SECTION THREE
Pages 1 to 6
Automotive
t ; i , v . i
Resorts : 1
CLEAN AND VIGOROUS
SEVENTY-SEVENTH YEAR
SALEM, OREGON, SUNDAY MORNING, AUGUST 21, 1927
PRICE- FIVE CENTS
F
E.
CONDUCT NEW OIL COMPANY
s
G
MINTOS ANQ NEW FRANKLIN
MOTOR CLUBS PLAN '
POBTUO MEETING
hi
S 72"
n .-1 fJ?
" i
Many Prospective Purchas
ers Visit F. W.Pettyjohn
Co, to See New Car
Bigger Engines, Increased ;
Speed, Enhanced Beauty j
Feature New Car 1
Third Annual Conference Set
For September 16 and .
17i Announced j
BMW
c
LER SHOWN
raTEREST M
STft
The first carload of new Frank
jn automobiles received by the
- V. Pettyjohn Co.. distributors
lor Marion, Polk, Linn, Benton
end Lane counties, were displayed
last Monday in the beautiful dec
orated salesroom of that com
pany at 365 North Commercial
street.
Unusual interest in tlte new
Franklin is evidenced by the many
prospective purchasers who have
called to view the Twenty-fifth
Anniversary Models which are
finished in exquisite taste and
beauty, and exemplify the high
standards attained by the Frank
lin Automobile Company through
years of efrort toward an ideal
yet unapproached in the automo
tive world.
Extremely gratifying too, are
the many expressions coming from
present owners of Franklin auto
mobiles who have called at the
company offices Salem. Albany,
and Eugene to voice their appre
ciation of the Franklin perform
ance and to indicate their pleas-
ure and pride in tne ownersnip
nt this excellent quality equips
It seems that every Franklin
ttwnpr manv of whom have pre
viously owned other automobiles,
believes that the Franklin ex
presses more in comfort perform
ance, and in economy of operation
end upkeep, than is found in any
other car, says Mr. J. H. Maden.
manager for the F. W. Pettyjohn
Co. A beautiful new Franklin
Sedan in blue was delivered this
week to Mr. and Mrs. D. C. Minto
of 821 Saginaw street, Salem, and
the. prospects appear, excellent for
franklin cars.
IUDLERB COUPE
CREATES SEMI
Specal Model With Rumble
; Seat Beautifully Dec
I orated In Colors
The new Chandler Special Six
Coupe with rumble seat has creat
ed wide interest." said R. N. Mac-
wDonald. local Chandler distribu
tor, following the arrival of the
new Chandler models here.
.Finished in attractive two color
combinations and with the three
bar Chandler radiator in nickel
with smart new emblem, it is the
finest car in its class that Chand
ler has ever produced.
in the interior - is
smart Spanish leather. The rum
ki co sa fini&hod in the same
manner. The instrument board
u orf9Qsism-finished. On the De
Luxe models the interior is finish
ed in mohair and the rumble seat
in leather. Door panels and win
dow mouldings are Circassian fin
ished. As a unique improvement
i the , instruments are pleasingly
grouped together under glass. The
board is softly illumined from
; above and contains an electro ig
nition lock and the usual instru-
! ments. '
Refinements in this Special Six
: Coupe include newly designed;
! full crown fenders, landaulet
.arms, new radiator cap. and elec
ttro lock. 'Light control from the
i, stering wheel makes headlight
dimming convenient and simple
The new Chandler emblem, done
In rich color harmonv appears on
radiator.
A compartment back of the
driver's seat provides ample car
rying space for parcels and inci
dentals. The rumble seat is con
structed so as to give a mlximum
amount of room and thus insure
comfort as well as additional
storage space.
"Mounted on the Chandler
Special Six chassis and powered
by the record-holding Chandler
motor, this model Is outstanding
in value," said Mr. McDonald.
'This car should prove one of
the most popular of the Chandler
line. As a serviceable two-pas
senger Coupe, it can be converted
into- a four-passenger car In an in
stant. Conversation between' the
i occupants of the front ana rum-
i; ble seats can be carried dn wlth-
; out difficulty by lowering the
.rear window. This Coupe" : Is
C built for those who like the ad
' vantages of a closed car, combined
with the "chummtness "of -a road
The new model is now on dis
play at the showroom of .tbe.Mac-
DonaM Anto Co., local Chandler
distributors. - . ,
! v. Li:r I
;. ,r: 1 6 k :
The Smith & Gilbert Oil com
pany, distributors here and at Al
bany and Corvallis for the Rich
field Oil company of California,
now open for business in its
newly erected plant on the Pacific
highway just north of the Valley
Packing company. The members
of this firm have invested approx-
niately 25.000 in the plant here.
