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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Sept. 26, 1928)
( 8 The N OREGON Statesman, Salem, Orefon, Wednesday Morning, September SS, 1929 Bfii h ft. STILL PQPULAH Chrysler Official Reviews Situation as Shown Over Nation The vogue of bright colors which has featured automobile fashions since the introduction of the first Chrysler shows no sign of passing, according to Chrysler color experts. They agree, also, that the vivid and picturesquely named shadings which replaced the former somber and monot onous finish of motor cars are destined to occupy & permanent place in public preference. However, they continue, the trend is toward a more harmonious use of color, in chromatic blends which employ various related shades of the' same basic color, rather than toward contrasts. Feminine taste largely guides the selection of nep ears as it shapes the vast majority of (am ity expenditures, points out J. E. Fields. ' vice-i,?sldent in charge of sales of the Chrysler corf ora tion. Feminine taste has decreed a permanent vogue for the light, pleasing tones so popular of late in home furnishings, in dress and in hosiery, though the more re strained finishes re, of course, still available for the more con servatively inclined persons. Americans of today, educated in recent years to a heightened ap preciation of artistic expression those of moderate means as well as the wealthy haTc acquired an assured consciousness r quality and have definitely left behind them the timid .conservatism of former times, says Mr. Fields. They know the beauty of color and confidently trust their knowl edge to guide their indulgence in its use. Color Combinations The prospect at prrsent, he says, is that color combinations will continue to be chosen with scen tific selection of color values, with especial consideration to their adaptability for each particular type and model of car. Chrysler color technicians, who played the leading role in the trend away from the archaic, torn be r finishes which had estab lished a melancholy monopoly in the minds of motor car owners until Chrysler appeared, point out that the duotone couiiasis when featured their original production in 1924 remained the prevailing vogue in motor car fashions until 18 months ago, when Chrysler was again in the forefront of the change to a new color fashion, characterised by chromatic har monies and blends, rather than widely contrasting hues. This vogue will continue for an indefinite period, they'declare, not only becauf"? it has met with uni versal public &pp, nbation. but be cause, from the manufacturers' standpoint, it also has been widely recognized as superior to any tbing previously turned out. Loomis Going to EjQCtriCd.1 RlGGt'&ni chemlcal treatment so that Edward F. Loomis. secretary of the Motor Truck Committee of the National Automobile Cham ber of Commerce, is attending the annual convention of the American Electric Railway As sociation in Cleveland. Septem ber 22-29. Electdlc railway lines are extensiw users of motod equipment, especially buses. There were close to 8.500 buses owned by electric railways and their subsidiaries the beginning. of this year. Action is asked by cemetery as sociations to prevent couples pet ting there. It seems to be a grave prcblem. Topeka Capital. i, olc;::u -tar. -ooxax 97.80 313.90 , , second for Goes? ZzTCDAY Come ki and see for youxsetf how raiitJi farther your tire dollars will p. Remember that our. helpful Service I aria through taeJiaof the :rc. We help you to get outof these tires rhs extra miles that Firestone amid in. We save you money and serve you better, . OtiieiXlxesat Lowest Prices Windmill Plane In Flight if rw V" - ' V- -"" r& rJ swVTJ . Thia autogyro flying nutciiine piloted by J. De La Clerva, its in. entor. aversueed 100 miles an hour on at test flight from Croydon field, England, to LelSovu-get, Paris. The machine which carrier four hoge blades rotating on Its (op is capable of making a praetlcaly ly vertical Mng, eliminating necessity of a large landing field. New Safety Factors Give Great Sense Says Cadillac Official The most fundamental improve-1 "on. no matter at what angle one meats in the new Cadillac and La-J looks through the glass. Salle cars have all been primarily New Safety Factors contributions to greater safety in riding and driving, according to a statement just issued by Law rence P. Fisher, president and general manager of the Cadillac Motor Car company. The most important of these, according to Mr. Fisher's state ment, are the shatter-proof secur ity-plate glass used In all doors. windows and windshields, the new transmission, and the new inter nal shoe-.type four-wheel brakes. Regarding these features Mr. Fisher says: "From the very outset, the first consideration of ' the Cadil lac Motor Car company has been to produce cars that are substan tially built. That is primarily a safety factor, long with the lat er improvements which have been added to the engine, the chassis and the bodies, our engineers have been busy with problems of promoting every possible aid to safety. Shatter-Proof Glass "The swift appearance of shatter-proof glass for motor cars and the demand of motor car owners for Rafety and protection are in dications that this new device is quickly taking its rank along with four-wheel brakes as a funda mental contribution to safety. It will soon be considered universal ly necessary. "Under stress or shock this ?Iars will crack in many direc tions, but it will not fly apart, and there will be no flying frag ments. "The first shatter-proof, glass produced was composed of two tWn layers of ordinarv glass, with an inner larer nf a hlndinr -om ' position which was perfectly transparent. The three layers a rn tf PDi1 ttsAthoF rift I sv Knq luejr ins he iu eueci a eiugie iuic- ness of glass. "But in ordinary glass there may be unevtenness and waves which distort vision. "In our new cars we have gone a step further. We have insisted upon glass for our doors, win dows and windshields which Is not only shatter-proof, but also gives vision free from distortion. 