Opening of the New Building of the Valley Motor Company on Thursday Night; Occupies Nearly Half Block; Complete Service
a rmi i - n .1 it tV " t - - n .1 tt i r. . : Tf7?ll D I.. -I tt t I .i . st ' o " w-. i , : ' i Wi " '
s; a intra or tne untire ropuiaiwn oj ine unuea amies trm ne vjm on ine nignways me looming summer, on liecreatwnai lours
IT-
mm
SECTION TWO
AUTOMOTIVE
PAGES J TO 8
BETTER HOMES
V
A-
'V
WAY BETTER THAN LAST YEAR
" '
SEVENTY-EIGHTH YEAR
! SALEM, OREGON, SUNDAY MORNING, MAY 6, 1928
PRICE FIVE CENTS
VALLEY MOTOR NEW
Buicks Carry Him 1,000,000 Mies!
F
FACTOR OF SAFETY
New Chevrolet Convertible Cabriolet
FOR LEGISLATURE
.. z
- - ,-
V.
mm
c
BUICK DEALER RUNS
OILING 0
ROADS
HOME TO REDPENFO
NO
EGON STARTED
IN DRIVER S BRfilll
r
Public Invited to Inspect
Plant When Officially Op
ened Thursday
The grand opening of the Val
ley Motor company, the finest and
most up to date automobile ser
rlce place in the state will be held
at their new location, at Center
and Liberty streets Thursday,
May 10, at which time the public
will be cordially invited to inspect
it thoroughly. Special elaborate
decorations and lighting systems
.11 be used during the opening
day. The occasion will continue
through until Saturday night, al
though Thursday will be the big
day. Six different models of the
new Ford car will be on display
in their large show rooms at that
time, tioiman s eignt-plece or
chestra which plays at the Bligb
Capitol theater will play both af
ternoon and evening.
The new garage was only com
pleted a week ago. Its frontage
on Liberty street is 232 feet long
and on Center It measures 160
feet, the main service entrance
being on Liberty street. The door
here Is 100 feet wide and opens
on five large roller drives. Im
mediately upon entering the large
door, one enters the service room,
which is on the order of a super
service station, equipped with gas
oline, pumps, all brands of oil,
and free air and water pumps.
In a rectangle around the ser
vice room there are built nine dis
tinct compartments to the rear of
which is the large 172 by 64 re
pair room. The compartments
make up the paint room, tire re
pair shop, double wash rack
equipped with a large power wash
er, storage battery antf electric
repair room, a . large rest .room
1 with the nicest of furnishings.' lu
brication pits, top and body repair
works, Ford parts roo inland the
offices and sales rooms. "f";-: ;;
The entire building is lighted
by the many sky lights and large
side light3. It is heated by steam
from a plant which to located in
the basement of the building. A
large Unk is also built in the
basement of the building which
will hold 100 gallons of boiling
water for car washing purposes.
The large concrete repair room
is fully equipped with the best of
machinery and there are 32 effi
cient mechanics, who thoroughly
understand their work. It is the
nu of the force to serve the pub
lic the best for the lowest possible
kcost. A 'complete line of Ford
parts are in the accessory rooms
which means quick service in
making replacements.
The show windows are the
(Continued en paf 2.)
T
COPE WITH TRAFFIC
All Durant Machines Pow
ered With Red Seal Con
tinental Motors
'To satisfy the buying public of
today a ear must be able to cope
easily with all roads and traffic
conditions, believes "Norman De
. Vaux, general manager olr Durant
motors fsrthe west.
"With the demands of the pub
lic in mind the Durant engineers
designed "the Durant Silver Anni
versary Sizes and improved the
Durant four, formerly the Star.
How well they have succeeded is
Indicated by the sensational rise
of the Durant in motor registra
tion standings.