Deliveries were beg"un in the past
week, although a little work on
he plant is yet to be done. The
L
SECRET EXPLAINED
Lighter Weight, Low Gear;
Ratio of New Dodge
Declared Reasons
One of the most important j
problems of the automotive engin-(
eer today is to aesign inoiors
which will permit greater gasoline
economy. Experiments along this
line are constantly being made
and remarkable successes are be
ing attained.
The latest claim of unusual e-
conomy is made by Dodge Broth
ers for their new four cylinder j
cars which are being advertised :
as capable of going approximately j
25 miles on a gallon of gasoline i
at a speed of 2d miles per nour. ;
A representative of the Bonesteele
Motor Co.. Dodge Brothers Deal
ers, states that since the new cars
were introduced practically every
one wno nas examinea mem nas
commented upon this feature.
"Several features in the cars'
design and construction are res-
ponsible for this exceptional fuel I
economy,' tne local ueaier miw.
, a . 4 .
une or tne most i.npunam . mc,
ngnier weiKm i i-uia. naim -:
ally with less weight for the en
gine to move a considerable sav-
lllg in Biisuiiuc it muMJijjii.iiicu.
I : nni.nmnllDha1 I
Aiioiner i-oiHiiUuiimi. ... -
omy is maae y me gear mt.M
which is lower than on rormeri
Dodge Brothers cars. This mean? j
that the engine makes fewer re
volutions in driving the car a mile
than were formerly required,
thereby bringing about another
saving.
"Improvements in carburetion.
better manifolding, a redesigned
cylinder head and faster entry of
the gas into the combustion cham
ber, announced earlier in the sum
mer as important charactaristics
nf this DodKe Brothers motor, al
so result in the achievement of
operating economy.
"The design of the carburetor
was improved when the new mo
tor was introduced and its loca
tion changed so that the gas has
a shorter distance to travel from
the carburetor to the combustion
chamber. The gas goes from the
carbuetor through the intake
manifold which is heated by the
exhaust and all liquid fuel which
passes over this 'hotspof is com
pletely vaporized.
"The cylinder head for the new
motor was redesigned and is now
of such shape that more power is
obtained from each explosion than
waa possible with the old head.
"These factors, In addition to
contributing to greater gasoline
economy," are responsible for a
very large Increase in power and
acceleration."
Horse Drawn Cab Doomed
In Berlin; Autos Replace
. .
B ERLIN. ( AP ) The horse
drawn cab is about doomed in Ber
lin at . last. Although there are
about as many horse drawn vehi
cles In the city as motor cars, the
cab horse alone is losing ground
to the gasoline .bus.
. There are only 318 horse cabs
left and about 8500 taxlcabs. The
hansoms are used principally for
Sunday, drivers through the parka
when-most of" Berlin Is out for, the
weekly, afternoon, walk. - -
GASO
INE ECOPJOMY
'-- A I
Photos ),
Richfield Oil company is an
all-
California firm which has risen
from obscurity to second or third
place in its field in that state in
the last two years. Roth members
of the local firm have been con
nected with the oil wholesaling !
business for several years.
yT.
Smith (left is a graduate of O
A. C. in the class of 1921. Mr
Gilbert (right), formerly lived at j
Albany.
CHEVROLET LATEST 1 1
Motor Vehicles Now Adapted
to
Diverse Types of
raffic Problems
Refrigerator automobiles, cap-,
able of maintaining a constant:
temperature of near-zero, denote
a new advance in. the adaptation of
the motor car to every type and
kind of transportation problem.
Twenty Chevrolet chassis were.
recently purchased by the letroit
branch of a national firm whose!
business is selling ice cream andi
jce cream products on the ma jor j
traffic arteries in and around the;
city. Jen were also bought for.
similar purposes in Portland, Ore-1
g0n. !
