THE OREGON, STATESMAN,, SALEM, OREGON, , SUNDA MORNING, JULY, 15,jI923
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L
iVO WASTE SPACE IN THIS COZY HOME
Copyright. 192 Architects' Small K11N Irrlc lima.
i
aa Ma. (SIS.
8 BELDBOOSd Gllii 8E0R00M I.
ttjK j jcLoacLoa
c ; tIkitchenIIJ bedroom f
'txa? klS w
fjmmJL sELLi LlVirtQ ROOM I U
f I 10x20-0- J
m-
OT en inch of space has baan wasted In shia
x 1 efficiently ptanaad houaa dsalcn No. B-1S. It
baa tha privacy- of a two story houaa, tha compact
naaa of tha bungalow, and tha llrtas facilities of a
Iaraa ho we. Tha daalan prorklaa for threa; bed
rooms, a larse, well lighted living- room, a dallaht
ful din In room aa well as a dLnlna alcora and a
piaaaaat complata kitchen. Tha baaaraant baa an
extra flnlahed room, aa well aa a largo den with a
fireplace.
Tha ateep gablsa and casemant windows of tha
exterior Hxet tha English cotta, and make an
unusual and Interesting- treatment for tha bungalow.
The conft ruction provides for exterior walla of
brick. Tile nay be substituted for that part of the
walla for which tti exterior flnlah to stucco. .The
aucgeated color scheme Is of rod flash brick for baae
course and quoins with wblta - stucco In floated
finish and with woodwork painted blue green. The
cornice may be painted white, and shingles of
variegated tones of fray green and reddish brown.
FEATURES OF THIS DESIGN
Featuraa of this bouse are the detachment of
the living quarters of the house from tha Bleeping
quarters, the well lighted entry of good aiaa, tha
coat cloaet off tha llrlng room and the extra closet
spaces In bedrooms and ball.
Tha lot ahould be 50 feet In width. Tha houaa
should be faced so aa to take advantage of prevail
ing winds, location of trees and beat vtowa from tha
windowa It can be reversed if nei eaaai jr.
There are certain advantages poaaaaaad by bun
galows which are not held in common with other
types of small houaea. One of tha moat important
of these la gained from Its low lying character. This
gtvea it an atr of bomlneaa. It relievea the design
of pretentiousness. Two story houaea are often
less expensive to build, but, when they are of small
alze. tha shallow depth often makes) them seam un
reasonably high. This, of course, cannot be over
come sines celling heights must be maintained. Tha
bungalow Has dose to tha ground and. properly re
lieved with planting, may seem to bo part of the
site Itself.
Another advantage belonging exelualvely to the
buagalow la tha elimination of stair climbing. It
is amazing bow many trips one makes up and
down the stairway to tha second story la tha course
of a day. To many people this la not the least
objectionable, . bat many house wives believe It Is
not only tiring, but Inconvenient. They- prefer hav
ing tha bed rooms and bath available without the'
Intervention of a stairway.
Tha dining alcove lying between the kitchen and
tha -dining room servos not only as aa Informal
dining place .convenient to the kltefaea. but also as
a paaa pantry which aeparataa tha kitchen from the
dining room.-
IDITO" VOTB: The alaaa far sauB keases aaa
faralahed by the kagteaal Saraaaa of the I nam sis'
aaaaU Beaae aerviee Sanaa af the Uatted Mates.
I, aa etgaaisettea wads aa af tha represent ttve
praeticmg arekttesta frea leading sreaMeetazal of Sees
tareagheat tha Hotted Stataa. This Sanaa
trailed fey the AaMtlcaa lastttate of Architects, aad
aaa taa eaaeraeejeat ar tae Deaartaeat of
UMted State gevorsaaemV If Is pteettsally
rent aieing paane semes, aaa aaa as us
the faraiiaUa af a very , eearolete aad depsadiMa
awaU haase pUa srvtse at sill aaa. rev aarsr
mttom regavdmg taa Mae artata aad apsattsaSJeas,
address the Hewe Sending Bdltor ef this paper. Tha
Unite Stataa Sanaa saatetalaa aa tafsnastlan dapasa
entts aaawar haaw.baUdari' aassttsaa at aa aaasge.
