THE OREGON STATESMAN, SALEM, OREGON, SUNDAY MORNING, JULY 29, 1928
15
HUES fit
LOB
vniwoiiES
Motorist Lives in "Tire Para
dise" With Mileage In
creased Four-Fold ;
With August vacation days Jutt
around the corner, the local mo
torist finds himself In a car own
er's paradise so far Ms tires -are
concerned. Tire costaper-tnfle are
today lower than ever before ' In
the history of the rubber Industry.
According to Walter Zosel, dlstrlb-
lor nero 01 seioerunr Aii-TrMd
tires, local car owners now pay
about one-eighth what the "old
timer" of 1914 paid for every tire
mile.
"The recent average cut. of 12
per cent in the cost of Selberling
All-Tread tires knocked the bot
tom out of all previous low rec
ords of tire prices in the history
of the rubber Industry. Mr. Zosel
edclared. "The local motorist to
day can buy a Selberling All
Treads for less than half what he
would have had to pay in 1914
for a similar high quality tire, and
at the same time, he can expect
four times the mileage. In the old
days when a car ownergot ignore
than 5,000 miles from . ah.be, he
ran out into the streetslo fdjtt his
neighbors. Now he doesn't begin
to stick out his chest until his
tires nave carried him 20 to 25
thousand miles.
declared. "The local motorist to
tionwide Tire Protection Plan,
mileage costs have been still fur
ther reduced. Five thousand deal
era, on every highway and by-way
within the borders of the -country,
have bet that every SelberUag tre
will carry its' owner through a
full year of every sort of usage
without so much as a rim cut.
They're betting their time and la
bor, because, in the event of any
road accident blow out, stone
bruise or any other road hazard
ney stand ready to repair Seiber-
ine tire at nnrp snil urltKn...!
- - v. w uv kUVU I
charge. In the event that the ac
cident is beyond repair, any. one
of them, whether he's a hundred
" 1 uiuuaduu nines, pr (OUT
llOUSand milen frnm thn mninr
St's home tnu-n xnlll eitr.nl., v,l
. - f ..... uuf 1 1 1 111
with a new tire at one-twelfth the
original cost, if the aceident' oc
curs during the first month of use.
at two-twelfths if during the sec
ond month, etc."
New Marmon 68 Five Passenger Sedan
rs i t ' v
Xr' Hit
1 wJ
V, ' S' f i
3
HKHFQ CLOSES
DELIVERY Br UOISE
And Automobile Men Recall
Pointers of 1 896. forVib
neer MotorisJ&J
Because of the growling .'need of
speed, the Chicago Tribune." has
sold ite last delivery horses used
n the dnwntnwn clmoli
"It was deemed no longer safe
to use them because of the crush
of traffic," said a sales report.
Detroit automobile men noted
with interest the passing of 'the
last horse from the one great
stables of the Chicago newspaper.
And Mr. Howard Sneatheri, direct
or of commercial car and tracks
sales for Dodge Brothers,- Inc.,
sot down a scrap book and turned
to a list of "DontV given In
America's first automotive maga
zine of August 1, 1896. less than
a year after the publication began.
"Don't let your engine puff in
passing frightened horses," said
the 32 year old suggestion.
"Shut off the admission of gas
and they will Immediately stop
their prancing and dart past, giv
in? you a chance to let in the gae
in time to prevent your engine
from coming to a stop.
"Don't use a gong on your au
tomobile. People hearing them will
take them for trolley cars. A vi
brating bell should be used."
"Of course there are still plen-
"- of horses about," he said.
x nere are reany iar more in ser
vice than people suppose. But
every fay their numbers are de
Tasing for commercial purposes,
"lany orders coming In for Gra
ham Brothers trucks and commer-
; ti cars mention the fact that the
t: w buy replaces horse drawn
T :ck3. It's a simple case of econ-
: iv. efficiency and 192S demands
for speed."
WW1
LICENSES DISCLOSE
The trend of the motor vehicle
industry is still upward, according
to the Oregon' registration figures
for the current year. Notwith
standing the registrations for June
were slightly lower than for the
same month in the last several
years, the total for the first six
months of the year show thefpg
istration of 212.474 passenger
cars and trucks, against 208.469
for the first six months of 1927,
or a gain of 4,014 over tht,ieriod
In 1927. TiqUit;,
The receipts from motor vehicle
transactions from January 1 to
June SO, 1118, aggregated SC
291.417.42, an increase of $369.
