-AOTOnOTfVE. -BETTER
HOLIES
47
: - a
4
WAY BETTER THAN LAST YEAR
AUTOMOTIVE
BETTER HOLIES
It
SEVENTY-SEVENTH YEAH
SALEM, OREGON, SUNDAY MOItNINd, NOVEMBER 20, 1927
PRICE FIVE CEN'lV
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mn iriPifn
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L 1110 VIDIU1
! - DOUBLE Hi REALITY
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Frank , A. Seiberling - Saw
Possibilities of Akron as
Rubber Center
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3.
, About fifty years ago. when the
) . city of AkronOhio, was. leas than
one-flfUeth of its present' sixe, a
boy going- abbot his chores' on a
, farm on the outskirts of the
- lagv had a Tision. In place of the
low buildings and unpaved streets
of his homo' town he saw - tall-
- 'Chimneyed factories, modern office
- buildings, ; spacious homes, and
heart the steady hum of industry
' that denotes business activity and
prosperity. At that time the chief
Industry of Akron was making
buggy tires, but the mind of the
boy looked into the future and saw
r Akron as the coming center of the
rubber industry in America.
That boy was Frank A. ; Seiber
ling, founder of the - Goodyear
Rubber company and Its president
until 1921, and now. head of the
Seiberling Rubber company, whlcTi
he founded fire years' ago
Seiberling was born in the -Tillage
of Western Star, ;,Ohio,? of
pioneer stock; and spent his early
years on the family farm. . It was
- very probably from his father that
he Inherited his Interest in manu
facturing, tor, while ostensibly a
farmer, the elder Seiberling was
also an inventor and made Tain
able contribution to the InTention
of the present-day harvesting ma
chines. Jn fact, so keen was his
Interest In this direction that he
erentnally went Into agricultural
machinery - manufacturing, 4 - hut
failed when competition with the
harrester trust became Impossible.
After Frank Seiberling had
aenred his term -on the home- farm.
milking " co we, t ee&lng stock' and
Working to the-fleldshls,. father
took him Into his office and "gave
him a small clerical Job'. It. was
while he was working here,-and
- Just prior to his father's failure,
that he took a trip to'.Chicago
. Trhlch waa destined to change the
Saiole current of his life. While!
, In Chicago he met a. friend who
was, connected with a real estate
firm, and aat they were, lunching
together one day the conversation
turned, to. business. - ; , v
"We're . got a Tscant; factory
building In Akron that's eating up
- ' our - InTestment la taxes; .' the
friend remarked. , wish we
could get rid of It.-. V
"What will you take for it! de
manded young Seiberling i
Thirty thousand dollars,, was
the response. - -J
-You're craxy, Seiberling came
backv "Hut for half that figure I
will take it of t your hands. -
He got the factory,--borrowed
(Co lima 4 ( .)
AUTO INDUSTRY USES
' i FOB
SUSPOSO
1
HIE MOTORIST
Car Likely To .Skid - When
. Brakes Applied On Pave-;:
rrient Leaves .Tricky; :
CHICAGO, Not." 19. The an
tumn leaf on. the payed highway
la as tricky, for the motorist as
the banana peel on the sidewalk
la to the nedestrian. according to
both Illinois and Chicago highway
and motor : club officials, ana
warning has been Issued to exer
cIra caution " when- braking r en
automobile OTerleaf strewn pare-
menti. - - '
Nearly eTery motor club in the
MMfTAd an increased
number of reports of 'accidents
during the , fall , weeks, due to
skidding on fallen leaTes. Said
one official of a motor club whose
wrecking service Is heaTlly taxed
because of the treacherousness oi
the leaves: a v
"Autumn ' leaTes are treacher
ous, because when wet or covered
with frosty ice. or snow they gire
abolished surface on the upper
side v for I skidding . : automobile
wheels when the brakes are ap
plied. . The apparently dry leares
on the . narement usually . hold
moisture on t the underside, caus
ing a skid when the brakes-are
applied directly OTer them.
"The season - of many . skids is
here and eTery motorist should
use extra precaution when driving
onr wet or lev Davements. It has
been proved that wet rubber is
extremely, slippery and that skids
may occur on concrete pavements
when wet? or hearlly saturated
with" oil.; Gravel roads present a
special type of skidding haxard at
all times and some types of pared
roads become as slick ' as a skat
ing 'rink J when'' wetiy : , ;.