On every chassis is mounted a:
specially onstructed body into
which the refrigerator is built as
a unit. The refrigerator occupies
the upper section of the body,
while beneath it is the cooler
compartment with a capacity of
960 bricks of ice cream. The
temperature of this compartment,
representative or tne company, is
,
according to iat rotter. pec la. ,
mamiainea ai iroin o 10 ju ae-
grees above zero to insure that ;
the ice cream bricks and "suckers" j
Ml 1 .... C C '. .1.. V. . . -1 t . .
win oh sunn ifimv iui i u uuwu ;
io tempt- me parcneo nioiorisi.
..Tnis refrigerator. "Mr. Potter !
explained, "lias a J-inch insulated j
wall and a capacity of 300 pounds I
(Continued on page 3.)
DOWN THE ROAD
REFRIGERATOR
C
THE UNDERSTANDING WAS THAT IF HED
PULL OVER AND LET THE OTHER CAR
PAST, THEY WOULD HELP HIM BACK
OUT OF THE DEEP SAND.
Rarely unusual features of
chassis and body are presented in
the "Illustrious Xew '72 ".
brilliant successor to the famous
original "70", just announced by ;
the Chrysler PaJes Corporation J
and on display today at the sales- j
room of the Fitzgerald Sherwin '
Auto Co. j
It is confidently predicted by j
Chrysler officials that the "72,f
will receive the most enthusiastic
welcome ever accorded any crea
tion of the company's designers
and engineers.
The principal features of this
remarkable new car include an
entirely new. larger and more
powerful engine mounted in rub
ber at both front and rear, and
featuring a seven bearing crank-
phaft which
is coun-terweighted.
jsimuar to tne cranksnart usea
with such phenomenal results in
the Chrysler Imperial "80": a
longer chassis fitted with rubber
shock insulators replacing metal
spring shackles; and roomier and
more handsome bodies.
In appearance the new "72" is
an improvement even over the or
iginal Chrysler which so influ
enced automobile body design up
on its introduction more than
hree years ago. The car is long
er and the added length has
opened the way for space engin
eers to increase the roominess
of the bodies. Unusual leg room
adds to the enjoyment of motor
ing and the soft luxury of the
new saddle-spring cushions en
hances the comfort.
A new radia-tor design contrib- j
utes to the unusual beauty of the j
new
"72'
Charming new color j
harmonies have been devised for j Throngs have crowded the sales j the division of motor vehicles. Un
each type of body by Chrysler's j rooms since the introduction of the ; der the old law notice was re-
i famous color experts, always ar
i tistic technicians. Genuine mo
! hafr nnholsterv In handsome and
durabje weaves is used in trim-
ming the closed cars; hign qual
ity leather in the open types.
Advance trials of the road
qualities of the new '72" reveal
performance of the highest order.
The new engine, which has 3 '
inch bore and 5 inch stroke, gives
an increase of fully ten per cent
in driving torque, puts at the
driver's command 72 and more
miles per- hour with remarkable
acceleration and flexibility of per
formance. The piston displace
ment is 248.9 cubic inches, com
pared with 218.59 cubic inches of
Hs predecessor, the "7 0".
Actual tests of the car in moun-
. . ,kij
laiuuua tuuuii ouuno a 1 1 in mufc
..,.tv iftlft Rnort of marvelous
j "This new car simply wipes out
eTery hnl it comes to one driver
said ,n talking of his experience.
has been always the case ;
with Chrysler stx-cylinder cars, i
the "72" has
a 7-bearing crank- j
shaft machined over its entire sur-'
face and balanced statically and
(Continued on page 8.)
-.DESERTED ONVTHE DESERT
- 1 f S Av - r
'
Mr. and Mrs. D. C. Minto ana the new Twenty-fifth Anniversary Franklin Sedan j-ecently. purchased
the F. V. Pettyjohn. Company, Franklin distributors in five Willamette Valley Counties.;
from
S
UISUl INTEREST
SalesroGm at Vick Brothers,
Local Agency, Visited
By Large Crowds
The enthusiastic reception of
the new "All American" Six, the
latest product of the Oakland Mo
tor Car Company, by the local
motoring public has led George
Vick of Vick Brothers, the Oak
land dealer organization here, to
predict that new sales records will
f,e established during the present j
month.
new models. Mr Vick pointed out
last night that no new model
sponsored by the Oakland Motor
Car Company ever attracted such
widespread and continued interest.
