The-Whole History ofiheWbrUoesotShowaParalM Growth of the Automobile Industry in the Past Twenty-Five- Years"
1929 Models Now Being and to Be Announced Within the Next Thirty Days Are Yet Finer Automobiles and at Still Lower Prices
Automotive
Section
Automotive
Section
WAY BETTER THAN LAST YEAR
SEVENTY-EIGHTH YEAR
SALEM, OREGON, SUNDAY MORNING, JULY 8, 1928
PRICE FIVE CENTS
iTIOll SHIT
RICHFIELD COMPANY PURCHASES PLANE
Gets Million Buys Buick
CEIIIEII OF TALK!
BEVOLUTIDlliy CAR
CHRYSLER PLYMOUTH
MOT
DRIST SHOULD
' I '
I ' i " i 'Z s ?
MAKE HIS CAR SAFE
Automobile Association
- . om . . . . !
Adopts nan ax Annual
Convention Recently
Cincinnati. July 7 The plat
forra of motoring principles adopt
ed by the American Automobile
association at its twenty-sixth an
nual convention had the two words
"National Safety," written all over
it.
The organized motordom con-J
sisting of 1054 motor clubs and
state associations united under the
A. A. A. would make safety the pre-:
dominating issue became apparent;
when in his annual address to the
i convention at its Initial session,'
Thos. P. Henry 6f Detroit, presi-j
dent of the national motoring bo
dy, declared that safety and not'
prohibition or farm relief is the'
most pressing problem confronting
the American people today.
Even before the resolutions cjra
mittee had time to bring in its
report the convention adopted by
acclamation a resolution indors
ing national adoption at the earlles
possible moment of the uniform
traffic code developed by the Hoov
r conference on Munlcinal Traffic
ordinances which has now beeni
practically completed and will be,
promulgated following a meeting j
of the committee In Washington,'
July 5. C. and 7.
The sponsorship of the code by
organized motordom came after!
a brief but potent address by Wm.'
K. Metzger of Detroit who isi
chairman of the Hoover commit-'
tee and U also a member of the
executive committee of the A. A. A.:
and a director of the National Au-'
tur.Kiblle chamber of commerce. J
After hearing the report of a
special committee, the convention'
went on record in favor of sua-
tafnrng the position of the asso-
riation against compulsory liability
insurance but appointed a subcom- have in the past been given of fi
mttee to draft a model law for cial sightseeing tours by the state
the guidance of the states In tackl- executives in motor cars, trains
lag the safety and financial re- and ocean liners. Hereafter, now
snousibility aspect of the problemthat a giant de luxe "alryacht"
out of which the agitation for
compulsory automobile insurance
ha arisen. The resolution dealing
with this subject was moved by
Charles M. Hayes, president of the
Chicago Motor club.
In outlining the safety work on
which the 1054 A. A. A. clubs will
concentrate their major effort for
the next twelve months, it was
agreed that priority of attention
.should he given to education, sci
entific engineering studies and the
"strict enforcement of traffic laws.
Notice was served by the con
vention on all and sundry that the
time has come to put a stop to the
Indiscriminate ehooting or inno
(Continued on page 12.)
s
BASED ML
Stamina and Performance
Demand of Transcontin-
ental Drivers
The summer of 192S will be
UMMER WILLSEE
one continuous trek by automobileildent3R D Matthews and Paul
tourists and vacationists, bothk- Bogga making the total nm
east and west across the conti- her of v,ce presldents .five. E. W.
nent. according to many automo-J ciark. executive vice president, V.
bile merchants who report an ub- Orcutt and L. P. St. Clair com-
precedented demand from buyers;
who are planning such trips.
With thousands of miles of pav
ed and Improved highways ex
tending Trom the Atlantic to the
Pacific coast and intermediate
points, it is said that the present
summer will see the greatest in
terstateand interactional travel
in the history of American motor
dom
In selecting cars to make these
long trips, which will cover every jnomenal growth within the United
type of road In level, hilly and States and its rapid expansion
mountainous sections as well as abroad. The new plan of admin
rfesert lands in the far west, car) Oration Involves the dividing of
buyers are said to be showing a
marked preference for those cars
that have gained notable reputa
tions for stamanla, power, speed,
economy and general dependabil
ity and all around performance to
meet the various strenuous de
mands that will be required.
In this connection dealers in
the Falcon-Knight lint of six cyl-
inder cars state that since Cannon
Ball Baker established a new
transcontinental speed record in
-4 a stock model Falcon-Knight six
a few month ago, an unusual de
mand has been registered for these
sixes which employ a Falcon
Knight sleeve-valve engine.