- "It la a rood dan to carry skid
chains Irf the "car ready fo imr
mediate use-when' the roads' are-
wet or Icy, Two pairs should be
carried a. chain for each wheel,
since nearlV ererr modern car is
equipped with four wheel brakes.
Mechanical dSTices for safety
should always be used - and be
fore the ! nossible emergencies
arise. Nothing however Will take
the place of good sensible drir-
lng.--;::-i!;::i;r- ,
MM
DSPLAYS
MITE ATT0JTION
Special Equipment Featured
Showings in Large Num
- - -ber of Cities - -
Heavy 'Shavings Dripping
4 With Oil Carried Out B
Fan Driven. Air
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, Steel shavings and chips which
weigh 4 0 pound per cubic foot,
are literally suspended and carried
way' by air as a result of new
methods adopted by several lead
ers la the automobile Industry to
reduce costs and speed up pro-
duotien.
, On of the largest manufactures
of roller bearings In the Industry
lias installed a pneumatic conveyor
which carries steel shavings and
I r-vchin from automatic screws ma
Vshinee to a fchip washer" 800 feet
away , and Is capable of handling
IS 0,90 ft pounds during a ten-hour
day, the engineers declare. - The
teel is carried away by creating a
tremendous pressure ot air driven
, by powerful Tentllatlng fans, simi
lar to those 'used on a smaller
scale tor Tentllatlng any efficient
ly directed public school or thea
ter. To carry away the steely moiwj
than .a half million pounds of air
: are pumped every day through the
eonTeyors. . ' -v.-v.:-.v
' Before this system was installed
;the steel shavings and chips ware
handled by trucks through aisles
V J4d passageways la the buildings.
-fr-'This not only required trucking
equipment but a number of men
and the big disadvantage waa the
" ; leaking ot oil from the trucks onto
, Start "Big Game Hiirnf MitivBanquet
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:cne at Banquet of Oakland-Pontiac Vick Brothers
FLINT, Mich. (Special.) -The
Buick Autumn, display. In whlcn
hundreds of Buick dealers all over
the country, participated, has been
attracting throngs all this week,
according to word reeelTed here
by C,'W. Churchill, general sales
manager of the Buick Motor com
pany. The display opened woTem-
ber 12 and closed on the 19 th. It
consisted, in many places, of new
specially equipped Buick models.
shown now for the first time. ?
" ' Dealers taktng part in ' the"- Au
tumn, Display decked their show
rooms in autumn leaTes and other
seasonable.. material,. - prorided
music or other entertainment," and
threw 'open their- places of busi
ness to the public for: the, entire
week, i Inspection" trips - designed
to show: Visitors the dealer':! acil
Itlea for serrlce work were pact of
the program la many cities.
The - special, ; equipment ivrhich
featured thr display ; in , a, laTge
number of cities consists of new
accessories of custom refinement.
including ; wire wheels. fender
wells, trunk , rack, and ull-wldth
rear bumper to replace bumper
ettea. : Other points about the new
ears which, aroused comment, ac
cording to word from dealers, are
the new Dueo colors and the new
Interior tones.-worked out-in the
upholstery,--; Whilo chosen with
the thought of creating Interiors
wnicu would be inn ting at any
season, they represent particular
effort to produce ' effects pleasing
and ' appropriate for winter.
Vick Brothers, local Oakland
Pontine dealers and their asoclate
dealers . started : on a "big game
hunt in which the Quarry Is rep
resented by a long list of valuable
prises aggregating many thous
ands of dollars in Talue, with a
dinner at the Marion Hotel Wed
nesday "erenlng. . 4 i '' t
W.'O. Carr, field representative
for the Oakland Mc'or Car com-l
pany acted as toast master and
if all the tows and enthusiasm ex
pressed by associate dealers and
g&lesm& is nut into action ' this
territory will be flooded' with Oak-1
land and Tfcntlac'carsT lXtl
The "huntrjopen to'every sales
man in the more than 4,000 Oak
land-Pontiac dealer organizations
throughout the United States, will
end at ' midnight . on Christmas
Ere. Thus, the awards, although
they will not actually be received
on Christmas Eve., may be regard-
ed as Christmas presents. -; f
Among the local participants' in
the "big game hunt" are the re
tail salesmen., of Vick ; Brothers.:
The salesmen have been ; divided
into two sides. ' One side is cap-:
tained by "Bob-Savage and the:
other by -Bert Hill. Hill's side
is to be known as the All Ameri
can Indians and Savage's side as
the "Indian. Chiefs. ".The winners
in the contest are to eat turkey.