"From reports I have been in
formed that this condition is not
a local one but existas throughout
the country as well," - he pointed
out.
A significant feature of the re
ception given the new Oakland
"All American" Six models was
the number of people who came
to the dealer organization's show
rooms several days after the an
rouncment of the cars. "Most
of those visitors who came late
did so because someone who had
seen the new Oakland in the first
day or so it was shown had ad-
vised them tn come " h eon tinned
----- - - - .
"That is the best proof in the
world that the new Oakland has
Vnade a very decided and very
favorable impression on the thou-
sands of motorists who have al-
ready seen it
"One of the reasons for this is.
of course, the fact that the new
Oaklands contain very sweeping
(Continued on page 3.)
JEW
MODEL W
, V V If,
O'hoto y W. (.
California Motor, Laws
Require Many Reports
Sacramento, Cal., Several new
motor vehicle laws have gone into
effect in this state that are ex
pected to involve numerous re
port filings by both car dealers
and general garages.
Notable among tne new laws
is one that requires all garages
and parking stations to keep a
record of allcars stored for longer
than twelve hours, and to report
to the police in instances where a
car has been stored for a period
longer than thirty days, if the
name and address of the owner is
unknown.
With the purpose of minimizing
the number of storen cars, another
law requires that dealers give no-
tice of the sale of used cars to
quired only in the case of new
cars.
It is now a, misdeameanor to
withhold a certificate of owner
ship when the purchaser is entitled
to it. :
Muffler cut-outs must be elimi
nated from all cars under the act
by January 1, 1929.
Fordson Plant Employs
3,000 New Men Each Day
DETROIT, Men are being tak
en on at the Fordson plant of the
Ford Motor Company at the rate
of 3.000 daily, and the Department
to make arrangements to handle
that additional number of men
every day until peak production
has been reached on the new car.
This date is now set for some
where near September 1, though
the probability is that it will be
consmeraDiy later. At the pres
ent rate of daily increase it will
be at least1 six weeks before the
men laid off will all be taken
back.
By FRANK BECK
; -if- 1 .
f
onnet. Statesman Start Photographer
G
Ancient Oldsmobile Awarded
Endurance Prize; Jazz
Age Takes Toll
Blase Broadway woke up the
other day, rubbed its eyes and
pinched itself to make sure it.
had not been transported back to
1900 in one of H. G. Wells "time
machines." There, through the
heart of the "Roaring Forties"
roared 40 gasoline buggies rem
iniscent of the days when horses
and hair pins were in their prime.
The tomorrow's edition of one
of the leading tabloids (out that
afternoon) brought a retunr of
sanity. It told that the odest
automobiles of the Metropolitan
district had ben -challngd to
"strut their stuff" and : that the
40 had responded to an extra hot
of gas and were racing from
Dyckman street lo'the city hall..
Like many other oldsters that
have endeavored' to cavort on
Broadway, 16 of the ancient arks
fell by the wayside. The jazz
age of 1927 had proven too stren
uous for their palpitating pistons
and hardened gas lines. Of the
24 that finished the Oldsmobile
was crowned ' Endurance King.
For "Oldsmobiles, each past its
27th birthday, had finished among
the first six wjnners. Even . the
sages of Forty-second street ad
mitted that four out of six in the,
money was traveling some.
Unquestionably the result was
but another proof that blood tells.
These Oldsmobiles of an almost
forgotten day were brothers to
other one-cylinder Oldsmobiles
that sedately traversed Fifth ave
nue with their steering tiller
proudly handled by such cele
brities as Chauneey Depew, Maude
Adams and Mark Twain.
In those days of Merry Widow
hats and good five cent cigars, the
little curved dash OldsmobileB
were the aristocrats of Motordom.
which then consisted of; a hand
ful of owners opposed by! millions
whose war cry was "get i horse.
Since 1900 there have been
changes. j .
Broadway has welcomed great
er electric signs, the movies and
night clubs has learned about
padlocks. The automobile in
dustry lias dropped its swaddling
ltnes and taken on the habili
ments of a gianr. Oldsmobile has
graduated into one of the active
divisions of the General Motors
Corporat'on, making cars for the
masses instead of for the elite
few.
