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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 20, 1927)
TOE OREGON CTATESHAir, SALTTT.T,' 03EC0IT, SOCTAY HOS!ai:G. rirOVmSSa 0, Large, Proportion Not Only s Drivers But Owners of ; - Their Machines r Washington,. D. C- Each year aea larger number of women entering the ranks of organized tootordom, .not merely as drivers of -the family ear but as owners of their own .automobiles, - and this fact is reflected annually In a lar ger proportion of '.women among tbe.. membership of the 939 clabs which make np .the " ' American Automobile asoclsatlon,-according toj a; statement Issued from" Na tional Headquarters of the A.A.A. , "There are many factors to in dicate that the woman Is going Into motoring with the same thor i eughness with which she has iden tified herself with other spheres. i Bays, the statement. "Her -capa city for making her motoring- mostphen It is needed. effective. Is indicated for Instance in the passing of the conviction that It is the woman driver who always is responsible for the traf fic', jam, and - the near - accident llow. many . times was this. Judg ment passed in the days when wo-! man was making her first appear ance as a motorist? "Hew rarely it is heard today. . "As their number has Increased and their-record for caution and safe, driving became generally re-! cognized, the patronizing attitude toward them has passed.. , r An analysis of records " shows that women join motor clubs for much the same reason that men do, with the possible . exception that they place more value init ially upon the- emergency road ser vice offered, says the statement. jTne average woman concludes fat she gets the greatest pleas- ore out of using, her car, tut Just aa readily, concedes (hat ahe does not relish. the, task of making a roadside repair-or even of spend ing weary hours trying to get into touch with any haphazard agency that will make repairs. '. That the woman looks relatively far ahead in her motoring Is inn dicated in the fact that she "can see the possibility of minor car troubles eren when the automo bile Is new. It Is pointed out. "Em phatic evidence is found to sub stantiate this point la connection with winter motoring, the state ment declares; ' "A. A. A. clubs have enrolled thousands of women members on the strength of the fact that they; could count on the club's emergency- road service to help them out' of all the awkward predicaments which are winter's constant threats among them .the frozen.' radiator, the car that will not " start, the flat tire; the . car that is stuck' la the mud, and the countless other., difficulties - of a similar nature r ; . The business woman, just like the business man, uses her car ev-( ery day In the year. : She has grown to depend upon It complete ly.: She wants to be certain of its readiness for I use without ' delay She is not able to overcome difficulties - of 'the character just mentioned with the same ease, with which a man will meet . them. - Sd she frankly re cognizes her inability and Joins the motor club.-'-- . - - v , Club records show many instan ces where the ' woman . of the household who owns her own car is the one who shows the rest of the family the'adrantage of motor club ownership, the A. A. A. an te them, shortest and ; provs their advantages. Aa a result, dabs have had Innumerable experiences where male members of the family have followed the woman's lead and Joined their local dubs. The woman's attitude toward her motor club may be summed up in the thought that she wants to make, her motoring experience as simple and trouble-free aa pos sible, to make it generally well- rounded, so she Joins, the 1 club much for the same reason that she Joins a parent-teacher association or - some ; similar . organization charged with an important civic service.. , . ., n . - American Automobiles - : Found To Be In Favor alysls reveals.: She joins to take advantage of -every phase of Its program, its touring bureau, le gal department. Its Insurance, Jts discounts on various necessities of the motorist,' and its generally! helpful counsel and assistance on everything pertaining ' to motor dom. ; During, a recent, trip to eleven European countries Edmund IL Serrano found that American cars are gaining in popularity there, despite high tariffs. There are strong distributing organization which-, handle both European and American cars, using conservative! advertising methods. Distributors handling American care, however, use American methods even to ad vertising regularly in newspapers and magazines. They also secure oroBpectlve buyers from ,' automo bile magazines in which names of automobile owners are published. In Europe: automobiles are cold largely -.' on demonstration, : - the) buyer keeping :. the v car demon strated to him. Motor. Chat. PACKARD DIVIDENDS GROW BCD OF m tammm Unusual Reputation Gained ' By New Falcon-Knight .Six In Trials DETROIT. : (Special.) .The Packard Motor Car company In creased the regular monthly divl-t dend from 20 cents to 1 5 cents, and also declared an extra divi dend of ...IB cents to rlng " pay ment bo far this fiscal year to the new basis. The first monthly dividend at (the new rate, and the extra of 15 - "And once a member, she makes cento, or 40 cents In all, are pay use of all these features of club able December SI to stock of rec service," the statement aaye. "xJa- ord December 15. . , . - With the Falcon-Knight Six In Its eighth month of production, and already thousands of. these Knight englned sixes in the hands of owners, numerous reports have been received by officials of . the Falcon Motor Corporation at. De troit expressing unusual' enthus iasm over the luel economy of the Falcon-Knight Six as well as the general j high standard of all around performance shown by this new car. ;-,- Many owners have reported that their Falcon .Knight Sixes show averages of from 19 to 2 2 miles to the gallon r of fuel.