Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Dec. 11, 1927)
THU OREGON STATESMAN, SALEM, OREGON; SUNDAY MORNING, DECEMBER It, 1927 S, RflDIO DEALERS PROVE VARIED LOT i 9ne Merchant Designates Place As "Wife Saving . Station"; Sells Washers 4 - WASHINGTON (AP) Four undertaking establishments, a Bl- js-ble store fend a "-wife saying sta- tion" are among the radio dealer " who hare replied to questioualre tent fcut by the electrical eqiup tnent division of the Department f Commerce. The merchant, who designated his place of business &r a "wife earing station" Is a" wash ing machine dealer, officials of the Department said. Other business establishment? listed" as handling receiving sets as a side line are a grocery store-, a dozen lumber yards, , two con fectioneries, two harness . shops, garages and gasoline filling sta-j tions. One orthodox, radio dealer wrote to the Department, declar ing there ought to be a law pro hibiting the sale of radio by fitt ing stations, ; j The largest number of replies io .the questionnaires : was recefv- nd from electrical supply shops. Exclusively radio' stores and hard ware stores tied for 4econd place A total of SI, 262 questionnaires pn the radio stocks In dealers' and jobbers hands on . October 1 was sent to all prts 6t the Unit ed States and 7,7 X 3 replies have been received, a response of ap- . proximately 25 per cent. This is he first census of the kind to be aiade by the- Department of Com merce. . : ' : -. A 'y-.j; The 7,718 dealers and Jobbers reported a total of -147,548 bat tery operated and 9,649 . socket sower receiving et Jn stock. A large . number of the dealers re ported a greatly Increased demand for - the socket - power sets, some faying they were unable to supply the requests. The census showed 153,091 ordinary loud speakers and 6,018 amplifiers in their stores. For B" and "C" batterie: t be report was 625,441 and . for storage (A) 77,148. . , , , , In the battery eliminator group ing, there were 15,460 "A." sock et power with .storage battery, 7,503 "A" socket power without storage abttery, 61,979 sock et power, and 26, $53 A' and -B? socket power combined- Tho tube surrey showed 1,008,099 for Tolt D. C, 244.108 for 4 volt D. C. and 52,065 A. C. The A. C. Uu It census gave 58,075 high volt age for "B" power supply, 18,-i 546 low voltage for "A" power supply. - ; - In the classification of the sur rey by states, the list Is headed by 747 New York dealers who repott ed . 2,1 11 battery operated and 1,647- socket power sets. Illinois Is seocd, 67 f dealers reporting 28,561 battery operated and 972 COAST SURVEY USES RADIO n OF TUB 1 HI Fans', Complaints Turned To : Paens of Praise For New '.J 'Achievement socket power sets. Missouri is third, 284 dealers with 9.042 bat tery operated and 415 socket pow er sets. California is .in fourth place with 432 dealers, 8,453 bat tery operated and 555 socket pow er seta. Ohio is fifth, 591 dealers accounting for 8,095 battery anc 755 socket power. The "census shows that the stores with - the large stocks are near the .big broadcasting eenters of the country. . , .i FKTUHUMBS DOWN 0 PRATES" No Consideration! Due Sta tions Jumping! Wave Length Says Report- WASHINGTON . (AP ) .Radio fans are rirtuously unanimous' In the conrlction that 'pirates", the stations that! jump I their ware lengths, should : be giren no con sideration. : i This was revealed in a surrey made by Ira L. Grimshaw of the department of commerce. Grim shaw studied 2.000 letters and telegrams sent by listeners to the Federal Radio Commission, spend ing sereral weeks at the task. Ills digest 'of fans': suggestions, which '.were made with regularity and unanimity follows: - "Whaterer plan Is followed, er ery station, must remain exactly on Its assigned war length. A crystal or other control should be required to accomplish this purpose. "Stations logically should be classified Into the big and little or the high-power and low-power, the local and the national, the general ' and the special. - The higher grade stations should hare Washington I AP- One of . the most revolutionary uses of the ra dio is its employment by the Unit ed States Coast and Geodetic Sur rey to mapping the country's un derwater ; real ; estate. If there was a ship Hesperus, it need ner- er had sunk if the skipper owned charts of the ocean shore depths which the surrey is now making with the aid of radio. Giren three known points rial ble on shore, a surrey ship can re cord surroundings and fix them on a chart within 100 yards or so of the exact spot. But If the; sur rey ship mores more than 16 miles offshore curvature of the earth conceals objects on land and the difficulty of determining . a posi tion Increases. risibility limit the error In sound ing positions could run as high as two to lire miles until the advent of radio.