"No automobile Is any better
than its motor. AH Durant cars,
the three six cylinder models and
the four cylinder, are powered by
rugged 'Red Seal Continental mo
tors. These engines were especial
ly designed ' for Durant Motors,
And have a high turbulence cylin
der head which increases power
and acceleration without causing
knock. Tests have proved the Dur
ant rear to be one of the fastest ac
celerating cars on the marke t to
day. Its quick pick-up and extreme
flexibility In high make It anout
stajfiag car In congested traffic.
: ; "Durant made can hare ever
been noted 'for hill-climbing abil
ity. The new Durant models the
56,,5" and ?77 have, excep-
tlonal power In high and show at
their best on mountain roadsTThe
large capacity' of their radiators
and bis eugln? fans make the Dur
ant alxjnotors extremely cool run
ning. Overt fating Is virtually nn-'
knowi-ii : V -:i ' .f
-The Durant "71' has a fonr-
forward-epeeds transmission which
is exceptionally silent In operation.
Third speed Is Internally seared
and fourth If a direct drive. The
(0 ttases pae ) .,
CARS TODAY MUS
8
r,T -.a
. Major W.B. Montgomery, shown here betide his 19th and latest Bulck,
boaata that thee cars hare carried him well over a million mile! Several of
these cancave him 5000 to 75,000 miles of satisfactory service apiece, he
writes. The major believes implicitly In Buick's slogans "When Better
Automobiles Are Built, Bukk Will Build Them.'
SEES
BRlGHTBfli
F0R1CK SALES
Howard Sneathen of Gra
ham Brothers Cites Fav
orable Trend
Business conditions throughout
the country point to increased
sales volume in the truck and
commercial car field this year, ac
cording to Howard Sneathen, di
rector of commercial car and truck
salesyor Dodge Brothers, Inc.
Comfort and appearance are
marked tendencies in the motor
truck field, Mr. Sneathen points
out. Manufacturers are building
commercial cars: with these fea
tures Incorporated ' with stamina,
economy and. dependability usual
ly associated with truck perform
anee. - -J ii-y-
. "The ' rapi ' construction ' of
paved roads and wider highways
and the manufacturing . facilities
to build trucks or commercial cars
particular l'y adapted to every' line
of business are awakening execu
tives to the possibilities of motor
transportation never dreamed of
before," said Mr. Sneathen. "For
the same reasons, operators of
truck fleets are finding expansion
profitable and necessary in a
competitive market tfiat demands
economy, speed and dependability
in transportation.
. "Figures in our own company
show truck orders for March this
year totaled 4.342. compared to
3.160 for February, a gain of 1,
132 units or 37 per cent, and In
dicative of the trend to increased
sales.
"Analysis of new commercial
car aad truck registrations shows
that gains or losses in "the trade!
for the first two months of 1928
compared to 1927' are well dis
tributed among agricultural and
industrial states. It indicator
that while some sections of, the
conntry have dropped behind last
year's mark, no depression in any
particular Industry ; is evident
Conditions of this type- are far
more encouraging than if figure'
revealed a slump In several trade
lines." ..
Versatile Caterpillar
Finds Niche for Use
-Big trees and tough brush are
not so big nor half so tough when
a "Caterpillar" tackles them on
the right of way for a road or
street, according to a new piece of
literature just coming off the
press from the Caterpillar Tractor
Co., San Leandro, Calif., and
Peoria I1L With the four stand
ard sixes in "Caterpillar8; 2-Ton,
twenty, thirty and sixty, on the
road jobs, the work, goes ahead
speedily with the payroll held at a
minimum and the tax payer get
ting a big . dollar's worth fpr his
money. ' ! - ';
Tanking "out ig i bouldera
gravel loading, bulldosing ditches
and fills right up to the soft edge,
back sloping and ditching: cut
ting down grades and eliminating
curves to build safety into motor
transportation - those are the
"Caterpillar" road and street jobs
that can be handled "better,
o.uleker, cheaper." Write for
booklet or ask your dealer.
