Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (July 8, 1928)
OREGON STATESMAN. SALEM, OREGON, SUNDAY MORNING, JULY 8, 192S .m .. I 1 1 Ph. (i 'It! ;i . : : : t - ! lH BUILDS Hi ID IS Entirely New in Style and Design, More Striking Colors; Real Car Cfcirlr announces today In its new "&" and "7 5" the most artls tte and distinctive, moil radical, daring and stylish, and the most luxurious cars it has ever built at or near their price. They are also the largest, fastest, most graceful and most comfortable, as well as the smoothest and quietest at ev ery speed. Fleetness and nlmble ness are- emphaalied In every de tail. J. W. Fraier. Chrysler sales manager, in announcing these two , new creations, as well as the Chryler-built Plymouth discuss ed elsewhere in this Issue points out thai "Walter P. Chrysler and his associates have held that Chry sler, constantly to extend its lead ershlp. must periodically create new modes which wouldproclaim themselves, almost on sight, as ov erwhelmingly more attractive. The national publkr demand for - progress and improvement In mo tor car performance and style Is insistent and Insatiable. - f; "The Chrysler designing, engl i aeering and manufacturing forces j feel that any new Chrysler offer lag must be fxtraordinariy in ev ery sense of the word to satisfy that demand. And so it Is that the Chrysler "ti" and "75" have been produced In pursuance to these nrlnicples on which the Chrysler 9 -1 kMna vii conceivea ana biitit." 1 C Beauty KrU-nUflcally Designed scientifically designed to be . both stylish and beautiful, they possess the finest and most symet rlcal body designs of any car Chry sler has ever built, for this reas on : i Starting with the known fact that the oval offers the least vis ual resistance, careful study has been devoted to the Greek theory of dynamic symmetry which is. in part, that alii lines should be placed in sympathetic and harmon ious relationship one with anoth er. Wlth that knowledge, a se quence of lines, arcs and tangents has been evloved by Chrysler de signers whereby one flows into an other without a break. All circles are concentric, with all arcs paral lel either to smaller or larger arcs. From the front end to rear end of each car air lines, arcs, and tan gents flow one into another. The result la a co-ordination of the car's visual picture that Is abso lute a result in motor ear beau ty and symmetry never before achieved. ; "it is believed," continues Mr. Frazer, "that these new Chrysler creations will show at first sight that motor car manufacture has, within most recent times, made each vast strides that they would have been Impossible, either as an economic 'value or in the develop ment of such a radically school of design, even 12 months ago." Through the continued opera tion of Chrysler's famous prtnei . pie of standardized quality in en glneering and manufacture, prices are generally lower than ever be fore, affording considerably great er value per dollar. Many Other New Feature Other outstanding features found in both cars Include Style and beauty which, it is be lieved, will re-style all motor cars finer smoothness of operation at all speeds; greater comfort through a redesigning of seats and seat postures, plus the use of finer shock absorber equipment; larger, lower and wider bodies, af fording unusual leg-room and head-room; moulding treatment which permits of a greater distri bution in the choice of colors; light-faction Internal expanding hy draulic four wheel brakes, which retain their efficiency in all wea thers, and with which are used molded squeakless brake linings; Silver Dome" perfected high com pression cylinder head, using any 'grade of gasoline, and extracting from each grade more in power speed, acceleration, "Uill climbing and general operating efficiency than haa hitherto been considered possible; "Red Head" compas sion cylinder head, for use with hleh compression gasolines, for those who desire even greater com presslon; new Iso Therm invar strut pistons; Chrysler created Under profile radiator shell with new bowl-shaped head and cowl l.mps all chrome plated for per manent brightness and freshness in appearance, as are all other ex terior bright parts of both cars ' With this new beauty are com bined many other features, be stowing on both cars a still strong er style appeal and elevating Chry sler performance to n yet higher level. Their head-on view is nota bi imprebsive. More man thai, from the motif of their headlamps and radiator shell to the complete ly finished appearance at the sides nod rear Including gasoline tank shield, harmonised moulding, fen der and body detail, and lire rub ber spring; shackles the "IE" and ."7 5 present features which once mere literally place these cars out In front In freshness of appearance1 snap and seat In performance, east of handling, freedom from repair mn.d general ' performance vio: rcowded street and open highway alike. New Valne