203.79 over the earn period in
1927. The total receipt from thli
source for 1927 amounted to 91.
627,840.93, being orer ,1500.00
more than the total receipts dur
Uons it can be safely estimated
Ins 1911. From all present lndlca
V:
r
t :: ,. .
f J
a ' AK a r
fr . i Jt V V - - Va
t. AtW
m mm w
T
SHCMS
that between $6,900,000 and $7.
000.000 will be turned into the
treasury from motor vehicle reg
istrations and other fees Incident
thereto by the end of 1928.
Since the advent of the half
year fee on July 1st, unusual ac
tivity has been experienced in the
motor division of the office. This
Is doubtless due to the greater Im
petus being enjoyed by the motor
vehicle industry this season as
well as from the fact that many
owners of new motor vehicles, an
ticipating the mid-year reduction
in the license fee provided by law,
deferred the purchase of new cars
until this lime. Also, that many
motor vehicle owners living In the
more remote sections of the state,
by reason of local conditions, did
not put their cars into commission
earlier.
. That man who was arrested and
fined for running past a stop sign
in The Dalles deserves a place in
the hall, of fame. .. Certainly he
was a man In a "million. The
Dalles Optimist.-
Pontiac Extends Sphere; Ex
tensive Factory to be Lo
cated at Regina
Pontiac, Mich. July 28. Concrete
evidence of the growing Import
ance of the American automobile
outside the domestic market waa
seen here by officials of the Oak
land Motor Car company upon re
ceipt of advice that construction
is now under way for a new Cana
dlan factory in which Pontiac six
es will be assembled.
Located at Regina. Saskatche
wan, where 38 acres of city pro
perty have been taken over by the
General Motors of Canada for the
project, the new unit will meet
the Increasing demand for Pon
tiac cars in the Western part of
the Dominion. Construction is be
ing rushed so that production my
get under way by December 1.
Thoroughly modern equipment
and mass production methods
comparable to the arrangement In
the new Oakland and Pontiac fac
tories will be incorporated is the
new unit it was stated. Daily pro
duction will reach 150 cars and
employment is estimated at 800
workers, according to information
received here.
The Regina factory will be more
comprehensive than the average
assembly plant. In addition to as
sembling cars it also will be used
for body building, trimming and
painting operations.
Construction of the plant at
Regina is in accordance with the
policy of General Motors to locate
factories In tire center of distri
bution areas and to employ prac
tically all local labor so that pay
rolls and local purchases may be
shared by the territories that pro
vide volume of sales.
The new unit will be Regina's
largest industrial development in
point of output, floor space and
number of workers employed. Ar
chitect's plans allow for expan
sion in the event still larger sales
gains make further increase in
volume necessary.
That the growing favor of the
Pontiac Six should necessitate
building the new unit was inter
preted here as a tribute to the
stamina of the car In view of the
severe driving conditions obtain
ing in Western Canada.
BUK OKE: ONE FREE
S4LE ISBEXT WEEK
Western Auto Supply Com
pany Makes Second An
nual Special Offer
Western Auto Supply com
pany's second annual most talked
of sale, the "Buy one and get o.ne
free" offer will be In effect at all
Western Auto stores during the
week of July 29th. according to
local manager of the company.
"This sale was so well receive
by automobile owners last year
that we have decided to make it
an annual event" says Mr. Clark.
"The real purpose of this sale is
to acquaint new arrivals in this
community with the many advan
tages of buying at Western Auto.
We want every car owner to know
the values that brought motoriets
flocking to our stores last year for
over six million purchases.
"With each purchase of one of
these sale items, the buyer will
be given an extra one without
cost. This is not a special lot of
goods purchased for a sale but Is
our standard Quality taken froi
our regular stocks.
"We feel that it is more than
worth the loss we are taking ii v
this unparallelled offer to ac
quaint new customers with the
every day values offered at West
ern Auto and to Introduce to thentVl
the many products sold by our
company. Future sales will more
than repay us and every buyer will
tell a friend of his wonderful
purchase.
