-J
ThereWere 23.570.002
yliitoMen Expect S Mm to Be Manufactured and Sold This Year. Ford and Chevrolet Compiling for First Place:
SECTION TWO
I
PAGES 1 TO 8
TOW
AUTOMOTIVE
- HE1TER I I0MKS
WAY BETTER THAN ilAST YEAR
SEVKNTY-SEVENTH YEAR
SALEM. OREGON, SUNDAY MORNING, J JANUARY 1928
Oldsmobile Proves Stamina
HERE THEY ARE, MODELS OF 1928
E
,1 ITT RECORD MEET
OBTAINS RESULTS
.... ' ll"ll-MHMMnMMMMHM)B'i
MOTOR HEADS
CARS SHOW GAIN
i IN REGISTRATION
DUCATI01W0RK
W" l ' ' ' .
-fl
. J
- otry United As 1928 Op
i3 and Jardine Pictures
Bright Future
deluding the presidents and
Airmen of the board of all the
: ;rjest automobile companies, the
Xainai:Automobile Chamber of
ronomeriee held the largest dinner
in its history at the Hotel Commo
dore, January 10. William M.
Jardine, Secretary of Agriculture
addressed the gathering on the fu
ture of rural transport.
Colonel Charles Clifton who for
2A years was president, of the
Chamber and is now honorary
president, was present as the guet
of, honor, and presented with a
painting.
'One of the greatest examples
t industrial cooperation in history
is seen in this meeting tonight,"
Mid Roy D. Chapin. president of
the National Automobile Chamber
of Commerce, who presided.
"Kvcry company In the business Is
represented here by its leading
men.' While all are competing to
give the best product to the public
at the most reasonable values, each
nevertheless realizes that the in
dustry has joint opportunities and
responsibilities which it can en
gage in best by working together.
'Roth at home and abroad the
use of motor transport is still in
its early stages. In this country
we find congestion in some of the
larger cities, but both highway
improvement and better traffic
management are beginning to
meet this situation. In the nation
at large and in most of the coun
tries of the world there are still
vast undeveloped areas which can
be brought into service by the us
of motor transportation."
Among the motor executives at
the head table were: Roy D. Cha
pin. president of the Chamber and
chairman of Hudson-Essex; Colo
nel Charles Clifton, honorary pres
ident of the Chamber, and chair
ma of Pierce-Arrow ; Alvan Mae
uley, vice president of the Cbani
i"r and president of Packard; Al
lied H. Swayne, vice president
passenger car division of the
chamber and vice president of
(ieneral Motors; A. J. Brosseau
vice president, commercial car di
vision of the Chamber and presi
dent of Mack Trucks; A. R. Er
skine, secretary of the Chamber
and president of Studebaker; Al-
(Continued on pace S.I
HAS ART GALLERY
Giant Carrier, Latest Word
In Her Class, Has One
of Newest Ideas
PHILADELPHIA, ( AP) Un
cle Sam's great airplane carrier,
the Saratoga, declared by naval
men to be the last word in her
class, is also a floating art gal
lery. And an art gallery aboard
a man o' war, these same naval
men insist. Is one of the newest
things under the snn.
When the wide-decked monster
set out on her cruise from Phila
delphia to join the Pacific fleet,
the wafdroom of the junior offi
cers presented a colorful spot
heretofor not found on fighting
ships. Paintings done in oils and
wax were clamped securely to the
walls and pieces of statuary were
lancnnren waere iiirr nuuiu ire
MIC w lu "
The tuniors. after putting this
artistic touch to their wardroom.
were not so sure the seniors would
approve, but the latter, after look
ing , over the display, said they
liked the idea.
Perhaps, too, the Junior officers
of the Saratoga constitute the first
group of American Naval officers
to appoint an art committee in an
attempt to beautify the steel walls
of their floating home. The Sara
toga's art committee owes it In
.nintinn to Ensign Donald Peter
son. He in turn was Inspired by
the Graphic Sketch club, where he
studied-painting while the ship
. m fall
is prepared iwr
Th art committee obtained a
doien oils, and a numberf etch
ings and pieces of statuary from
the sketch . club based on the cost
of materials only.
