Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 1, 1928)
THE OREGON STATESMAN, SALEM. OREGON. SUNDAY MORNING. APRIL lt 1923 DEALERS PLAIII J 1 OPEN HOUSE SOOI i .- . .M . J,,..-,..lf , . .. -rr.; . .j,.,.... j, . .. . r . ... r..f- fjn-lf, - - --Vr ''''i- - ."'T f-' tyl ' - - -; rTi I'll IT V 9 , 1 j i hhuki a i)i,.fr w lly,m'::1'mnwimmtmmmmmBi n, i.i I i.i.iWum nn mili,,. ....ikn.n i . i i; ia-ane Giant Trucks Shrink For Export rysler Company Will Cel sbrate Its New Rank In Industry By Show Attention of automobile en thusiasts will be focussed soon on the showrooms of Fltzgerald-Sher-jrin Motor Company. Chrysler Display Week will be celebrated locally in conjunction with its ob servance by Chrysler distributors throughout the 'country. The week has been designated by the Chrysler Corporation as a means of manifesting through the medium of Its dealer organization its appreciation of the public recognition which has given this company an unprecedented record of progress and has advanced it within four years to the rank of third largest motor car manufact urer in the National Automobile Chamber of Commerce ratings, ac cording to sales volume. In line with this desire of the Chrysler Corporation the local rep resentatives are extending person ally and through the press a gen eral invitation to the public of this vicinity to visit their showrooms and Inspect typical examples of the 40 and more varieties of body types in the Chrysler line. Chrysler production is saW to include the widest range of buying choice of fered by any single automobile Pro ducer. It covers every price field from as low as $670 In the "52" model to the highest type of luxury class automobile, as exemplified in the Imperial "80" group. The exhibit, lt la explained, has been selected and assembled to display the various features which revolutionized the automobile ln diisrty with the appearance of the original Chrysler four years ago and which have since contributed strouglv to creating the demand for these cars. The display embodies all the typical style, color and snap that constitute the unique Chrysler at tractiveness of appearance and vigor of performance, which speed ily obsoleted the heavy and cum bersome type of car In former vogue, and which was the model from which the graceful and alert automobiles now to be seen on the streets and highways were evolved. Particularly, visitors will have an oppodtunity to examine at their leisure numerous engineering con tributions which Chrysler has made to the automobile industry, including those which created the well-remtmbered sensation by thffr striking novelty when shown in the Chrysler car four years ago as well as the many proved ad vancements since made available to motor car buyers. Especially Interesting among the innovations and Improvements are those that have been presented by the company's famous engin eering staff within recent months. ThfsK- include such epochal chang es in automobile practice and equipment as the "Red-Head" en gine, with which Chrysler led the way for the industry Into the high compression field of motoring, now gt'jierally regarde'd as the out- ...... ,i ; . 9 V. 1 fl ! " no - Biauuiug itrai uic ui 1113 ll-o motoring season; the adoption of hydraulic four-wheel brakes for all four Chrysler models; the marked advance toward elimina tion of objectionable noises and vibration in motoring achieved by the lafger use of rubber, which Is seen in the lower priced Chrys ler cars as well as in the more co3tly in the form of devices for engine supports, for cushioning Uie ends of springs, replacing metal spring shackles and in other applications; the perfection of Invar Strut aluminum alloy Pistons with Tungtite rings; the enhancement of riding ease and passenger comfort afforded by such improvements as the saddle spring cushion seats, which have heretofore been included as stan dard equipment only in the more expensive automobiles but which lie iuuuu mruuguuui iue entire