J f
AUTOMOTIVE
BETTER HOMES
RADIO
- ' . . f - ; I: i- !'" '"' - " f"L
PP rJ : . ' . L
: .v...' .. i i:.. . . -; ; ... .. ...
WAY BETTER THAN LAST YEAR
p
AUTOMOTIVE
BETTER HOMES
RADIO
SEVEJttY-SEVENTHYEAE
SALEM, OREGON, SUNDAY MORNING; NOVEMBER 27, 1927.
piucu Five czirra
aiBILEIfflSlX
.BETS BIG HECEPII!
1S3000 Cars- Bought During
, -First Four-Days; Halt
" Million Visit Show;;:
Why 0!dcmobih'o''4 'Braizes ' Apt A& One C?
rr
More than 3000 , ears bought.
' 45.000 demonstrations siren and
mora than 500.000 visitors attract-
' d to the salesrooms of Its -dlstri-
bators and dealers, is the estimate
of R- S. Cole, general sales man
ager of the! Hupp Motor Car cor
poration, of the reception accord
- ed the new Hupmobile 1928 Six
by the public during the first four
days following its announcement.
, The figures for buying; demon
strations 'and , public attendance
-each surpass those for the presen
tation of any previous Hupmobile,
says Mr. Cole. They were com
piled from nearly a thousand en
thusiastic congratulatory - tele
grams received from . Hupmobile
owners of long standing, from the
general public and from distribut-
t on and dealers. Presentation of
the new car to the public is still
-in progress in various sections of
the country. T ? - r r':
"The reception . surpasses - that
given the Hupmobile Bight during
Its premiere In Jaauary,v 1925.
when 4 00,0 00. persons attended its
first showings, and that accorded
the first Hupmobile Six In Novem
ber of that year." Mr. Cole pointed
out. "The car's remarkable" beau
ty and great performance capacity
. was a source of almost universal
comment. Reports from New York,
Boston. Philadelphia. Washington,
Atlanta, Cleveland Detroit,: Chi
' cago, -. Kansas City, Dallas, Okla-
homa City. Los Angeles, San Fran
cisco, Portland, Seattle and many
other points show ' sales .rooms
crowded until close' to 'midnight
with enthusiastic motor car own
ers. -l
Telegrams from veterans of the!
company's distributing - organiza
tion who have been selling Hup-
mobiies tor periods Tanging from
8 to nearly 20 years have particu
lar significance . -?p ..;
V T. B. Van ; Alstyne, New .York
distributor, wired that' "you have
I registered the greatest success In
tfr an uupmotme History. . can use
j I 100 cars Immediately. Custom
-j-1 cars going great guns. Reception
easuy greatest Hupmobile ever
: j had . here. . Public's reaction .100
- ' per cent approval. . Believe yon
. . will, enjoy greatest success in his-
tory.- v.;.:; .,.-, - p.
Charles E. Gambill, former pres
ident of the National Automobile
Dealers association and Chicago
Vt distributor, reported "the most en
thusiastie reception ever given any
i car. Everyone expressed the opin
. Ion that It marked a new mode In
- motor cars with every- open and
concealed detail so completely ex
ecuted that even the most critical
j . could find no suggestion for im
' provement. More than 6000 per
( . sons came to Chicago showrooms
first day alone. Crowds blocked
lobby around display -in Sherman
hotel. Twenty eight sales In Chi-
USE
STEM
OF COLORS HEEDED
Colors Either Live of Die In
Their Reiation'To Other
'"'"Colors iTsed' : 1
v
(Cotin a pgm S.)
IVIIIPPET GftBRIO
COUPE IRDDIIC
in
ED
7-
Smart Convertible Car
Strikes New Note of Style
: and Meets Favo r
Ml
Introduction of the new Whip-'
pet Cabriolet coupe, an addition to
me wwppec line sot cars, is an
nounced this week by the Wiilys-
uveriana company. Unique fea
tures are) embraced tn the design
of this. new. modal. which strike a
'new fnd 'distinctive note of style.