Before the Saratoga sailed she
was Tlslted by a number , of pa
trons of tn arts. As a result, a
committee of the Philadelphia Art
Alliance is preparing to write to
the secretary of the nary, recom
mending that an effort be made to
ImproTe'the interior decoration
scheme of American battleships by
display of paintings and stat
; aaryv 'zr:': : J ri4' '
FLOATING
A T
Left to rightt Amateur driver wheeled Oldamoblle
3,490 miles non-ttop around Anaheim, Calif. Centre
Oval Charlie Perkinton chained to wheel with nunc
during five-day endurance run in New York City.
TESTERS OF AUTOS
OFTEN VERY STRICT
Aristocrats Among Motor
Workers Live Lives of
Adventure In Tests
Many months before the Vic
tory Six was fermally presented
to the American publjc by Dodge
Brothers, the new model was qui
etly introduced to an exclusive
roup of hard-headed, leather
ikinned young men whose jobs
enter around an aristocratic sec
lion of the factory known as "De
partment 9.V or under a more de
scriptive title of "engineering-experimental."
Department 95 is
i high clas finishing school for
debutante ideas in Dodge design
ind construction.
It is the function of Department
95 to take an inventor's main am-,
bition out somewhere and ruin it.
A ruination is possible.
Forty men, picked and chosen,
onstitute the staff. Half of them
have college decrees, 'though
heir fingernails belie the fact, and
their mates have come up through
:he ranks of Detroit's vast army
of automobile workers. They
know motor cars from front
bumpers to tail lights. And they
are fully informed as to all the
geographical points In North
America which present grave haz
ards to automobiles. A critical,
merciless, brainy and fearless lot
they are; for their professional
reputations depend upon their be
ing hard to please.
Years ago when the automotive
industry was young and produc
tion small, manufacturers let the
public do considerable testing. But
today, when millions of dollars,
months of time, and an inestim
able amount of good will are at
stake, 'every part of a new model
must be fight; down to the last
cotter pin. Any reputable motor
car manufacturer would rather
throw in a fortune in dollars and
much costly time during the pre
paratory period than to let any
thing remotely resembling an er
ror creep into his product. Money
and time lavishly spent in prepara
tion and perfection, the prominent
manufacturers have found, is eco
nomically invested in the long run.
And so have arisen, in motor
manufacturing centers, the exal
ted class of experimental testers:
typified by the 40 men in Dodge
Brothers' Department 95.
New to the public, the Victory
Six is old stuff to them. Why.
last July. Elmer Kiel, foreman of
95, was trying out the Victory's
paces in Rocky Mountain snow
banks, and the car had then been
in process for more than a year.
Both experimental and actual
production models of the Victory
Six were driven tnore than 1.000.
000 miles in temperatures from 18
degrees below rero to 124 degrees
above by the men in Department
95 before the public was admitted
into the secret that such a car was
to be bought - out. Everything
that could possibly occur to an au
tomobile was made to occur to the
Victory Six by Kiel and his 40
testers.
A long distance phone rati
"'Lo. Kiel. This is Stevens.
Guess that double steel wall con
struction of the body is o. k. I
just got hit bx: a truck whei I
was coming around a curve at SO.
Went off the road and turned over
three times. Smashed the fenders
all to hell, but the body isn't den
ted. Broke three fence posts and
a telegraph pole. No, I didn't get
a scratch."
Would the car have long life?
department 95 found out. Re
lays of drivers kept the Victory
Six going night and day, day and
night, so that scientific and practical-studies
could be made of the
effect that 100,000 miles hare..
