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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (March 11, 1928)
I 1 it ft r 13 THE OREGON STATESMAN, SALEM, OREGON, SUNDAY MORNING, MARCH 11. 1928 - : - i : - " : : ' T ' j - SEDI III KNIGHT SERIES POPULAR New Willys-Knight Standard Six Enters New Low Price Field Eight Minutes Required To Bolt Victory Body and Chassis Into Single Unit Interest that rivals even that ex hlbited In the first showing of the Whippet Is being manifested by the motoring public in the new WHlys'Knight Standard Six sedan, which was recently announced by Willys-Overland. . At the special' salon held by Willys-Overland j mercnams inrougnoui me cuuairj this new low priced Willys-Knight model attracted thousands of vis itors and won many comments of praise. The Introduction of the Stand ard Six at the lowest price "ever reached by a car employing a t Willys-Knight six cylinder sleeve Talve engine, brings it within the range of thousands Of additional buyers, company officials declare.' Long, low lines feature this striking model, giving lt?a smart appearance over all. The body is low swung which adds to its gen erally sweeping lines, while the ex-; terlor color combination blends J perfectly with the two-tone inter ior upholstery of mohair and vel- our. Five passengers are easily ac commodated in the spacious com partments, two in the front seat and three in the rear. The front seat Is 45 inches wide and 17 inches deep, while the rear seat is 45, inches wide and 19 inches deep. Unusual leg room is pro vided for the driver with 34 inches of space from clutch and brake pedals to the front seat. The seats are set at a contour to pro vide utmost comfort. Interior appointments carry out the qualtiy tone of the new Willys Knight Standard Six sedan, the decorative instrument panel add ing a touch of dash. On this pan ' el, finished in Circassian walnut is carried the speedometer, electric gasoline gauge, oil pressure gauge, ammeter and ignition switch. Dec orative medallions at either side are removable providing places for installationof clock and heat indi cator. A dome light in the center furnishes illumination for the in terior. An Innovation in light controls is provided by means of a foot twitch at the left of the clutch pedal. This permits the driver to shift the rays of bis bright head lamps without removing a hand from the steering wheel. Remote door controls, one-piece windshield, cowl ventilator, con cealed outdoor hinges, and a non splhtf erable steering wheel of hard rubber with a steel center are oth er features of this smart model. Full crown fenders carry out the! piiQ rQn MMk. wsns; jfl I. ' fav If A3 V (right) kzzr -r --sfr ' V V.-ii -jkYX. ' Liiim i in i ,Jj Upper left Fastening body bolts in Victory ter body has been let down from floor above and proceeding to next operation (lower right) tplGHT minutes after the Victory Six body is let down from the floor above to the final assembly line at Dodge Broth ers, Inc., factory, it has become one with the chassis. There is no welding, nor riveting, in the operations which make the body and Jrame one. Reversing the operations, the body can be removed from the chassis through the removal of the bolts and the lifting of the body. Any service station equipped with a small chain hoist can easily lift the body from the chassis. In these eight minutes, consumed in fastening the body to the chassis, twenty-three bolts, twelve horizontal and eleven vertical, have been placed and securely tightened by a crew of eighteen men. The car then passes on to other stages of final assembly. While the bolts are being fastened the Victory is having fenders, steering column, steady bracket and other parts put on it. Through the elimination of the conventional body sills, the Victory's center of gravity is lowered with normal road clearance and head room maintained. The over all height cf the car has been reduced two inches by bolting the steel double-wall body to the sides of the chassis frame. Deadening? felt and anti-squeak padding is placed throughout, assuring a silent body. All body and door panels are also padded. In the illustrations the three stages of the body bolting operations on the final assembly lines are shown. . The Victory's revolutionary design and construction are laid on principles so simple, tzy the engineers, that one often wonders why this type of car had never been built before. In this new type of construction, the frame channels are built to follow the body con tour, there being no body overhang. Besides front and rear motor supports, four major cross members are employed, and further strength is added by the steel floor plates. The body of the car is fitted directly to the frame side channels, the sides of the body ex tending downward over the side channels so that frame and body are virtually a single unit. This design gives the Victory Six long, sweeping lines and, engineers say, has many advantageous effects on the performance of the car, reducing side sway and adding greatly to riding comfort. COLLEGIATE MODEL WHIPPET APPROVED Smart Car With Rumble Seat In Rear Has Racy Appearance SPEED CHAMPS SWAP YARNS powered by the Knight sleeve- valved engine, the type of power plant employed in the Falcon Knight models. At every show up to the present date, the Falcon-Knight Six has been conspicuous from a point of popularity, these officials say. In point of sales, the demand for the Falcon-Knight has exceeded the expectations of the company and every effort is being made to step into high production at the earliest possible date to meet the demand of the large Falcon-Knight dealer organization for immediate deliv ery of cars. Although the Falcon-Knight Six streamline effect while an added bit of decoration is provided iu raised panels on each door be tween the artistic double belt. The sedan is powered by the has been on the automobile mark et less than one year, it already has won a commanding place in the six-cylinder field, being the first car powered by a Knight new Willys-Knight Standard six j sleeve-valve engine to sell in the uleeve-valve engine, a power plant $1,000 price range. Officials of that has shown an unusual power. 