Chrysler line; the Introduction of the "safety-type" steering wheel; ' and a variety of other novel fea tures which now appear as certain to jbe well established in future automobile vogue as the seven bearing crankshaft, thermostatic QIANT trucks play the role of sardines when they are crated for export. Here ere w two one-ton trucks packed lit a box only 188 inches long, 74 inches high and 68 inches , wide. When either is completely assembled, it will be larger than the box in which two were shipped. These two trucks are consigned to Salonika, Greece, and are ready to b. loaded on flat cars at the plant of Graham Brothers, the commercial car and truck divis ion of Dodge Brothers, Inc for shipment to the seaboard. Wheels and headlights are, carefully packed away; instruments are disconnected on the cowl, and all bolts used for. re-assembly are placed in boxes nailed to the crate. The gross weight of the shipment is 7J86 pounds. There are approximately 190 men employed making crates and shipping trucks. heat control, the oil purifer, the lie brakes, according to an accom air cleaner, the ventilated crank- nanvinir statement h J w Pra se r, Chrysler Sales Manager, which case, and other Chrysler pioneered innovations have already become. The exhibit will be continued; throughout the coming week. The invitations being extended to the public include not only a request to visit the showrooms and have the various features of the cars explained by attendants but alao to see them in actual road opera tion. It is expressly stated that no obligation will attach to accept ance of the invitations either to visit the showrooms or to enjoy a demonstration drive. SBTFCB ID HAVE HiULIC Lowest Price Car In World So Equipped, Its Mak er Declares Announcement that four wheel brakes of the hydraulic type are now available for Chrysler cars of the "52" model has been re ceived from the Chrysler Sales Corporation by Fitzgerald and Sherwln, local Chrysler dealers. The addition makes the Chrys ler "52" the lowest priced car in the world provided with hydrau- Fltzgerald-Sherwin Motor Co. Corner Liberty & Chemeketa Telerhone 1132 WXAT THC TMC V MOSTIMPOCTWT ) MA4 THINC TO KNOW WW C AfiOUT A 3fLLXfT Great Car Values! Sur prising little cash for Fine Cars! West of Fire Hall. 1926 Nash Sedan 1926 Chrysler Coupe 1925 Maxwell Sedan Fitzgerald-Sherwin Motor Co. Corner Liberty ft Chemeketa Telephone 1132 "The House of Courteous Service" says that the feature Is available as optional equipment for all "52" cars at an added nominal cost. "Chrysler - Lockheed hydraulic four-wheel brakes have been an outstanding factor in the phenom enal popularity of all our six cyl inder cars ever since their Intro duction." says Mr. Fraxer's state ment, "and we regard their ex tention to the '52' as one of the most striking examples yet made of the advantages of Chrysler's unique manufacturing methods. "With this equipment the '52' is the lowest priced car In the world provided with hydraulic four-wheel brakes. The result has been made possible through the Standardized Quality policy which governs all Chrysler manufactur ing operations and passes a long list of refinements and innovations along from the higher priced mod els to the lowest priced. Among these one of the most notable te the hydraulic braking system which Chrysler was the first to introduce Into the moderate price automobile field and which we adopted after a prolonged study of every existing braking method and perfected by means of an ex haustive series of experiments. "The recent reduction in prices of the Chrysler '52' with Chrys ler performance and quality un changed, greatly increased the market for this model by reason of the fact that it offered size appearance, comfort and perform ance never before available at so low a price. 