Bnclsee sfpad adaraaaed saveloy.
Copyright Arcalteets' BataB flaase Service Baraa.
VALUES OF SPEED
I
mm FACTOR
President of General Tire
and Rubber Company Dis
cusses Advertising
The value of speed whlcb la
Poaaible only in newspaper adver
tising. Is oot of the biggest fac
tors contributing to successful
modern merchandising.
This was the belief voiced to
day by William O'Jieil. President
of Tha General Tire and Rubber
Co., talking here to the newspaper
section of the International Adver
tising Associaton conventon.
O'N'eil discuss "Xews Value in
Advertising." "With special ref
erence to the rubber industry," he
Isaid. "tire advertising is. 'news
;Jut as much as it is advertising,
so too is this true of advertising
relating to all kinds of merchan
dise, in which the outstanding
features are style, newness, better
ment of service and economic
value. Where tbese are elements
of first interest to the consuming
public they are important daily
O'NclI.
"Department store) advertising
Is newt. This news of a sale is
of interest to tha women readers,
an announcement of a new hat, of
a new stjle in shoes or a dress In
terests more feminine readers than
the sporting pages, the financial
market pages and even the social
columns.
"Transportation news Is of spe
cial interest in this modern age. A
new type of automobile, a new
type of airplane of any of the sup
plies or accessories whlcb improve
the speed are newsAmertcans are
selfish typifying this we have
all heard the prayer of the Old
Maid who wanted 'nothing for her
self but her dear old mother, a
son-in-law '.'While the radio may
be all right for an occasional an
nouncement, even then It has to
go slow. An trgument for the use
of a product over the radio, inter
jected Into an entertainment hour
would be resented. Therefore,
the story of style and quality has
to be told a word or two at a time.
itwould not get the style news
over within the year of Its vogue
Thus It would seem that the radio
aa e nrartlcal moHfnm rmnnnt
a traveling people. Tneir time h th B:lr8naBer.a -M.d Jaml
measured In dollars per hour, not th mutomobUe now hag a con.
temporary, not a competitor, in
cents. We demand speed not oniy
in transportation, but .you news
paper men know that It is demand
ed above all things of a news
paper.. St is true of the news
paper as it is of the history of
transportation, that the fastest
thing wins always." said O'NeJl.
Canal boats offered low freight
rates but they could not compete
with the railroad any more than
the magazine.page requires five
or six weeks notice or the bill
board space, can match the speed
of your newspapers with tbelr
rapid fire news gathering facilities
and their Ooss or Duplex or Hoe
presses capable of turning out
numberless thousands ef complete
newspapers at the drop of the hat.
"True, the radio has speed, but
news and properly belong in that I peculiarly when it comes to ad-
tuedium which has the greatest
speed for Imparting news. When
it is told with speed, it is' news
after that, if true, it is history.
'The news of a new style can be
flashed through the newspapers to
the greatest number of people In
the shortest possible time and at
the least, possible cost," said
vertlstng it is too slow," O'Neil de
clared. "It is questionable." he contin
ued, "whether an advertiser can
in good taste go beyond the natur
al limit of a few words in describ
ing bis product when he is spon
soring a radio program. The ad
vertiser has to at least appear on-
With RED CEDAR SHINGLES
OVER THE OLD ROOF
the airplane the newspaper has
a contemporary, not a competitor,
in the radio. The airplane needs
tires, two tires on the landing
gear, and In the present age tires
aso to haul you. out to the landing
field. The radio needs a news
paper. Radio doesn't depend upon
its own medium to advertise its
machines or its programs.
"Particularly in our tire busi
ness have we found the speed of
newspaper advertising advantage
ous." O'Neli said. "Tires wear
out very much faster in warm
weather than in cold weather. The
motoring season opens at differ
ent times in different parts of the
country. If we desire to offer
something new in a tira design, in
a price way or payment system
we want to bring it oat In a ter
ritory at the most opportune time,
at the time when most people are
interested in the subject of tire.