This la the first two-type cabriolet
coupe to De . off eeed in the light
: cat .field and i included in the
Whippet six Une as weU.- -
Mounted on .the . . low swung
Whipper chassla, the body as a
whole presents a trim and sporty
appearance, t In addition, it pro
Tides the protection of s closed car
" together with the freedom of an
,open roadster. 'p':..?
Four passengers) are easily ac
commodated, two In the front seat
- and. two In the rumble seat which
Qrunt Into the rear.deck. '
spoage-rnbber weather stripping
roakes tho body entirely weather
L Roof when the top and windows
bie up. It takes but a moment to
' convert the ; car- from an entirely
dosed model to an open roadster,
, This la done by merely folding the
, collapsible . top which fits into
trim boot, part of the car's equlp-
, ment.
.......
, 4aoer otsunct leatnre pro
vides for the removal of the panel
at the tear when the , top Is no
This permits f he occupants in the
rumble seat to converse with the
passengers In front, thus giving a
distinct air of chummlnese to the
car. When the top is lowered, the
(OniiMMl tt ptt I t.
Vi. itz-JL-' ----- - -
c.:.--,:. i . !
V
l(EEPIL'SYQU!l CI
H3I
DeveJopriieTitbfHCrankse
Ventilation One bf 'Most?
V : Important .Changes' v: ;
4 s
, - By H. Ltedyard Towle -
Most of ns are a little afraid of
color, That Is to say, any color
that 4s at all bright and alluring.
Perhaps it is Jast a well for the
peace of mind of the general run
of humanity that such is the case.
Otherwise, if we ran riot "with the
ahrieltlng pigments that some
times seem to fit our mood, the
world l would look , like a . mad
house. and yet, -color is -one -of
the greatest- delights of our 'lives,
whether wa know It or not.
There. Js no better way to judge
the' good taste of the average man
and woman than, by the colors of
their automobiles. .The colors of
the cars - when - they come from
the factory are the result of care
ful thought and experiment. ..But
they are. of course, only a few of
the possibilities. . That Is why you
can almost always tell . a . car , that
has. been refinlshed. The owner
baa not been bound by the colors
of the manufacturer. '
It is not generally appreciated
that color either lives or is dead
with perfect relation to tho other
colors that are used with it. . For
instance, black Is sombre and un
inspiring. - With vermlUIon next to
it, it suddenly' lives and breathes.
Combine it; however, "with the cold
glacial feeling of the various blues
and It retires : within . Itself and
ceases to delight ' us. , T
Suppose the lady who- will often
drive the car has red hair. There
Is then no question but that she
has certain subconscious ' likings
for some tones of green. We may!
not realize it but these tones are
direct compliments of - red and
help to accentuate ; its - beauties.
As it Is logical to clothe the body
tn .colors that enhance Its various
physics) attractions, so it is also
logical to carry the idea further
and surround your home and your
car with color's that bring out your
own, individuality, ' '
: So, in retinishing your car, it Is
better to come' to the re finishers
with a definite Idea in the begin
ning." Choose some colon, that are
most friendly . to you. ;These col
ors are to be had, .because the best
of them are now formulated from
the newest tonea of the times 'and
follow the? Paris and New Tork
mode in silks. .They are the ones
that will satisfy yon", because they
are the ones yon are ased to wear
Here are some simple facta to
consider,: when: you are forking
out a color scheme for your -car;
1 To make closed cars appear
This mscKine accurately eonaliscs al
snobiUlavstbpi4ucxioaIine;
- Jtecently ajyisitor. waa inspect
ing the Oldsmobile factories. His
tour 'ended - in the shipping de
partment where part of; the day's
production' j was lined ' up ; In $wo
rows a block long separated by a
10 foot passageway He and his
guide, one of the engineers, .were
talking about one of the last in
spection operations, that of . ad
Justing the four; wheel brakes-- "
. "Come withlme, said the en
gineer,. Who escorted the " visitor
to the last ear in one of the rows.
