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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 29, 1927)
' ' Salem, IMflHP Plf Weafc Wishy-WasHy Stuff Has Little Covering and Hiding Power In a recent aavertlsement in one of the leading magazines you nay hdve read that "there is a joker in the cheap paint can." A joker, you know, is something hidden which you don't sec -' which bobs up at some unexpected moment and catches you unawares. We. all know that contracts have sometimes been made which con tained ''jokers." But this Is prob ably the'first time many of you property owners hare been told that tKere is a "joker" in the house paint you are offered at a very low price. In the advertisement it was ex plained, this way: The low price! paint. ?er?d ,yu ? a paint whicH is just as good as. say, Sherwin-Williams famous SWP the hading quality paint. It is of fered as a paint that will give you a fine looking job at a big saving in tost per gallon sometimes as muck as $2 per gallon. It looks liko paint and it smells like paint. On the face of it, the inexperienc ed buyer might easily fall for the arguments. Bui here it where the "joker? the part you cannot Bee--comes in. ,And it la a double-faced joker. The-1&eaI', painMs.-of course. cheap In quality. That'aitbe only J way it can be made to sell at a. low price It contains only a little bit of real paint material. For e ample, where a high- grade outsido gloss white containsj a0 per, cent of finest-white lead and zinc ox ide, the cheap white paint will contain only SO per cent and in many Instances less. rea Jt you bought direct from the manufac turer, a 'good paint would cost more than this cheap paint. Now this weak wishy-washy paint, has little covering and hM: lug power. To ot$ ti any glrp$ surface requires many r gallons more :than of good, painty. So. while you pay. less per gallon, you pay just as much tor the"mount ot paint needed to finish your 11 11, 1 g ' " -I - fit f:F5T :fL(0.-. 1 X. K'Jfff' ' 1 3 -O A 13-6 1 ' i "gcio do-. STOtNjl. t1 - ..j I H0-G34 apauiaing jogging MEET IE IRA house as you do for the joker. .lit-: 3-1 Six-Room English Type Design PLAN NO. 634" ' Oregon Tphgnii830, 'does not show; in the paint and "U 1 nnt nrlntMf rn tho latutl n r 1 n the literature of the cheap, paint ta that tbe,"cheap' paint job is al ways sickly and can't, stand the outdoor climate. In a year or two it. cases, in. andS'ou are 'com pelled .to scrape or burn the .re mainder off and do it all over again. That's the other side' of the "joker." A' good paint job lasts about five years before repainting is needed. It not only costs no more in the beginning than the "cheap" paint, but it saves you in cold cash the money you have to lay out for two or three repainting jobs. You may not now agree with the story told by this big' manufac turer. But you will vhen you think it over. IV OLD AD SELLS CAR Some, .wise, man remarked that "it pays to advertise". Now he Is" being called the modern King Sol omon by the Wisconsin Motor company. OJds,ipobne dealer at Washington C fllowjing the sale of an OldsnobUe.epott coupe through aa"'adycrtj9ement pub lished more tbt 21 years ago. The advertisement, was printed in the Sunday magazine of Janu ary 21, 1906 and. beside extolling theweU. known avfrtueaf; Of ,th Oldsmoblle of t"hat day. It offered an art calendar of the current year to those" sending ' ten' cants' and a coupon contained in the advertisement-. ; iteyer Ffl lnier, 300 H street, N. Eashington, chanced'across a copy of this 'ancient magazine. He was thinking of buying' a bew car and the Oldsmoblle" aavertlse ment caught, his eye He deei.ded that a company that manufactured good'ears 21 years ago and' ' had been at it ever since must know how to build automobiles and he answered, the advertisement, even enclosing 10 cents for a' 1906 cal-. endaf.;:-, i ; "A - :.' ' ' ,ylthout divulging the secrets of .automobile merchandising it can -he aald. that; not longalteT-' ward an Oldsmoblle salesman "was knocking at Mr. Miller's office door. The delivery, of a new sport . it, This design following-the Epglmh de sign is well balanced in proportion -with ita high roof effect, hooded doorway and treatment of exterior. The shakes for the exterior which are being used very extensively give'a' very pleasing ef fect and add to the appearance coupled with the Stucco Cables hi half timber design. This home placed in a good setting of .shrubs and treated with a landscaping becoming to this particular 'design wfjl be well adapted