"The newspaper Is the only
medium for this," O'Neil stater.
"At times for Instance in Minnea
polis, April 1 Is all right. At oth
er times it is faalish to try It be
fore May 1, It depends on the
kind of season. On the other
hand anyone that waited for May
1 in Virginia wosld fftrdr that the
news value of his ad had been
scooped by somebody else.
"Other things also make the
dally newspaper a desirable medi
urn for up-to-the-minute advertis
ing," said O'Neil. "The great sise
of its page nnit means speed be
cause it fairly seizes the attention.
The newspaper page la bigger than
that of any other medium of direct
circulation and we have found this
of the utmost value for presenting
in complete word and picture the
many angles of rubber news.
"The rubber industry Is one
which readily lends Itself to this
news appeal," O'Neil said. "In
ternational politics enter into rub
ber. Millions are invested. Ro
mafice, the welfare of billions, all
are involved and interwoven In
the running story of rubber' which
starts in the jungles of the Ma
layas and winds up in the Sunday
automobile ride of the American
family.
"Coupled with this great Inter
est in the general subject of rub
ber Is the importance of the dally
news in the tire manufacturing
industry that is created within
the great tire building factories of
Akron where 10 of the world's
tires are made the news of the
revolutionary developments of the
very recent past, aa well as those
taking place today.
O'Neil pointed to "the kaleid
oscopic changes and engineering
advancements that have come in
tires In the few short years since
.the fist automobile each new de
velopment in tires paving the way
for new attainment In acr speed,
comfort and safety. The result
of the important part tires play
in the efficiency of the automo
bile has been to put a tremendous
amount of news value in tire ad
vertising. .
"Tire style is news for men as
the department store advertise
ment is news for women," he said.
"A new automobile is news to
both men and women. The cord
was news. So was the balloon
tire.
"The next forward step in tire
development which we are. about
to announce in the advertising j
pages, advancing beyond the bal
loon tire of yesterday, will have
that same fundamental appeal
which makes it news."
"The common' Interest of both
the newspaper man and the tire
manufacturer la that of keeping
ahead of the American demand
for speed," be continued.
"It takes eight years to bring
a rubber tree Into bearing, and
years also to grow the trees from
which news print la made. But
irom me time the wood pulp is
manufactured into paper and the
juice from the rubber tree Into
rubber, speed begina and is a big
factor.
"It is rubber which gives the
automobile its speed. Rubber per
mits the car to make a quick start
and carries it over the rough
bumpy roads at astounding speed.
It is rubber which enables the four
wheel brakes to hold to the pave
ment and make a speedy atop.
"In the modern traffic whirl
with its quick starts, its almost
flying speed and fire foot stops,
there is no place for the tire that
goes prematurely bald-headed."
said O'Neil. "Statistics covering
automobile accidents that have re
sulted from smooth, slippery
treada falling to hold, and thinly
constructed tires going out with
out warning, show that no single
factor of safety and comfort in
driving is sc Important as that of
having the proper rubber founda
tion oa the car and non-skid all
the way.
"It is always Interesting to look
at advertising from its news angle
and note how. peculiarly, Jt is
good advertising If it matches the
news on the front page an auto
mobile rolls over an embankment!
On the next pare we see an adver
tisement from Bendix Brakes and j
an ad lor a tire tnat won t axia
because it doesn't; wear premature
ly bald. On the! first page John
D. Rockefeller gives away another
dime and on the back page Stand
ard Oil advertises another divi
dend. The newspaper weather col-
umn reports the thermometer att
90, the advertising columns are
full of new ahowings of stram hats
and Palm Beach suits. Fire sweeps
a business block, the newsies
shout Extra! And advertisers of
fire proof building material, fire
insurance and "fire sales" pay for
that editon. We turn to the so-
cal columns and fnd that Sadej
Satnpantes s giving a bridge lun
cheon. Mrs. Hightower attends,
equipped with the latest thing in
a Lanvln hat direct from Paris.
