right of teachers
and profeseors to state freely to
their students what they believe
to be the truth.
The first task of the liberal,
however, is to develop free spirit
wltin him. He must learn to-understand
sympathetically those
whose ideas differ from his own.
He must read all sides of debat
able questions. He must refuse
to be an intellectual yes man to
any party or sect.
Furthermore, a man who seeks
a free mind for himself must have
courage. There are times when it
is necessary for him to oppose
the crowd, eevn In the face of rid
icule and intimidation, and to cry
with Luther, "Here I stand; I can
do no otherwise. So heln me.
"God!"
The Way
of the
World
By GROVE PATTERSON
GROWTH
Not so many years ago a young
man rowed across the Rhine river
near the city of Lyons. France.
His brother stood on the bank and
took his picture with the first cam
era of its kind that had ever been
made. When the picture was
shown later In a dark cellar the
friends of these two young men
were astonished. If they could
have looked ahead through the
years they would have been more
astonished. They had seen the first
motion picture film.
Louis Lumlere, , father of the
movies, still tinkers In his labor
atory In Paris. He made little out
of the movies. He doesn't know
one star performer from another.
He rarely goes to the pictures. He
has made money from other In
ventions. But how he must mar
vel when he observes the astound
ing Industry that grew out of his
head!
Oa&D
GROWTH AGAIX
Writing about a particular
growth, one is moved to make ob
servations about all growth.
Growth may be a very terrible
thing as well as a rich and desir
able thing. Cancer is a wild and
uncontrolled growth of cells in
the body. Cancer, growing, de
stroys the body. Both mind and
body can be destroyed by growth
the continuance and enlarge
ment of a bad habit for example.
Uncontrolled growth is danger
ous, as fire is dangerous.
CAMERAS
This column seems destined to
day to contain much about cam
eras. The American Optical Soci
ety, meeting In Washington, ia
shown a "solid" photograph. The
picture is made to appear solid to
the eyes. It shows different sides
of the object, depending on which
way one looks at the picture. For
tunately for most of us we can't
be seen that way. If we could be
seen as a "solid" we might show
up empty. If we could be looked
at through and through and on
all sides, what about the blemish
es mental, physical, moral?
A GREAT TEACHER
The magazine. Pictorial Review,
gives every year $5,000 to the
American woman who. In the
Judgment of a highly competent
Jury,, has made the most distinct
ive contribution of the year to the
world of letters, arts, science, or
the social sciences. This year it
Is awarded to Miss Martha Berry.
This woman has built up remark
able schools In Georgia for the
poor but ambitious boys and girls
of the southern mountains. Her
schools now house 1,000 pupils
and have a waiting list of 3,000.
She has to find $200,000 to carry
on her work of teaching and
training for life and for success.
Dinner Stories
KJfEW HIS STUFF
A Defending Counsel: You say
that the fence Is eight feet high
and that you were standing on the
ground not mounted on a ladder
or anything?
Witness: I do.
Counsel (triumphantly): Then
perhaps you will explain how you.
a man little over five feet, could
see over a fence eight feet high
and watch the prisoner's actions!
Witness (calmly); There's a
iole in the fence.
Elite for Breakfast
Br R. J.
opeaKinff or pnonea again
H
This column had a little Salem
phone history the other day
And tt showed an astounding
growth. But the growth Is still go
ing on. and It will go on Indefin
itely, because this is a growing
city surrounded by a growing
country.
V
As of October 31. the Salem of.
flee was serving 6506 customers
and 6419 of them had city line
phones and 1037 of them were on
farm lines
And that was a gain for the
first 10 months of this year of 316
phones. The gain is going on and
will go on to the end of the year,
and it will be larger next year,
and there will be an Increased
gain every year during the pres
ent generation.
S
No wonder the telephone com
pany Is planning to put on a new
$300,000 building and plant here.
It had already purchased a site
for a material and mechanical
building, down on High street.
near North Mill creek.
That is some project of L. O.