Credit however, is due the pion
eers of 1900 for the advancements
of 1927. The "men and the cars
of the earlier date made; possible
the men and cars of today. The
veteran motorists who drove their
veteran Oldsmobiles in the race,
winning four out of the tflrat six
places were George H. Jacklitcb,
Jersey City, N. J., second place;
Henry Muller,. Elmhum, L. I.,
third place ;f Jim Cook, Totawa
boro. N. J., fifth place, and Victor
Howard, .525 Clason avenue,
Brooklyn, sixth place. "
JOIXS: CHRYSLER FORCE
George Allen, saleman for the
last three years with the Bone
Steele Motor Co., has .taken a simi
lar position with the Fitzgerald
Sherwin Anto company, Chrysler
dealers.
. YEEDOTj SALESMAK HERE :
DeaiL- R, . Adams, representative
of the Tide Water Oil Sales cor
poration, Oregon distributors . of
Veedol motor oils, was" a visitor
iii Salem tola week. -
S
S
OM
WASHINGTON, D. C. (Special)
The -Third Annual : Conference
of the western motor clubs affil
iated with, the American Auto-.
mobile Association, including mo
tor clubs from adjacent I Canada,
will be held In Portland. Oregon
September 16th and 17th.. .
In announcing the date of this
year's convention, which will be
held at the Hotel Imperial. A. A.
A. National Headquarters declar
ed that altogether seventeen mo-,
tor clubs and state associations
would participate in this gathering-of
organized-motordom in the
west.
While the details of the Con
ference program are not yet com
plete. Ernest N. Smith, General
Manager of the A. A.'A. declared
that the outstanding feature of
the program would be the discus
sion of ways and means to enable
the territory serviced by these A.
A. A. western units to cash in on
the tremendous increase of motor
travel into the favored play
grounds of the west.
"Even before President Coo
Hdge selected the Black Hills for
the summer White House, there
by giving tremendous impetus to
the westward urge," said - Mr.
Smith, "it had become -apparent
that the tide of motor touring in-
to the Rocky Mountain states, the
Pacific Slope states, including
northern California. Oregon.''
Washington and adjacent Canada,
had assumed dimensions seldom
equalled by any human migration,
won - 1
Continued. , .
"It had become apparent in fact
that this area) with its tremendous
assets of climate, scenic grandeur
and business opportunities, was
developing into the hub of the na
tion's summer playground. It is
too early Vet to secure accurate
figures as to the increase In th
number of west-bohnd motorists
for the 1927 summer vacation, byf
it is safe to say that the increaM
meant 25,000.000 to 30,000.005
(Continue on page S.)
STAB SUES SHOW
DIEIffi
Durant Now Financing Any
Reputable Dealer; Plan
Found Successful f
OAKLAND, Cal. Star car sales
throughout the United States have
shown a decided increase, in tha
last sixty days, according to Nor
man de Vaux, vice president and
general manager of the Durant
Motor company of California, who
returned on Wednesday from a
two weeks' Journey to New York
City where he conferred with W.
C. Durant and other Star car of
ficials. .The Star car sales pro
gram nationally is now under the
supervision of Mr. Durant person
ally, according to de Vaux and the
results of W. C.Durant's individ
ual efforts are being evidenced in
a remarkable sales growth. L
Since th announcement marto
by Durant nearly two months ago '
that he would finance any respon
sible individual who had experi
ence in the sate of automobiles.
Star car , headquarters in New
York have literally been deluged
with applications for the Star car
franchise and many of these ap
plicants are now full-fledged Star
car dealers. -
De Vaux intends to Inangnrate
a similar. plan in Los Angeles and
San Francisco j and in doing so
permit talented young business
men with limited capital to oper
ate a Star car dealership In a
profitable way.
De Vaux, in citing -sales increas
es, declared that during July, Star
car sales in New, York City
equalled the sales of six previous
combined months, and that In.
Philadelphia sales during a thirty
day period were equivalent, to
business done in ' eight J former
months ; ,
Both the Lansing and Elizabeth.
Star car plants are busy manufac
turing Institutions and each Is
kept hard pressed to fill both do
mestic and foreign orders.
' Star car sales on the -Pacific
coast, de Vaux declared.? indicate
that the remaining months of 1927,.
will witness the best period in the
history, of the Pacific coast plant
new dealers being signed up in
unoccupied territories at a. fastor
rate than any time during the last
two yea rs...;., .
DEC
V.