while the losers eat beans at an op
posite table. Another contest which
promises to be an interesting tone
is between Vick Brothers associate
dealers' and :. the ; Vick ? Brothers
salesmen. George Vick Is leading
the asociate dealers, while Chas.
Vick will look after the interests
of the salesmen. 1 They also will
have a turkey-bean diner. : - : I '
' "According to ' W. R.Tracey.
Vice-President; in' charge of sales
for,, the Oakland Motor Car Com
pany, the opportunity offered; by
the "hunt" is in the. nature of an
acknowledgment by the eompany
sales executives of the excellent
work done by the individuals of
the sales organization' during the
year."1 7- '"'l"' -" -j s f -
The "hunt Is being conducted
on a "point" system. A certain
number of points are awarded to
a salesman for every new car de
livery, and for eTery used car de
livered at $200 or more. The sales
man's choice of awards automati
cally widens , to Include hjg her
priced ; merchandise 1 as his . point
total Increases.
Under the rules of the "hunt" a
car is regarded as delivered when
a , down payment . is made under
the GM AC or other similar approv
ed terms.:5 . i,;.'
In addition, to the efforts of the
Individual salesmen; the dealers In
each: town are pitting their organ-
izations, against each other.;;, Sa
lem Is out after Spokane. Towns
are opposed to towns as follows:
Corvallis ts. Albany
Dallas ts. Independence '
Stayton ts. Turner
v SllveTtonr ts. Harrisburg ... ft"-
'Aurora tc Monmouth
. Sclo vs. Toledo. - - ;
.Also the 22 District Offices of
the Company are aligned in a dis
trict "game drive and. the western
half of the United States under
E. M. Lubeck Western Sales Man
ager Is engaged in a "super hunt"
against the eastern region under
W. B. Sawyer, Eastern Sales Mm-
ager. .; . : ;:':; ' - :V. A ; ".
-; The wining dealers will receive
from Mr. Tracey a "certificate of
kill". - In the district "huntV he
hag offered a handsomely mounted
deer head as the prize for the win
ning District Office.- The oppos
ing districts are as follows:
I . Chicago ts. New York r r
T. Minneapolis ts, Pltsburgh.
f San Francisco ys Cleveland
T' St. Louis vs. Indianopolls
' . ' Kansas City vs. .Charlotte .
i.V Dallas ts. Atlanta ' r j I
. ' Omaha ts. Bnf f alo ;
: Oklahoma City vs. Memphis
:; Denver, Butte and Seattle vs.
Boston - 1 '
Pontine ts. Philadelphia
- The Intersection rivalry between
the armies of "huntsmen In the
two halves of the United States
is a result ot a wager between Mr.H. Cottew, Martin Bell, J. C. Sklp-
Luheck and Mr. Sawyer. The one
whose region proves the ; best
"hunting ground' during the per
iod of the "big game" driTe will
eat a bear dinner at the expense
ot the other. , . j j,
Those in atendance at the Oak
land Pontiac. Vick Brothers, ban-
Muet. November, 10, were: , -
Mr. and Mrs. C. H. Tick, Geo.
P. yick, Mr, and Mrs. A. J. Vick,
Mr. and Mrs. B. W. Vick, W. G.
Carr. factory representative, B. C
Pemberton, factory representative.
Salesmen: Mr, and -Mrs. E. T.
B. Hill, Mr. and Mrs. R. H. Sav:
age Mr.' and Mrs.' c. - P. PattonI
Mr., ahd Mrs.; J. y Utx&la, Mrt
and ; Mrs. J. tr.;8impson; . Mr. and
MrsC. At. J6hnson, Mr. and' Mrs.
Henry Lxlcar, Mr. and ' Mrs. J.