'the company say that this lowest speed, economy, and stamina per-1 price ever reached by a Knight formance in tests conducted by engined car opened an entirely Willys-Overland engineers. This' new market for this type of car power plant delivers 4 f horsepow-j bringing it within the range of er at its point of maximum effic- thousands of buyers who were iency, sufficient according to the formerly prevented from owning a designers to provide ample power Knight engined car because of to meet any demands of the driver,' price consideration, either on the smooth or rugged! Falcon-Knight dealers through- highways or on steep mountain climbs FALCON -iem six WINS GREAT PRAISE Knight Engined Car Con spicuous For Popularity This Year DETROIT, Mich (Special ) With many of the major automo bile shows out of the way, offic ials of the Falcon Motors corpor ation cite the unusual reception accorded the new Falcon-Knight Six as an indication of the trend of motor car buyers toward cars out the nation report an unusual demand, for the . new Falcon Knight Six which is being offered in a wide range of bodies with op tional color combinations. OAUD BOOSTS March production schedule ol 27,773 units which exceeds by more than 10,000 cars the com pany's output during March of 1927. January and February also wit nessed the establishment of new Oakland-Pontiac records. As a result, "by the end of March the company will have built more than 73,800 cars, a three month total exceeding by 112 per cent the 34, 727 unit production during the first three months of 1927. The completion during Febru ary of a third assembly line in the Pontiac Six factories contributed greatly toward the February re cord and Is assisting the company materially in reaching its high March total. Further production increases ate anticipated in April when the new $3,000,000 car assembly building for the Oakland AU American Six will be placed in operation. It is expected that the last week in March will be de- voted to moving machinery and equipment from the present Oak land assembly building of the Pontiac Six. Keeping step with the growing demand for Oakland and Pontiac Sixes, W. R. Tracy, vice-president in charge of sales, has expanded the field organization through the establishment on March 1 of addi tional district offices at Milwau- see ana Washington, D. C. The has 24 district offices, said to be the second largest district office group maintained by any automo bile company. This expansion fol lows on the heels of a January en largement of the sales organiza tion when Mr. Tracy opened reg ional offices at New York, Cleve land, Atlanta, Chicago, San Fran cisco and Kansas City, besides in creasing the size and personnel of all district offices. Motor Transport Found To Exceed In Investment Willys-Overland's presentation of the 192S Whippet Collegiate Roadster rounds out the com pany's complete line of Whippet models. The new roadster on the Whippet chassis carries out the! same smartness tuai cuaracierueu its predecesor and made it one of the most popular in the roadster class. This popularity attained by the stylish Whippet Collegiate roadster was especially noticeable with the younger set because of its smart appearance, speed, pow er and economy. The 1928 Collegiate roadster is striking In appearance with the adoption of full crowned fenders which add a rakish effect to the long sweeping lines. This car Is the same type that has established unusual speed and stamina performances during the past year in stock car races in various parts of the country, at taining speeds in many instances of 70 miles an hour. It is the same type car that negotiated the almost impossible climb up the 17th street inclined plane rail way at Pittsburgh a few months ago tory that any car ever climbed the steep 41 percent grade consld-j ered one of the, most notable power accomplishments in the his tory of the light car field. The 850-foot climb was accomplished in 46 seconds. The racy appearance of the new Whippet roadster also is enhanced by the body color combination of Corson green below the belt of red and Cbamplln green above. Gray imitation leather unholstery rounds out this pleasing color scheme. Four passengers are accommo dated In this roadster, two in the front seat and two in the rumble seat that is built into the rear deck. The chummy arrangement of these two seats is one of the car's features. The collapsible top Is of rubberized, durable fab ric an dean be raised or lowered in an instant. Utmost roominess is another feature of ihe Collegiate roadster, the front eat being 41 inches wide and 174 inches deep while the rear seat Is 43 inches wide and 144 inches deep. The driver hasj ample room for operation with . ,T: -V: Rural Research Aids ;i Industry, Says Rice Vs. im ,v 1 ; Capt Malcolm Campbell of England, who set a new world's record for speed with an auto, meets and has a chat with Charles Hogan, of Buffalo, who 