in " The new "5" combines the most powerful engine, strongest chassis and roomiest, most luxuri ous body ensemble that Chrysler has yet offered in a motor car. It is indicative of Chrysler's contri butions to the entire field of mo tordom since its first famous ear that the "S" with larger, more roomy and more luxurious bodies of finer proportion throughout, and with a finer proportion throughout, and with a finer and larger engine and greater chassis ability than the original Chrysler. Like the "7a" Ihe ".a's" entire body is mounted on live ruber shims to promote quietnees and prevent loosening of hold-down bolt. Seats are both wider and deeper, with greater leg-room and head-room; upholstery and body" trim finer aad more durable. Brti lant new colors are offered for each of the six body styles. Many other features heretofore exclusive to the higher priced Chrysllers are now included in the"5." Uke the "75" and lm perlal "So." its seven bearing crankshaft Is counterwelghted the first time this has been lncor porated in a acr even approximat ing the "C6V price. The engines develop C8 and 75 horsepower and car speeds of 65 and 75 miles an hour respectively. Bodies and en gines of both cars are wholly in sulated against transmitting shocks to each other by new type Chrysler engine mountings, hav ing rubber plates between the frame and engine ..supports. In stead ef metal spring shackles, both cars ,have ruber spring mountings. with their freedom from wear; easier riding, lack of nolJe and non-lnbricating fea tures. Both use Lovejoy hydraulic shock absorbers all around. The still higher compression "Red Head" may be used in either en gine in place of the standard "Sil ver Dome" for those desiring the advantages of even greater power. Other striking new standards of beauty are particulary notice able in both cars. Radiator, hood and cowl are all higher. There is a distinct innovation to the radi ator shell design. Departure from the heavy conventional type to the narrow oval design gives each a trim, powerful, clean-cut appear ance and lends ltqelf in perfect harmony with the treatment used throughout hood and body. $oth the head and cowl lamps are in geniously mounted, concealing all bolts, nuts, wires and grommets. Striking Htlhoutte Graceful curves of the body lines for both cars are among the first details of the body ensemble which immediately Impress them selves on the onlooker. Roofed erown. arched windows and hood side panels contribute to carry out this motif, and give an unusually beautiful effect both inside and out. Full crowned "air-wing" fen ders lower, broader and more sweeping also lend much to their beauty. They also cut down wind resistance and -protect the front of the cars from splashes. Closed bodies are covered with a high grade rubberized coated deck material to assure durabil ity. Drip and roof mouldings arei rust proof. All braces anchoring the pillars, both to the roof rails and sills, have been worked out to provide maximum strength' and stability. Getting into the closed models one quickly notes numerous nice ties Indicative of the careful, well planned attention to detail and comfort throughout. All doors arc wider. Front pillars are small but sturdy, and provide maximum vi sion consistent with safety. Rear view mirrors are glarep'roof. Hard ware is of new artistic design, as are the outside door handles and locking arrangement. Design of the Instrument boards Is new, but the features of indirect lighting organised by Chrysler, combined! with convenient compact and at tractively krouped instruments are retained of course. Dash lights are controlled by an Independent switch, permitting them to be off or on at night, as the individual driver prefers. Cushions in all closed cars are of the "luxury- saddle-spring type. Upholstery In the "75'J in offered either in mohair or broadcloth. Particular attention in both aers haa been devoted to the human body's proper seating posture to provide the most restful and com fortable seating both for the driv er and paesengers. This same at-' tention is also noted in the open models. Further to assist in pro moting absolute comfort, the front seats In the two-door sedan in the "65" line ; have form-fitting backs. Side arm rests, smoking and vanity eases are standard In all two-compartment closed mod els. Draft Prevention Featured Prevention against the en trance of draft into closed cars has also been given careful study, and Indicates the care with which every detail of both "15" and "75" alike bas been planned. Newly-designed robber mats, with ribs running fore and aft to. har monize with those on the running boards, cover the floor .of the front compartments. Felt pads are underneath as insulation againet both, beat and cold. Draft plates, designed to match the mats and overlap them at the edges. are provided, around the pedals and controls. These plates hold tbe mats tn position and giro a more finished appearance. A wa- lerprocf dash line with, felt back ing is placed inside the dash pan el as another, insulator. Large size wlndlaces with. rub ber, tnblag core are need to seal loors, further, to preyent drafts. Rubber weather strips are used at the bottom of each door of the closed bodies. 