"Many articles such as step
plates, sponges, polish and clean
er are usually purchased in pairs
and we know from last year's ex
perience that it makes a decided-'
hit with the motoriet when he'
finds that by purchasing one art!-'
cle Western Auto makes him a
present of another without cost,-
Other articles such as Springeei,"
dust cloths and brake lining are In
regular demand and an additional
supply without cost Is fclcomed.-l-
"Golf balls, driver's cushions,
cigar lighters and flashlights are.
listed among the accessories of-
f ered." i
There are over 400,000 words!
in the new dictionary. Out of this
big stock the golf player who nils-if
ses a short putt ought to be able
t ogjve adequate comment. Sioux ,
Falls Argus-Leader.
CERTIFIED BUYS AT THE
PLEDGE STORE
a
1927 STUDEBAKER Commander Sedan 5
New Oversize Tires Trunk on Rear Com
plete in every detail and in top condition $1275.00
1 926 STUDEBAKER Big Six Roadster
Good Tires- New Paint and Fully Equipped $900.00
1 925 CHRYSLER 70 Roadster 5 New Tires
Rumble Seat Bumpers Wings other
accessories . $750,00
1 926 STUDEBAKER Duplex Roadster 5
Good Tires Mechanically A-1 $650.00
1926 OVERLAND Sedan Tires Practically
New Good Condition -Mechanically $575.00
1924 FORD Tudor Sedan New Paint
Good Rubber Motor runs fine $200.00
THESE CARS ARE RECONDITIONED AND
CARRY OUR 30-DAY SERVICE GUARANTEE
We Give Terms and Take Your Light Car in Trade
WALLACE H. BONESTEELE
Remember the Larmer Transfer and Storage has mov
ing vans and good supply of blankets and pads for furni
ture handlers.
Have just completed our new three story concrete
warehouse and are now well prepared to handle best o(
furniture and pianos.
Fuel Oil In Bulk - Any quantity delivered in your Tank
See Us Before You Order
J V ..."
When ready call 930 and let us serve you.
SALEM, OREGON
J
wfestsern
Anato's'
Save as You've Never Saved Before, during "West
ern Auto9 J srreatest annual economy offering . . .
Save on things every motorist constantly needs
. . . Buy any of these articles at our Regular Low
Price, and we will give you ANOTHER ABSO
LUTELY FREE , . . I
Every motorist can save during this great sale, the
purpose of which is to acquaint new arrivals in this
community with the many advantages of buying
from "Western Auto" . . . Even though yon may not
need all these articles now, the GREAT SAVINGS
make it worth while to buy them now for future use.
(Every article is from our regular stock, too, backed
by our Iron-Clad Guarantee, and our CUSTOMER
IS ALWAYS RIGHT policy . . . the same high quaU I
ity that brought motorists flocking to our stores last t
year for over SIX MILLION purchases ...
r
i
I
Last Day, Saturday, August 4th
ONLY ONE SALE 6F, EACH ITEM TO A CUSTOMER
Folding Camp Stool
Btty one for ...... QftC
Gt Ob FREE I WW
You mar rt SMurod that youll
never find the equal of thla offer I
We lose and win . . . ao lonf as it
Introduce you to our splendid
Camp Good Department . . . These
stools have sturdy steel-braced
frame with epeolally woven heavy
duck seats. Fold conveniently and
take little apace on ear. Limit
on sole to a onotomor.
'Imperial Auto Polish
or Lacquer Polish
Bay onm bottU $4 00
for I
Get Om BottU FREE I
It'a worth the loss to us, to
acquaint car owners with the
merit of Imperial Polish, and
future ale will repay us.
Made for Duco, laoouer and for
'any paint or enamel finish.
Give) rich, lastlnjr lustre aid
will not mar the finest surface.
Limit of on sole to m otHtomor.
"Playrite" Golf Ball
Bay onm, two or CflO
three at, each .... WW
Cat Sam NmmW FREE!
Guaranteed not to cut. crack or Iom
shape In 90 bole of play . . . and a
chance to get SIX" for only 1.10
. . . This 18 a Golf Bail offer . . . t
Our own brand, and we're proud or
every one They travel far and
true, and are accurate 03 the green.
.Limit of thro to a cuttomor.
r
"Imperial" Dust Cloth
Bay one for . . r. CftC
Get Om FREE! WU
A money-eavtnjr opportunity that
ear omnia wd appreciate, and
take advantage of. This doth Is
chemically treated to absorb and
bold the dust. WU1 not scratch,
and 1 easily washed. Packed In
bandy tin box. Limrti 0 omm sols
to ontomr.
"Simoniz" Cleaner and
Polish A ttr.
Boy either for
Gat tha OtW FREE!
