THE OREGON STATESMAN, SALEM, OREGON; SUNDAY MORNING. JANUARY 22, 1923 f f NEW LINE OF CARS attract mm General Motors Presenting Solid Front of New Mod- -els For Approval FORDS STAGE THEIR OWN SHOW Commenting upon the new line " nf cars just announced by the var ious General Motors car divisions, Alfred P. Sloan. Jr., President of th Corporation, made the, follow ing statement today: General Motors, through the , Chevrolet Motor division. Is offer ing at this time a full line of new models a bigger and better Chev rolet. While the details are be ing fully announced in the usual manner by the Chevrolet Motor Company. I want to emphasize the very material advance which these cars offer over any car that the Chevrolet Motor Company has heretofore been able to present. In the first place, the power plant has been materially im proved, resulting in Increased per formance. This is Jfn line with the current trend, particularly in ' the direction of increased accelera tion for traffic and hill climbing. Many details in construction of the chassis have been altered to effect this result. The most striking ad vance, however, is an entirely new line of Fisher bodies which, togeth er with new raditaor and hood treatment, results in an artistic de velopment which has never been .'! nailed before in motor cars in li.' Chevrolet price claes. The ! w bodies provide not only great iiviiry of appointment but added m fort and convenience as well i considerably more room. Four wheel brakes have also been in cluded to effect a more positive control. The wheel base has also ieen lengthened. There results a nigger and better Chevrolet in ev- iv .- nse of th word. In the de velopment of the Chevrolet it ha been in the past and will continue o he the policy of General Motors i. offer in that car the maximum it ible value that its extensive re-oun-. s permit at the price, rather h mi to build the car at the lowest ,o-Hiblt? price. - - "In the new models of the Pon i.i offered by the Oakland Motor ;ir division, important changes :; vo also been made. The power j)l;nt has been materially im-:i-.v.h1. increasing performance, iai ! icularly acceleration. A new in - of Fisher Bodies have been provided which, together with a :i"v development in the front, has in ;itly improved the artistic ap- ;ea ranee of the car. Four-wheel iir. i.e have also been added. The Olds Motor division is of 'efiug an entirely new motor car f .run beginning to end a com ! e new power plant as well as a (,; ;d-t line of new Fisher bod-! I feel sure that the Olds Mo-j or Works In collaboration with 'l engineers of the Fisher Body livi ion. have developed a car of unusual attractiveness even in this day of many attractive motor car products. "Still in addition to the above, th- Cadillac Motor division Is of feriag additional models in the LaSalle line, particularly a very inter- sring five passenger' sedan at an unusually attractive prfce. This Is made possible by the Substantial inciease in volume enjoyed by the Cadillac Motor Car company re Mi!: inz from the inauguration of new Cadillac as well as the ad n of the LaSalle to the Cad- I Running concurrently with the National Auto Show at Madison Square Garden, New York City, Henry and Edsel Ford are staging the Ford Industrial Exposition, also at Madison Square Garden. They are shown here standing before one of their new models at the show, which drew 15,000 spectators the first day. SHE POSmON PROSPER It SEEN Eyes of Automobile World Centered On Toledo j After Price Change dominating key note or. In other words, giving to the public prompt ly, new ideas rn motor car con struction and development as ad vanced methods of manufacture and proved engineering develop ments make possible to the end that Geueral Motors products shall represent a continually increasing standard of value. There is no question but what new offerings at this time represent values that General Motors has never been able to offer heretofore. Prices in the main have not materially al tered. There have been adjust ments on the various models as al tered costs have required. The greatest benefit acruing to the public in my estimation is the very substantial increased value that nas oeen put back into the cars themselves. I have confidence that tne public win snow its apprecia tion of these new motor cars the same as it has endorsed General Motors new offerings in the past. th. di: in. line. "To make the General Motors p!i :ure omplete. I should include th- f.ict that Ruick and Oakland an.i, nnctd their new models in the re 'n: past so that General Motors now presents a solid front of an "p'ire new line of cars