1 "We, are confident that in giv ing to the '32' hydraulic brakes which are universally recognized as surer, simpler and safer that any other four-wheel braking if i A Salem u p E R GREASING S Our Service Satisfies, Saves Time, Trouble and Repair Bills. See Us Regularly and Avoid Re pair Bills. Yung & Eckerlen . High and Perry Gas and Oils AUTO ELECTRIC SERVICE R. D. Barton Batteries. Magnetos. Generators Electric Service for Auto or Radio TELEPHONE 1107 MASON TIRES- TUBES equipment, we shall meet an even xreater public appreciation for this model." The Chrysler-Lockheed system Is simplicity Itself, Chrysler engin eers point out. No lubrication Is necessary. There are no rods, springs or devices, and no mech anical equalisers. The fluid which operates the brakes is contained in the cylln ders and , brake lines j a reserve supply is carried ia a imaU tank which is connected to the master cylinder. Pressure on the foot pedal is transmitted in full force to the brakes through the liquid in the cylinder dines. , The pedal pressure is applied against all four brakes In equaU degree through the operation of the elementary law of physics that "the pressure exerted upon any portion If a flaid enclosed in a vessel is transmitted, undiminish ed, equally to all surfaces". This means braking safety and certain ty a positiveness of braking con trol not attainable, the engineers say; by any other method. One of the salient advantages claimed for the Chrysler hydrau lic brakes is that they always equ alise perfectly and automatically without constant adjustment or the use of any equalling device or mechanical means. Due to this quality the same braking pressure is, applied to all wheels at the same time, assuring the highest possible degree of safety. frtmtum Motorists are busy planning trips for this spring and summer vacation time. All turing records are expected to be shatteVed again this year If reports coming to var ious Automobile Clubs are correct. I fir Hfil I XX I I li tl iU Jiioraess ju'iiviiiF The sew Victory Six by Dodge Brothers, Inc." has forced the De troit factory to extend itself. In creased output has been made necessary to meet demands from dealers all over the United States. Riding around corners at a high rate of speed Is possible in the new Victory Six by Dodge Brothers, Inc., due to the low center of gravity. Watch the new Victory on the highways. and guarantee Service. IS YOUR BATTERY ON IT'S LAST LEG? Then bring it to us! If there ia a chance to save It we'll do it tell you before hand what it will cost our work, mat's U3L Golden Rule We Service All Makes of Batteries, Starter Motors, and Generators UJSIL Auto Electricians VICK BROTHERS High St. at Trade Salem, Oregon the LBniDCGi Style Sihow' Smoothness -Power and Ease of Control that make every mile a pleasure Tk Coup TH4-Dm The COACH 585 TXTo.rtt XQC 595 675 CabrioUc OOj CMUtrTtvck liQC tChmmUOmly) Light DalWerr. 7C All PHcm . b Flint. Mich. Chech CtovroM Delivered Prtc They indatla tha low mm handling and S andng cnaffaa Day after day it become more apparent that the un rivaled popularity of the Bigger and Better Chevrolet is due to its basic elements of superiority. And the greatest factor of all Is the effortless driving it pro vides. It steers with the weight of the hand for the worm and gear steering mechanism is fitted with ball bear ings throughout . even at the front axle knuckles. The clutch Is vel vety smooth in action and the gear-shift lever responds to the lightest touch. Accel era t ion is swift and certain, while big non-locking four wheel brakes assure perfect control under every condi tion of highway and traffic You'll never know what a great car it is until you sit at the wheel and drive! So come in today for a demonstration I DOUGLAS McKAY CHEVROLET CO. 430 N. Commercial Street Telephone 745 Dallas Associate Dealers: Ball Bros., Turner Halladay's Garage, Monmouth Wm. Predeek, Ml. Angel QUALITY AT LOW COST Dallas Chevrolet Co., Geo. Dorr, Wood burn IS m msaum mmmmmw, Showina America's Smmai Het Opening Today Style Week at Buick showrooms! Every one who loves the new and beautiful everyone who plana to buy a