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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 8, 1928)
HE OREGON STATESMAN , SALEM, OREGON. SUNDAY MORNING. APRIL 3. 1928 IViELLO SUGGESTS New York's Biggest Electric Sign-Five Stories High, Haifa Block Long-Tells of Victory Six E sales records now being made by Oldsmobile have been made pos sible by the large expansion pro gram, which was cbmpleted the first of the year, and tbe favor accorded the new Oldsmobile by at the New York automobile show. During the last half of 1927 more than $3,500,000 was ex pended in new buildings and equipment to enlarge Oldsrnobile's production facilities. Without this the factories would have been ur able to meet tbe demand for cars, officials say. Without exception, every terrl tory throughout the country ha shown substantial increases n re tail sales this year. OF YEARS EXCEEDED the public sinoe its introduction additional space and machinery 0L0SM0BILE R SOME NVEST GATIQN Marmon President Suggests Ever More Thorough and General Probe In granting relief to the Na tional Association of Finance com panies, by allowing them more time in which to tile their claims tor the recovery of anpaid-for cars confiscated by the prohibition en forcement agents. Secretary Mel lon made the suggestion that the financing companies investigate not only the financial standing of tbe installment-plan purchaser, bat his general reputation as a citizen as well. This investigation, in tbe belief of G. M. Williams, president of the Mafmon Motor Car company, should be made even more general than Mr. Mellon intimated nor should it be confined merely to ; the prospective buyer's possibili ties of turning bootlegger. , "The deferred payment plan." aid Mr. Williams. "ha3 many ad- Mn4.ff&. n rl A 111. 1 !. ; of credit has. without doubt, stimulated the automobile in dustry 'and done much to distri bute production equally over the year. It has kept factories hum ming and has made possible the ownership of cars In many fam ilies where purchase on a- cash basis would have been out of the question. "The finance companies, how everk have themselves at least partly to blame if cars sold on . credit fall into the hands of irre sponsible persons, especially those addicted to smuggling and liable at any time to have their automo biles seised by dry agents. Such seizures, while unfair in a way to the man who holds the paper, could easily be minimized if more attention were paid to the pur chaser's moral character than to his financial rating. "I believe also that we would take a long step toward accident prevention if some of the finance companies were a little more par tlcular as to the qualifications of those whose promissory notes they accepted. "It may be important from their standpoint to keep automobiles out of the hands of potential rum runners, but It Is important from a standpoint of public policy to keep them out of the hands of mo rons, chronic alcoholics. 'physical and mental defectives, speed fiends and habitually reckless drivers. "Perhaps 0 per cent of aT! our highway accidents, with their con stantly mounting toll of human life and property loss, are caused by this lunatic fringe' of motor dom. "Only a very small percentage of motorisf fall into this class, but even wit an irresponsible group of one per cent makes a formidable total when the 23.000. 000 automobile registrations In America are taken into considera tion. Untold damage can be done by 230,000 reckless, insolent, half witted or physically defective driv ers. "It Is Indeed a short sighted policy on our part to Insist on sell ing cars to those Incompetent to drive them, for these Incompe tents are a constant menace to the hUhways and discourage the more responsible motorist from taklnr out his car. And motoring should be made a pleasure rather than a hazard of life and limb. "In states requiring no compe tency tests, almost anybody is al lowed to pilot a car. ?JIp mar be crippled, deaf or color-blind, or he may have a police record which would classify him as a publlr menace. "It Is not for any of U9 to criti cize the finance companies which have proved eo beneficial to the automobile Industrv but I for one. would like to supplement Secretary Mellon's snejestion to this effect., that the physical, mor al and mental responsibility of the deferred-payment-plan purchaser h more rigidly investigated, and that the Initial payments on cars -uostantial enonrh to warrant a sense of ownership on the part - T , . , T- J . St- yvf, I'.f - t . ; 5 : . . ' " w : " '-r - 5 -.fift -4 ' It? 3 4' P The last word in Spectacular Display, located at Forty-seventh street and Broadway, Longacre Square, enlightens the public as to the latest achievement of Dodge Brothers, Inc. Briefly, the facts about this gi gantic electric sign arc as follows.: It contains 5,500 square feet of space; carries a load of 280,855 watts, the largest current con sumption on Broadway; has let ters sixteen feet high and fourteen' feet wide with a stroke' of three feet; contains 8,115 lamps; is built entirely of coppet and requires about twenty miles of wiring. It embodies new principles of ilium inating reflectors and construction: of the moving message, or moto graph, at the foot of the sign. The illustration above shows' the sign and in the inset are S. N, Holliday, of the General Outdoor. Advertising Company (left), Lee J, Eastman, president of the Broad way Association, who pressed th bnttssT'is first illuminate the sign' on February 1 (center), and C M. Bishop, president of the New Yotk Dodge Brothers Dealer Com pany (right). LANSING. Mich.. March 17 All previous production and ship ment records of Oldsmobiles in this country are being exceeded this month; according to a state ment by Oldsmobile officials. Thi9 record