to the pub lii AM the above offerings are in n.onv with the policy that Gen- : . Motors established some years :i,l. to which it has consistent- '!h red; i.e.. a program of con . j.rogress with quality as the ALL MOTOR HEADS AT RECORD MEET (Continued from pe 1.) fred P. Sloan, Jr.. president of General Motors; Henry Ford; Ed sel B. Ford, president of Ford Motor company; Walter P. Chrys; ler, president of Chrysler Corpor ation; John N. Willys, president of Willys-Overland; Lawrence P. Fisher, president of Cadillac: R. E. Olds, chairman of Reo; Fred J Haynes, chairman of Dodge Bro thers; Charles D. Hastings, chair man of Hupp; Charles W. Nash, oresident of Nash; Robert C. Gra ham, vice president of Graham Paiee: William E. Metzger. vice president of Federal; H. H. Rice assistant to president of General Motors; Walter C. White, presi dent of White. . Guests at the head table includ ed: William M. Jardine, Secretary of Agriculture; Congressman James C. McLaughlin and Grant M. Hudson of Michigan; Arturo C. A. Buxton, Automobile Club of Argentina; Emil Salmson, presi dent. Swedish Automobile Dealers association; Sir Herbert Austin, Society of Motor Mfrs. and Trad era, London: Thomas H. MacDon ald, chief, U. S. Bureau of Public Roads; Lewis E. Pierson. presi dent, Chamber of Commerce of U. S. A,; H. O. Smith, chief of Au tomotive Division. U. S. Depart ment of Commerce: Noah C. Ro gers; "Senator Edward ora ana Henry G. Weaver, speakers at the dinner. Officials of associations in the automobile field at the head table included: J. R. Histed. Chicago Automobilo Trade association; Paul Henderson, president. Aero nautical Chamber of Commerce; Thomas P. Henry, president. American Automobile association; Warren Griffith, vice president. National Automobile Dealers asso ciation; H. L. Horning, p r esident. Motor & Accessory Manufacturers association; J. H. Hunt, president. Society of Automotive Engineers; J. C. Weston, president. Rubber Association of America; A. G Southworth. president. Automobile Merchants association of New York; ,E. M. Morris, president. Na tional Association of Finance com panies; Walter C. Hecker. vice president. Automotive Equipment association; Henry R. Sutphen. president. National Association of Engine and Boat Manufacturers. Read the Classified Ads With the eyes of the entire au tomobile world centered on Willys-Overland following the eh try of the Toledo manufacturer into direct price competition with the lowest priced cars in the light car field, John N. Willys, presi dent, has declared all plans have been carefully outlined for 1928 and that the company enters into the campaign in the strongest po sition in its history. "In spite of the tumult of com petition, I feel assured that Willys-Overland will establish new high records in volume and prof its In 1928." Mr. Willys stated. "Low Whippet service costs and facilities will make money even on normal nroduction and with a greater volume of business as sured, our profits will be even larger." Commenting on the sound structure of the company Mr, Willys said. "In the last three years we hare put Into our fire large plants a total of 112.500.- 000 in olant improvements and facilities. This notable invest ment has come mostly out of profits and only $3,600,000 was capitalized. "We have been careful to pro tect our cash position and our last quarterly statement showed cash and cash items of 818.000.000. "To meet our enlarged program for 19 28 meant that It has been norossarv for US 10 DriDK up lu mailmnm efficiency tho 149 buildings in our plants at Toledo Pontlac, Mich., Toronto, Ont.. and Stockport. England. 'Immense economies are possl . ki thrmikTh the construciion Ul Vvv0-- nur own bodies in our own ue body plant. This means, not only the elimination of the manufac turer's profit and transportation costs but also a great contrlbu tion to overhead. "finr field stocks are lower than they have been In a long while at this time of the year, and the Whippet, which has been factor heretofore in the light car field is now headed for a position of leadership in this classification. "Our entire manufacturing nian have developed with the quality idea as their basis. En-j gineering will be by the same en gineers who are responsible for the Willys-Knight and price lead ership will be maintained on the same foundation as engineering leadership." Mr. Willys also sounded a note that voiced unusual optimism oyer business prospects for the present year when ht said: "Every sound expert who has made an analysis promises that the country is destined to enjoy a continuance of the splendid pros- J perlty that! has marked the years