to cither city or subur ban district The interior design is very unique in layout having the Vestibule entrance with Coat Closetv ThesIlying and din ing' room across the, front, very spacious and airy with an abundance of light. On the rear of house; leading "from Central hallway, are kTtchen.; 'b'edrooai. bath,-. room,, and stairVay' leading; to- second , floor; from the kitchen is' the nook and -' grade entrance leading to basement. The kitchen fas .well arranged with ample cup board space. To second; floor has lavatory and two bed rooms of large size with cross yentll: ation for each bedroom: The storage room 'can be made lntq a very attractive dressing room. Company Softwoo.d Demand Lags with Further,' Bad Weather in Middle West In Its weekly market,- tevlew, the American Lumberman, Chick' go. says: ' ,i " ; -.i.t "" ' Softwood demand -has lagged a little during the last week or' so, par try on account of ihe flood sit-" uation vta the Mississippi valley, and -partly hecauss of further bad weather in the middle west, with widespread destruction ' by" torna does in the Southwest. Lumber consumption 'rh? the .buildin 'ia dustries fs increasiifg in Other' sec tion s.? Reports ? from ' " the east, middle west'and southwest "tell of a better movement " ffotn retail' yards.- and' the opening or spring weather -should.' 'make"9 this lm j prorement- general. Retail "lumM bermen.'howeTer. are stlirJbtjyiflg conservatively and in line with i their current needs, and are keep- j ing their stocks at a low pol l.. Some mill centers have been re ceiving a greater proportion of ! rush shipment business, which is encouraging, as it indicates that replacements are becoming more urgent. Western softwood producers, continue pto hold -down their pro- daction. Curtailment being gen- eral at" Washington , and Oregon j fir mills." and in' the inland Em plre and California pine regions. For this reason, softwood prices have maintained - their firmness, though no advances of conse quence have taken place. It is be lieved ' that i slight mark-ups In quotations may be expected as building gets; under .way. Price 4of both, - northern 1 and souther hardwoods have advanced- definitely - above their recent levels. Producers as a rule are refraining 'from any effort to seU their stock tot the time being, as some buyers, are ? re ktctant to pay the prices; now. being asked- The market is. expected io become sta bilized at a bisbor level than It had reached before the Mississippi floods shot off about half of the southern output, but there is still some uncertainty as to the basis I111IB1! ;Steps ..Enumerated, to Aid in elimination, 01 uvt- whelming.Burdens : (By Jane Stewart). Gradually we are coming to a realization that there is but one solution to the . servant problem,. Essentially, it' is lightening the dradgery of housework Whether .you -yourMlf'. assume the cares of the house or -w net iter you employ domestic help you have doubtless discovered that unless you' adopt the '"various ways and means de- jvised to 'lessen its. labor, the bur den becomes overwhelming. . Serv ants' are not to be had for a house that is. difficult to keep. Nor in such , a ho'use can you carry the responsibilities alone. The first step, then, in solving the problem is to eliminate wher ever possible the features t which" are burdensome to care for. Car peted floors, for instance, are ver- Ijitabie collectors of dust and dirt. They must frequently, be gone hover with the vacuum, or if you haven't this ' convenience, they must be incessantly swept. In either case the results are never wholly satisfactory. Again, a rough wooden floor which can be cleaned only by laborious scrub bing requires undue time and val- fuable energy, neither of which can you afford to give. Dark walls rami rooms especially kitchen f aTe another bugbear in the house work question. No amount of scrubbing: and polishing will make them look well. In fact they are so disheartening that the natural r tendency would be to neglect them. In which case they become utterly hopeless. The thing to do is to get rid of .every such feature, if your house isfold, do not despair. For every wall, floor and woodwork surface can5 be made attractively new, clean, and easy to keep clean. Arid this with little trouble and Ubs ex pense. Varnished floors are a first de mand. ; ' For ' varnish presents ''. a durable, attractive surface that1 kcan easily be wiped off. Painted walls are another. They may be satisfactorily washed or easily re newed with a fresh coat of paint. Your Woodwork, of course, is painted, varnished or stained.' But be 'sure that it"i3 a new finish. This is ah Important point. ' For an old painted or Varnished sur face not only becomes unattract ive ' ' with cracks ' and' ' peeling (which, incidentally, malt renova tion -ry difficult) utr removing the d ast "and dirt is laborious and' 'making the surface' "spotlessly clean" Is Impossible. r ' - But a newly ' pafnted wall or freshl? Varnished floor can be T wiped off and' left immaculate. 