In demonstrating the power,
speed and stamina of the Falcon
Knght six. Baker traveled from
Washington D. C. to Los Angsles
In 72 hours, 47 minutes, breaking
the old record by 6 hours, and 8
mlnutM. Tfce run was officially
timed ay Western Union chock.
- 1 t!ferM' r fv-orl
7
I I
I i ii if i
(if
LOS ANGELES. July
anguished visitors to the Tacific,
coast domestic and foreign
has been placed at the disposal of
the Pacific coat state officials,
Elected Vice -
Union Oil
R. D. Matthews
At yesterday's meeting of the'
directors of the Union Oil com
pany, the necessity of additional
officials to care for the company's
,inMlv'otn5ri(iln? hmiiness result-'
i : , . ftf t . rtj. j
piete the official family under the
leadership of W. L. Stewart, as
president, with R. J. Keown.
treasurer, and John McPeak, sec
retary. The election of Messrs. Mat
thews and Boggs as vice presi
dents rounds out a new adminis
tration plan which Mr. Stewart
deemed advisable In order to han
dle the rapidly increasing respon
eibillties due to the company's phe-
;"e op""" . 7 7
rroauitlOD operanuus, luciuumg
geological, lands and leasing, drill
ing and production, pipe lines and
storage, crude oil purchases and
production publicity, under the di
rect responsibility of Vice Presi
dent L. P. St. Clair.
Manufacturing operations, in
cluding refining and storage, re
search, gas operations and pur
chases of refined and semi-refined
products, under the direct respons
ibility and authority of Vice Pres
ident R. D. Matthews.
Distribution operations, cover
ing all sales activities, sales or
ganizations, facilities and storage,
marne and railroad transportation,
advertising and sales publicity, un
der the direct responsibility and
authority of Vice President Paal
N. Boggs.
Both of the new rice presidents
bars been affiliated with the pe
troleum and allied industries for
many years. J4r. Matthews Joined
(Coatia4 IA)
ft IV ! H u3 v?
-; ) -H-
1 1,1 VI '
Top
plane,
-Dis-isuch visitors will be enabled to
get a genuine birdseye view of the
grandeur and glory of the three
gorgeously scenic states Califor
nia, Oregon and Washington.
Perhaps no announcement in
recent months has created quite
the interest that did the one made
; by officials of the Richfield Oil
j company following the arrival
Presidents of
Company
Paal N. Boggs
CHRYSLER BRINGS OUT THREE NEW LINES I
I
IrrrHf 1. 0 rf llP-' " " SX. if
pirn Of dynamic W)mmU, Imnint emr JCi?! I
- rwdimm itoo A, "75" hmmty md JT jm ,
1 to rlnrinl mil mhiU 1 - ff 3 I
rl . N- mmmjmJUmmm,mmd
Bi " JilSI
The air cruiser "Rich
field," palatial new liner of the
Richfield Oil Company.
Center (left to right) An
thony H. G. Fokker, designer of
the "Richfield"; C M. FuUer and
James A. Talbot, resoectirely
ice-president and president of
the Richfield Oil Company.
Left Interior of the Richfield j
showing some of the lux
urious appointments and con
eniences.
from New Jersey on the Pacific
coast of the huge blue and gold,
tri-motored Fokker monoplane-
literally an aerial palace car.
This announcement was to the
effect that the Richfield company,
ardent booster of aviation and.
naturally, strong for the Pacific
west, had purchased this big de
luxe air liner especially for the
use by governors and lieutenant
governors. These executives oi
the three Pacific states have
just been invited in a letter dis
patched from Richfield headquar
ters to commandeer the big plane
at any time they wish.
"Not for official business, rath
er for personal entertainment and
for showing important western
visitors the glories of this coun
try," explained an oil company of
ficial, elaborating on the an
nouncement.
The great plane, declared the
finest ever manufactured in
America, is an "extra-fare edi
tion" of the huge Fokker , multi-
passenger "ships" which now ply
regularly between San Francisco
and Los Angeles on the western
air express passenger route.
Though a sister ship to these
it is far finer and much more ela
borately-fitted. The cabin con
tains a kitchenette, refrigerator,
table, eight overstaffed chairs
and a complete sending and re-
Continued on pace 13.)
Speed of 60 Miles Per Hour;
Has Internal Fxnanding
Hydraulic Brakes
The Chrysler-built Plymouth.
one of the thee completely new f
cars announced by Chrysler to-'
day, is the largest, roomiest and
most powerful car in the entire
low-priced field of motordom. It
is built in six body styles coupe,
two and four door sedans, de luxe
coape. roadster and phaeton. j
Various of these body styles, as
well as those for the new Chrysler.