MOTOR LEAGUE FORMED
Leaders in the motor transpor
tation business In Tokyo have
formed a motor league to work
for : better highways and - other
projects ' advancing the ' eanse of
motor travel, i Walton Srhmldt,
representative of the National Au
tomobile chamber of , commerce,
U. S. A has been speaking before
this group and other associations
in Japan. He has talked before
the Pan Pacific club, and , has
been . invited . to I speak in . Osaka
and KobeT . !
IS
i
,-JfS '.
FLINT, Mich., May 5. The
huge stands at the Indianapolis
Speedway will echo in a few days
to the staccato roar of racing en
gines In the qualifying heats
which precede the annual inter
national speed classic. Then a few
days more, and thousands will be
flocking to the Hoosier city for
this headliner among the year's
speed events.
Automobile makers' interest in
the sweepstakes is little less keen
than the interest of those who at
tend purely for the thrill. For
from their viewpoint the 500-mile
grind on Memorial Day Is a labor
atory test of the most portentous
kind. A merciless trial of stam
ina, which only the fittest can
hope to survive, a searching
scrutiny under which every tiny
detail of engineering, design, and
workmanship must pass. Chance
enters into the result very little.
Consequently the findings reached
are of immense interest, not only
to the manufacturer but to the
motor-buying public.
Few automobile manufacturers
have found in the activities ol the
speed fraternity such -cause for
gratification as the Bulck com
pany. Not" only al1fe-in-head en
gines, which have powered every
Bulck car, but mechanical four
wheel brakes, which Bulck pion
eered, have been abundantly
proved in these relentless tests.
Every important race since 1910,
both at Indianapolis and else-
mhere, has been won by a valve-ln-head
engine. Both Major Se
grave. and Captain Campbell, who
recently shattered Segrave's world
record at Daytona Beach, with
206 miles an hour, drove valve-in-head
cars.
It was just one year ago that
Lindbergh, in a vaFre-in-head en
gined plane, electrified the world
with his Paris flight. In the In
tervening months, a dozen scarce
ly less spectacular achievements of
the air have added to the prestige
of valve-ln-head design. All in all.
experience on land, water and in
air, wherever a capacity to deliver
maximum power for sustained pe
riods Is required, has- written an
indelible testimonial to' this type
of construction.
, The valve-ln-head Bulck engine
of. today, in Buick's engineers'
opinion, is the- nearest approach
yet made to a perfected power
plant. Its outstanding point of
design is the circular combustion
"(Con tinned ea pnf 2.)
DOWN THE ROAD
TvV0 HOURS ALREADY HAVE ELAPSED Wfl. !r, f
SINCE THE BORES j VH0 INTERRUPTED f TMlmillM
YOUR SUNDAY ; RIDE , THREATENED ' '
Otto J. Wilson 26 Years Auto
i Dealer in Salem in Race
For Representative
f Otto J. Wilson has a long rec
ord in the automobile business in
Salem. He was born in Marion
county three miles west of Salem
and has been in the automobile
y .
business for 26 years here. For
the paet 20 years he has been the
Bulck dealer.
; During this time Mr. Wilson has
witnessed not only the growth of
the automobile Industry but he
has watched with interest the
growth of Oregon, the Willamette
valley and particularly Salem.
Many interesting experiences and
incidents of this growth are re
lated by him. He recall the first
paving in Oregon and the first
paced street in. Salem which was
on State street and on North. Com
mercial. 'kl
' Mr. Wilson? has a, great jleaLof
sympathy ror tne iarmer. ne
raised and dried 17 crops of hops
on his farm east of Salem before
engaging In the automobile buei
he has served on the city council
ness. Since he has been in Salem
for three years and was mayor of
the city for two years. He also
served two terms as representa
tive from Marion county in the
Oregon state legislature.
; Mr. Wilscn Is now a candidate
for republican nomination for
representative from this county in
the primaries May 18. Many
friends have requested him to
run ae they know, although he
is a man of few words, he is a
successful business man and is a
etrong man to represent tnis
county.
