1
Automotive
Bet ter Homes
SECTION ' FOUR
Pages 1 t o '8 '
JO:. -1 1 fi
CLEAN AND VIGOROUS
SEVENT Y-SEVENT;H YEAR
SALEM, OREGON, SUNDAY MORNING, MAY 15, 1927
PRICE FIVE CENTS
-T
Beautiful New Special Six Sedan Announced by Chandler
liRMONWOISOUTi
WEIGHT PAOBLEIUiS
NEW AUTO ANNOUNCED
E YOURSELF:
1
iiLim.
" ISSUED FBI I
i- v. t : : :aT-W3SgrSRJ."A 'Mill
Tl j i ii i i -nr i -
HO !
OURISTS
PRIMER
V
. . .
1
'a
r
'Association Plans to Help
All Travelers in Every
Manner Possible
WASHINGTON'. O. C. (Spe
cial! offering helpful counsel to
il,r motor Car owner who plans
an ;iiitiiti6lite lour for the tuim
jn r. untio'nal headquarters of Ihe
Am i i. . mi Automobile 'association
today issued a statement that
.imouitis virtually to a "tourists
prinn " of tin- motorist's needs
roiM-ei ninjr liis route, his car and
Jim .It iving. " '
Kxi-rlnce gained 'in routinK.
coiiu'wling- and directing niillons
of motor, wayfarers' s reflected in
the statement which points out
that the pleasure of any motor trip
is dependent upon lite degree of
consideration with which it was
planned.
Haphazard advance planning
usually means a haphazard trip in
the matter of pleasure derived
front it." the statement quotes
Tims. I. Henry, president of the
A.- A. A. "The rewards of a care
fully planned motor "trip are suf
ffriently great to justify the car
owner's intense interest in this
phase of the subject," Mr, Henry
adds. j
First in importance is deciding
one's destination, the statement
points out. Having determined
this, the next consideration is the
route to he taken. Knowing one's
Way generally is not enough. Spe
cific knowledge is held to be vital.
This includes road conditions,
mileages between certain points
as well as total distance to be tra
veled: knowledge of state traffic
regulations and some degree of
acquaintance with local regula
tions. Complete road Information
should include.. -not only route num
bers or designations but exact con
ditions of the highway over which
one will travel. Motor clubs -with,
vtheir interlocking service have
cronstantly available detour maps
that keep the motor traveler up
to the minute in his; Information
of conditions to be encountered,
the statement declares.
One of the items of Increasing
imfortance in motor touring is
the question of where to stop en
route.: With hundreds of wayside
establishments offering hospital-,
ity to the Wayfarer, it is necessary
to choose one's overnight stopping
place with considerable discrim
ination. Mr Henry asserts. . "Vhat
may appear to the weary traveler
to be a most prepossessing estab
Jishmei.: may prove upon close ex
amination to be uncomfortable
and undesirable, he Rays.
, On the subject of car-care, Mr.
s
Unfortunate Play Space In
adequate Says Manager
of State Motor Body
Willi
0
DHPLiyiNG
n ;orge o. nrant
if . 'try-manger of the
ll .Motor association,
Brandenburg, secre-
the Oregon State
who has just
ve weeks tour
m fastcrn cities, soanda a w-arn-
iutr note to Oregon motorists,
lieautiful, .supshiny days are
driving thousands of children into
t!i. treets to play because they
have no other, places for outdoor
ativiti.-K. and this fact places an
especial respohsibility upon mo
torists to exercise extra precau
tion in the interest of safety,' satd
Irs. Hrandenburar. "The motor
ist of course, has the right of way
but that does-not remedy thfe ae
'ident nor heal the Injury. '
"It is unfortunate that in so
many places, play, space for child
ren is inadequate but we have
fttth a condition nd we all most
our part in meetinK i. It' is
Dring and every tnotoristsV feels
'lip impulse to, speed up his car
and enjoy the" zestful atmos
phere ' continhed MJ Jlranden
hhrg, "and, this impulse Is one
hat should foe obeyed, but 'be
carpfui in ; selecting the place
vhere you 'step on the gas. ; y
"It would be 'a splendid thing
for the cause of safety .particu
larly' the Tsafety; of children; If
to drive with care where children
wight be playing." . .
"Legally the motorist may hare
the right-of-way bat no motprisU
should risk an accident through
depending on children giving him
nat right-of-way.'
i - ,,,,m,W rr, -
A
ItK.ArTII'I'I new ! Ine
he SKM-inl Kix chassis
meinlMT of "handler)
Tlis attractive .car is, available in either
tvro-tone Sherilan (5ray and Silver (iray. or
Sage ,l!rush Oreen, at the option of the
buyer, and at no additional cost. Uphol
Mery is. gen nine Ulue Cray Alohair, of the
newest overstuffed buttoned- type over soft-ly-cusuioued
upriugs.