Ton save 4 to on thts liberal offer!
Everyone knows Sbnoa Snnonl
tbepast polish that lasts on
, any finish. Splendid for enamel
and lacquer. The cleaner that will
make your car look like new.
Limit o f on oat to customer. I
J
Focusing Flashlight
Bay one for .... J 4 25
Get One FREE! I
Poena yonr attention on thla . . . and
aav tl.SS I Get two of these 11.25 guar
anteed I -ceil focusing flashlight, com-
Slate with fresh batteries and bulbs, for
1 price of one . . . Durable fibre Case,
nickeled trimmings, powerful focusing
reflector. Limit of on sal to u cwstomer,
5-J45
Extra Quality Wedge
.Cushion
Bay one for m .
Got On. FREE!
. . anu every motorist can use two I
Most practical motoring cushion . . . also
fm for camp and boa tin. Very com
fortable for lady drivers, and small per
sona. Durably made with fignred water
proof covering . . . extra quality. Limit
of on oal to a customer.
Plates
Klassy" Step
Buy one for . . . .
Get On. FREE!
A pair for the price of one t Tou
eave 60 on a pair of these splen
did rubber centered aluminum step
Slates. They are handsome and
urabla, with kick-plate, mud
craper and strap slots. Regular
width, and attractive enough for
the finest car. Limit of on ool to
a customer.
i
Keep Kool'
Do Luxe
Kushion
Buy one for
Gat On FREE!
Just what ever;
$ 85
Timely savings, if there aver war
ry
Bead for hot-weather driving, and
aay
car owner
an extra
front
one free for
I Cool and
tha other
sanitary.
'hey keep clothe clean, and from
sticking to seat. Heavy woven
straw matting, well bound. Limit
I of on ool to a customer.
Handy . Clamp-On Electric
Cigar Lighter H B5
Buy one for . ... . , .-m. I
Get Ona FREE!
these guaranteed -electric
efgar
Two of
lighters, complete with long, self-winding
cord that reach the rear seat, for the
prtoe of one. Easily Installed without
drilling. Help prevent forest fire, avoid
burned finger and clothing . . . Split
with your neighbor. Limit of on 00J
to a customer.
90
Fine Cuba Wool
Sponge
Bay one for
Gat On FREE!
A splendid bargain at oar reen
ter low price of 0o each ...
These tough, fine textured Cube.
Wool Sponge are specially se
lected, and will not scratch.
Easy to clean and lone lasting.
Not to be confused with the or
dinary coaxae sponge. Limit
of on J to a
00
"Spring-Eex"
Bay one can for . . ..
Gat Ona Can FREE!
Just listen to this, and yon wont
hear any spring--eqneaks for a
lone, long timet This super-lubricant
penetrate, stop not, and
eliminate rust Harmless to metal,
paint, v am lab, enamel, leather or
fabric. Use Spring-Eea and
your car, buy thla week and
money. Limit of on sale to a
. tomer.
No Telephone or C. O. D. Order
Open Saturday to 9 P. M.
-iiore than 150 Stores to tfastet-
SALEM STORE
Corner Court and Com! .
TeL 790
Jtr
Mir
For Ford Owners
"Newbura" Trana
miaaioa Lining;
Buy on of, Cot Onm 54
FREE!
1909-25 ,. ... ..($135
1926-27 :..;;rf.$l45
This chatter!, torus-wearlmr
lining; has bean sold by us for
many year, and ha satisfied
thousand of Ford owners. Spe
cially treated to resist wear
an) heat, and absorb enough
oil for perfect lubrication. Com
plete with rivets. Two seta for
the piica of ona Limit of on
mal to a customer.
4 w.
MNeTerburnM Wovenf
Brake Lining- "
A foot 1 r with ovary foot
bought at regular retail
.......-.IBci. 55c
Bar half of what yon need, and
w giv you the rest! Nevar-
bnra Brake Uulng on your car
mean lasting; economical brake
efficiency ... and "Western
Auto'" guarantee aaanrea year
lasting; satisfaction. Limit of
im foot wo a customer, .
No Deviations From Article
Shown in This Advertisement .
" -' . " '
T World' Iaref retoiUrm of Into
BupfUe . . . Bavinp (a motor of th
West inc Hit . . . Complete itaes of
fuamutssd Accessories, Tire. Oomp
Ooods, Qolf Equipment and JtoMo.