-' '- : Now a surrey ship explodes In the water a T. N. T. bomb; j The noise travels at 4, 897 feet per second 'through the surface water, ia erery direction. At three wide ly separated places in the . shore water. Instruments receive the Im pulse which Is communicated , By JOSEPH D. It. FREED President Freed-EIsemann . Radio Corporation. Now is the time when all good electric sets' hare come to the aid of the radio manufacturer: The ultimate consumer is get ting what the factory intended he should hare. Not that we're quite in the "Just cannot? go wrong" stage, but mighty near It -with the t result; that i furrowed brows are reduced to a minimum. - ; The public is blessing the ad- rent of simplified receiring appa ratus, but not any more than the maker : of these indispensable products for bringing the concert hall and the opera right to the family fireplace.. ' -Reputations in radio are soar ing; 'while the market. In highly- seasoned exclamations is falling fast. .' ' , - ... ' : -There are good reasons for this. "-" First of all, everyone reebg u"eo .f"1". . V vl"6,CDTOU'IUon of ' many a manufacturer. ynenomenwiy. r. W away ' lwM f.i.w 1 . A 1 J J " proof; .ihere, Is where the trouble has been found, in large extent. Perhaps the story might be told In this manner: i ! Hundreds of thousands, of dol lars are spent annually by the manufacturers-, in research. . No one puts out a receiver, or an ac cessory which has not been . the rfsltof " cjontinuou exp3riment ation. When the final model Is announced to the ; public, every one may be assured- that behind It is a tale ot long days and. nights of study and ; that It is the rep resentation of the best brains in radio engineering and design. Three years ago radlo passed the howling stage- but the people dldnt. , ' -. ;: ' It , is human nature, ; perhaps. never to be satisfied with any thing. That Is part of the Amer ican spirit, quite a reflection in its way, ' of American greatness. We are all striving for something big ger and better. - ; ; At the same time, what are pop- plarly ef erred to as? "yowls are sometimes Ill-advised and 1 unfair. Some hotels and '.stores have the rule: "The customer. Is- always righf'i t. In the same spirit, all radio manufacturers and dealers . - do their best to placate purchasers, regardless of -the nature of the complaint.- '" . ' " : This process of "damning with faint praise" (to say the least) which has been alj too common a failing has marred the reputa- "He makes sets 'that are on the blick.". You're heard it. ...... ; Of courso, examination reveals the reasons for the unsatisfactory results, , but the harm has been done. The Neighbors Radio Gos sip club getsbusy and before long even the folks In the next Tillage hear that Jones bought a set and It was terrible! - Erefy cloud has its silvxr 1 In tnl. the poets say. and now the manufacturer Is having his day. Because of that -electric set! It means simplicity m the Nth degree. AH -. that it '. reqaires ia the use of the kind of tubes about which, error cannot be made and plugging into the current socket.! The customer does not call the dealer on the telephone and make the wires red hot, the dealer; has no occasion to use cuss words with the -jobber, and the', wholesale merchandiser is able to save mon ey j on telegrams to the factory the: usual process before,, a final whja nothing whatever wrong with examination reveals that there (Continued on Page 17) ; : - - v . - -c ' """ from the experimental stage. A receiver is a finished product In keeping with the best scientific standards, to meet a necessity of every day .life. : No one at this period regards radio as a luxury. It 1b nnlr a onestion of time when Beyond the shorejme Tasr-majorlty of Amerlcan homes will be equipped with one kind of set or another some of them actually, with a receiver In every room. ; , . But radio has not been fool three -radio sets automatically to the , ship. The difference In time between the explosion and the three radio echoes gives the sur veyors the distance the noise trav- by eled to each shore station. A set, made under careful su pervision by competent men, Is always given a series of actual broadcast- tests before it leaves the factory. It .goes in a special ly devised carton, shock-proof, to a jobber, and In this original form is passed on to a dealer. There is no question that within its lim itations it is a Work of art. et :what happens? - The bat teries are hooked up wrong, poor tubes are used, a j faulty loud speaker Is Introduced--and then the howl starts, first In the loud speaker and then from Mr. and Mrs. Buyer, Grief yields to abuse and before any expert opinion is rendered the maker is condemned. n ELECTRIC with POWER