1 1 Cleaning is further simplified be cause dirt is -never avowed to ac cumulate on a fresh ' surface such as they' offers Partly because a bit of dirt which shows' tip'on a glossy surface is always wiped 'of f Ka( once, and partly because" the immaeulafe perfedtion offered by a ft'ewly renovated house is an In spiration to keep things in ttp-lop condition. - - - v - ' Another point, and one not to be scoffed at.' l9""tbe morale value of an attractive and cheerful in terior. Any little "task in a shab by' or gloomy- house'becomes at once laborious; whereas 'amidst Immaculate 'and bright surround ings' even housework can be quite pleasant. Here "color comes into play. For the kitchen especially it 'is important.' Ah" artistic s and well chosen ' scheme.1 supplying warmth where sunlignt is missing softness where there' is a glare, light" where there Is'no light ; fan'd color can do aIT ef these hJngslf will do much toward Solving - the problem Of daple'asant housework.' If yon ' firidr -y6useir bVirbur deaed with the cares of' fhehoiise and' its work irksome, see whit yoii can dd to- improve the" condi tions. Enjoy the luxury of var nished floors, palhtea walls;- and newly finished surfacest' Make your surroundings attractive, gaf 1 and colorful. Record Made by Dis,tributpf,s inWorJdrs;Gr,eatest:utor' motive Center In line with the announcement made by officials of ,te Chrysler Corporation a week '.ago' that pre vious demand for lis cars, was be ing surpasietf to eve.5TCOhe country. John, F. Erans, general sales manager of thi-r Johnfl Thompson, Co., local . distributor, declared; yesterday that April sales of, Chryslers in Detroit . were by far the largest itfTTls history tof that month. They, were 4 80, car?, com pared with Che ; prevlods rsse ord April of 334, made last year. April was heJqurtJaWhtjlJlB 1127 to urpa8Sthe"raarkTot the similar month a year agbi Local sale's , records are .bcing-' broken week by veek equally aa imprei Ively as factory reeOTdspoInts out months, sales pt-phryslers. by the Ptaftson company and its W'ayne" CotdfX dealers, haV totalled 2U, cars, agafnst 1712 for the same1 record, fdonihs, a year earler.Thfc is, a gain' of? 68 .-per" ceht--the stronffest;'! growth . registeredTby any large motor car organization in the ctty .according 't6v'bffj"dai figures. - - - ' - - --i Chrysler sales in Detroit i now have grown to a point Vhere the are in the first four Joeally among all motor cars, and to' a' vglurt wheref but little' difference separ ates those first four cars, Mf. Evans said.' This is also in accord with' Chrysler record both natiOii ally . and ' intefnatlorially. as""fac- T toryofficiajs jqint otrt. that their vurysier ueaunu inrousnoui ine wofld has DrOhfht .that company irom jiin.ro 4in m volume ln.toe last three years. " " " Sales of both the "50" and "60" the newest Chrysler cars have also' already grown in volume to where they are 'sharing 'honors wfh ; the' 1"70,!'V Mr.' Evans "said "Demand for all three of these cars' is growing consistently," lie added. "The Imperial ZW Is now becoming more and more thor ou ghr established . aihbng De- J iron owners oi fine automobiles. Chapin to Preside at Trans port Session of Interna tional Chamber Sedans in place of swords, coaches instead of cannon, and buses in lieu of Big Berthas will be the theme of : the Hfghway Transport Session of the Interna tional Chamber 'of Commerce at Stockholm, June 27-July 2. to be presided over by Roy'D. Chapln, president of the National Automo bile' Chamber of Commerce. " Communication as the basis of peace ' and "prosperity will be a keynote of this event. The mo tor's part in transportation will be presented by Abe American automotive' delegation, and a film will be exhibited portraying nine ways in which railroad lines In the United States are' utilizing motor bus and . motor truck ser vice. The utilization of such motor equipment is as follows: " " How the Railroad tse Buses - 1. As substitution for passen ger service where freight rall line is still maintained. ' 2. Iri use for' local service so as to permit tracks to be used en tirely for express service.