HOW TEAM WORK PATS
"How Team Work Pays in the
Automobile Industry" Is the title
of the address that Alfred Reeves,
general manager of ther National
Automobile chamber of commerce
will deliver at the 16th annual
meeting of the chamber of com
merce of the United State at
Washington on Thursday, May 10.
. " A PLEASANT INTERRUPTION. NOT I - " -
A PLEASANT INTERRUPTION, NOTI
Traffic Will be Detoured
Wherever Possible to
Avoid Operations
The Oregon Automobile associa
tion gives the following interest
ing Information concerning road
work in the state, which will help
motorists.
The oiling crew which has been
working between lone and Hepp-
ner Junction on the Oregon-Wash
ington highway has completed and
is now working between Heppner
Junction and Irrigon on the Co
lumbia River highway. The oiling
is being done on one side only at
a time and the cars are being
handled through on a one-way
traffic basis. If, however, anyone
wishes to avoid the oil entirely
you should direct him to take the
Oregon-Washington highway,
turning off at Heppner Junction,
going through Heppner and con
necting with the Old Oregon Trail
at Pendleton.
The oiling crew which has been
stationed at Condon oiling be
tween Olex and Condon has com
pleted its work on that unit. For
persons, who are going through to
Idaho and eastern points, a diver
sion by way of the John Day high
way can be taken at Arlington by
way of Condon, Fossil, Dayville,
Austin, Unity, Brogan, Vale to On
tario, which would avoid the oil
ing operations in the vicinity of
Durkee. The John Day highway is
In good shape throughout its en
tire length. The oiling crew at
Durkee will continue to work to
ward Huntington. This oiling also
will be done one-half at a time
and one-way traffic provided.
The Condon crew has moved to
Dufur on The Dalles-California
highway and will work south from
Dufur during" this week therefore.
central Oregon traffic to Bend and
points south should be directed; to
travel the Sherman highway ion
which the oiling operations be
tween Kent and Grass Valley have
been completed. Also on The
Dalles-California highway north
of the Junction with the Sherman
highway at Cow canyon one oiling
crew is at work which will coyer
the distance from that point ; to
Maupln.
In Deschntes county the oiling
crew at Redmond has completed
oiling The Dalles-California high
way to Bend and is now working
on the Sisters-Redmond Unit. Mar
ket road detours are provided. :
On the Crater Lake highway,
oiling hae been completed from
Medford to Eagle Point.
On all oiling operations, all
traffic will be stopped by flagmen
and drivers warned to drive slow
ly. Where detours are available,
they will be used in all instances.
Where detours are no tavailable,
the oiling will be done on one side
only at a time. Wherever it ! is
necessary for travel to pass over
fresh oil, the oil will be sanded so
that splashing will be reduced to
minimum. If drivers will use
ordinary care and drive slowly
where oiling work Is in progress,
cars will not be splashed.
nBlMWlMMItttkaWW
fir.
..-.v. .its.
if
S
5!.
-fy "- !
5ewly dressed la what Is perasps the raest vivid color scheme of
any ef the Chevrolet models, and with a eollsptlble top that earn be
raised or lowered at will, a new type Chevrolet sport cabriolet made
Its appearance last week. With body, wheels, and hood finished In
bright fountain ash scarlet," fenders and top In lustrous black, and
fold striping on the body bead and wheels, the new Chevrolet model
adds a brilliant touch ef color to the line, and has attracted wide
attention
BETTER SERVICE,
Changing From One Wheel
to Another Distributes
Wear More Evenly
Changing tires around from
time to time will result in longer
tire life and better all 'round serv
ice, according to J. W. Parker of
Parker Tire company, Firestone
dealers In Salem, .