Herrold. reclaiming 185 acres of
beaver dam land that has been In
the wild state..down below the In
dian scheol. It will be used in
growing mint, celery, onions and
other things. Some of the other
things will be other essential oil
plants, with which Mr. Herrold Is
experimenting, and has been, for
some time. In this he is doing a
wonderful piece of work, destined
to lead to an industry that will be
worth many millions to this dis
trict. v
Final returns show that Al
Smith won out over Herb Hoover
after all. The former caught five
big sea trout from a bayou In the
Mississippi river against one dol
phin and a Spanish mackeral
caught by the latter with the
whole Pacific ocean to choose
from.
A contemporary editor, reprint
ing an article of ours, and inci
dentally calling attention to its
brevity, reminds us of the color
ed man's comment on a quantity
of contraband stuff which the boss
had given him: If it had been
shorter he wouldn't have gotten
It. and if it had been longer.hr
wouldn't have wanted it Yak
ima Republic.
T. e
One-Minute
Pulpit
The soul that sinneth it shall
die. The son shall not bear the
iniquity of the father, neither
Uiall the father bear the iniquity
of the son: the righteousness of
the righteous shall be upon him,
and the wickedness of the wicked
shall be upon him.
But .if the wicked will turn
from all his sins that he hatb
committed, and keep all my
statutes, and do that which is
lawful and right, he shall surely
live, he shall not die. Ezeklel.
xviil. 20-21.
TO GIVE CONCERT;
The Salem high school boys'
band under direction of O. P.
Thayer will present Its first pub
lic concert at the high school au
ditorium jFrlday night. December
1. Wesley Helse. manager, an
nounced Wednesday. This U the
first of a setise the band intends
to give this year.
The band has 35 players, all
high school students. The group
is, practicing dally for this two
hour concert which will feature a
vtilln solo by Cleo .Seeiey and vo
cal solos by Victor Wolfe.
The band members will offer
a skit before the student assembly
next Wednesday as a "teaser" for
the first appearance to towns peo
ple. The entire auditorium will be
thrown open to general admission.
NOTICE
Proposals Invited on 1000 sacks
of potatoes. Burbank or Netted
Gem combination grade for de
livery to Oregon State Institute
for Feeble Minded. Samples to be
submitted to State Board of Con
trol. Capitol Bldg.
HIGH SCHOOL BID
Hendricks
The Statesman Is the contem
porary referred to. A Salem ser
vice club speaker told It a little
differently, having the colored
man say: "Boss, If It had been any
better, yon would have drunk It,
and If it been any wurser eren I
couldn't have drunk It."
S S
We are in favor of the plan of
the Oregon man for abolishing the
roadside billboard. It mars the
scenery, and besides that if It were
ordered off the premises there
would be more advertising for the
newspapers. Yakima Republic. .
CLEVO STORY TOLD
IN SUPOH'S PLAY
The story of a girl who couldn't
tell the truth all because she tried
to "patch" difficulties between,
her girl friend, Eve Lindon, and
Eve's husband, Fred, forms the
theme for the four-act comedy,
"The Truth" which the Snikpoh
society of the Salem high school
will present tomorrow night in
the high school auditorium. Miss
Leila Johnson, Snikpoh advisor, is
:oach.
. "The Truth," while a compara
tively old ply. is Clyde Fitch's
.nasterpiece and has been on the
!egltimate stage for years. It has
lot been staged here before. Kath
arine Goulet as Becky Warder,
who finds it so hard to jtell the
truth, is declared to act this part
made famous by Marie Tempest
with unusual ability for an ama
eur. Despite the fact that sickness
las Interfered with rehearsals,
he students have made excellent
vork of the comedy, which, inci
lentally, is heavier than the usual
omedy produced by. high school
tudents.
The story, in brief, follows:
Sve's husband believes Becky in
ove with him, when she is merely
rying to reconciliate him with his
)wn wife and the first thing she
tnows she has Eve accusing her
jf meddling-. Lies to get out of this
situation lead to more lies, even
n her successful trick to extract
$50 from her husband for her fa
"er a "respectable" gambler.
Mecky Is caught in the lies as Eve
ias a detective watch her husband.
:ve passes the news to BecEy's
lusband. Becky flees to her fa
her, who eventually fakes a sul
fide telegram to get Becky's hus
band on the scene. Of course all Is
explained in the end. Pure comedy
ole is that of Becky's father's
lousekeeper, Mrs. Crespigny.