- 3. As" optional service to rail passenger facilities. '4. To take the place of aban doned rail routes. How "Railroads t Motor Trucks " 1. To handle Tess-than-earfdad' lot local freight. '"' 2. To handle freight containers in connection with container sys tem. .1. To assemble less-than-carload lot freight at several 'stations bringing it together for carload shipment. 4. ". For inter-terminal haulage. 5. For store-door deliverv. . While the -7 0" Willys-Knight Six has 'proved to be one of the mdst "popular Knight ' "powered cars ever built by Willys-Overland, factory sales official attribute the increased interest' in the "TO" line this year to the improved bodies, chassis refinements and the better performance which were embodied in the line this year without any increase in prices. Among the important changes in the 1927 line :of "70". Willys Knights is the adoption of Belfast spring shackles in "place of the usual metal shackle bolts for. se curing the springs to . the chassis frame. The Belfast shackles, form ed of rubber Impregnated fabric Insulate the springs and at1 "the same time form a more flexible connection which permits easier riding. Since these rubber shackles do not require oiling, there is a mark ed saving in the upkeep of .the chassis as it is not necessary to run the car on the grease track for oiling, Easier riding in the "7Q" Willys-Knights also is assured by larger balloon tires which are standard on the 19 ?7. line. The general appearance of the new "70" is materially improved by the adoption of . larger and longer bodies which provide great er riding comfort for drivers of all sUcs, as well as the other occu pants of .the car.: ' Roof lines have been redesigned so that the car has a longer- and more graceful appearance ""while . increasing the height of the radiator; and improv ing the contour of the hood' im parts a distinctive touch which stamps the 7v Willys-Knight line as paralleling the larger Wil-lys-KnJLght Great Six car for beau tiful lines. I The unusual sales mark attain ed so far this year by the! "70" lines makes it certain that 1327 will., see a tremendous Jncrcaao over the high mark set by this car In 1926 whefc it stood aa a leader SEOIS TO OGCUPy I IS US LfADER MAINTAINS PUCE HimilD'CHPUTPI A OIlUGGLIUIl! DHlli Softwood Trade 'lagging; ; ' Tendency N(jw -Toward Firmness Soon la its weekly review of the lum- iber market, the American Lum- berman, Chicago, says: i . .- Building is maintained remark- ably; well, according to reports of permits issued during Aprh and the first four months of this year. -.." . it ' ' The April. total gained six per cent over that for April of last .year; although there was a sharp de-j crease in Florida, and; the total for; the first four months; of this year, despite a .decline Of .about one hundred and eleven' million dollars. in the southeast, is only one arid a half 'per ceritTjelow that for the corresponding period of last year.' The storms that have been, gen eral from the Rockies to the Ap palachian range have greatly re tarded the starting of work, on this projected building, especially in the Mississippi valley. Thfc softwood producers are therefore holding down their output until the market can more readily ab- Lsorb it. and this curtailment is re sulting in a reduction of mill stocks. yhile softwood sales were only five per cent more than the production during the first seventeen weeks of last year the sales to date have -amounted to thirteen per cent in exess of the production. Though softwood trade has been lagging and prices have remained at too low a level, the tendency is toward ' greater firmness, and the condition of retail stocks jus tifies rthe belief that as soon as building gets under way there will he price advances. Reports on April 1 stocks of five hundred and nine retail yards in the northwest showed them two per cent less than on the same date last year, and one hundred and ninety-five retailers in the southwest had stocks, three and four-tenths per cent less than last year's. Southern hardwood production dropped to forty-five per cent of. normal during the week ended April 30, with new business ex ceeding the actual output by forty-one per cent. Unfilled orders at the southern mills amounted to six week's normal production, an this will be 'practically impossible during the remainder of ,the pre sent season. Prices of southern hardwoods are advancing, and, northern