On the opposite page the leading
milliner announces that the lid
is off and the newest Paris crea
tions are available to Mrs. Budget
plan. "Suppose now that the financial
columns of your paper carry this
story of an extra dividend on the
part of our company," said the
rubber man "the news that our
company has made more money
over the last ten years, than any
In the business. That is the very
time for us to tell in advertising
that we've had a consistent gain in
sales, an average of 50 per cent
increase every year and greater
than the rest of the industry, that
the extra profit is not made out of
the same number of units but that
is the gain la business that makes
the profits, the 'speed' In business
and the sales growth that came in
a natural way 'for we have not
ued the unprofitable system of
getting our tires out to consumers
on the wheels of new automobiles,
nor have we accepted mailorder
contracts, but have depended upon
the users demand and preference
through our exclusive distributors
and upon the speed and power of
the press- to give these distribu
tors their direct contact with all
the people.
"Outside of the financial and
sport news and, for the women
possibly the social news, there is
no section of the paper used for
reference as much as th eadvertls
ing columns. We might get be
hind on one or two of our murder
trials, but we do want to know
what picture is running at the Or-
pheum. what new show Is at
Keith's, what Jiext move Chevro
let Is making In the great Ameri
can 'Ford-Chevrolet derby.' Of
course, in Chicago when the late
Tim Murphy elected himself head
oi tne tire association, we were
gratified to find that the tire
business had broken into the so
ciety columns.
"A certain magazine solicits our
business on the basis that it costs
the reader thirty-five cents per
copy that's society circulation
but there Is one automobile in the
United dStates for every five peo
ple more than the number of
babies. There are more tires re
quired than diapers and who can
say that' a diaper Is a class propo
sition. We know we sell more
tires to Cadillac, Lincoln and
Packard owners than are sold by
any other make of tires, but we
also know that while the wealthy
pocketbook demands the economy
of the best, to the more limited
income it Is essential.
"Unlike the Ford, which is one
of the cheapest cars, to operate as
well as to buy, the cheapest tire is
never the best investment In the
long run. There is a noticeable
swing to quality buying in all
goods. In tires one of the chief
factors at present is the low cost
of rubber. With tire prices at
the present low level, first cost is
no longer an obstacle even in the
selection of the best. Tires are
cheaper tha nwheat at 50c than
cotton at 5c cheaper than before
the war cheaper than ever be-
cm All HOME OF COTTAGE TYPE FINDS FAVOR
mmmmm
PLAN No. 624
o
Modifications of English
design in small houses and
cottages are becoming in
creasingly popular with
Portland home builders and
the accompanying type has
been chosen by a number of
recent inquirers as a basis
from which to work out the
housing needs of ff small
family. The simple lines of
the exterior fit nicely in the
environment of the average
local residence district, and
the design as shown may be
effectively used for houses 0
of somewhat larger dimen- to
sions.
The four rooms on the
ground floor are convenient
ly arranged to minimize the
labor of the housekeeper.
The central hallway, opening
to the two bedrooms, living
room, bath and stairway to
the upper floor Is a feature
which will n6t be overlooked
by the student of dwelling
construction. fLOOB. PlAN
The kitchen contains all
of the usual equipment in a
compact space and the breakfast nook will be used by the average family tor at least two maU
daily. The large rear service porch affords ample room for an Ice refrigerator and a general
utility cupboard may be installed tf the builder desires such a convenience.
The living room may be used as a dining room without detriment to its esthetic values and
no difficulty will be found in choosing furniture which will make this plan thoroughly practi
cable. Simplicity and comfort ahould be the aim in interior finish, and furnishing of this house.
Floor plans call for 850 square feet of floor space and the four rooms will be found suffi
cient for the ordinary needs of a family of three or four persons. Two rooms may be fin
ished in the upper etory if more space la required. Houses of this type have been built at a
cost of $3000.00. Choice of materials and equipment governs the cost in this as In all other
types of houses.