On western deserts, the Victory
Six was made to perform In the
barning sun 200 feet below sea
-yr I'rjV y
In three widely separate
see-
tions of the country, recently,
Oldsmobiles demonstrated a sta
mina far in excess of human en
uurance. The events tested the
ability of Oldsmobile to keep con
stantly running longer than a
trained man could keep awake at
the steering wheel.
These demonetratiens of the
ability of Oldsmobiles to travel day
and night for a week or more with
out stop were held in New York
City, Anaheim. California, and
Rapid City. South Dakota. They
were for periods of five days and
nights. 200 hours, or eight days
and eight hours, and for seven
days and nights, respectively.
The teet made at Rapid City
was exceptional, Inasmuch as it
was made with a car taken from
the showroom floor that never had
been broken in. Chained to the
wheel with regular U. S. Army
handcuffs, Roy L. (Daredevil Spi
der) Haines weaved through the
district, never stopping rocking
the car back and forth when fuel
was being replenished for seven
days and nights.
The Oldsmobile used at Ana
heim, Calif., also had never been
broken in. It was driven by sev
eral men after Frank Dedic failed
to break the previous record for
continuous driving. During the
run 3490 miles were recorded.
The New York test, while short
er, had the added handicap of New
York traffic extremely hard on
both driver and car. This demon
stration was held under the direc
tion of a New York newspaper,
representatives of which highly
praised the Oldsmobile perform
ance as did Charlie Perkinson, who
was chained to the wheel during
the entire five days and nights.
V F.cnnomtes made nossible bv
new and modern means of sell
ing, advertising coupled with vol
ume production, and improved
manufacturing processes have kept
down the cost of automobiles, ac
cording to Chas. A. Tucker, Peer
less Sales manager.
"Proper care of a car makes all
the difference in the world in
every day upkeep and running ex
pense," according to A. F. Misch,
Peerless factory manager.
DOWN THE ROAD
ONE WAY OF
THE PROBLEM
BACK-SEAT
! rl.. fi
Right-Daredevil "Spider" Haines and the Oldsmobile
he drove for seven continuous days and nights in
Rapid Citv. South Dakota.
Dangerous Radiator Cap
Ornaments In Disfavor
Radiator caps are to be plain
this season. Fleet females, bellig
erent crusaders, dashing dasch
unds and all that sort of thing
have, for the most part, been re
placed by plain metal. One of the
reasons for this return to simplic
ity is that various accidents oc
curred in which the ornamental
radiator caps figured sadly. , We
read that a pedestrian might have
escaped injury, when run down by
a motor car, had not the metal
hand of an ornamental Olympian
been thrust through his skull. But
it was also determined by the man
ufacturers that the decorative
caps were by no means so artis
tic as had been imagined, says an
Exchange.
Beauty of line and finish is de
sirable, whether the finished pro
duct is a vehicle or a cook stove.
There is so much of ugliness in
life that we are wearied by the en
forced contemplation of it. And
doodads are not beautiful, even
though they at first may seem to
be. They are as unbeautiful as
they are non-essential. They are
like to something that has been
tacked on by an old woman with
crude notions of embellishment.
They belong to the plush-parlored
past. Beauty of line is the true
beauty. Give a glance to a cotton
wood against its evening sky.
Most happily it is not marred, in
its fine contour, by any superim
posed "artistic" bumps.
This will be a good business
year, according to Leon German,
vice president of the Peerless Mo
tor Car corporation. "American
business men are fighters." he
says. "They are workers. They
are thinkers, ' They are the sort
that can't, be beaten."
Not one of the 32 companies
which exhibited at the New York
Automobile show could survive
over a period of years without the
aid of advertising, according to
Chas. A. Tucker, sales manager of
the Peerless Motor Car corporation.
SOLVING
OF THE
DRIVER .
HELPFUL HINTS
Report Indicates Incieasc In
; Motor Cars of Over Six
Percent In Year
Thcr were 2:t.S7l.Oi2 motor
vehicles registered In th 1'nttt'd,
States during 1927. Thin U c
cording to tlio fijturvM JtiM rr
leased by j the 11. P.. Hood rich Rub
bier company' Mat lUeUn, who
havo compiled thlr record from
Junuary 1 totuls computed by the
rfRlstrurti of each ntute.