new car this Spring la in vited to attend this rpecial showing of those smartest of motor ear creations, the fine Buick models. COLOR HARMONIES Vivid and VmrUdvn thmRminbowl Glowing colqrncolof that HtJ the exquisite hues of the iln bow colors mm smart and die Unctte as the fleet, low lines of Bulek bodies by FUher . . . Celor Show a well as a Style Show a magnificent preaenta ties of the newest harmonies. edwiththemostluz nrious upholsteries nd appointments. And all are months ahead of the mode in smart, low, dash ing lines low, with out any loss of head room or road-clearance. Here are assembled a wide variety of Buick body-types by Fisher. AU are ar rayed in alluring new springtime color har monies. All are endow- MP Be sure to attend this magnificent Style Show! See the most beautiful motor car creations of the day and the most durable, dependable and vibrationless of cars as well. Come any day or evening during the next seven days. A cordial welcome awaits you. -aa.-.. 1 I iff t r-SsV IU f M XXX ' 1 , f''v fff 47 c30 . . Tl " nS MoiuiSd A :! f - ,sf "mzmr- ..-s;. m r nm w mm m ss m m I ( f QuamnttedSpooinhf " j II Ml mm -m w w. jsv--i ..-, m a si m . u AU sjbi aamnsi ;1! A n . Dollar for Dollar and Mile for Mile. . ."Western Auto" tires offer greater economy than any otn ers. Compare construction, desigm, materials and prices. . .Remember our Iron-Clad Guarantee, our "150 Store Service," our policy "The Costomer Is Always Right"... and that you can Trade-In Your Old Tire . . aa part payment on new, guaranteed Wear-wells or Western Giants. Extra Value from every point of view but Learn for yourself Try "Western Auto" tires on your car, with your reg ular tires... The greater satisfaction they give will prove them to be the most economical you can buy. Wear-well Cords CmarmntumJ 8000 Mi7 Our Iow Priea aa thaaa. full taadard waichc tlrea with Ihirlc. touch. raad-Brtpptng traada. effar tramaodoua aavtnsa to car own.ra of tha WaaC Al lowaoca tor old tiro, tool Hita Oar Lew PrWa 30.3 CI. Rf. Size. . 5.63 303 CI. Rag. Size S.9S 30x3 Vs CL Oraraise 6.45 30s3 S.S. Oraraise 7.85 314 SJ. Ovartise 9.60 32x4 SJ5. Oraraise 9.90 33x4 S.S. Overaixe 10.65 34x4 SJS. Overaize 12.35 32x4 4 S.S. Orartiaa 15.95 33x4 U Orersixe 16.65 Western Giant Cords ' Cmmrmtdmmd 12J000 Ud OUc. Slaa laaa sniaa) Kaaalva. aatra haava daty aaaar aard Uraa at tha lewaat piUiaa aar ... Sactloa tread Claa tnaUaa aadl aaf.tr ... I 4 astra raabar alvaa loaaar waar . . . aaa aar naoa-ii auvwaoce attara extra aar lax a . Rise Oar Lee Pitaa fX 30x3 RS. Size Cl.$ 6.95 30x3H SJ. Orersixe 8.75 31x4 O. S. -piy 12.45 32x4 JS. O. S. S-pl, 12.95 V 33x4 S3. O. S. a-fly 13.7S VV32x4H SJ5. O. S. 175 33x4 7 99. O. 9. -P 1S5 34x4 M SJ. O. S. p 19.75 33x5 S3. O. S. 9-ply ZSAS 33x5 SJS. a S. O-plj 2535 Wear-well Balloons Cuaranraaaf 8000 hi Urn Bstraordlnarr aarlnaa are of fered lahaaa full ballooaa with broad, ribbed, aeu-ahld tread a. Lieok at theae lew piieea . . . aad remember our trade-in al lowance on vour old Ureal 8ixe Our Law rrlra 29x4.40 Balloon 6.97 30x4.50 Balloon ... 737 29x4.95 Balloon ... 10.15 30x4.95 Balleoa ... 1035 30x5.25 Balleoa ... 10.95 31x535 Balloon ... 1135 30x5.77 Balloon ... 12.95 33x6.00 Balleoa ... 1430 Western Giant Balloons Caerenrwaaf 17,000 UHs Stetra hearr tarourhaut ... bat It re alv eitra ailleaae aader tha meat esaetla- aarvtca. At aar law iwliea ther offer an. eqaaled lire oeoaoamy. Trade-in allowance makes theae arlaas amen tower. Msa OtrUariw 29x4.40 Balloon S.45 30x4.50 Balloon ... 930 29x435 Balloon ... 12.45 30x435 Balloon ... 12.95 31x4.95 Balloon ... 13.75 30x5.25 Balloon ... 1430 31x535 Balloon ... 14.95 30x5.77 Balloon ... 1735 32x6X0 Balleoa 8-ply 21.45 33x630 Balloon S-pij 2135 32x630 Balloon py 2130 5a tfcsalSO 8tsrej fci the West- tKPiiLAs: torn OpenpmTodaif OTTO J. WILSON M SeeesaMS Station WASHING 210 N. Com tU, SALEM ; TEUEPIIOXB 796. 388 North Commercial WUEN BETTER AUTOMOBILES ARE LBU1LT CLICK, ILL CLJLD Til CM s 1-