"75" and "65". announced else
where in this issue, are on display, ., ... -.
t.-l , . . . '! million dollars?
at Fitzgerald-Sherwin Co.. and at . . , . , ..,
. , . ' . i Hundreds have asked themselv-
other Chrysler and Plymouth ... ... ..,.,
i i. . . . . es this questtion, or one differing
salesrooms throughout the coun- . ,. . , . ,
I from It principally in the amount
r;. , . lirlvolved. But a comparative few
Chrysler executives believe the . t. . . .
... .. .. , of all the hundreds ever have an
new -Plymouth, with its entirely, . ... , . .
. . . .''opportunity to see Juet what they
new developments both In bodyi ,. . . . ,t v.
. , . ... . would do. by actually inheriting
and chassis design, will revolu- ,
tlonlxe the entire low-price field tn mone7-
of motor cars just as the original' M ID,orthy Pe" Sfm,thlin0Hf
Chrysler cars of 124 have since Peoria- U1' ln thef f,eW't"Ad
....... . . . her story reads like a fairy tale.
revolutionized the whole motor ' ..... . , . '
... j... T, . tv, n When she was a little girl in Kan
car industry. It is the conviction . . , .
of these men that no value this'""- J"?. a' hr . f"
car's equal has ever been produced disappeared and efforts to
in the low-priced field. The Ply-,
mtutVi thaw d o ur mav luatlv ho
teed "Walter P. Chrysler", most
astonishing achievement."
Remarkable Abilities
Finer smoothne of operation j
at all speeds, 60 miles an hour ,
with a smoothness unlike anything'
aoDroachine Its price: rides the
roughest roads at 25 to 30 miles
an hour witnout jar or aiscom-
fort- hanfllo with amazine ease
at every speed under any condi-'
tion; is the only car in the low-!
ice field with the safety factor, ary documents had been exchang-
Continued on page 12.) led. Mrs. Smith received the first
pn
Horsepower?
Sv i i II I
Vi
QtUMMER days and country highways call this new Dodge Brothers Victory Si
1 sport roadster along Old Dobbin's trail. The roadster just announced is avail
able in many color combinations with nickel plating giving its sweeping, graceful
lines a final dash of smartness. Standard equipment includes trunk rack, and two
spare wire wheels and tires mounted on the front fenders. The car is priced at SI. 245.
I fern . ns
When Mrs. Dorothy Smith of Peoria, 111., inherited
$1,000,000 recently, the first purchase she made was this
Buick brougham. "That's the car I've always wanted,'
she said. Mrs. Smith's husband is at left and C. S.
Bunting, Buick dealer at Peoria, at right.
FLINT. Mich. July 7- Wnai urau agai-ot her inherltance-
n-nu 1 l vnn fht if vrll InhArifcH
iiuu ncr vcro lutuc. i-wiufcu
Pearl Orendorf eventually mar-
-led Edward Smith of Peoria, and
established her own family, the
whereabouts of her mother re-
gaining a mystery all through the
yeara.
A short time ago. a firm i of
ew lor ....
Smith that her mother, on her
Shanghai f'hina had
. ,
le"eu n.
fortune, over a million dollars, to
uorotny rean. nen me
It's Two Against
I II
tangible proof that the fantastic
tale was true.
And the first thing Mrs. Smith
did was to visit the Buick dealer
and purchase a Buck brougham,
paying for it with the first expen
diture from her legacy. "I have
always want a Buick. and my In
heritance has made it possible to
have one," she said. Mr. and Mrs.
Smith and their son are now on
their way to China to straighten
out the business of the estate -and
the Buick is with them.
KEEP PAIXT GOOD
Never permit the paint work
about the car chip off, nor permit
air and water to work their way
into the material underneath.
Paint protects the surface below
it from the sffects of moisture.)
According to the Western Auto
Supply company this is particular
ly valuable on wheels, fenders and
running gear of the car.
Fine steel dies exert a total
pressure as great as 8 00 tons in
forming body panels from sheet
steel blanks in building OLdsmo-nile-Flsher
bodies.
All You Want
" ' '
13
v v
Vim jSiwiXwr i"i- ww i 'fiiiniiii yai.Tft'
LIFE GF MOTOR
Total of 1,825,581 Machines
Sent to Scrap Heap Dur
ing 1927
WASHINGTON, D. C July 7.