Dannen. '
Employees: Frank RockWm.
Weasel, R. Saurpson, J. Bide,-Leo
nard Hlxon, Herman Persey, ' Lee
per. W. D. Maruna, Frank Ertler,
C G. Robertson, R. R. Norman, Rj
C. Bandy, Mr. and Mrs. Walter
Green, Mr. and Mrs. - Roy Jacob
son, Mr. and Mrs. F. E. Aline, R.
W. Carlson.
Associate dealers: Mr. and
Mrs. 14 W. Byerly, Albany, Mr, and
Mrs. Fred T. Bllyeu, Scio, Mr.
and Mrs.' H. C. Hollemon, Harris
burg; Mr. and Mrs. V. J. Shreere.
Dallas; Mr. and Mrs. F. L. Miller,
Aurora; Mr. and 1 Mrs. Bruce
Wheeler, Silverton; Mr. and Mrs.
T.;D. Pomeroy, Independence; .A.
C Bones, Turner; Fred Gooch, Jr.,
Mill City; Mr. and Mrs.; J, MUsom,
Corraiils ft Mrs J" Nellie, gQorrallls ;
Mr. andT Mr. JC.C."Yeomanr Stay
ton. m". -4 j.-i
Guests: A.; C. Peterson, Eu
gene; Wm. .OTara, Eugene; Mr.
and Mrs. J. L. First, McMlnnrille;
Mr. and Mrs. JK.' H. Kletzing, Sa
lem. : ' : -
ASSSESTAMT SALES
ma wm
William G; Shortai Takes
, New Post-With Cleve -"-:
r land Company
Cleveland, Ohio, Special- Appoint
ment of Willian G. ShorUl as as
sistant sales manager of the' F. B.
Stearns' Company of this city.
builders of the Stearns-Knight six
and, eight-cylinder cars, was an
nounced here this week by H. J.
Leonard, president of the Steams
organization." Mr. Shortai comee
to The F. B. Stearns Company fol
lowing 17 years of successful sales
work with the Pierce Arrow Mo
tor Car Company of Buffalo. : 4
. Mr. Shorter will act as aide to
Laurence E. - Corcoran, former
Pierce Arrow, sales manager, who
recently was named general sales
manager of the Stearns Company.
N Much of MrV Shortal's time "will
be spent in the field where it Is
expected - that his years of mer
chandising experience will be a big
factory; in aiding Stearns-Knight
dealers in the solutionof their in
dividual problems and in the' de
velopment of dealer and distribu
tor organizations. ' - 1
. In his long connection with the
automobile industry, Mr. Shortai
has devoted his time to an inten
sive study of sales problems, gain
ing an unusual insight in the qual
ity car field that has fitted him for
the extensive sales plans that have
been made by the F. B. Stearns
Company. ' . , , : ,
The appointment of Mr. Shortai
follows: the Stearns . policy of ag-j
gressiveiy developing . the Stearns
dealer., organization and creating
an increased market for ' the
Stearns-Knight six and eight cylin
der luxury ears. ' -
DOWN THE ROAD
BY FRANK BECK
e a - a 11
a tna lioor, wmcn maae 11 necessary
to continually cover the floor with
sawdust so as to prevent accidents.
The oil that dripped through; onto
the floor was lost as it could not
be reclaimed vwhll with the
pneumatic system . now in . cpera-
tlon'all of the oil Is reclaimed the
" - engineers " say. -: .; ;, ;: w-'V;
The conveying system surl
jnents ether systems of controlled
air used for collecting fine.dusts
result!: J from grinding and pol
ishing operations as well as a
crsten ef fans and air filters for
t6ntH.iJ if the factories to;pro
: tect tlo tealth of workmea. "4 ,
"Lock Ycuit Car? Drive &
Being Conducted flow
The Southern California" Auto
mobile clnb, with co-operation by
the police department of Lo An
geles, has promoted a "lock-your-
fcar" campaign" with good results.
Recoveries of j stolen, ears hare
reached M as compared with
82 for thelrear 192. It is es
timated that the campaign has ef
fected a saving of 100.C,S to car
owcers ari lasurance compasies.