They entered the car ' and the en
gineer lined It ' np at the :i end ; of
the passageway. He accelerated
to 35 miles, speeding 1 down the
line formed ; by. the. new automo
biles. Nearing the end he re
moved Doth' hands front the steer
ing wheel and applied the brakes
full :i pressure:., i -Vr' It ? J-,.
r The car came to a graceful stop
without awerving a fraction of an
inch to either side. ; "X'i
"That would '? have leen risky
only :V. comparatively short . time
gb," 5 remarked ;v the i. engineer.
J'That- was - when i brake adjust
ments were, made by mechanics us
ing gauges to determine the clear
ance between brake j band"? and
drum- Absolute accurate" adjust
ment of all, brakes ;Was practically
impossible. ';. .. x lfri"pY'
The , brakes of every Oldsmo
bile are adjusted by means of the
Cowdrey ' Dynamic brake' ' tester,
which definitely and precisely Indi
cates the exact braking effort' de
veloped by the brake at each
wheel, 'thus, enabling the mechan
lea, in making adjustments, to at
tain absoluteIyTcbireCdlstribuH
tlon of braking effort among the
four' wheels and perfect equaliza
tion' between: the' right' and .left
front wheel 'brakes. T; pi) t s.
'. "The brake tester is an electric
motor driven dynamometer with
a. complete unit for each- wheel.
The four units are imbedded in the
floor and each consists of an oper
ating motor, speed reduction gears.
driving roll and weighing mech-
anLsm. . . . .. . y . . - '
f, ."Each Oldsmobile as it leaves
the production, line Is driven on
the' testing, machine -so that each
wheel rests on a pair of the cor
DOWN THE ROAD
Freedom: From Bouncing
. " U eeting With Approval
"Everyone who rides In my
Franklin sedan remarks about the
freedom ' from .bouncing and the
comfortable seats", reports V." WJ
Dow of Upper - Darby,5 Pa. I .One
woman claims "it Is like taking a
ride in her living room", .Mr.
Dow relates.
'A number of prominent writers
recently had a striking demonstra
tion of the readability ot .the
Franklin Airman when they were
driven at n rapid pace over rough
moutain roada that had seen UtUa
of automobile traffic They mar
velled that not1 once during the
ride did they leave their scat but
were as comfortable as though
riding in an airplane.
DO
Aul
Bulck; does not . leave .the, task
of "Keeping the Car in Trim en
tirely, to the Buick owner.
'- - Not only has, the great, nation-
organization has been, built .up
for the purpose of aiding the own
er to keep '- his car in condition,
but Buick engineers are constant-.
ly seeking ways and" means that
will reduce still further the small
amount; of attention needed by
Buick.
; The development of : erankcase
ventilation la one of the results
of this constant research.1 " Do
erankcase ventilator on your'Bu
let.
Suppose you have Just poured
six quarts- of clear, full bodied lu
bricating oil Into"- the erankcase
r engine. The oil meets
specifications as to yisco-
ecifks gravity, flash teat,
It Is a carefully prepared
t, well suited to its pur-
What - happens to the oil
a being used?
is the answer; When
art your car the oil eircu-
hrough the lubricating sys
e hundred and fifty, times
the ' first hour. In doln;
2a ' mixed with carbon - and
particles from the engine,
ill that they cannot be seen
he naked eye. 'For every
of fuel that you burn,' ten
bd gallons of air are drawn
h the carburetor to the en-
linders.
air contains .' a certain
t of water which is changed
earn by theheat in the en
Hinders. - '
bf this steam Is forced
he . pistons Into the . crank;
here some of It . condenses
xes with the lubricating oil'
if it combines with the ex
;as to form a corrosive add
attacks the hardened steel
anslde the engine.
