THE OREGON STATESMAN, SALEM, OREGON, SUNDAY MORNING, FEBRUARY 5, 1923
m
s
STUDYING
TOT UCS
-Whippet Occupies Most Con
soicuous Position in
Light. Car Field
With the perfected Whippet
occupying the most conspicuous
positipn in its, history in the light
four cylinder field. Willys-Overland
merchants throughout the
nation report that buyers are pay
ing more careful attention to the
mechanical details of this car.
which 18 months ago set a new
trend for modern car design.
. These merchants further state
that the car quality and proven
performance likewise are major
factors considered on the part of
buyers. ,
It is said that recent develop
ments in the light car field have
emphasized the fundamental fea
tures which were introduced by
the Whippet and which have been
steadily maintained in its produc
tlon. Motor car authorities say
that in its basic elements of con
struction, the Whippet remains as
distinctly advanced as when It was
firsf presented.
The Whippet, engineers state
etill has the only motor in th
light four cylinder class that aci
ualiy develops 100 per cent more
power than Its official rating and
which develops this power with
actual savings in cost of operation.
Power, speed, economy and
stamina accomplishments of the
Whippet have set a new high
standard of performance in the
light car field since its initial pre
sentation 18 months ago. Since
that the combined mileage of the
Whippets in the field is estimated
at a half billion mites.
Willys-OverlanA officials declar
that the recent reduction In Whip
pet prices, which pitces these
modern cars in direct price com
petition with the lowest -p"fied
cars, was not an attempt to meet
a price situation for it was def
initely decided that the original
Whippet quality and beauty shouH
be maintained regardless of what
prices could be reached.
It is pointed out. that part for
art and specification for speclfi
eat'on, the perfected Whippet dup
licates the original car In every
Jefall of quality and workmanship
with even greater value being
of'ered at the new prices in some
details of construction.
The tremendous sales volume is
cipi as evidence of public accept
ance of Whippet, and 'an Indication
of its quality leadership in the
light four class.
HOME OF ALFRED-BILLINGSLEY1 MOTOR COMPANY
r.
Willys-Overland, Inc., Agency to Open in Salem.
Phot by K.nn.U-Elli.
Gala Opening Observance Planned Here
crtrr'rti2UiHrtf 1 21114 ,
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DODGE SIX SPRINGS CHROME
VAXDIUM STEEL.
The front springs of Dodge
Brothers Victory Six are 37 inches
long by 1 3-4 inches wide and the
rear are 54 inches long by 2 inches
wide. Every leaf of every spring
Is of heat treated chrome vanadi
um steel.
companies are not yet ready to
announce, but they are planning
some exercises that everybody
will want to attend, even aside
from their interest in the new
buildings and the commodities
they have to offer.
In addition to the activities
which will be under way in thb
busy block beginning this week,
there will be still more of an au
tomotive center there in the near
future when the big Valley Motor
company building Is completed.
Already in this general vicinity,
facing this block across Center
street, are the Otto J. Wilson
company and the Smith & Wat
kins service station.
The market building is com
pleted except for interior furnish
ings in a few of the separate
spaces allotted to individual firms
and these will all be in place by
Thursday.
DELUXE MODELS IN
1928 HUDSON LINE
(Continued frqra pigs 1)
trait, since the introduction of
the cars, retail saJes have ex
ceeded 100 cars a day or about
trifle the normal rate.
"It was said that Hudson-Essex
is now building approximately
twice as many cars as at this sea
son last year and Increasing its
employment figures on a cor
responding scale. Number of men
employed will reach 20.000 very
shortly, on a schedule of 1,250
i'aolo b Kanaali-Eili.
Dougrlas McKay Chevrolet Company moves into new home.
GALA OPEN HOUSE
FOR AUTO CENTER
(Continued from pf 1)
fix-cylinder cars daily. Both of
these figures will be built up, it
was declared, as rapidly as care
ful workmanship and assembly of
the new cars will permit.
"When Hudson is operating at
capacity in chassis and body
plants Its employment roll runs
between 25,000 and 30,000 men
the city's second largest in
dividual unit.
" 'For the first six months of
1928 said R. T. Romine, general
sales manager, 'we are definitely
out to beat every former record
Our Essex-Super-Six already has
been greeted with the finest re
ception of any new car in our
history; we anticipate equal re
sults from Hudson. The public is
eager all over the country for au
tomobiles which please It.' '
His activities have been charac
terised by careful management and
unending work.
"It was not without considerable
reflection," Billingsiey stated in a
recent interview, "that, we estab
lished a direct branch In Salem.
We feel that the mutual benefits
which will result froin this sign
ificant step on our part will reach
far beyond the actual business
which we transact. The automo
bile industry plays an important
part in the life of every commun
ity and the interests of both city
and dealer are intertwined to an
extent not usually understood. So
much of the raw and finished mat
erial of the country are consumed
by the Industry and so many cars
are in turn sold in comparison
with other large articles of mer-
KNOWIFOGE m
mm ASSET
dence in the people of this great
trading area and in the sound
value of the merchandise we have
to offer."