The managing staff includes:
Mis Ada Ross, faculty manager;
Leo Coe, student manager; Thom
is Peterson, state manager; Ed
Heynoids, electrician; Garold
Simpi-jn, wardrobe master; Max
.ne Myers, wardrobe mistress; Da
id Eyre, property; Stanley Price,
advertising.
NOTICE OF ASSESSMENT FOR
THE COST OF IMPROVING
NORWAY STREET FROM THE
EAST LINE OF BROADWAY
STREET TO THE WEST LINE
OF FD7TH STREET
Notice is hereby eiven that thn
Common Council of the Citv of
Salem, Oregon, will at, or about
3 0 p. m., on the 17th day of De
cember, 1928, or at any subse
quent meeting of the said Council
thereafter, in the Council Cham
ber of the city hall of Salem. Ore
gon, proceed to assess upon and
against each lot or part thereof or
varcel of land liable therefor in its
oportionate share of the cost of
improving NORWAY ' STREET
FROM THE EAST LINE OF
BROADWAY STREET TO THE
WEST LINE OF FIFTH STREET,
in the City of Salem. Marion
County, Oregon.
All persons Interested in the
said assessment are hereby noti
fied to appear before the said
Council at said time and place and
present their objections, if any
they have, to said assessment, and
apply to said Council to equalize
their proportionate share of same.
By order of the Common Coun
cil this 3rd day of December,
192S.
MARK POULSEN,
City Recorder.
Date of first publication,
cember 6, 19 28.
Dae of final publication,
cember 8, 1928.
De-
De-
Beezum I say, old fellow, lend
me an X.
Bosom I would if I could but
there's an algebraic difficulty In
the way.
Beesum What Is that?
Bosum Ah X with me is an
unknown quantity.
The Pathfinder.
The urab
Bag
December f, lttt
1 i s.
Who am I? Where is my home?
On what venture did I recently
set out?
Where is the Taj Mahal?
What is the capital of Alaska?
How many
man have?
pairs of ribs does
"But he that shall endure unto
the end, the same shall be saved."
Where Is this passage found in
the Bible;
JIMMY JAMS
0-4
HERE toMC 6oiaV Butch
t-UCKV I FOUfHD TMIt ;
n . . .
Today in the Past
On this date, In 1917, part of
Halifax was destroyed by a muni
tion ship explosion.
Today's Horoscope
Persons hprn on this day are
fond of good living. They are
exacting mthers and are apt to
demand too much from their
children.
A Dally Thought
"Light Is the task when many
share the toil." Homer.
Answers to Foregoing Questions
1. Lieutenant Benjamin MenT
dez; Colombia; flight from New
York to Colombia.
2. Agra. India.
3. Juneau.' .
4. Twelve.
5. St. Matthew, xxlr, IS.
NOTICE OF ASSESSMENT FOR
THE COST OF IMPROVING
THIRTEENTH STREET FROM
NORTH LINE OF NEBRASKA
STREET TO THE SOUTH LINK
OF FRICKEY STREET.
Notice is hereby given that the
Common Council of the city of
3alem. Oregon, will, at or about
7.30-p. m.. on the 17th day of
December, 1928. or at any sub
lequent meeting of the said
Council thereafter, in the council
chamber of the city hall of Salem.
Oregon, proceed to assess upon
and against each lot or part there
of or parcel of land liable there
for In its proportionate share of
the cost of improving THIR
TEENTH STREET FROM THE
NORTH LINE OF NEBRASKA
STREET TO THE SOUTH LINM
OF FRICKEY STREET, in tha
City of Salem, Marlon County,
Oregon.
All persons interested in the
said assessment are hereby noti
fied, to appear before the said
Council at said time and place and
present thetr objections. If any
they nave, to said assessment, and
apply to said Council te equalize
their proportionate share ot same.
By order of the Common Coun
cil this 3rd day of December,
192S.
MARK POULSEN.
Date of first publication hereof
December 6. 1928.
Date of final publication, De
cember 8. 1928.
By Swau
-VgP-
other
'fry
Ujttn." He forget
wCL reason Ins as be I ' . . - I! . - 0 -s 1 ? - , - , o s o ' , . . 1 J i t " r O- .
w t 9 ....