production will be resuired to meet Ae retail demands. Factory schedules cali for the production of more than 8,000 Oldsmobiles for domestic shipment this month. During the first ten days of March Oldsmobiles for do mestic shipment this month. Dur ing the first ten days of March the daily average to total this allot ment had been exceeded both in the number of cars manufactured and shipped. Officials reported that the schedule would be filled or exceeded. The record breaking rate of production and shipments of Olds mobiles this month follows an ex ceptionally high mark registered in February. Domestic shipments last month showed a large gain over shipments made in February 1927. The new high production and ors of this year's Chryslers have undoubtedly played a large part in feminine selection, as have also their dashing lines, high grade up holstery and attractive interior fittings. "But it is becoming more and more evident that women are swayed nowadays by the same in fluences that decide men's choice of cars. They are getting to be more motorwlse all the time. They still want snap and style, probably lust as much as ever before, but they are more apt to life the hood now before they buy and they quite frequently know just what they ought to find under it, too. They are as well posted as many men on mechanical details, we find. They insist on power, speed and handling ease as motor car re quirements. "Most women used to hesitate before braving the risks of driving in congested streets but they are finding that the infrequent neces sity for shifting gears and the speedy pick-up in Chrysler cars remove much of the danger of traffic driving. "Ease of parking also enables them to drive right down town on shopping tours, while comfortably postured setaing arrangements in the '52 and '62' cars make these models ideal for longer trips by eliminating the fatigue formerly resulting from prolonged drives "The combination of power speed and handling ease with style and luxury of -appointments of fered in Chrysler cars is unques tionably a leading factor in the in creased feminine demand evident in our heavy sales reports this season." Reports of a marauding bear have excited tbe village of X ck. N. Y., according to the newspaper dispatches. Probably this is one of the bears that escaped from Wall Street. l w m 'k Jv -; JOE WILIAMS JOE WILLIAMS "The Battery Man" See him today He'll save you money and give you service that satisfies Corner Outer Jk Hlch Fitzgerald-Sherwin Motor Co. Corner Liberty & Chemeketa Telephone 1132 DtDJOMCS TELL you ti asrr rum M .5S Looks like new! Drives like new! , He bought a re built car of us at the price of a vacation. West of Fire Hall. 1926 Chrysler Conpe 1927 Ersklne Sedan, New 1028 Chrysler 02 2 dr. Sedan Fitzgerald-Sherwin Motor Co. Corner Liberty 4 Chemeketa Telephone 1182 "The House of Courteous Service." Tbtm' sauna unnaolse ssr 100 of Buickowners (practically nine out of every ten) answer yes -a greater degree of owner loyalty than any other leading make of car can claim. Owners know car value Drive a Huickjand experience the fullest measure of motor car satisfaction BUCK Sedans $1195 to $1995 Coupes $1195 to $i850 Sport models $1195 to $1525 AUprkmf. a. ft. FUmt. UkbigMB, frmmtmt tmmHU mJdU. TJ G.SLA.C fmm pUm. lb mtl tUsirmhU, it mUskU. OTTO J. WILSON 388 N. Com'I St. Phone 220 MIS WDM EM E PROVIIVG MOTORWIS E Chrysler Official Traces Much of Sales Increase To New Knowledge iiepori from dealers have been Indicating for some time that a noticeably large proportion of Mil m. 1 . . uow varjaiers soia are colng io ieminme drivers. said J.W Vraser, Chrysler sales manager, in recent statement, a copy of wblch has been received by Fits- geraia-snsrwln Motor company "They are bought either direct ly by women for their own use or s presents from male members of the family. In line with the grow ing custom of having a second car In i the garage for the women folks. This second car habit. Deuere. accounts to a very large w w w yvyiuwu -; Vlil fiS and models are enjoying. the roadsters, coupee and coaches in these models being especially popular with women drivers. . .. W"V .W say , that .women were moved by style in their prelerenc for ears. This Is still tree. The bright col- rwiiiran fn ljA BJ, IJs . ijssijft . 77 v fr betoi? USE CAIBS n Why pay lOOO more. . .when 00 r7(QQ at1545 gives you greater performance IUustrioasNewChrTslcr"72'' performance out' Chryslers even Chrysler. It hat jolted the public's preconceived notions of what its money should be able to bay. Here is a truly marvelous car, In body stylet priced from 1545 to 1795. which gives In peifoimance all and man than you have been led to expect front can cost inffMOOOmore. Here is a Chrysler, tri umphthat ovenhadowi the rarecmat acoxnslialv ments of the indastrf. b 72 mile and more per hour. 75 brake horsepower. Accel eradon thatleaves every other car behind. Vibrationless smoothness that only a Chrysler counterweishted 7 bearing crankshaft can give. Experience for yourself the thrill of this brilliant per. formance. Chrysler enthusl . asm Invariably follows the realization that even 1000 more than "72" prices does not get you as much in perform ance, In quality, in style, in value. .. .. . .. -j 15951 8portl 915951 HliutHesis New "72" PrUtg Two-passenger Coupe fwtt SI 545i Hoysi Sedan, 1 8port Roadster (wtjh Mtk Poar piMtBftt Coop. $1595 Town Sedan, $1095f Convertible Ceope twhk i liln-Q.1745 Uwa Bedssi, I795. Ail prtcss & e. ft. Detroit, tmbfeet t cumnt Fedsvol eatcfM tax. ChrytUrimlm art tnpt itltm M exttnm SM i New Chrvy KnUd.Hr Eagtae 1 IdrhrUtmlntMsion gas. gMng 12 grsotcr tort with grmatmr rpecdL pmmer. kilUAimbtmmmbiUtyt JZmZ ard equipment m mB bdy model t tkt 112 h. p. 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