Spaulding Logging Co.
Salem, Oregon Telephone 1830
j i . ' , 1
br I ' fffe jif 't.u-v ,f
1 4
fore, as a matter of fact there is
today no such thing as a high
price tire, and, gentlemen,"
O'Neil emphasized, "that is news,
welcome news, and requires the
speed and size of a newspaper to
get it across. It is news for all
and the newspaper is the one great
medium which carries equal op
portunity to everyone giving to
every pocketbook the same oppor
tunities for saving that enabled
the wealthy wallet to get that
way.''
Six Months' Sales Far
Ahead of Mark of 1927
Sales figures announced here
today by officials of Willys-Overland,
Inc. reveal that more Whip
pot and Willys-Knight automo
biles were shipped in the first six
months of 1928 than in the entire
twelve months of 1927. 81ightly
more than 200,00 cars were mar
keted by the Toledo Manufacturer
exceeding the entire output of
171.743 cars for 1927 by a wide
margin.
June 1921 proved to be the
largest June In the history of the
company, total cars shipped being
more than the combined totals for
June 1926 and June 1927.
According to factory officials,
the demand for the Whippet Six
announced In April has always ex
ceeded production, while the re
duction in price of the Willys
Knight Standard Six, now listing
under one thousand dollars, great
ly stimulated sales In the sleeve
valved cars. Unusually heavy de
mand continues for the Whippet
four and six cylinder four-door
sedans, which company officials
ascribe partly to the fact that
these models are the lowest prw
four-door enclosed cars on th
market.
A live, energetic chambeW
commerce in the north part of th
county Is a move in the right di
rection, which should have for 1'
slogan. "Let s all pull togeth
fA tha nrnmu and devalonmp' v '
of the Nebalem vauey.
baldl News.
Gar
, new method hat beett developed
for re-roofing with Red Cedar
shingles over the old roof. It is
practical saves expense of remov
I old root
ing
roof avoids dirt and litter
does not show that the house has
double roof.
Leaving on the old roof greatly In
creases warmth in winter keeps up
stairs surprisingly warm and coxy
cuts down fuel biDs.
Wt have full details oa this method
for home owners, carpenters,
shinglers and builders a complete
shingling and re-hiflgung
EDGE-STRIPPING
it taa UMtmr tf this .
Wfcca yom arc replacing your eli roof let us fumith yt crttwatcs
Csll or Phone for Fmrthtr PsrtkuUrt
J. W. Copeland Yards
Yards Is .TTest Salem. Albaay. Leafs, ITabbard, TssaMXI,
- TmT nil rrt tt "-r Tt
House
Moving
House Wrecking
Heavy Machinery;
Installed
Foundation Work
Stack Raising
We are equipped to handle your city or country work
quickly and economically. ' -.
We also buy and sell buildings to be moved or wrecked.
Cal onus at once. Ton will find that our work will bo
satisfactory and our prices very reasonable
We Rent
JACKS AND ROLLERS
FOR HOUSE MOVING
LET US SAW YOUR WOOD
KUSEL BROS.
2173 State Street
PRCED RIGHT 1
Practy Cal Says: j
There is a smile upon the face of truth like the
brightly shining mid-day sun. There's vitality in
the truth and a profit for those who use it.
LUMBER
and All Building Materials
Gabriel Powder Supply Co.
Office, Yard aad Warehosss
010 Xsrth Capitol Telepboas 234
i
3nflni? IEiiot?ift3dMIflB
It is the range of color tones, unap
proached in any other material, which
makes mass effects in the brick home,
winning for it of late such tremendous
m
popularity in the field of residence construction.
You Pay for ft Brick Home
Why Not Own One?.
HOMES OF LASTING C1IA11M
BrickMow to Build & Estimate
Heart of the Home (Fireplaces)
FREE
25c
4
It
MClrIC
MS TSS
ASSOdArtON
913 Arctic Bldg; Seattle
In Salem: Salem Brick & Tile Co.
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