35 years ago drove the famous locomotive "999," 112 M miles an hour between Batavia and Depew, N. Y. i Endorsement of increased f m. for research in the department the National Automobile chamb of commerce at a recent heari before the house sub-commit fe e . agricultural expenditures, li , Rice, chairman of the tax conn:, tee of the chamber made th i sentation. "In general the motor indi! approves of all agricultural search projwts which are Investments in the Judgmen the officials of the departme: f agriculture," said Mr., Rice. bt reason for this approval is that between one fourth and one third of all the purchasers of motor ve hicles are farmers. The economic welfare of this group, hence, be comes of immediate moment to in dustry as a whole, and part . larly to our own. "But agricultural resean li for all. since the residents of r.wi and city are directly benefited better food production and li-': -button. " 34 inches of space from clutch and brake pedals to the seat. The steering column is adjustable from 8 to 10 inches to provide com fort for any size driver. The power plant is the stand ard Whippet engine that develops more than twice its rated horse power at its point of maximum ef ficiency. Full force feed lubrlca-j tion -and the employment of a 2S pound drilled crankshaft contribute materially to produc ing the Whippet performance that han made this car the Quality lead- It was the first time in his-er lQ the Hgnt four Cyilnder field. Read the Classified Ads THE LAST WORD IN UP-TO-DATE LUBRICATING EQUIPMENT Monroe S. Cheek Complete Automotive Lubrication Court at Capitol Phone 2295 Motor transport Investment, In cluding hard-surfaced roads, has now reached the .staggering sum of twenty nine billion dollars as compared to twenty-four billion dollars invested in railway devel opment, according to the American Automobile Association. The investment in motor trans port has been '"made in the past 25 years, says the A. A. A., while the railroad investment extends over a period of a century. The national motoring body points out tha't the Investment in motor transport includes three bil lion dollars expended for trucks and nine billion dollars invested In hard-surfaced roads. The railroad investment is divided between sev en billion dollars for locomotives and cars and 17 billion for per- Oakland Motor Car company now manent way structures. Tl AHEAD March. Schedule Exceeds Last March By 10,000 Cars; Departments Grow POXTIAC, Mich.. March 10 - The increasing factory facilities of the Oakland Motor Car company and the heavy winter demand for the Oakland and Pontiac Sixes are reflected in a, record DCS AIT Your Home With We Don't Sell Any Other Kind Phone 930 Today Vff ans&cir & Gttcrcsc Co. '"COAL- WOOD BRIQUETS Lett's Settle intone MOW- Tire makers today claim "the better tire." True enough better than 1907 and 1917. But what's the best tire sold Today? That's what the tire buyer asks. "Here it is a bargain", with a special discount of claim and deal.,, -"I've got it Every kind But here's the Real. Evidence, vinces the intelligent buyer: It con- More People Buy Goodyear Tires Than Any Other Kind Goodyear Tires are supreme on the road where Performance is sole judge. Goodyears out-perform other tires. Goodyears sell at fair prices no "bar gains," "discounts," cuts in quality.- Goodyears are backed by a standard, friendly, expert service the kind we give you at all times. It's a pleasure to demonstrate both Tires and Service to you. (j JOE WILIAMS JOE WILLIAMS "The Battery Man" See him today-He'll save you money and give you service that satisfies Corner Center A Bich Telephone 19H c mim 3 iv Mgmtaceiiit 4 s Bodies a Successful Six bbmot winning Even by Fisher -that no other low-priced six provides TkcSpotOarioW In addition to its numerous important new engineering features in addition to its amazing new smoothness, its new snap and in creased power the New Series Pontiac Six offers magnificent new bodies by Fisher that typify Fisher supremacy in body design and construction. The lines are low and rakish, empha sized by a higher, narrower radiator. Panels and beading are skillfully exe cuted to express the existing mode.The front pillars are narrow. The doors are wide. And freedom from' squeaks, rattles and dramming Is assured by Fisher's famous hard wood md ctM.1 construction. And as for comfort just try the wide, deep, inviting seats stretch your legs and relax! When you view the New Series Pontiac Six from any angle you are impressed by its vivid smartness and style. When you step inside the car you instantly sensean atmosphere of restful roominess. And when you ride you ride in genuine comfort be cause "the New Series Pontiac Six combines the superiorities of six cylinder performance and the luxury of a Fisher body at the world's lowest price 2-DOOR SEDAN Coupe Sport Roadster Phaeton Sport Cabriolet -4-Door Sedan - Sport Lahdau Sedan - $875 OaJJW Ail-American Six, $1045 Co 1265. AH prices at factory. Delivered price include minimum handling 10 pay on the liberal U oral Alofori l ime Payment Plan, $745 - $745 $775 - $795 - $825 VICK BROS., Salem, Oregon ASSOCIATE DEALERS wHZ M0L" vJZ ,rEnL M,r I"?., CorraUls, Oregon; Silrerton Iotor Car Co., SilTerton. Oregon; Fred T. Bllyea, Scio, Oregon; Bones Brother., Turner. Oregon; C. J. Shreere Son) Dallaa Oregon; Henry C. Hollemon Harrlsbnrg, Oregon; T. D. Pomeroy. Independence. Oregon F. ll MJUer, Aurora, Oreffon; N. J. Arnold, Monmouth. Oreamn:' Toledo Ruwf omiMi Kt.tion rniwiA om. 5 X r 1 VA nU.JS TeL 66 294 N. Commercial St. 8SBSSSSS9 rrr