from 1923 to 1927. Our national wealth Is increasing on an Aver age of 15 per cent a year so that as a nation we have a net worth of perhaps 8350.000.000,000 against total debts of 818.000,- 000,000. This is a ratio of assets to liabilities of abont 20 to one. which constitutes a pretty good statement, j "Business is going to profit by the reduction of the Income tax on corporations and It Is a cer tainty we lare going to see a re duction in! the excise tax on auto mobiles and nossibly Its entire elimination." Mr. Willys agrees with other leaders In the automobile Indus try that 1$28 will be the biggest year1 in automobile history and that there will be manufactured 5,000.000 icars, a figure never be fdre obtained. 1 INTEREST IN ROADS CREATING FRIENDS (Centiaoed from pf 1.) tion -In Mexico and its Relation to Pan-American Highways" and Ju lio Faiardo, engineer of Bogota, Colombia, who told of "Road Work In Colombia." Other Latin-American delegates were: Angel Guarello. Chile. Es plrtu Santo Potes and Jose Maria Osnita. Colombia: M. A. Cocco Dominican Republic: Julio Gar cia and Jose Rivera, Mexico. From Spain, the government sent Enrique Demesa as its offi cial representative, testifying to that country's awakened interest in Improving its highways. The Union of i Russian Soviet Repub lics sent a delegation of seven ex perts headed by. Max Rablnof f and A. L. Dmitrleff to study American road buildinK "methods and im proved road building machinery. FUTURE 0 II IS OUTLINED AT MEET Prosperous 1298 Predicted By President of General Motors Body The future of Oldsmobile was optimistically outlined by Alfred P. Sloan, Jr., president of the Cen tral Motor corporation, at a dinner meeting of 800 Oldsmobile dealers from the .north central section held recently at the factories in Lansing, Mich. Mr. SI Jan en- phatically stated that the full re sources of General Motors were back of Oldsmobile and that the corporation officials attached great Importance to the success of this division. A prosperous 1928 was predic ted by Mr. Sloan for the automo tive industry. He declared Ithat the purchasing power was present and that, barring some unforeseen catastrophe, a splendid business should be done. "I think that general business Is going to be good," said Mr Sloan. "It must be fairly good to have the above prediction come true. As a matter of fact I can not see any reason why it should not he good. "Of course, it is a presidential year but there are no Important economic questions before the country and It does not seem likely any will arise, and that be ing the case I do not think the up set of business resulting from presidential election that used to occur in past years, will be material." The Oldsmodile dealers present were from Michigan, Wisconsin. Indiana, northern Illinois, nor thern Ohio and western Pennsyl vania. Previous to hearing Mr. Sloan they had been informed of the 19 28 Oldsmobile plans' by President I. J. Reuter and Vice President and General Sales Man ager t). S. Eddins. The dinner was part of a two-day program which Included apresentation of sales, service and advertising plans of 192S and a trip to the General Motors proving ground. Mr. Sloan revlewe the Oldi-mo-bile plans for 1)9 28 and declared that they should result in an ex ceptional year for the entire Olds mobile organization. He praised Mr. Renter and Mr. Eddins as rep-, resenting a management upon which Oldsmobile could build a super-structure of greater busi ness. Regarding the position of Oldsmobile In the General Mo tors corporation, Mr. Sloan said: "I wish to Impress on you OId mobile dealers, as well as all Gen eral Motors dealers and upon the public, that the purpose of Gen eral Motors is to offer to the pub lic a complete line of fine motor cars. The Oldsmobile position In that scheme of things is a very im portant position. It is important not only because it Is absolutely essential that General - Motors should be represented effectively in that line but it is most 1m portant that that particular posi ion should be developed in the strongest and most effective way posslbla " or two cylinders in excess quanti ties. One of the unique advantage of the exhaust manifold Is the "hot box" chamber, which features threedietlnct passages from twe cylinders each. This construction does away with all back pressure reaction of any one exhaust on the other, and contributes to general motor smoothness. II HAS UNIQUE MANIFOLD The distinctive design of the intake manifold on all Chandler motors provides perfect" gasoline distribution to all cylinders, at all speeds, and entirely does away with an tendency of raw fuel