iii you shut off the engine
in the erankcase is hot, the
of the engine are hot, and
In - the erankcase is laden
hnoisture. ; As , the metal
ond ' third and fourth- Tv"col ott, moisture .predpl
tates ouc ox me air ana conaensss
on the bright metal parts' bf the
engine, the cylinder ; walls, the
camshaft, ; and a thin ' coating of
rust is formed that is wiped off as
soon 1 as the engine is : started
again.' - 'vp'M,
But these' things do not happen
in a Buick. , Why? That la
question. that can be answered in
two words. ' "Crankcase ventila
tion." ; j
' As the name implies, the crank
ease is actually ventilated. Th
old air is sucked out along with
the . water vapor and injurlou
gases, and a steady-flow of clean
air passes through the erankcase,
v When youfstop, the erankcase 1ft
filled With cool clean air, and a
the , water , and : fuel vapors were
carried oft while the engine was
running there is little condensa
tion, and resultant rusting and oil
dilution are kept at-a low figure.
With the AC oil inter assist-
dies)
class?
Brot
mam
post
Ingtd
risioi
cessft
an e
all c
O
of 1
K All1
class I
this I
Inel I
papei r
sinesl ci
class iJil and. parcel post pack
ages. ? Out-going parcel post sack
age alone, averages a half, freight
car dally... This does not Include
the, various special ' mailings for
which regular days are set aside.
The weekly output of special ma
terial averages .18.000 envelopes
per; week; a line about two miles
long If extended end to end. -
. Few stamps are used on out
going first-class mall.. postage be
ing paid ' by means of an indicia
printed on each letter by an auto
matic .metered machine which
stamps and seals the letters at a
rate of 15.000 per hour. Incom
ing mall is opened by an electric
letter opener at the7 rate of 10 per
second. fc - - . ;
' ' A system-of collecting mail at
the main post-office in Detroit is
carried out four ; times daily and
the schedules are so arranged that
the driver arrives at the postoffiee
in sufficient time tp catch the im-
ATa
1
;y Antiony Fiala, Arctic explorer, is planning te make another polar
Journey this time 'with; ' ,' caterpillar tractor, lit. is convinced
there is land in the vicinity of the North Pole. Above he is shewn
"in New York sitting en the sled which; carried him 4,000 miles
through the Arctic on his last expedition, jjgjyi h.oidin tllft 30W
HN4 W tt former polar jenrney" ,
REASOIiS FOR DUV IlilG CHRYSLER MffiUFJGE
AUTOSNDW LISTED
Buying- In : Fall Often Saves
Considerable Expense
For. Upkeep .
tCUBBedr' ps S)
(Continued en piir 3-)
Eight reasons why prospective
new car purchasers may buy mo
tor cars -to advantage as this sea
son, are enumerated by ' Mir.
Trumm of Tramm Motor " Com
pany, local - Paige dealer. Mr.
Trumm explained that many per
sons put off the purchase - of 'a
new car until spring, not realis
ing that by buying in the fall they
often : save - considerable expense.'
Here ' In detail are his reasons
for,, present buying. "First; your
present car-will undoubtedly " re
quire some re-conditioning to fit
it for winter use. Save this ex
pense and "apply the' money ' to
wards a new car. - ;
:" "Second," . winter jt driving- on
worn tires, is . unsafe, and ,' chan s
ing tires in cold weather is a real
hardship. If you 'do not" buy a
newear, you will need new tires.
The cost of these will help pay for
the new car. ; - p
p "Third,;: your present car. witf
be rated as a year ? older b7
spring. ; By trading It In now yon
will profit. by a better allowance,
"Fourth, these fall :;day: are
ideal for breaking in a new auto
mobile no excessive heat, fewer
gruelling trips and plenty of time
in most parts of the country to
have the car well' worn" in before
cold '. weather . comes.
"Fifth, if you 1 happen . to be
driving X a ear ' with two-wheel
brakes and high pressure -; tires.
you cannot afford to risk your
safety and . that of your family
during another. winter. "Paige hy
draulic four-wheel -. brakes ' with
balloon ' tires, are much, safer on
icy pavements and in snow and
slush.