species are also being marked up. A very strong hard wood, market is foreseen. Orders Come in So Rapidly Production Increased Twice in Ten Days DETROIT. (Special) Orders received by Dodge Brothers. Inc.. from its dealers since announce ment on May i of the new four cylinder motor have been in such volume that production has been increased for the second time in ten days, according to President E. J. Wilmer, ' "The immediate response of the public and of our dealers has been very gratifying, "Mr. Wilmer stated. "Orders' received in the first three days following the an nouncement totaled approximate ly $4,000,000. This is in addition to ordinary contractual allotments. "The first day after " thfe'an nouncement dealers placed orders for 1080 cars and on the second day orders totaled 1742.' Orders are continuing to ;pour into the factory "In. large volume. "Over 600 telegrams from deal ers in all sections of the country have been received telling " of quickened demand and requesting advance shipment of their allot ments. "Stocks of cars in dealers 1 7- rw m'Jm wr- HIT WITH PUBLIC Ask Yoiit Heating Engineer He'll Teli Ypy Thatlt Qo$t Le$s To Heat A : ' Honie Built Of Brick ' ' Coritider.TKeka. Fact. When Building Your Home ' "" - ':.....'...:! ' - ' ...... Phone 317 Jan4sr.ar e jojv . a p, ac u r ren t J-eta i 1 wiles will pe immediately reflect- DU!C? SOtlBadO, Tjm!Rl" m ra 1ieen toiaWTialiy Th exces3"' df 1 ac1 ftory production. , - "Output was stepped upMay' s to are for the large orders. This was the second time our opera tions have been speeded within 10 days 1 Travels. 126 Miles, in, 159 Minutes Averaging o3 1 -3 - . Miles to Gallon w Cracking 51 minutes off .the former record' held, by a S3, 036 six cylinder car, a Whippet stock car this week speeded its way to a , notabie achievement mark - when it traveled' 126 miles in 159 min utes under official observation of newspapermen and city officials. This" test was staged up the fa mous Nantahaila gorge from Ashe ville to lurphyj North Carolina." This route consists " ' chiefly" of steep mountains .and dangerously sharp curves with very few stretches of straight or level coun try. : Not, only did the Whippet set a new time record for the trip but it naintaiued an average speed of 4 7.7o miles an hour and averaged Let Us Keep Faith ; ' ' Square Deal Welding & Machine Works 345 Ferry " " Phone 2363 " lpicnlablc Welding t Expert Machinists S- "" GABRIEL POWDER, Practy Cal Says : "The way to specify quality lumber is to name this yard. It takes guess work out and puts a permanent profit Into the building operation. and all ByiLDING MATERIALS Office, Yard and Warehouse 610 NortU Capitol Telephone 2218 Low heating cost, low up keep." elimination of .repairs, painting and. the dozen oth er items that make a frame construction expensive oyer a' period of years are elim inated when yoa build with brick.' ' Salem Brick & Tile Co. i . -. -4jia 4i . 3 33 1-3. miles' to the gallon ofVas- oline with an almost neghgitie ondmptrotroroiT. r " The 'Whippet "record was off.'- clairyTecBfagarn every detaiii time, speed, hs aird oil consump-fori-a.hdf'Sets-''a high mark for air.HghtTour'-cylinder cars. f The l7ili)pet " was officially checited Outbf'Xshevllle at tho start of the test "by Poital Tele graph' officials and checked in at Murphy at the enoT of the Jonrney 150 minutes later bj Western Un ion officials';4 ' Although . the route was over the mountainous' roads; the Whip pet made1He "entire journey in high gear,; at times reaching a mtxlmuni speed in excess uf CO miles ah hour THiS fact is af- tested to hy 'observers; who ac-r companied the driVeV.; ' ' At the conclusion of the run the driver of the Whippet said that the efficiency of the Whlpupet four-wheel brake equipment en abled them to make the perilous mountain curves at a. high rate of speed, the brakes instantly re sponding when called Into action. The official starters, time-keepers and observers who took 'part in the 'record run were: 1 CJ II.; Harriett, " commissioner of public safety. Ashevillej : Mayor 'F.' F. Hill, Murphy; If. c. Rogers," ttan-, agw of Western" Union at Mur phy: 'a. H.v'Howell. 'manager' 'of " Postal Telegraph at "Asheviller Major E. F.' Jones, AheTllle newspaperman; M. E. Henry, Asheville newspaperman. ElginHighway work now In sigh will employ large crew all summer. ' Monday is one day that should be devoted to keeping faith with those who sacrificed their all. Jx:t Us Remember Our Heroes i i ) i v V 'V t in Its price 'classification, f