; Motor vehicle production for
1927 Is estimated it .1.&30, 000 In
dicutlng u htitvy rei'lucrinent hut. I
uens. This flguro ttddd to th
registration rigures for 1S2; give
a, total of 20. 803. t43. Sluce 1927
registration returns hhow only
23.579,002 motor vehicles In use
the dlffcrnce or 2.224.G41 would
indicate the number of motor cars
scrapped od discarded. Replace
ments during the year were 9.4
per cent of the total registration.
J New York State still holds first
place in number of motor vehicles,
but California is running a very
close second. New York's per
centage of increase was 9.8 while
California's registration climbed
only 5.5 per cent. On the other
hand California possesses a motor
vehicle for every two inhabitants
or an average of two per family,
which is figured at 4.6 persons,
while New York possesses one car
for every 5.2 persons or not quite
one car per family. 1
For the first time in the history
Df the automotive industry four
states showed a drop in registra
tion. Flori fi leads with a loss of
10.4 per; cent over 1926. Maine
was second with a loss of 5.8 per
cent.
The District of Columbia made
the highest gain of any state with
17.5 per cent increase in registra
tion. Mississippi takes second
place in: percentage of gain with
13.9 percent increase to its credit.
It is j coincident that the per
centagejof increase in three states
was identical to the percentage of
increase obtained in 19 26. New
York, Maryland and New Hamp
shire each showed the same per
cent of i increase in 1927 as was
shown in 1926.
Taking the registration total
and dividing it into the estimated
population of the United States
shows one car for every 4.9 per
sons, or approximately one car per
family. jThe 1927 registration to
tal also ; provides 7.9 motor cars
for every square mile of area in
the United States.
An estimated registration- of
motor vehicles on farms shows
19.9 per cent of the total or 4,
700,000 1 motor cars' and trucks.
Over 19 per cent of the total high
way mileage in the United States
has been surfaced for motor ve
hicle traffic, a big gain in surfac
.ng having been made during
1927. Gasoline consumed by mo
tor vehicles in 1927 amounted to
9. $97,000. 000 gallons. Eighty
four percent of all the crude rub
ber imported was used in making
(Continued on pace 4.)
TO HUSBANDS
, A view looking down through tha folunuts of now cart t tha
National Automobile Show in C.miul Centra! Palme, Nw York
City. They're all here, the nw models the car owner has been
waitina for. '
DEALERS FLOCKING
TO HUPP STANDARD
226 New Agencies Opened
In Four Days After. New
Six Displayed
The tremendous success of the
new Hupmobile 192S Six. of
which more than 3000 were 'sold
during the first four days the car
wae displayed, also resulted in the
appointment of 22C new dealers
during the first month following
its premiere, and applications for
the franchise from more than 6000
others, it is announced by It. S.
Cole, Hupmobile general sales
manager.
"Interest in Hitpmobile is greiit
er than at any previous time.
he
record-breaking level. Dealers are
being signed up at the rate of ap
proximately ten a day, with dealer
applications three times that fig
ure." Mr. Cole reports the company is
operating at capacity production.
Its November shipments broke all
records for any single month in
the company's entire history.
More than 2000 -unfilled orders
were carried over into December.
Sales of the new 192S Six to
the public during the last five days
of October and month of Novem
ber were estimated by Mr. Cole as
in excess of 8000 cars.
Dealer applications are being
carefully scrutinized. Franchisor
are being given only to those who
can bring the highest grade sales
and service facilities to the pub
lie, it is pointed out, and who can
assist in elevating the dealer or
ganization to a new high business
level.