"Sixth, unless your car Is a
fairly recent model, you ' have
probably had trouble, in past-win
ters with frozen oil lines, or at
MOSTPOWERFULCAR
New Imperial "80" has:112
Horsepower; 1 9 1 Inches
Long Over AH
(CostiBBed m pas i)
BY FRANK BOCK
THANKSGIVING . IS; ,NO .
HOLIDAY FOR7.: THE
. - DOCTOR'S lilTTLE ' -.
COUPE.
- b - - ja mM
m
Uf
v
Ps
ISLISEOFOH
CAUSE OF i.;
s
PeripdiQ Review of Code Only,
; 6re Method 0T6 lessen-'-
Ji Number of Accidents Cl:
yp- 'vl '
a-:pr . ..- . ;
WASHINGTON D.' C. . Fpeclal-. j
literally thousands of motorists in I
all-parts of the country are mls6ing, ;
an ' opportunity t i improve their ;
driving in the lm porta rt m'attei j y
of saretv, ireedoui froa annoy, i
ance.'nnd '' freedom, fron clashes -
with the o'urts by their failure to
know' tho traffic regubtionis of
their own' cities anl states, accord
Ing to the National Headquarters
of the American utoniobile As
sociation. . - ,
: This ignorance of the reguli
tlons, in a majority of cases, ls
traceable to two ciss, tke A.A-K.y'
statement says. These are: - .
1. A hlt-or-mlss method of1"
keeping up with cl ange? made fa'
the traffic code instead of making"
It a practice to g-t a copy of tha',
new regulations ach time lm
portant changes ae male.
2. Indifference, to th . precise ,
rulings bised uporj an assumptioa i
that one can get a'ong wrll enough j
without them. .
.!In virtually e-ery cAy In the.
country," ' declarer the national" ,
motoring body, ''regulations art ;
being adapted constantly to new !
condition. Thcte changes are !
arrled prominently in the newspU-; 't
pera because their Importance I .
si great. --'-At certiji periods, how-
so numerous
and are isued so rpd1y that keep
ing up with' them becoToa a tark; ,
that the Individual decides to do-
fer until a later date. Tbe resu't 1
is that when hunlredA of motor
lata in a given locality adopt this
attitude, a certain groit? af drivers
sticks to the old rf gulatl.-ns while
still another adopts the n-w. The a
there is confusion with ill Its at
tendant evils."
"Thd' remedy, ; as se by the
national motoring o:ginizatlon.
Is tor -the individual to. take 1t
upon hirr.self to keep .pce:with
every reprinting of th.? traffic
code and study it thorcuihly. In
this .way - only. It ts p jinted out,
can the motorist acqn're a com
prehensive' picture -of it : If he
gains a knowledge of nly one or
two isolated, ' even it important,
additions or modlt!cat'o.s In tie
regulations;' the Individual la not
Lable to see them in their Important
relationship-to other sections Of
Walter P. Chrysler and his en
glneers present today what : they ever, they become
aeciare i tne , most notable car
Chrysler has ever produced the
new 112 ' horsepower Imperial
"80". It is the most powerful
standard motor car in America, at
well as Chrysler's' conception - of
"the finest that money can build
; Overall length of the luxurious
new Imperial is 191 Inches. ": The
long springs, anchored In blocks o
live rubber, and the special Chrys
ler rubber mountings at the front
and rear of the. engine contribute
to a 'restful softness and comfort
of riding" that are outstanding even
among the,: world's' mot distin
guished fine motor cars. ' . .
. .There are five- Chrreler-bullt
Custom; models. .. ,' They : are- Town
sean, five and .seven . passenger
Sedans,. " Sedan-Limousin -.and
Roads'ter. - Custom modrla by-Le-
Baron , Locke and. Diet rlrb three
of ; America's foremost authorities
in designing' and, building special
bodies round . put-' the -body
choices. Prices range from $2795
to S795. . . .. pp
In . the new Imperial "80" are
found all' the features that, have
contributed so materially ' to
Chrysler's outstanding success dur
ing the last four years' ;j. B.