to "puddle" and flow into any one AUTO REPAIRING DON'T PUSH A LAMB ENGINE It is a foolish and expensive practice to continue to run a car In which the engine or any other part of It shows signs of distress. Ton may be sure small defect will speedily de velop into something serious. Let us examine it and repair It at the first indication of trouble. We are equipped to do all kinds of auto repair work efficiently. The MOTOR SHOP Coffey & Davidson 267 No. Church Telephone 43 Jbr Ec0m0mimt Trmr$p0r1atto Hill 'si 195 trays triie Buick quality and all the famous Buick features ew B aunty -ijJew Comfoict Let us Use this machine to give you Perfedr Before we relin your brakss ww true the drums with this? ma chine. With the drums perfectly true . . . all scores and grooves removed . we ghre yon per fect brake that grip eWnry, surely and quietly. True drama arc brake linings and tires. MIKEPANEK SALEM'S BRAKE SPECIAJJST 275 8. Commercial St. Hydraulic and Bendlx Brake Expert You probably never think of Buick as selling for only $1195 and yet you can buy a Buick of true Buick quality at this extremely low price. You have your choice of three popular Buick models the roomy Sedan, the trim Coupe or the smart Sport Roadster. And you can have it on terms so liberal that you need not deprive yourself of the joys of Buick ownership. Luxurious bodies by Fisher in distinctive Duco colors . . . flashing getaway and the virile power of Buick's famous valve-in-head engine . . . supreme riding comfort resulting from Buick 's Lovejoy hydraulic shock absorbers and Buick's cantilever springs. Only Buick offers these fine car features at such moderate prices. See and drive a Buick. We will be glad to demonstrate at any time. SEDANS $1193 to $1995 COUPES $1193 to $1830 SPORT MODELS $1193 to $1325 All f k F&at UkL. tmiummtml tm U U diU. TU RUIQC Study this list of un rivaled Quality Features Lorcjoy Hydraulic Shock Ab-aoc-bers, froat and rear Smart, low-swung bodies Form-fitting tailored Mat cuebions Rich color harmonica, inatd and out Bullet-typ headlamps Adjuatabla itcscmg column The Buick Double-Lock (One turn of th key lock both ig nition and steering wheel) The famous Buick Sealed Chaa ais with every operating part ealed kirirlT a dirt -proof, di let proof, water-tight boueing Triple-sealed engine Vacuum cleaned rrmrra Oae universal ioint, iaatead of two or three and caBy kibriratad Buick mechanical brakes Totquo tube drive File Leering Controflable-baeen hesnHghts Balanced wheels Ak filter CM filter Thiinmrsiir Lfi cos AuUenotlr heat control tution) Spark plugs seeled ig hit OTTO 388 North Commercial J. WILSON Telephone 220 VHIW BITTll AUTOMOBILH AU BUILT, BUICK WILL BUILD THltt Mew Perfon: fLO ? an amazing revelation in a low-priced car Prices Reduced The COACH $585.00 .$495 .'495 .'595 .'675 .'665 .715 Light Delivery . OiO (Chassis Only) Utility Track .'495 (Chassis Only) All prloes fob Hint, Mid. The Roadster . The Touring . Th Coupe . . . The Four-Door Sedan The Sport Cabriolet . The Imperial Landau In presenting this great new car, Chevrolet has eclipsed all previous achievements in the development of truly luxuri ous transportation at low cost. Built on a 107-inch wheel base, 4 inches longer than be fore offering new Fisher bodies whose distinction reveals the world famous mastery of Fisher craftsmen providing the safety of four wheel brakes, a new measure of comfort, and thrilling new power, speed and smooth ness theBigger'and Better, Chev rolet is being jeverywhere acclaimed as an amazing revelation in a low-priced car I See this truly sen sational automo bile! Note how the hood lines stream back from the higher radia tor and blend gracefully into the body contours Note the deep Wheel Brakes lustrous'tone of the new color finishes in genuine Duco the interior atmosphere of rich ness and elegance. Check the chassis and discover every feature of advanced engineer ing design and the complete ness of detail demanded in the finest motor cars Then go for a ridel Experience the flashing get-away and the marvelous smoothness of the improved valve-in-head engine with its new alloy "invar strut'1 pistons, new hydro-laminated camshaft gears, new mushroom type tappets and steel enclosure Travel rough roads and observe the cushioning effect of the new semi-elliptic shock, absorber springs Do that, and like tens of thousands of others, you will be amazed to learn that such a car can ell at such low prices! Douglas McKay Chevrolet Co. Now in Our New Home 430 N. Commercial St, TeL 745 " Associate Dealers " DALLAS CHEVROLET CO., DALLAS GEO DORR, WOODBURN BALL BROS., TURNER HALLADAY'S GARAGE, MONMOUT 1 1