PETTIT MADE
NEW
U HEAD
L. Y. Billingsiey Chosen As
Secretary-Treasurer
of Company
The secretary and treasurer of
the Alfred-Billingsley Motor Com
pany, Lb T. Billingsiey, contrib
utes to his organisation a detailed
knowledge of the motor car in
dustry gained in more than a score
of years association with the auto-,
mobile trades. An extensive ex
perience in credits and wholesale;
and retail selling contributes to
make him one of the shrewdest
and best informed men engaged in
the marketing of motor cars.
When the Alfred-Billingsley
Motor Company ws formed, Bill
ingsiey was selected as a member
of the organization because of his
outstanding success in the various
W
x a v j
7
It. Y. Billingsiey, Secretary-Treas
urer, Alfrcd-BJIllngslex
Motor Co.
KENOSHA, Wis.. Feb. 4.
Announcement is made by the
Nash Motors company of the ap
pointment of Milton H. Pettit as
general manager of the company.
Mr. Pettit, vice-president of Nash
Motors for the past 18 months,
long has been Identified with the
industry and with manufacturing
In general.
"The advancement of Mr. Pettit
in our organization is due to the
outstanding ability he has shown
i since coming with us a year and a
half ago." said Mr. Nash, "and
it is a pleasure for me to make the
announcement of his well-merited
promoition."
Before Joinin gthe Nash organ
ization, Mr. Pettit for several
years was vice-president and gen
eral manager of the Simmons
Manufacturing company. For
many years prior to that he had
been associated with one of the
country's largest manufacturers of
farm Implements. In this field.
Mr. Pettifs ability was recognized
throughout the industry.
Beginning at the bottom he
went on u through the organiza
tion until he was in general charge
not only of the farm implement di
vision of the company but I n
charge of its automobile division
as well.
IHSIGHT INTO AUTO
AFFAIRS UBLE
P, W, Blake Serves As First
Vice-President of Alfred-Billingsley
A keen insight into automotive
affairs and an exhaustive know
ledge of the business gained from
Ionic and varied service serve to
render W. P. Blake, vice-president J chandizing
of the Alfred-Billingsley Motor
company, a very Important factor
indeed in the administrative
af-
chandise that the success or fail
ure of dealer and distributor or
ganlzatlons is reflected largely in
the welfare of the particular com
munity affected.
'We look unon this move as
enterprises in which he has beenone of the wisest we have thus far
engaged over a period of years.made and we have, every confi-
ft
r VX 7
I
dealers and business men. Hi
long connection with Willys-Ov-
land products has Identified hin
with the Willys-Knight and later
the Whippet car. He is probabi
as well informed i it is possible
to be with regard to retail con
ditlons in the automotive trad.;
as they exist over given businos ;
cycles. i
His opinion that Salem is ;i
strategic business center carrie-1
great weight in the formation of
the company's plans to open a
direct office here. In renrf yu
upon this fact, he recently sleii;
"The peculiar Importance of
this territory is such that it re
quires the very best kind of mer
ge rvice. Its citizens
are numbered among the most pro-
ratvn in the state ana its posi
tion as a legislative Beat places
in the front rank of communitie
in the Pacific Northwest."
MOTOR SAFETY IMPROVES IV
FRANCE
W. f. UtaJte, Vice-President Alfred-Billingsley
Motor Co.
Santa Claus is a personage
whom the years do not affect. He
is just as young and fat as he was
50 years ago and his step is as
elastic as in the days of yore. It
is beiause he connotes an idea ever! familiarly known throughout
young. McMinnville NewsRe- Oregon as "Pat", he enjoys a state
porter. I wide acquaintanceship with motor
fairs of his organization. He has
been associated in an executive
caDacitv with J. H. Alfred, the
president for a considerable period
Automobile accident are cY
clining in France according n
L'Ouest-Sportif, published at !
Mans. This paper points out true
in some departments the flgurt-t
show an actual numerical d.
crease and that in all section,
there Is a decrease in proportion
to registration.
"In 1924" says a recent issue or
this paper "there were 1.626 un
fortunate victims of automobile
accidents, representing .022 por
cent of the number of automobile
and motorcycles. In 1926 th
2,160 deaths represented .021 ptf
cent, that is to say 1 per cent les.;
in comparison with 1924. In oth
er words the number of fatal ac
cidents Is developing less rapidly
than the number of vehicles registered."
Bobby Jones has begun tha
practice of law. And, metaphori
cally at least, he may. expectta
encounter obstacles in which
good legal niblick wip come iy
hasdy. Lowell Leader.
Dividends Declared
On Franklin Preferred
Directors of the H. H. Franklin
Manufacturing company in a re
cent meeting declared a quarterly
dividend of $1.75 per share on
the preferred stock of that com
pany. The dividend will be paid
February 1 to stockholders of rec
ord January 20.
Owod to Landladies '
A testy old fellow named Betts
Was annoyed by his landlady's
pets.
The cat and the parrot
He ehoked in the garret
And laughed at the poor woman's
threats.