Rear quarter lights with easily accessible
switch on the front pillar, satin-finished
hardware, arm rests, robe cord, and Circassian-finished
instrument board, garnish
moundings and door panels are some of hte
luxury features of the car.
Mechanical features include the power
ful Chandler-built Pikes Peak type motor;
full-sized 31x5.25 balloon tires; four wheel
brakes of external contracting design; air
cleaner; oil filter; thermostatic cooling
control; self-adjusting spring shackles;
and Chandler's exclusive "One Shot" sys
tem of automatic chassis lubrication which
permits the owner to' thoroughly lubricate
his car in less than two seconds--without
leaving the driver's sea.
Mnclonall Auto Conipany is the agent
for this splendid line of cars.
FARMERS PREFER
T TALKS WOT JAZZ
Benefits Listed and Improve
ments in Programs Sug- -gested
by Some
WASHINGTON. (AP) Jazz
to the farmer is like plowing to
the dance hound, and he simply
won't have it over his radio.
If music must He mixed with
educational farm programs,
weather and market reports,, it
should be classical and old-time
tunes that were popular in grand
ma's day.
Two out of every three farm-
ers prefer radio talks, to any mu-
sic at all, and there is a demand ;
dresses and more current news in
the daily broadcast to Farmville.
These are some or the dislikes
and preferences outlind in an an
alysis of replies to a qnestion-
naire addressed by the Depart- j
ment of Agriculture to 10.00O oft
me i.20,oo farmers now owning I
receiving Hets in this country. !
v nai radio nas done ior i ne larm- j
er and his own ideas for improve j
ing the service also are shown in
the answers.
"Farmers are not using the ra
dio merely for entertainment,-'
says Sam Pickard, former chief of 1
the department's radio service. !
who. since the questionnaire was j
sent out, has been made secretary j
of the Federal Radio commission. J
"The day's work Is now planned j
according to the weather fore-
casts sent out bv the Weather Ru- !
rean and received by radio much
more quickly than was formerly
possible." x
Definite savings in dollars and
cents as a result of radiocasting of
market reports were noted by
many farmers. Stockmen reported
that larger and more profitable j
pig crops followed the adoption of j
better practices outlined by radio; j
some "bad put their poultry pro
jects on a sounder financial basT
is, and others reported thriftier
livestock and improved marketing
practices. ! More cotton and fewer
acres, better food in the home.
. fCtiflnd on Par 4.) -
Official Touring Bureau
. to Be Located at4)allas
. t:
An official touring' bureau of
the Oregon ' State Motor associa
tion will be established in Dallas.
j Oregon,' about the niiddle of May.
The bnreau1 will be operated in
cooperation with the Dallas cham
ber of commerce and Mrs. Winnie
Braden, secretary of the chamber
of commerce will be In charges
- The growing importance of Dal
las as a center ! of automobile
travel was ' the governing factor
in the establishment of the tour-
I Ins bureau,
Sedan on
is (he newest
f!K27 line.
Newport's Summer Season
Officially Opened May T4
NEWPORT. : May 14. (Spe- !
cial) Newport's summer season
Elarted. here today w ith the open-
iiOAoX.the natatoriuuu The daiue t
T'i m-. "- ' -- , 1
hall Jias been eniargea. ine swim
ming pool has been enamelled and
the grill greatly improved. Every
one in Newport is looking for
ward to a splendid season.
C. H. Bradsbaw, the new man
ager of the natatorium.says that
the, swimming instructor will
iiwim from the light house to the j
jetty on May 15.
at 10 a. m.
He will start
Endless Rubber Ribbon
. i w::: T A w:-x: -.-x:--:v:::--i4 f .-. i::. :-!-
i i - v ' I -vSJ I
11 s
-5 fc.-:-:':(y-'?-x:-:i I
r i L
UniaUe ComeS DailY! v1ew the ca,r. Those who have! Marmon engineers have held a
M ' j sewi it sav the 4-passenger coupe ; well-deserved leadership in the
. . ! is the "most perfect specimen of S matter .of correct weight distribu
Unique. even in the rubber in-. ,.,(cm3;.. tion and spring suspension. Asa
dustry, is the en dless ribbon of
thirteen and a half miles of one,
out at the Miller tire factory, every
twenty-four hours. Converted into
servi-o terms this lone band of au
! tpinobile tire material is equiva
lent to 150.00.00 tire miles.
'Translated into terms of new
equipment for automobiles, this; pearance and, comfort of a lux
great length of single unit mater- urimia davenport. It Is uphol-
, w....i t.. ., 0,.fti..;.t r.r
27 ot rPauir,nipnls
of 5 0u Bi0t0rists
, ;
DOWN THE ROAD
TJHE i TIME YOU HAD TO PARK - 5
OUTSIDE - THE POLICE STATION -
WHILE YOUR HOST SKIPPED HOME ' ,
FOR HIS OPERATOR'S LICENSE. f Y
' ill ' fill 'g. &
,Jiii
- v ) '' &?? W " ' ;? LPv "l Www-
s .