"Women concentrate on the Job
of driving better than men." snys
Leon German, vice president of
the Peerless Motor Car corpora
tion. in exploding the theory held
by the average masculine driver
By FRANK BECK
yy '. 113
RIGID
STANDARDS
EXPLAIN SUCCESS
Building Two Million Buick;
No Small Task: Excel
lent Workmanship
That. Buick pre-ducion ha
ched the two million poict- a
ord never before ;u
h:eve1 I
any !Kt-;fctV
P--'irui;id
builder of ar in B.iick'
class is lareeiv due to th
la
that Buick never set ar.y go a: for
itself. fWtead the aim of thr
Buick organization has been an.l
is to build each Buick car so that
it will afford to its ownr coni
plott motoring satisfaction.
Ami ii is because Buick lio!d
teadilv to this aim. concentrating
I on
the task in baud, that the good
name of Buick has spread through
out the world. The demand for
Buicks, that has brought produc
tion to the two million point, ha
followed as a natural result.
Buick executives. Buick engi
neers, Buick workmen, anil Buick
dealers have never fixed their eyes
on distant goals of so many cars
mado in so many mouths. Kvery
Buick has the same importance to
the Buick organization as the car
that haDOfned to be the two mil
lionth. Many, perhaps most, o f
those who shared in the actual
building of that car had not the
slightest idea that it would b
singled out from its fellows as the
two millionth car to leave the
Buick assembly lines. If they had
known, it would not have made the
slightest difference to them. They
could have done nothing more to
make this particlular Buick bet
ter or more satisfactory than
those which preceded it. Because
into each proceeding Buick they
bad put the 8. me high standards
of workmanship, the same skill.
the same unvarying accuracy that
are embodied in the two milliouth
Buick.
Every car that passes through
the Buick factory whether it be the
two millionth, or the two millionth
and thirty-first, must measure up
to the same rigid standards of
workmanship. Then Buick can be
sure that when the car passes in
to the hands of an owner, it will
give such service as to make the
owner speak so enthusiastically of
Buick that his friends and ac
quaintances will in turn become
Buick owners. It is this endless
chain of satisfaction, and not any
aiming at a goal for the goal's
sake, that has brought Buick pro
duction to the two million point.
And as with the manufacture,
so with the selling and servicing of
Buick cars. Hand in hand with the
development of the Buick fac
tory has gone the building up of
the Buick nation-wide sales and
service organization, until today
Buick is represented in even the
smallest communities. Whatever
trail the Buick owner follows be
sees at frequent Intervals the sym
bol of Buick Authorized service.
The spirit of the Buick organi
zation is in this symbol. Where
ever it appears there are men lm-
bued with the same ideals as the
men who make Buicks. And it U
the aim of Buick Authorized Ser
vice to maintain and assure con
tinued satisfaction for Buick own
ers, as it is the aim of the Buick
factory to assure satisfaction by
rigid standards of workmanship
To this end the Buick Authori
zed: Service organization Is as crae
fully schooled, as carefully devel
oped, and as carefully guided and
controlled as the Buick manufac
turing organisation.
Branches and distributors at
key points throughout the country
are the centers (rota which: Buick
dealers are assisted and aided in
assuring satisfaction for the Buick
headquarters at Flint, Michigan,
to the establishment of the Buick
(CoBtiaata a pgi S)
Ciimpair.n Ciirfiilly Pl.winnl
foi Schools, flmiohrs,
C'w u: (iioiijv.
Tt.o hrtfi i diii t imirtl n..k in
l tit U" m ImiiiI, tm i tint im .y (),
Aliloll. au l(, .td ! ,, n.
toil for III.' ilM Mttin. oiilil4
Una otil illitiul MlltuliiM Hmittt i Ml.
built i M I plitiin liiiidniKit U
IKt loi , l,dd llir m,,i, l,(.ii It, , ,,
'llllin I i . ii 11 y A "rtfitv rihi
'ttf luiinl nliti.iln it In , , (inula,
i nun lift iisli it nil i in! ii i 1 1 1 1 in.
gnilU,itl,iit n liiitniliril Miteli!