"When a motorist buys a new
snare, we recommend that he put;
MtLEAGE
UD
it on the right rear and give that, and permits' of raising the win
tire a rest for a while." he stated.) dows, with the top lowered, as
"The other
changed, too.
tires should
left front to
be
left,
rear, etc. Each wneel puts cer
tain strains on a tire different
from that of the other wheels, and
bv using the tire on each in turn
the wear Is evenly distributed and
the tire lasts longer and glvee bet-j
ter service.
"It is also important to have'
Hroa looked over frequently fori
minor cuts and bruises, etc., and) The soft folding rubber fabric
to have small repairs made top is jet . black ' in pleasing con
Dromptly.1 Tires should be inflat-j trast to the dominant tones of the
to the correct pressure as iin-
riAr-inflation of a few pounds wiilj
nfton result in the loss of nun-
dreds of miles of useful service.
Valce caps, screwed down tightly
by hand, should always be used to
prevent air leaks.
"If motorists will give their
tires ordinary care and attention
they will have lees trouble and en-
Joy greater tire satisfaction.
Pillories Doctor
Doc Swatele cured Bill Ander
son without using medicine, and
Bill won't pay him. Bill sex be
wants something for his money.
Farm and Fireside.
By FRANK BECK
y'i I U
T. . r.v Xi
Pioneering into the low-pricea
automobile field another distinc
tive style feature, the Chevrolet
Motor company, today, announces
a new Convertible Sport .Cabriolet
with Body by Fisher.
Combining all the closed car ad
( vantages of the sport cabriolet
wtih the open car features of the
roadster, this latset offering of
i the world's largest automobile
producing company is ideally suit
ed to every type of weather un
der all kinds of driving conditions.
Of two to four passenger cap-
J acity, the convertible cab with the
top up resembles the sport cab
riolet in appearance. The top,
however, is fully collapsible and
folds so completely out of the
way that vision ahead is possible
from the rumble seat. An addi
tional feature Is the inclusion of a
cnikel banding around the win-
dows which gives them
rigidity
an extra, protection against the
wind
Finished In Romany red, with
black body beading striped in
gold, and embellished with artls-
tic touches of polished nickel, the
new model sounds a distinctive
style note in the field of low cost
transportation. The disc wheels
are of the same brilliant color
combination as the body.
n ooay Dy Eisners re-
tains the sweeping graceful lines
that distinguished the former cab
rlolet; while other features are of
the same dependable construction
mat is winning unprecedented
numbers to the bigger and better
Chevrolet.
Sand Point Chief Asserts
Water Cooled Engines
Now Obsolete
Claiming that 2,000 water
cooled airplane motors which cost
only $700 each are being used in
stead of air-cooled engines that
cost 17,000 each. Major H. C. K.
Muhlenberg, chief of army air ac
tivities at the Sand Point Naval
Air Base on Puget Sound, braved
recently the discipline meted out
to Colonel i William Mitchell for
censure of the air service, and !
took a fling at the "economy" of
installing , out-of-date motors in
new army planes.
Major Muhlenberg, who Is a
member of the University of
Washington faculty, capped se
verely in an address before the
King County. Democratic club of
Seattle, the use of . water-cooled
motors in army planes and partic
ularly the Liberty engines which
the secretary of war recently re
vealed the department had on
hand. 'The navy air service has
been criticised for being behind
the times."; the Major said, ."but
It is doing; better .than we are,"
citing the. purchase of a large or
der of air-cooled engines for naval
eraft ' - k '' ..--' ' I M
Colonel Lindbergh's phenome
nal success In avoidance of .motor
trouble . was' not, entirely due to
his own .prowess, although' he Is
the! ' .'outstanding flyer; et the
day, the Major claimed, but Is due
also to his selection of a modern
air-cooled motor; ci' ''ir' I
: . People We Spa : j
We spoil people upon whom con
sciously or unconsciously we look
as Inferior to ourselves. Woman's
iHome Companion. . ? - - r
hiViVufftwr ?