The average life of motor vehicles
in the United States has been In
creased 14 percent, largely as a
result of good roads, the American
Road Builders' association declar
ed today.
A total of 1,825,581 vehicles
were sent to the scrap heap dur
ing 1927, the association states.
This was 12.05 percent of the to
tal registration at the beginning
of the year. Indicating that should
this average maintain, the entire
stock of motor cars would be re
placed every eight and one fourth
years. The average life of a motor
vehicle was formerly estimated at
7 years.
New York led all states In the
number of cars scrapped, that
state discarding 149,372 vehicles.
Nevada discarded only 813 vebic.
les, the smalles number of all
states. Arkansas held the highest
junkage rate, that state discarding
16.6 percent of all vehicles regis
tered at the beginning of the year.
South Carolina discarded only . 1.8
percent of the cars registered.
All bat two states registered
mors vehicles I 1J2T than In
126. They were Florida and Ar
kansas, ths former decreasing by
1,828' cars and ths Utter by
861. North Carolina, recordad the
largest comparative increase, that
(Continued on pags IX.)
nra
Three Places to Watch Es
pecially; Brakes, Horn
and Lights
Now that the season has arrived
when everyone in America who
has an automobile is driving It as
much as possible, the Individual
motorist owes It to himself and
to others to make certain that his
car is in an absolutely safe condi
tion, according to Frank E. Reuss
wlg. director of Public Safety De
partment of the Oregon State M"
tor association. There are three
points that should be checked es
pecially, he says, and these three
he names as the brakes, the horn,
and the lights.
These units Mr. Reusswlg be
lieves to be the most vital of all
from the standpoint of safety and,
he asserts, unless the motorist 4s
satisfied as to their efficiency he
should not join the traffic stream.
"It surely Is a simple matter to
drop int oone's service station and
have a mechanic check over the
condition of brakes, horn, and the
lights." says Mr. Reusswlg. "The
job itself takes but a few moments
and even If adjustments are neces
sary. It is not likely that they will
consume much time.
"However, the importance of
this work should not be measured
by the usually small'amount of
time It takes. Brakes, of course,
are the automobile's most essen
tial safety factor. Without effi
cient brakes safety is impossible
of achievement. With brakes only
partially efficient, safety still 1s
far way. The motorist should be
satisfied with nothing less than
100 per cent efficiency in the op
eration of his deceleration equip
ment, and the motorist who Is
satisfied with less is a menace to
every highway user. Including
himself.
"The horn frequently Is over
looked in safety thought, and too
often its importance has been min
imized by Ignorant usage. Proper
ly used, a good, clear horn is an
indispensable adjunct. The mo
torist's responsibility is to see to
it that the horn Is maintained In
good condition, that Its note Is
reasonable and distinct, and then
to use it with care and Intelli
gence. If these rules are followed,
the horn will be found to be a
tower of strength in many, many
cases.
"Correctly focused lights, yeild
ing full but not excessive glow,
should be found on every car In
these months of heavy driving.
Since night time motoring Is be-
( Continued on psfn 18)
L'
RIGHT DL POLICY
Last Year Over Six Million
Individual Purchases Made
Over Country
CUSTOMER
The "Customer Is always right
policy adopted by the Western Au
to Supply Co. upon its Inception
more than twelve years ago, has
perhaps won more friends for the
company than any other one thing
according to the belief of Willis -Clarke,
local Western Auto man
ager. "Based on last year's individual
ales." says Mr. Clarke, "before
the clock ticks twice, another pur- .
chase Is made at a Western Auto -store.
This means one purchase in
less than every two seconds
throughout the business 'day la
made in one of our more than one
hundred and fifty conveniently lo
cated stores. These purchases In
clude tires, camp goods, accessor
ies, golf supplies and radio. '
"Last year a total of more than
six million Individual purchases
were made by motorists through
out the area served by our stores
and as this area contains less than
two million registered car owners,
this clearly indicates the wide
spread confidence that is placed In .
Western Auto. This confidence 13
the result of yearn of honest deal
ing In high grade merchandise, at '
fair prices with courteous treaty
ment at the hands of men who are"
specialists In this line, men who
understand western motoring prob
lems and who consider it their du
ty to assist the car owner in at
taining maximum motoring com
fort. "This feeling of confidence and
security Is further increased by
the general" knowledge among car
owners that it for any reason they
are not satisfied with any par
chase, we do not attempt to meas
ure the customer's) satisfaction,'
that Is his privilege. He has bat
to return the article and ' tell ns
what he believes to be satisfac
tory adjustment, la other words,
he writes his own ticket and we
comply with his desires." :