'The shatter-proof glass in Cad illac and LaSalle cars is called security-plate, because in it are u.pa two layers of nlate rlass. In jthe manufacturing process, plate glass is always made thicker than required and then the two sur faces are ground so that they are perfectly parallel and perfectly smooth. This assures perfect vis- ii or Greatest Values la These new low prices are made possible by Firestone's (Uht th erode rnhher monopoly. ObineU Tiresthe high grade standard tWthat are 3 1 T, l??Vrt"?ard aa.s--tl-t were fb. snarly sold by Oldficld Distributor as thahfeftx narket swicesoweaken over by Firestone and sold to you direct throoch Firestone Dealers at aMoondtng low prices. Ojuritr Tires rwcgad.overttts taim wkh towgn non. skid tread and rat-protected tidewall. mt new low prices. Airway Tires built especially for light cars. An astounding value at prices no one ebe can approach. And then, of course, there's the de luae GunvDipeed rirrimrhallrxw llintirf mnfim.' ill ,il I I tl . - - speed, safety, endurance and snilssct 1 iVf W I fci! b.BBV ..inBF''. 1 :SV4' of Security "The new transmission and new brakes, . while they promote driv ing ease and comfort to a remark able degree, are primarily safety factors. "The new transmission gives the ability to shift quickly in heavy traffic, in climbing or de scending hills, or in any other situation. "The new brakes are long lived,! very effective and easjr to adjust. But from a safety point of view, the important points are that they are easy to operate and are totally unaffected by weather conditions, mud, water or frost. Sixteen cets of roller bearings have been in stalled throughout the system to reduce friction, and the leverages in the system have been re arranged to deliver directly to the brake shoes the largest possible percentage of the power applied at the brake pedal." UNIFORM QUALITY IN OIL DESIRABLE Snow-chilled mountain peaks and tropllcal valleys, 20 grades and hair-pin turns you -xpect your motor to function under amazing conditions! And per form it does, if your lubrication is ;ood. But just let your oil vary in quality from time to time and you are likely to have trouble. Viscosity, or body, probably lsw the most essential feature or or. unformity, say engineers of ths Shell Company. Extraordinary scientific care, involving delicate apparatus, is used in maintaining the uniformity of Shell Motor Oil. Viscosity is tested by the viscosi Txeter which measures the exact fluidity of petroleum oils.' With ;he temperature kept constant, the time requited fov a definite quan tity of oil to flow through a defi nite "sized opening from a standard container is measured and this shows whether you are getting the same "thickness" of oil that your machine is accustomed to use. In order to assure proper oper ation in service, every bit of Shell Motor Oil is tested or flash and fire points. The flash point ib that temperature at which the oil will give off vapors which wil? burn intermittently when exposed to a small flame. 3S&CtmD $5.55 $20.95 www a elsuat Great Trade-Xn r Opgcrtecity We enable you to make still farther T allowing you full price for all the unused mileace in your old tire. Our trade-in plan ha saved money for many local motorists ir Is the easiest way in Ue world equip your car with tuwoaeema Aires, at small ITajNow . Save Mosscy I AUTO H basis Export Mariager of Hupmo- bile Company Gives Some Convincing Facts Business conditions are general ly Improving everywhere in Eul rope ana me American automobile industry is now well cntablished in all its markets according to Fred B. Sides, exnort manager of the Hupp Motor Car'Corporation. Mr. Sides' views are based on personal observation during an extensive foreign trip which in the past ten months has taken him to Europe, Autra::a and Af-; rica and brought him in close con tact with business men of all large centers from England to New Zea land. Opening his tour by at tending the Paris and Olympia automobile shows, last fall he vis ited South Africa. Australia and New Zealand, returning to Eng land by way of Ceylon and West ern India. "Climatic conditions, wtilch are important factors in the prosper ity of many of the countries I vis ited, had generally been vtry un favorable until within the last few nonths but they have changed distinctly tor the better." said Mr. Sides after his return to Detroit. Dependent on Tlain "South Africa is largely de pendent on the amount of rain. and when I was there they had been suffering from prolonged droughts. Recently good rain have come and the beariog of weather conditions on the volume of, their trade is indicated by the increased number of orders they are sending for American goods. "In Australia the general opin- In Baying a Hudson Yon Save op to Several Hundred Dollar a Carl AND UP 118-inch Chassis Coape,$1295j Roadster, $129: Coach. $12S9 Sedan, f 1325 127-inch Chassis Standard Sedan, $145t; Custom Landau Sedan, fl&5t; Custom Victoria. $lt5; Custom 7 -Pa. Sedan, $195 . ion of bwlaeaa men I mot was that by 1st fall the worst of the depression they were expsrisneing would be over, while