- - In some instances this average has run even higher. In power, speed, stamina 'and economy tests the Falcon-Knight Six has establihed . an unusual reputation for a car - in ' its ' first year of production, company offi cials point " out. In heavy city traffic as well as' driving on' the country highways the ",. Falcon- Knight Six shows a degree of ac celeration that has been outstand ing In the six-cylinder field, they declare. . It Is - notable that-with the Falcon-Knight Six winning various important stock car races during the past summer, numerous .in qulrles have been made to com pany officials by race car pilots regarding the purchase of Falcon Knight chassis with a view to building them into racing cars. This Is taken as a tribute to the speed, power and stamina of the Falcoa-Snlght Clx. Xa ttl ccaneo-f Uon it Is points! out tlxt Ja many of the races contested ia 7 the raloa-K&ight tale Xt fSt away fa Croat and h14 that tt!sa to the end of the lice, las drfrsr never being required to slacken the pace. Because of tt law swung body the Falcoa-Knight ia these races was enabled to tax the sharp turns at high speed, the car fairly hugging the ground with no signs of skidding or swaying. This same principle, it la said, holds true la highway driving,, the Fal con-Knight being able to main tain a high rate of speed, hour after hour, with .the utmost safe ty - for the occupants because of the road stability of the car and the added safety feature of four wheel brakes. 3 Falcon-Knight off idals declare that the sales volume of the Falcon-Knight six Is , being main tained In a highly satisfactory vol ume, , with ' indications that the closing months of .1927 will find even, a greater , demand Jor i this car. '- BDaCCJ DOOM ; V PlilOPBUlL'S Production: To Be Stepped .Up As Rapidly As Pos 1 slbly To Keep Pace General Motors Dividend . Declared on Common Stock NEW TORK, : (Special). The directors of ' General Motors cor-! Doratlon at their ' meeting held November 10 declared on the. com mon stock a regular quarterly dlr idend- of $1.25 a share,' payable December 12, 1927, and an extra cash dividend . of $2.50 - a ehare. payable January 3, 1928, both to stockholders of record November 19, 1927. - In addition the regu lar quarterly dividends were de clared on the senior ' securities. payable February ,1, 1828, to stockholders of record January 9, 192S. - ; - - The corporation's cash position continues strong, current cash and marketable securities aggregating! approximately f285.000.000. Read the Classified Ads A plume ot fiteam has waved its j threat of power for thopsands of years from the brow of old Vesu vius. But now enslaved, steam pro vides mankind with its smoothest, mightiest' power. And now, in its new high-compression . motor, Hudson sives the smooth, elastic ; power that only steam has hereto fore delivered. - ' . it.- .11 ii. ii ; Operation in the new plant at Stockton. California, for the pro duction of Graham Brothers truck have been started and production Is to be stepped up as rapidly as possible, according to an announce ment today ty Dodbe Brothers, Inc., the parent company. , The new building makes this plant one of the largest in Stockton In size and In value of its products. It is dalmed. -.. "" ' Graham Brothers business has! been particularly good this year on the Paclic Coast, registrations' of Graham Brothers In California in the first nine' months leading those of any other company. ' Be cause of the material gains which the company has made west of the Rocky Mountains - it was impos sible for the former plant to turn out ' enough trucks - to meet the demand and it became imperative that facilities be greatly Increased. Work on' the new factory was started 'August 8 and construction was completed late in October, having been rushed with all pos sible speed. The,; building is a one story brick structure, 540 feet long and 90 feet wide. It is equipped . with the ' most modern machinery available and increases the production capacity of the factory to about -50 units per day u In addition to enabling the company to keep production level with Incoming orders the new fac tory permits the attainment of cer tain operating economies that have heretofore been Impossible. Rail road tracks along the 'entire length of one. side make possible the rapid and economical handling of Incoming freight as the chassis parte and motors' from Detroit plants and the bodies from Evans- ville. Indiana, can be unloaded where they will be readily, acces sible to the various assembly lines. (ComiD)fSiD)B wmmnce vrttk Coach Sedan Coach Sedan Standard Models Hi U27-4mmh w :- . ; , 1255 t 1285 1385 Custom-Built Models Throcarh the grest companion invention to the Sopcr-Six principle, ' the new Hudson hlrih-comprcssion motor elves the torque, cmooth ness and power of the steam engine. ; . In all previous types of cutomobilo motors a hijh percent: of ths -power of the fuels isilost in heat thrown awcy in the cshanst and cooling wsters. . ; ' ' : The new Hudson motor civc. the emp and pcrforcianco of the hijjh-' compreiion . typo without ccrifice of flexibility and ; smoothness, Ordinary asoIine . gives the performance sought, in other types, through ths zzo cf cpsdd end costly fuels. , ' Oil dilution b prevented. Greater power, speed end fuel economy ere obtained. Every phess cf performance is brillirmtly better. These two Hudson inventions rive a performance end reliability cprcmscy thst are immediately ana continuoudy epparent whether ycu drive your Hudson a "city bloci: or a hundred thousand miles. You need but a single demonstration to give you such a conviction cf superiority as . you never experienced in any automobile, ?r?-. prousham , ,,-.,- '-Passenger Phaeton 7-Passener Sedan . 1575 16C3 1850 I I HOTS OBJ FEW frrn Ccrncr High and Chcmerictn Teieplions 1000 Liant's First Tire AKRON, O. (Special.) The first tire at the Goodyear Tire and Rubber company factory In Aus tralia, a 27x4.40 balloon all- weather tread, was built by men allx well known throughout the Ooodyear organization. Nineteen experienced men participated In the, building of this first tire. . Every 'Repair ' is - Guaranteed I For the life of the Tire jj ,You may be able to get many more miles out of your old tire m . A 1 j ll " !j 1 A ' 1 veii iook ii over ana ten you yes or no, wuuuuw uuj.c. ii 1 11 A ... -J oousauun w yuu. If you need a new tire we recommend a . : ; Seiberling All-Tread protected against sharpest rocks, ruts, curbs traction plus, a protector tire. .; TIRE SHOP 193 S. 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