TOE OREGON CTATESHAir, SALTTT.T,' 03EC0IT, SOCTAY HOS!ai:G. rirOVmSSa 0,
Large, Proportion Not Only
s Drivers But Owners of
; - Their Machines
r Washington,. D. C- Each year
aea larger number of women
entering the ranks of organized
tootordom, .not merely as drivers
of -the family ear but as owners of
their own .automobiles, - and this
fact is reflected annually In a lar
ger proportion of '.women among
tbe.. membership of the 939 clabs
which make np .the " ' American
Automobile asoclsatlon,-according
toj a; statement Issued from" Na
tional Headquarters of the A.A.A.
, "There are many factors to in
dicate that the woman Is going
Into motoring with the same thor
i eughness with which she has iden
tified herself with other spheres.
i Bays, the statement. "Her -capa
city for making her motoring- mostphen It is needed.
effective. Is indicated for Instance
in the passing of the conviction
that It is the woman driver who
always is responsible for the traf
fic', jam, and - the near - accident
llow. many . times was this. Judg
ment passed in the days when wo-!
man was making her first appear
ance as a motorist? "Hew rarely
it is heard today. .
"As their number has Increased
and their-record for caution and
safe, driving became generally re-!
cognized, the patronizing attitude
toward them has passed.. ,
r An analysis of records " shows
that women join motor clubs for
much the same reason that men
do, with the possible . exception
that they place more value init
ially upon the- emergency road ser
vice offered, says the statement.
jTne average woman concludes
fat she gets the greatest pleas-
ore out of using, her car, tut Just
aa readily, concedes (hat ahe does
not relish. the, task of making a
roadside repair-or even of spend
ing weary hours trying to get into
touch with any haphazard agency
that will make repairs.
'. That the woman looks relatively
far ahead in her motoring Is inn
dicated in the fact that she "can
see the possibility of minor car
troubles eren when the automo
bile Is new. It Is pointed out. "Em
phatic evidence is found to sub
stantiate this point la connection
with winter motoring, the state
ment declares; ' "A. A. A. clubs
have enrolled thousands of women
members on the strength of the
fact that they; could count on the
club's emergency- road service to
help them out' of all the awkward
predicaments which are winter's
constant threats among them .the
frozen.' radiator, the car that will
not " start, the flat tire; the . car
that is stuck' la the mud, and the
countless other., difficulties - of a
similar nature r ; .
The business woman, just like
the business man, uses her car ev-(
ery day In the year. : She has
grown to depend upon It complete
ly.: She wants to be certain of its
readiness for I use without ' delay
She is not able
to overcome difficulties - of 'the
character just mentioned with the
same ease, with which a man will
meet . them. - Sd she frankly re
cognizes her inability and Joins
the motor club.-'-- . - - v ,
Club records show many instan
ces where the ' woman . of the
household who owns her own car
is the one who shows the rest of
the family the'adrantage of motor
club ownership, the A. A. A. an
te them, shortest and ; provs
their advantages. Aa a result, dabs
have had Innumerable experiences
where male members of the family
have followed the woman's lead
and Joined their local dubs.
The woman's attitude toward
her motor club may be summed up
in the thought that she wants to
make, her motoring experience as
simple and trouble-free aa pos
sible, to make it generally well-
rounded, so she Joins, the 1 club
much for the same reason that she
Joins a parent-teacher association
or - some ; similar . organization
charged with an important civic
service.. , . ., n . -
American Automobiles - :
Found To Be In Favor
alysls reveals.: She joins to take
advantage of -every phase of Its
program, its touring bureau, le
gal department. Its Insurance, Jts
discounts on various necessities of
the motorist,' and its generally!
helpful counsel and assistance on
everything pertaining ' to motor
dom. ;
During, a recent, trip to eleven
European countries Edmund IL
Serrano found that American cars
are gaining in popularity there,
despite high tariffs. There are
strong distributing organization
which-, handle both European and
American cars, using conservative!
advertising methods. Distributors
handling American care, however,
use American methods even to ad
vertising regularly in newspapers
and magazines. They also secure
oroBpectlve buyers from ,' automo
bile magazines in which names of
automobile owners are published.
In Europe: automobiles are cold
largely -.' on demonstration, : - the)
buyer keeping :. the v car demon
strated to him. Motor. Chat.