Farm & Fireside.
mlAW
- MUIOC th rough and
through
Buick stamina Buick luxury Buick per
formance for only 1195! 4 That's the story
of Buxck's extra value!
Three popular Buick body-types sell at this
ipZZJSJZSZZZ A11 are Buick through and through identical
! ideal carfecgancraiikin- in quality and workmanship with the Buicks of longest
'FiiatMicL99 f" P k wheelbase even to the smallest details of construction.
All have the same fine Buick features: sealed chassis,
torque-tube-drive and triple-sealed Valve-in-Head six
cylinder engine, ribrattonUss beyond belief.
All are equipped with Buick's Lovejoy hydraulic shock
absorbers, front and rear, restful form-fitting tailored
seat-cushions and smart, low-swung bodies by Fisher.
Look at other cars. Compare them with Buick. Your
own good judgment will tell you that Buick offers
greater value.
SEDANS $1193 to $1993 " COUPES $1193 to $1830
SPORT MODELS $1193 to $1323
dntrcaf..k.Flmt.UkkiuiiummlxtUm&Ud. TkG.M.A.Cf iirl
fb tk mot! JaimmUt, it mrilsbU.
Beautiful from
every angle
THE SEDAN, 4-Doors, i
two shades of blue , with cream striping,
is larger and roomier, with form fitting
seats, wider doors,
rich upholstery and
appointment.
$795
Dttrtit.ph
war gxciM Mur
T :
:
i
Series 113 fsrpaasager Sport
noaaswc. osnatt, taw swung, ypwi
fill a Bakk dareogh mad thnwglft.
mt a M m r w ni & arr
imp iiaeMliiief Coop. A
oacistnr pop-
lUkRisL
ilHi
rvokal Buick vala-
wfarforbnain 119i
i 388 North Commercial Telephone 220
J - -. f ,''...:: ; , . -
iT7HBN BETTER AUTOMOBILBS ARB BUILT, BUICK WILL BUILD THEM
ESS
THE COUPE
has wide seat, am pi
luggage space in the
rear deck, and a com
fortable leather rumble
scat which is removable.
(Rumble Seat $3t extra)
f.t.h. Detroit, pint ivar
excist tax
THE. COACH U longer, wider,
roomier a full size five -passenger
Super-Six, as distinctive in appearance
it is practical.
735
f. . . Dttnti, plus
war txcut tax
as
L ' M1 I $
SUPER
SDX..
Qw Bodies-Larger and Roomier
New Appearance from Radiator toTail Light-
Finer Rttings-lburWheel Brakes
High Compression-Long Life Motor &
AnAmazfngPrice
One look at the new Essex Super-Six will convince you that it
will excel in po, u larky the Essex which has just completed the
most successful year ever achieved by a six-cylinder car.
From radiator to tail light it is a smarter, more beautiful car than
even the Essex which preceded it. And in performance it sur
passes in smoothness, reliability, speed and ease of handling, the
standard Essex owners are so proud to acclaim.
1
Details You Will Note
New size larger, longer, wider, inside
and out
.Higher radiator with vertical lacquered
.radiator shutters.
Colonial type headlamps and saddle lamps.
Bendix four-wheel brakes.
Silenced body construction.
Extra large tires, 5', are used.
Wider doors, for easy entry and exit.
Worm and tooth design steering mechanism.
Electro -lock typef theft protection used
in high-priced cars.
Adjustable tire carriers (for fitting with or
without trunk). T
jFine grade patterned velour upholstery.
J Wider, higher, form-fitting seats.
New instrument board, finished in polished
ebony, grouping motometer, ammeter,
speedometer, gasoline and oil gauges.
Starter on instrument board.
Steering wheel of black hard rubber with
cteel core.
Lighhorn and throttle controls on steering
Rubber-matted running board.
You get an impression of complete
ness and fine quality in the design of
every detail. From the new pattern
Colonial lights the higher, narrower
radiator with vertical shutters the
heavy sweeping fenders the rubber
covered running boards the new im
proved steering mechanism and the
steering wheel similar in design and
construction to that now used on the
very latest and very highest priced
cars there is outstanding reason for
pride.
The bodies are not only new and
roomier but are so designed as to give
a lasting, solid, rigid service. The roof
is flatter the car is bigger in fact and
in appearance. Door fittings, hinges
ana locks are impressively substantial
and lastingly beautiful. V
The upholstering is not only dur
able but is also rich to eye and touch.
The seats arc form fitting the
backs high and comfortable, the
leg room for driver and passenger ii
generous.
But rich and inspiring as is the ap
pearance of this new Essex, still Essex
surpasses itself in performance.
The car we now invite vou " to seo
is so outstandingly superior to any
thing you' can nave imagined that
you must expect it to command
higher price.
But with all these advantages,
there is also an amazing price re
duction. The Sedan at $795 f. o. b.
Detroit is $40 below the Sedan price
of last year.
Buyers can pay for cars out of income at lowest available rJtarga
for interest, handling and insurance
Newton Motor Co.
Corner High & Chemeketa
Telephone 1000
3