Motor Chat, . -
: ' gome people certainly have hor
rible luck. A St. touts lad lost
his Latin gracm&r In a tornado
but a mas who found it la another
stats csilsd it back, . -
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A'tz. -ir'Irj
pus
MS
ClttEBSKT:!-
PfilTEDISPUiySTIEriHilffiTn!
Chrysler To Exhibit '. More
; Complete Line At Auto
. r Shows In Future
The impossibility of showing a
complete line of cars, because of
the limited space available at the
National Automobile Shows, has
been a serious problem in the case
of large manufacturers whose out
put embraces a large number ot
body models.. Some of these man
ufacturers' hare . heretofore sup
plemented their exhibits by private
displays elsewhere in the city at
the time an Auto show was in pro
gress. - This idea has been found
10 advantageous in the case ot
Chrysler Corporation, which has
been especially prominent In such
displays, that it is to be carried
;o a greater extent than ever be
fore &t theHime Of the 1928 shows.
Manufacturing four distinct
lines of cars, the "52", "62, "72
and Imperial 80", this company
naturally Is at a serious disadvan
tage In the space allotted any. ex
hibitor at the official show rooms
as there is no opportunity to dis
play at all many of the models
which might be expected to attract
interest of both dealers and retail
buyers and which possess sales ad
vantages peculiar to those particu
lar body models alone.
Accordingly the Chrysler Corpo
ration has made a practice ot hold
ing private showings at hotels in
the principal national. show cities,
the Hotel Commodore in New
York and the Congress Hotel in
Chicago. In past years these out
side Chrysler displays have " been
so comprehensive as to amount
virtually to complete automobile
shows in themselves and the at
tendance has been so large that in
numbers it has probably exceeded
the totals registered at many met
ropolitan showrooms in an entire
year. ': -
. In both cities extensive addi
tions, are la preparation for the
1928 exhibits which, tt Is sald.w4ll
ahd pleasurable, to the vtaitor-than
In tneitasE: w IvtZJt' W
Space in the two hotels " which
has been occupied by other pro
ducers In former years, has been
reserved on this occasion by the
Chrysler Corporation, and It Is ex
pected that even the tremendous
throngs which flocked daily to the
former displays will be exceeded
as a result of the interest aroused
next January. : ' 1-
i As an Indication of the remark
able popularity which the Chrysler
line has attained in Its compara
tively, brief history, this " atten
rja.ou;s ejBAjjd si is pjoaea eonvp
is regarded as: highly significant.
As the manufacturer points out, it
reflects the general appreciation
of the unique Chrysler advantages
which has quickly and firmly es
tablished the company In the front
rank of automobile manufacturers.
Short Measurement. Evil
Costs Motorists Great
Deal Says Association
Washington, D. S.,-Special- The
indifference of the average meter
1st Is the chief factor in perpetua-'.
ting the condition under which car
owners annually, lose millions of -
dollars through short measure- V
ment of gasoline and oil, according ;
to a statement Issued by the Na
tlonal Headquarters of the Amer
lean Automobile Association to -
day. ; . - j - . ' ; :
The .A. A. A. statement is Dred-
icated on the experience of many
of Its large affiliated clubs thra
out the country, which haTe from
time to time and with the cooper "
ation of officials, staged Investiga
tions of hd raids on certain gaso- ;
line stations suspected of system- :
atic "short measure" nractirM.
The experiences of the clubs, a v.
cording to the A. A. A., have dea-t ,
nltely. established that the filling ,
station pump Is not responsible for'
short measurement in nearly so
many instances as the station at- '.
tendant who recognizes In the in- r
attention of the patron an excel-
lent opportunity to substitute a.--lesser
quantity of gasoline and oil "
than is ordered. It has also es- '
Ubllshed that the oil companies,' ;
and the owners of filling stations
are in the great majority of lnstan
ces doing everything poslble to pro , '
vent sharp practices on the Dart
of irresponsible atendants. S
It la safe to say that a malor- k
ity of car owners literally turnv
their backs upon the fllllne station 1
attendant who is replenishing the
car's fuel sunnlr. the statement, f
points out. "In the earlier days '
of motoring, when ; the gasoline
tank was located under the cowl
or under .the front seat, this was
impossible, for the tank-Wling op- ,
(Continued on pt( T.)