in New Zea land they were already around the corner and exports were showing a fa vera bis trade balance over imports. "The American automobile Is now well entrenched in. the ex- This is da to the pow er and sturdy construction of our cart, which find much favor be cause they can stand the strain of the. rough roads they have to negotiate. Bat the preference for American cars abroad, as for American goods generally, is due to a large extent to the close otudy American manufacturers i hare made of foreign markets and their ability to produce and ship goods so as to meet requiremtnts of buy ers in other lands." HUDSON H ESSEX DISPLAY The Hudson and Essex display at the State Fair which is drawn by the State Motor Inc.. Salem branch of the Portland Motor Car company, although small is well arranged and quite attractive. L. D. Lambeth, local manager, states that al models are on hand for the fair display, but that ow ing to sales many models are1 not being shown tbre. However, he has received advice from the- foc tory that additional cars are on the road and should be here in time to show the latter part of the week. The State Motor Inc., purchased the Hudson-Essex agency from the Newton Motor company last July. This branch handles the distribution of car in five coun ties, namely Marion. Polk. L'nn. Lane and Lincoln. Mr. Lambeth states that he H well "ifi-fied with the sales and the otulook for fall business. res of mrv For" sand tests. Mlt j mfhhqi mm md ixsMsp did 5 TO cars STRIDES MAD E By AUTOIBILE t Legionnaires at San Antonio to Marvel at Gain Made in Decade Ten years ago this month American soldiers, tramping l victory along the shell-torn roads of France, gazed with envy aft passing transport trucks. little realizinr that they were to re turn to a country that, a decade j hence, would boast of some 23 000,000 motor cars Hundreds of these same veter-' ans. thankful in 11S for short lifts in motor lorries, this year wil travel by automobile with their friends or families to the anual convention of their post war organization, the American Legion, to be held in San An tonio, Tex., October 8 to 12. It will be difficult for them to real ize, as they speed along id their motor cars, that into the state of Texas could be placed any one of a number of European countries, with plenty of room to spare. Sage Observation These are the observations of H. H.' Brooks, general sales di rector of the Marmon Motor Car company, who - points out that such a contrast shows vividly the rapid and almost unbelievable in crease in the use of the automo bile in the last few years for bus iness, pleasure and recreation. "Hundreds of families from all parts of the country will make the trip to San Antonio by automo bile, traveling comfortably, con veniently and economically," Mr. Brooks said. "Their main pur pose will be to attend the con vention, but on the way thev will II motorists fresh from of the day declare Hudson And you, before you invest in any motor car, will wish to look into our word that we have something entirely different and superior. You will find this Hudson smooth, fast, reliable, brilliant. Its fuel economy is unequalled in cars of its weight and power. Fifteen to eighteen miles per gallon is the average of many thou eajoy experiences that long will bo remembered. Wontiers or West "Many of them for the first time will case In wonder at the majestic mountains which form the backbone of this great con tinent. Upon entering the South west a panorama of widestretch- ing level plains, broken by des edts and canyons, will be spread before them. They will travel virtually the same trails, now modernized, as the gold-seekers of '49. whose hardships were the price that was paid for the d en velopment of this rich region. "Reaching San Antonio, they HI see the Alamo, the scene of one of the greatest struggles in the nation's history where David ancient missions, memorials to Crockett and Col. James Bowie died while fighting to wrest the Lonn Star state from Mexican hands. Likewise, they will see ancient missions, memorials to the priests of long ago. who. brave and dauntless as any warriors, aided in fashioning a civilization out of the wilderness. SEE- Smith & Watkins' Spe- s cial Announcement on Page Two of this paper IT 1 examining and riding the supreme performer Hudson's beauty of design and style you can see in our salesroom. But for the story of what Hudson will do that you jyould .. not aslc other cars' to do will you please take the wheel for any test you desire? vr wow; On JMcnloy Alt the ijVOREGON Gtf A PAIR 120 Killed In Big Theatre Blaze In Center of Madrid MADRID. Sept. 25. (AP) Approximately 100 dead had beer recovered tonight from the ruin of the Novedades theatre where r Sunday performance had sudden ly been turned into a raging in ferno which made a holocaust of the- panic-stricken audience. The fire chief directing his men in probing the smoldering wreck which had been the stairways an i balconies said tonight that he be lieved 40 more bodies might h found and that the total death toP could be conservatively estimated at 120. The poor bore the brunt of the -tragedy. Whole families of laborH ing men had been packed into the upper galleries. The narorw stairways leading to these upper levels were quickly ohoked a fathers sought to fight a way through for their children. inrthe latest and best of their experience. VULCANIZING - STORAGE-WASHING - GREASING : ".: :'. JJ Wi IPiSEEL ' "ITIIEilS 2. iiOQo : ? . , . . . ..... i '"5 T' " ' -"V.v,r j, ; .-rA . TEL. ONE OH! OH! OH! i OPPOSITE CITY HALL 261N.n!ffh Phone 114 "SERVICE WITH A SMILE"