PACKARD DIVIDENDS GROW
BCD OF m
tammm
Unusual Reputation Gained
' By New Falcon-Knight
.Six In Trials
DETROIT. : (Special.) .The
Packard Motor Car company In
creased the regular monthly divl-t
dend from 20 cents to 1 5 cents,
and also declared an extra divi
dend of ...IB cents to rlng " pay
ment bo far this fiscal year to
the new basis.
The first monthly dividend at
(the new rate, and the extra of 15
- "And once a member, she makes cento, or 40 cents In all, are pay
use of all these features of club able December SI to stock of rec
service," the statement aaye. "xJa- ord December 15. . , . -
With the Falcon-Knight Six In
Its eighth month of production,
and already thousands of. these
Knight englned sixes in the hands
of owners, numerous reports have
been received by officials of . the
Falcon Motor Corporation at. De
troit expressing unusual' enthus
iasm over the luel economy of the
Falcon-Knight Six as well as the
general j high standard of all
around performance shown by this
new car. ;-,-
Many owners have reported that
their Falcon .Knight Sixes show
averages of from 19 to 2 2 miles
to the gallon r of fuel.- - In some
instances this average has run
even higher.
In power, speed, stamina 'and
economy tests the Falcon-Knight
Six has establihed . an unusual
reputation for a car - in ' its ' first
year of production, company offi
cials point " out. In heavy city
traffic as well as' driving on' the
country highways the ",. Falcon-
Knight Six shows a degree of ac
celeration that has been outstand
ing In the six-cylinder field, they
declare. .
It Is - notable that-with the
Falcon-Knight Six winning various
important stock car races during
the past summer, numerous .in
qulrles have been made to com
pany officials by race car pilots
regarding the purchase of Falcon
Knight chassis with a view to
building them into racing cars.
This Is taken as a tribute to the
speed, power and stamina of the
Falcoa-Snlght Clx. Xa ttl ccaneo-f
Uon it Is points! out tlxt Ja many
of the races contested ia 7 the
raloa-K&ight tale Xt fSt away
fa Croat and h14 that tt!sa to
the end of the lice, las drfrsr
never being required to slacken
the pace. Because of tt law swung
body the Falcoa-Knight ia these
races was enabled to tax the
sharp turns at high speed, the car
fairly hugging the ground with no
signs of skidding or swaying. This
same principle, it la said, holds
true la highway driving,, the Fal
con-Knight being able to main
tain a high rate of speed, hour
after hour, with .the utmost safe
ty - for the occupants because of
the road stability of the car and
the added safety feature of four
wheel brakes. 3
Falcon-Knight off idals declare
that the sales volume of the Falcon-Knight
six Is , being main
tained In a highly satisfactory vol
ume, , with ' indications that the
closing months of .1927 will find
even, a greater , demand Jor i this
car. '-
BDaCCJ DOOM ;
V PlilOPBUlL'S
Production: To Be Stepped
.Up As Rapidly As Pos
1 slbly To Keep Pace
General Motors Dividend .
Declared on Common Stock
NEW TORK, : (Special). The
directors of ' General Motors cor-!
Doratlon at their ' meeting held
November 10 declared on the. com
mon stock a regular quarterly dlr
idend- of $1.25 a share,' payable
December 12, 1927, and an extra
cash dividend . of $2.50 - a ehare.
payable January 3, 1928, both to
stockholders of record November
19, 1927. - In addition the regu
lar quarterly dividends were de
clared on the senior ' securities.
payable February ,1, 1828, to
stockholders of record January 9,
192S. - ; -
- The corporation's cash position
continues strong, current cash and
marketable securities aggregating!
approximately f285.000.000.
Read the Classified Ads
A plume ot fiteam has waved its
j threat of power for thopsands of
years from the brow of old Vesu
vius. But now enslaved, steam pro
vides mankind with its smoothest,
mightiest' power. And now, in its
new high-compression . motor,
Hudson sives the smooth, elastic
; power that only steam has hereto
fore delivered.