SPEAKER Here is a Real Gift for the adio Fan! S4 -A Dependable power for his radio set. Philco Socket Powers give you both MA"and WB Radio Power from your electric light current. Now. ..you can do away with dry, cell battery troubles, "B" batteries and the" A" storage battery. No re chareing. . .no dry cells to replace no hum ... no distortion. One j switch controls everything. Come j .. in today and see this latest. -famous Philco I -" " . . ;' , -; ' ' ' : Liberal Allovyrance on Your i - Old Equipment ' J , : ? Call for Free demonstration. E. H. BURRELE Battery & Electrical Service . N.Liberty St. PHONE 203 V -a f i FIRST AGAIN! The ten -tube Electric Zenith is the first: re ceiver of this type to be placed on the market in BQI UP-: I A -'At ft : m . DtLmxm I I . 'coo lyxl Self-contained in every sense of the word no batteries, liquids or adds, no inside loop or outside aerial Merely plug into a light socket end you have deluxe entertainment . tt yotrr comrn.Tnd.' . ' . Hear this remarkable Zeaith ten-Cpbe aS. nectric Model, with pom speaker gnmg tn -M clarity and natnralnrss of tone The model shown' has. doors moved back boo ttctmet an ezdosivc Zmith feature. TThea doors are drawn etzt and dosed, this model represents an historically correct period cabinet.Tbe D Lux Electric Model also comes in Colonial, Italian, Chtntsr, aad. pansh at4aa" ' ' 16 Zenith Rlodrls SlCQ to 52500 3 difTerect c!rcuia-.6,' 8 and 10 tbes-kepentcesa cr cnttcssless hsssry or ebctric ! THE SALEM MUSIC CO. t'flihmmttt Tclcphcno 734 355 N; High Street the set not the bright kid in the house bad Inserted connections on the touch and go style. - 1 Here la joy for everybody. - The. Manufacturer Is relieved of great deal of worry and expense and gains' In favor from a ' more pleased and - enlightened public. The dealer 13 certain to make ex tra sales when Smith's set works so well that all the visitors must have one like it. : The -whole In dustry gets an Impetus. . " .The electric, sets, which are now in tremendous demand, so that factories are working overtime putting them in the hands of en thusiasts practically all over the world, were not placed on the market until the manufacturers were certain that all the obsta cles to A-1 operation and service had been overcome. 1 In our own, research" Jaborato- rles, for example, mere than three years has been spent in perfect-; Ing these receivers, and when they passed the most critical Inspec tion, after long time tests, they were approved for production. - Thus we have come to a stage in the radio Industry 'that offers signally pleasant possibilities and at the same time there Is rendered to the public an unusual seivlce. There is no longer any excusa for howls when we listen to a pro gram. And there is likewise no Justification. 9.999 times iii 10, 000, lor howls of another tort. Titled French Instructor . Visits U. S. Laboratories NEW YORK (API Count Guy du Bourg' de Bozas, celebrated French inventor in the field of radio-electricity and member of u distinguished and wealthy family of France, arrived from Paris re cently In search of polo-play and conferences with 'American radio experts. He Intends to play polo at Miami, Fla., and to visit radio laboratories- of American univer sities and scientific foundations In many parts of the country. - France and Italy have both honored the Count de Bozas for his inventions. Jit ;;. i f - W IM It m. It It 1LJIMM i t - ttfj radio operates from electric socket for only one-third cent per hour ; And no cost of any kind for batteries 1 The modern Gilfillans require no c 'trickle chargers" and ho CA chminators." They use thegenuine A-C tube. Simply attach to nearest dectric-light socket, and tune in 1 Gilfillans are made in a variety ot models, of which the most popular is the now famous "Seventy,' price -$35 fys a self-contained Rola loudspeaker of v; , round, full, clear, liquid, mellow tone ; and is an imposing piece of carved walnut console furniture, 40 inches high: , . ' The bigger brother of this model is the $685 Ninety," and this instrument occupies a place all by itself in the home given over to fine things. Gilfillan radio sets can be purchased here for a cash deposit, the-balance over, a period of months to suit . your convenience. 7 ; . Other Gilfillans moderately priced , ' ' to suit any purse I . Tune in every Thursday evening at 8:30 on Sherman, Clay & Co. and Gilfillan radio program. 'Stattions KEK, KG A and KJU will broadcast simultaneously this great Sherman, Clay & Co. V and Gilfillan program from Portland. The program on December 15th will be Alma Peterson Sherman -,piay&.C6. :' everything Cjfipe in ?Xusic : And forty other Coast cities Including: PcrtlanJ, H-j-rr.e, Lc.::. . view, Seattle, Taccn-.a, ,zn rrar.;!:: cri O-'. r.i.