4 8un and water proof curtains with tassels In col or to match trimming, are includ ed on the rear quarter and back windows of the four-door sedan and the back window of the coupe and two door models. A rubber mat covers the floor of the coupes' rumble compartment. These models also have the mov able back wladow to ineure ade quate ventilation In hot weather and for conversation with occu pants of the rumble seat. All rumble-seat body styles, both In the "75" and "C5". are completely finished, with heavy tilted rubber mats n. the floor, heavy leather seats, arm rests And other conveniences. Seats them selves are wider. The "75" has automatic therm ostatic radiator controls eo expe dite rapid engine e;:e:eney in cool weather, which also adds to the car's frontal appearance. It also has a duplex-channel frame for greater rigidity and finer high speed operation. Kon-ehatterable windshield glass is standard equipment. " Its windshield wiper automatic of course bas an automatic return which keeps the wiper out of driving focus at all limes when not in use. Do You Really Know What io45 ma. Buy ? fan t r riZsagA, (sii's. Your money's worth in an automobile. The most you can get for every dollar you pay. That's what you want. That's what everyone wants. But do you really know how much your money will buy ? At $1045, for example, you can get a big, handsome General Motors Six. One with a wheelbase 117 inches long. 212 cubic inches piston displacement. 81-lb. crank 3-Door Sedan, $104S Lmndmu Coup, $105; Sport Romditor, $1075; Phmo tots, f 107i 4-Door Sodom, $U4&i CobrioUt, $IISSt Lomdmu Sodmn, $IUS. Nom Serbs rot time SU, $74S to $$7S. AO pri mt fmctory. CKmck OmUmttd-Tontioe dotitmrod priemm tkoy Include lowest handling chmrgmt. Conmrmt Motor Tim Foymont tlmm mvmllabl mt minimum rate. VICE BROS., Salem, Oregon ASSOCIATE DEALERS Byerly Motor Co., Albany, Oregon; Beaton Motor Co. lac, Corrallis, Oregon; gllverton Motor Car Co., 811 vert on, Orrgen; Fred T. Bllyea, Solo, Oregon ; Bones Brothers, Tamer, Oregon; C. J. Shreeve Jk Bon, Dallas Oregon; Henry C. Hollemon. Harrisburg, Oregon; T. D. Pomeroy, Independence, Oregon; P. U. Msuer, Aarora, uregon; a, j. ArnoM. Monmoitn, Oregon; Toledo taper II Remember the Larmer Transfer and Storage has mov ing vans and good supply of blankets and pads for furni ture handlers. i Have just completed our new three story concrete warehouse and are now well prepared to handle best of furniture and pianos. Fuel Oil In Bulk- Any quantity delivered in your Tank See Us Before You Order When ready call 930 and let us serve you. ILSI? DODGE3 ft HD TUT Bill MEETS WITH FflVDR Construction of Such Road Would Mean Great Step in Motor Development Unusual vision and foresight, according to H. H. Brooks, gen eral sales director of the Marmon Motor car company, are seen in the bill recently Introdaced in the House of Representatives by Con gressman Rathbone of Illinois, Providing for the appointment by the President of the United States of a commission to make a survey with a view to the eventual con struction of a federal transconti n e n t a 1 rapid-transit roadway which will adequately serve the growing traffic needs of the na tion. In urging motorists to support the measure. Mr. Brooks points out that such a highway, aside from its value as a military and post road, would be no more than an adequate recognition on the part of Uncle Sam of the motor ve shaft. G-M-R cylinder head. www Bodies by Fisher. Colorful ... luxuriously appointed and equipped. Deep-cushioned. Ruggedly construct ed. Roomy and comfortable without sacrificing style. w All for $1045 ... in the All American Six. That's what your money will buy in onm car . . . but in no other car of equal price! LAND AEEsAMEBICAN PRODUCT OF r.BNRRil MOTOR! SALEM, OREGON Jff lll hicle owners who since lfltjiave contributed In excise faxes mere than $1,000,000,000 to the feder al treasury. "The United States," said Mr. Brooks, "despite the annual $75. 000.000 appropriation for federal aid, has not been bearing its share of highway costs. The government is using some 1.500.000 miles of roade for mall delivery, subjecting them to wear and tear, and leav ing the maintenance and repair work for the individual states and counties to assume. "Tbe- federal aid policy works to advantage In the east, but many of the western states not only are sparsely populated but . contain vast territory set aside for nation al parks and forests which are non taxable for local, needs, and it Is Impossible for these states, pro gressive as they are, to raise their share of the funds for federal a lid- ed roads. "An all paved 5 eoast-to-eoast highway is perhaps America greatest need today. Excellent roads, such as the Lincoln high wav and the national old trails lead from the eastern seaboard the- MisslssiDDi valley .'but "th fan-shaped highway system nar rows down as it approaches tbe corn belt, and I believe the jump ing off place is at some little town siy Tkm i-Dome Smtlmm Body by F-Km Service Station, Toledo, Oregon. SIX wA ID bt rvswi upi max in Kansas. From tbat point on to tbe Pacific coast, a motor trip is made over roads dnsty at best, and tbelr worst, hnb-deep in mud. "Tbe United States is building about 6,000 miles of paved road every year, but tbe projects are scattered and pitifully inadequate to meet tbe needs of our 23,000. 