IihmiIIih ,t!o, hit mild mill (tin (Wit.
fitltl I, li tl of id c-1 it, I t,l tin Kin bint
llll'IIIM (,, iHlltlllK tl 4 f IILOtiltiH
bIhur imIu. mi tttunl ni mini ;
ttlilin fxpriini' ttitd will, tlu hlr
(lt of tl. u rnilnlitft thn
v til no it unft-tv 'l it i toil innottg
tilt' Ht).ii cltltdlrtl. at, lit ) v-
I rln lit mid imtoitt At t)a It
tllllO till" tlKNOclilllvM, lH',t lit
HtmiUlo acttvttl t bvhatt ol
highway safety In all part r thw
country.
"The campaign was very fe
fully planned aud carried out." r
said: all purposes which it ,.
peeled to serve were vVon:plthl
in a very satisfactory It
waj f'.miillT ed jcitJciiil in
ture. proenrssiTe rti.r :j
diriduAliy intesstre."
Fifteen :r.oiJirJ r-irv-- cf
?".:iritwjy sf"y i iT
Jv'C!-:;t s:iV.'::. ii i
for ?rr;:vr.
ley f:v riv
; thousand :o
!.k.OSNilJ ?
c:vtv !iJ
..ii
orpa:::za:;on!i. Tl. p-v-?-- .
was fort:f:eJ t'y s.at:o&ai e
paper and zr.xz&iir. ?ib:U.'.y . Ra
dio broadcast ir.z inciudtKi .a
the work definable a? d..-e:t pub
licity." "The co-operation of the Fed
eral council of churches wa fe
curod for work in the churches.
Several hundred ministers con
gratulated the work and preached
sermons on the subject of highway
safety. The religious press co
operated in a commendable de
gree. The response of the church
es was more man KraiuyiiiK uu
has proved beyond a doubt that
the church is ready to co-operate
in a gigantic task of saviug human
life."
"Tlie results obtained from tha
work in the schools wi re amazing.
Children In hundreds oT schools
signed the safety pledge in a body.
At this writing some seventy five
thousand children are on the pos
ters of the highway safety club.
More gratifying is th proof that
(Cout'imird on Pg" )
CREATING MBS
International Roads Confi
dentially Discussed At (
Great Gathering
CLEVELAND, O.. (Special) .'
Mutual Interest In improved high-
NTEREST IN ROADS
ways has proved an effective ;
hand across the sea" the 25th ,
annual convention and road j
of the. American Road Builder -
Association here January 9 to 13
has shown. Nearly fifty reprewn- ;
tatives. officially representing. ;
twenty foreign countries were if
among tne za.uuv wno inroneea j
the city and packed the monster; t
public auditorium where the show j
was held. r !
Mexico. Chile, Colombia, Cuba,- ;
Dominican Republic in the west-; f
ern hemisphere, and Russia and-
Spain in the old world were very f,
attractive. The group from Mexi-;
co brought a friendship gift tn the !
form of a beautiful fireplace of 1
Aztec tiles taken from an ancient ;
building up in the mountains. It' !
was formally presented to the As-
sociation officials during the show,
by Antonio Madrazo, chairman of
the Comision Nacional de Caminos I
and head of the Mexican delega- i
tion. It will be placed in the as j
sociation headquarters In Waa- ;
tngton. : ' -- .
An international road connect
ing the United States with capital; ;
cities in Central America and pos-
slbiy those of South Ameirca. was
confidently discussed by the Lat-
in-American delegates. ' V f '.
"Jit the Pan-American session
Wednesday, January 10. several
of the Latin-American delegate
spoke, among them Armando Val- ;
des of the Cmpanlo Cubana de
Contratlstas, who talked jon cuna
and her Highwayi.'JuIio Garcia,
Comision Nacional Camplnos, Mex
ico, discussed "Highway Construe-
I
i
.
i