Mi
ERG MPS
MOTORS OF PLANES
Many Cities on Pacific Coast
Make Tourists Welcome'
, to Remain 'J
"The fundamental safety factor;
in motoring is the brain of the
driver rather than the speed ca-v
pacity of the car," said Engineer
Ruesswlg. Director of Safety for
the Oregon State Motor Assocla- :"
limits are gradually disappearln-'.r :V
continued Mr. Ruesswlg, "and iN
their places are being subtiiu.ed -j
driving rates which are consist- '
ent with the hazards of travel. In
other words, common sense Is sup
posed to be the ruling motive.
"Every driver must be respon
sible for every mile of speed and '
every mile of travel. Those wh(;
are not responsible are creating
the large proportion of our traf-'i
fie dangers and should be strictly
curbed. ;
"If motorists would realise that
more care and less speed should !
be exercised when driving condi-
tions are imperfect, the annual!
accident toll would be materially j
lowered. In fact. th one sol' . )
to this serious problem rest with!
the individual car operator.
"Law enforcemev officials can
assist materially but their work
will be nullified unlets the driv- f
Ing public assumes respov.V,"5 j
for motoring toward the general
good rather than toward the gen-f
eral detement.
Careless car owners are respon
sible for a great many accidents.
j according to the Oregon State Mo
tor association, due to the fact
that youngsters can so easily take
possession of cars for use in joy
riding.
The carelessness of car owners
is becoming proverbial. That
thfs should be the case will be un
derstood when we are told (bat
car owners themselves, through
carelessness, aro responsible for
one-half th far thoft In ih
- v hwvw aM ,
unuea stales in tne course of a
year. Of the 95,225 cars stolen
in 28 index cities in 1925, almot
60 per cent were taken away by
yonthfnl iorrHr. Tt 1 iva
unanimous feeling of scores of; A.
A. A. motor Cluha that nnni fk u
on the part ef the owners wort id
eliminate the greater percentn
of thi tvpe of thft and 'r'-
the accidents and the wrecks re-
suiting from It
Estimates by the A. A. A. show
that one-third of the population of
the United States will be on
highways this summer. on som
;( Cob tin aad en pf
POETBy OFIWL.
Springtime Verses Not All
Inspired by Fair Sex;
Automobile Helps
Old Timers among true lovrs
of horseflesh will remember Po
etry of MoUon". with a .thriU -of
unalloyed pleasure. - It was aearly
two-score years ago that this great
champion-anlong five-gaitd sad
dle horses stirred the hearts of
applauding thousands of f ashiou-4
able people as she pirouetted ta :
proud parade, prancing arouudi
the tanbark rings of the greatest
horse shows in the land, . , ?
-And ; now. In. this newer auto-
motive age, owners of the modern .
steel steed are breaking out Into j
poetry about their four-wheelt 1
mounts.
starting point . from which sal- (
inspired by the tender passion for f
the fair sex. Indeed, if one's reo-j
oliectlon does not serve him poor-1
ly. the vice of versifying is quite
general in this season when in
younger generation is apt to.be'1
mooney, absent-minded and even.'
snail we say, "a on oaimy; -tins t
. . . mm B a a . m t '
unto the welcome weather.
But here is a real springtime.
tribute to a motor car, perhaps the
finest bit of poetry ever penned.
on - the subject, just received by
Walter P. Chrysler from Byron J.
King, of Pittsburgh. - ' . y4
n have been driving one . ol j
yonr. fir , sedans." .writes Mr A
King. i'Ttt has seemed .to xne'frpTti
the very first time that I look the
wheel In .my hand that Chryfcler
cars possess a distinct personality,
a personality . that changes with,
the.chsracter ot the driver, with
the season of ,the year, wlth the
hour of the day. -V '.-;" X
Hour after hour I hare sat be
hind the two little shining wings!
whfle they have cieavea , toe' air
tike a falcon, 6i, soared- males' )
ally as an eagle.-, I hare watched
them alert and gleaming with the
first light of early morning, and
(OeaUnmU ea fsf ) , ....
LIVES Of E J MR
i'
t
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I.'