000 motor vehicles. If this road building were concentrated, it would be possible to build two cosst-to-cbast highways each year. It has been suggested that 50 per cent of tbe federal allotment be appropriated for the closing up of the gaps o conspicuous just now bet ween tbe Mississippi river, and the Pacific slope,' and this plan, too. would be a good "one. "Some nope "fs held out to mo torists In th Browne-Watson bill providing that the fund of 4v0, 000,000. soon to be realised from tbe sale to France of road-building aad war material be pooled with the federal aid appropria tions,, but It has been o. amended, that,-even with this' money avail able, no comprehensive program! can be carried oat. The farmers, for one .'thing, have demanded tbelr share for the completion of rural roade bringing them c'osr to the city markets, and the flood relief organisations lo have bee promised a slice. SEIBERLING Stronffer Cotton ALLtfFREAD stronger union 198 S. Commercial , THE SKY'STHE LIMIT AT THE PROVING GROUND TWO-DOOR PHONE 2125 T H B r 1 n CAPITAL What Congressman Rathbone proposes, as I nndersttand It, la a super-highway, a concrete rin- bon divided into six traffic lanes, tbe center lanes to be reserved for freight-carrying trucks, the outer lanes for tourist traffic, with the local traffic running between the two. "The value or such a highway even as a military road for the rapid Transportation of armed for ces and military supplies In a time of national danger would be lm measureable. Its social and econ omic value is self-evident, as It would be th means of interchang ing both products and . ideas and would help to weld .the nation to gether into one homogenous unit. Furthermore, It would save mil lions of dollars in wear and tear on motor vehicles. "Highland building bas not kept pace with the development of the motor car which under pres ent conditions is not more than SO per cent efficient. Aerial pas senger, mail and freight service will in time partly relieve tbe con gestion, but the automobile will for many years continue to.be our principal means of transportation. Congressman Rath bone's measure, therefore, holds great- possibili ties and deserve the support of every motorist." if you trouble Service 42 We will gladly inspect your tires trip no charge for this service. More Rubber a.Yfr and Protected for One Year against all Road Hazards The sky is the limit at the great Proving Ground of General Motors, near Milford, Michigan. Every phase of a car's performance is tested to the limit of its ability. ' The new Oldsmobile went through 1,177,000 miles of testing at the Proving Ground before it was ever offered to the public-tests far more severe than any owner could ever give. And thousands of Oldsmobile buyers throughout America have added further proof in the form of millions of miles of actual driving. But don't accept even this proof as final. Come drive the Fine Car of Low Price yourself and make your own comparisons. SEDAN 5 K 0LDSMQB1 rnoDucT 01 obnbral uotoki MOTORS BIDDY BISHOP 350 North Hiffh Street 1 : f SALEM, OREGON B C A R or - i tr Oakland-Pontiac Sales : Reach 128,305 Mark Sales of Oakland and Pontia, Sixes during the first fire month of this year reached a record to tal of 128. 30& cars according i. figures released at the factor? this week. This volume of sales shows si increase of 4$,01 or nearly 62 per cent over the 7t.28C Oakland Pontine sales recorded during th first fire months of 1927 wbei the Oakland Motor Car company was moving up from ninth to fiftj, place In tbe" automotive Industry Oakland executive "are m'akins no predictions as to what position the com Dan v may attain by tb end of the year. They merely point to the figures. One illumin ating bit of data shows that when the year 192S was only three months old. the sales of Oakland Pontiac 81xes bad reached a total of 74,118 which very nearl eauala the sales registered by tb- company during the entire fir-t five months of 1927., W. R. Tracy, vice-president it charge of sales, states that receut lyNncreased factory facilities no are to adequate to take care ' the growing-volume of orders. have tire and our Car will call- before you start on a ETni?e TEL. 471 f miin lira Cmtrm w F "si i r I r- . I""--. i '; An