Fields.' vice-president In charge bf
Chrysler sales; who . makes ? the
new-car announcement, stresses
the many new features of the car
which, now comes into Its own as
the. leader of. the Chrysler line of
"Four Great Cars 1 In Four Great
Markets" and as America's most
powerful car. " pp' :;'
"Improvements and refinements
extend , throughout body and chas
sis," he points out. I "They contri!-
ute not only to the car's finer ap
pearance, but also to Its perform
ance. With full realization of the
remarkable capabilities of the pre
vious Imperial "80." this new car is
from every point of view the finest
we have ever built. We feel that
those who 1 appreciate ''truly fine
motor cars will share our enthusi
asm, when they have had. the 'op
portunity to : examine and drive
this new- modeL" . ' t, .'-P j
-Numerous Vital Betterments
Inspection of -the new car" will
reveal tothe "eye , scores of Im
provements. Others; In both body
and chassis, can be . noted ; only
through, its, use or by a detailed
study of its specifications. - Inno-
, if IF " - W T a '
(CoBtlBBCll p( 8.) ..
Proper Preparations - . .
. Saves Some Troubles
Guy Tung of the Salem Super
Service ' Station believes in pre
paring the automobile for the win
ter months and is of the opinion
that motorists j who" take the or
dinary pdecautlons will have little
trouble. - p i i. '.i- w
' In speaking of the work, to be
done for thfr winter ' season he
says: ."In cold weather, as every
motorist knows, ; the oil in - the
transmission becomes hard, and
gears are hard to shift. This Is
not only ' a 'great Inconvenience
but also prevents Quickness and
safety in handling acar. It is hard
to force the gears-through the
thickened.: hardened oil.. Then
when forced,; forward or back
ward, when these gears revolve
they cut channels in the hard olt
This means absence of proper lu
brication. !: :! ; '.;' ... r:
- "In warm "weather the oil Is
naturally fluid; gears shift easily,
and are protected with perfect lu
brication. In order to relieve this
condition caused by the hardened
oil there should be a thorough
cleaning of the transmission and
a fresh supply of oil placed there
in." - ; -'- ; I
V,.: (CoBtlBBea oa BBC 2)
PBESMPlfflSPERlTT
DUETO llOTOullLE
President of Franklin Com
"p party Says Auto Has
Taken Rightful Place
SYRACUSE, N. T. (Special)
Crediting the' automobile with
the.-' responsibility : for bringing
about a new era in Industry called
mass production, II. II. Franklin,
president of Franklin Automobile
company, today, made known hl3
views' regarding the future of the
automotive industry.
v "While writers and' economists
everywhere have gone into the ec
onomic, effect of mass production,
few; if .any, have mentioned tna
stupendous part ' the automoti m
industry has played in perfectlo,?
mass production and the effect of
the automobile on our economic
and social life. ' .
"In the 'main, mass production.,
personified In Henry Ford, has
come-to mean low cost of auto
mobiles out V which "gTows unU
versal nse. The thing of more
importance ls : what . has como
about In .American life as a result'
of this accomplishment. Sudden
ly, r even gradually, remove thi
automobile from , our ; economic
structure and life would revert to
the basis of thirty years ago, an.I
that. " today, ; would mean poverty
for the: masses, "'p - '
.."The automobile has very def
initely taken its place, In the eco
nomic niche in spite cf the early
predictions' that "the' automoblio
Is a temporary- fad and will not
stay." ;. We "hear much , of the sat
urizatlon, point, some saying that
It is already reached. .'Even some
financiers have a disposition to
believe that, the automobile In
dustry has passed its zenith.
."Men who think along this line
forget that social and busine.-3
life today depends on the automo
bile more than on any othnr f an
gle thing. No one would c'Jin
that there la no future for th?
railroad, yet as a carrier cf too,:
and people, the automobile is even
more important today. Just aa tho
railroad .opened up t-e cc .-try,
and through its rcvenu"-? 1 i't
own purchases became e.n it I-t :
business, so the automcl.l"a h - "
intensifying thii . cc s t s r t Vt
(Continued cn
)