CLEAR VISIOri ADDS
TO PUBLIC SAFETY
Automotive' Engineers Seek
To Make Driving As Fool
; ; Proof As Possible
VX Xtiti WAl ttO:iU lliUM A ilULOBILiriA
Since no mechanical device can'
ever-eliminate the "human' quota
tion in automobile driving.- auto
motive, engineers seek constantly
to make driving as safe and fool
proof as possible. -i Ohstmcted vis
ion has been the cause of a great
many accidents, according to
Chief Engineer E. Marks of the
Franklin Automobile Company of
SyracuseNew York. ;
t."ReaTIxing that the heavy; sup
port posts at the: front of closed
cars obstructed vision to a consid
erable degree, Mr. Franklin was
the first to conceive the idea of
removing this obstruction. A Vee
type windshield wao the result,
with the Corner posts .placed well
back",: from the driver's left or
right, permitting an unobstructed
view of pedestrians or . vehicles
coming from either direction. .-
This was Introduced in 1916.
and. while a great improvement. It
was still short of the ideal Mr.
Franklin was seeking. .While con
sidering new way to enhance driv
ing vision. Franklin engineers rec
ogmzea me ..principle mat is re
sponsible for the current clear-vi.
lon construction: namely that of a
pillar with a transrerse dimension
less than the interpuplllary dis
tance between the eyes. -.
. "Franklin . pioneered and de
Teloped. the" idea in a straight
front windshield and the Airman
series present sit in ,its most ad
vanced form. The cross section
of the present corner posts is less
than any car of its clses. The posts
themselves melt out of the driver's
consciousness pernvittlcg the ped
estrian to be seen when six test
frctn the driver, though the pillar
is between.. This pioneer effort
has been well rewarded In greatly
j reducing acicdsnta. I2rt Earks
TO HOLD BIG iiffi "
Sessions To Comprise Rei
ports of Various Stand- x '
, J - ing Committees i
; County Highway Officials, rep
resenting each of the 3070 coun- ,
ties of the United States, will as-
semble in Cleveland on January
9 for the first annual meeting .0
the national association of count;-
highway officials.; The meeting
will be one of the most important "
ever held by those connected with '
the construction, maintenance and
operation of county highways. ,-.
he meeting was called follow- '
ing the organization last June of a
new County Highway Officials'
Division of the American Road r :
Builders' Association,' of which ' ;
Thomas J. Wssser of Jersey City,,
N. 1 is president.
r The sessions will' comprise the i
reports of various standards con-
mlttees, the' objectives of which" ,
are to draw up standards for coun- v
ty administration, finance, leglsla- i
tlon, construction, maintenance.
and operation of county roads. The
reports will, consist of a summary ""
of. the beet practices an now ia
force In the Tarious counties of
the -United States, together with -1 .
recommended standards.; . ..
.The convention which will ta f .'
held In Cleveland is th world's
largest good roads convention and -:
in connection with it will be held a -.
road machinery and ' equipment:'
exposition of over 300 carloads of-',
road building "and maintenance
equipment, ' covering more than
four acres of floor space.; In ad- T
dltlon to the county officials, ap
proximately 25,000 other persona
directly connected with the fcis'-i-
way industry wiir attend. ' f-1
' The annual business meeting of
the county highway officials will .,5
be held on Thursday, January 12, '
with President .Wasser iiresiding." ,
Reports of various committeee will
be given and general routine buel- '
ness trsnsacted. - . .. .
:;Th.ConTention and Road Show
is expected to give new iripettis to
the construction of county rcacj
on :jl .new economical basis de
signed' to eliminate waste of 'coun-.
ty tunas, ana increase trie errscien
cy of county roads. Every county .
official directly or indirectly con
nected with highway operation, -construction
or maintenance 1?
urged to be present. Red
fares have been grant 1 I 7
railroads to- those who r 1. 1 - '..
In addition, to the t' .
chlnery exresition sni c"-v
estimated to cost over 12.'
there will he a lare sun.: re!
hihita ipresestel ty tba V
States Eareaa cf Public T.-r ' s t
Department cf Ccrincrc;, v:.r -: :
states cr.t-9.Ur.l3n tr r
tioca cf Ccii t-1 C:'.: ! .'
-1
1-, 1