- ' . it.- .11 ii. ii
; Operation in the new plant at
Stockton. California, for the pro
duction of Graham Brothers truck
have been started and production
Is to be stepped up as rapidly as
possible, according to an announce
ment today ty Dodbe Brothers,
Inc., the parent company. , The
new building makes this plant one
of the largest in Stockton In size
and In value of its products. It is
dalmed. -.. "" '
Graham Brothers business has!
been particularly good this year
on the Paclic Coast, registrations'
of Graham Brothers In California
in the first nine' months leading
those of any other company. ' Be
cause of the material gains which
the company has made west of the
Rocky Mountains - it was impos
sible for the former plant to turn
out ' enough trucks - to meet the
demand and it became imperative
that facilities be greatly Increased.
Work on' the new factory was
started 'August 8 and construction
was completed late in October,
having been rushed with all pos
sible speed. The,; building is a
one story brick structure, 540 feet
long and 90 feet wide. It is
equipped . with the ' most modern
machinery available and increases
the production capacity of the
factory to about -50 units per day
u In addition to enabling the
company to keep production level
with Incoming orders the new fac
tory permits the attainment of cer
tain operating economies that have
heretofore been Impossible. Rail
road tracks along the 'entire
length of one. side make possible
the rapid and economical handling
of Incoming freight as the chassis
parte and motors' from Detroit
plants and the bodies from Evans-
ville. Indiana, can be unloaded
where they will be readily, acces
sible to the various assembly lines.
(ComiD)fSiD)B
wmmnce
vrttk
Coach
Sedan
Coach
Sedan
Standard Models
Hi
U27-4mmh w
:- . ; ,
1255
t
1285
1385
Custom-Built Models
Throcarh the grest companion invention to the Sopcr-Six principle, '
the new Hudson hlrih-comprcssion motor elves the torque, cmooth
ness and power of the steam engine. ; .
In all previous types of cutomobilo motors a hijh percent: of ths -power
of the fuels isilost in heat thrown awcy in the cshanst and
cooling wsters. . ; ' ' :
The new Hudson motor civc. the emp and pcrforcianco of the hijjh-'
compreiion . typo without ccrifice of flexibility and ; smoothness,
Ordinary asoIine . gives the performance sought, in other types,
through ths zzo cf cpsdd end costly fuels. , '
Oil dilution b prevented. Greater power, speed end fuel economy ere
obtained. Every phess cf performance is brillirmtly better. These two
Hudson inventions rive a performance end reliability cprcmscy thst
are immediately ana continuoudy epparent whether ycu drive your
Hudson a "city bloci: or a hundred thousand miles. You need but a
single demonstration to give you such a conviction cf superiority as .
you never experienced in any automobile, ?r?-.
prousham , ,,-.,-
'-Passenger Phaeton
7-Passener Sedan .
1575
16C3
1850
I I
HOTS
OBJ
FEW
frrn
Ccrncr High and Chcmerictn
Teieplions 1000
Liant's First Tire
AKRON, O. (Special.) The
first tire at the Goodyear Tire and
Rubber company factory In Aus
tralia, a 27x4.40 balloon all-
weather tread, was built by men
allx well known throughout the
Ooodyear organization. Nineteen
experienced men participated In
the, building of this first tire.
. Every 'Repair ' is
- Guaranteed
I For the life of the Tire jj
,You may be able to get many more miles
out of your old tire
m . A 1 j ll " !j 1 A ' 1
veii iook ii over ana ten you yes or no, wuuuuw uuj.c. ii
1 11 A ... -J
oousauun w yuu.
If you need a new tire we recommend a .
: ; Seiberling All-Tread
protected against sharpest rocks, ruts, curbs traction
plus, a protector tire. .;
TIRE
SHOP
193 S. Commercial
v
N - - r r
This Car
yWrkt --
yTq,
1
Ma
, Buy Used Chevrolets
-., from Chevrolet Dealers!
As Chevrolet dealers, we sons why it pays to buy
are DarticulaHv interested used Chevrolets from
in Chevrolet performance. Chevrolet dealers! An
Wedoourctmosttomako ot5B ,actoT.i"
every used Chevrolet de- P; tfJreh
Ilrer the dependable e JT ap
transportation for which ? "f00114
Chevrolet is famous the Look for it on the cr you
- world over. Day ana know that
V f uMsuaooxu2eDirea value, -
. DOUGLAS McKAY CHEVROLET CO.
. - ' Temporary Addrea 487 Center St.; Tel. 7 43 .
: ASSOCIATE DEALERS
Dallas Chevrolet Co., Dallas Geo. Dorr, Woodburn
Halladays Oarage, Monmouth Ball Bros., Turner
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