Passenger Car Being Sent to
Dealers Throughout United
States
Initial shipments of the new
Nash 4-passenger coupe are being
i made by the Nash Motors eom-
I panv to dealers throughout the
i country. While announcement of i
i the new model was made two i
( months ago. this is the first op-!
iportunity the public has had to
'presentef, tQ thp pblif and de.M
rr. an ,,.,,,. . QQ,r ;
mand.
The conpe Has a low forward-
sweeping body, French type back !
and roof, and a graceful nickel- ,
mounted rear deck. The deep,
broad driving seat has all the ap- '
1" ohalr. tuft-
(Conlinii-l on Pace 2.)
'.V
SHIPMENT BEGUN I
i ;
nm riipii nnnnrni
u" ""w" www! kw;.
. .
Embarrassing Momenta
Principle of Distribution Very
Important in All Pass
enger Cars
"Sprung weight" and "un- j
sprung weight" are almost un- j
j known terms so far as the aver- J
j age motorist is concerned, but
; are none the less important, says i
, Thomas B. Iitle. Jr., chief engin- ;
I eer of the Marmon Motor Car !
company, who recently completed i
1 an exhaustive investigation into !
, those factors of construction !
I which directly concern the riding i
comtorts, and roadabiltty of an
automobile. .
"Years of racing experience i
have shown conclusively," says i
Mr. T.itle. "that disaster is almost !
sure to follow the racing car that
does not have properly balanced j
weight distribution fore and- aft.
A poorly balanced car has a ten
dency to side slip and sway, thus !
causing the driver to lose con- ;
trol when traveling at high rates '
of speed. j
"The principle of weight dis- i
tribution is even more important .
I in a passenger car which, even ;
i though it may not be called upon
to .turn corners at fast speeds, !
i must be ready to operate safely at '
fairly high speeds under' all. sorts-!
of road conditions that make sure- i
footedness not only desirable but ;
necessary.
"In designing an automobile j
j one of the first jobs for the en-
gineer is Vhe determination of the
proper ratio of spring weight to
unsprung weight. In general, un- j
spring weight-consists of axles, j
wheels, and other parts below the i
springs. Sprung weight, obvious- j
ly. means that part of the car j
resting on the spring system, the
principal items' being the frame, ;
body and engine.
of weight ratio plus a spring sus
pension system that prevents side
sway, no car can have the safetv. ;
riding comfort, and roadability de
manded today by the American
motorists. i
In building its cars. Marmon
uses the utmost diligence in gain
ing the proper balance between
sprung and unsprung weight.
Moreover, the types of spring sus-
Ppnsion sel v the company have
Prved themselves entirely worthy
to serve the American motorist,
' For a fluarter of a century,
direct result of this adherence to
a principle proved to be coVrect.
! wide reputation for comfort and
roadabiltiv."
! To encourage variety and keep
' its color schemes always fresh
' and new, the Cadillac Motor Car
; company is introducing an entire
J ly new- color combination .once
j each month on each of its 50
i body types and styles.
fr- ''
PEERLESS SIX-50
An entirely new car, declared
by its makers to be a fundamen
tally better six, has just been an
nounced by tble Peerless .Motor Car
corporation. It sells at the lowest
price ever placed on a Peerless
car.
The new model, which has been
in an experimental state for two
years, is know n as the Six-fiO, and
is powered by a motor described
as being one of the most efficient
liDE DURING iRILi
Canadian Business for I
Month Shows Gain Over !
That of 1926 I
Each succeeding montli's sales
indicate that 1927 is to be a ban
ner Chandler year. In March
Chandler shipments were tS per
cent greater than those in Febru
ary a gain more tjian double
that of the March increase of the
industry over February, which
was 30 per cent.
This gain is attributed by
Chandler officials to the wide ap
peal of the organization's new
1927 models, which were first dis
played at the New . York show
early in January.
Again ie 'April Chandler set a
sales pace that the industry will
do well to match, for April chand
ler shipment"' were T 2 per cent
greater than March, previous rec
ord month this year; and 33 per
cent greater than those in April,
1926,
In Canada too, Chandler is
showing its increasing popularity
w-ith healthy sales Increases. April
Canadian shipments were 344 per
cent greater than those of April.
1926, and 82 per cent better than
March. 1927, previous Canadian
record month;
fn the first four months of 1927
Chandler Increased its Canadian
business 279 per cent over the
same period last year.
With more unfilled orders on
hand for Immedfate delivery than
for many years past, the business
odtlook for : the 'balance of the
year is extremely "good, Sid Black,
general sales manager, observed.
Chandler's new Royal Eight line
is meeting with such popularity
that the factory has been behind
current demand ever since the
models were first shown, despite
large production at both Cleve
land plants for the past several
months.
By FRANK BECK
CHE
FOUR - DOOR SEDAN
power plants for its size ever de
veloped. A four-door sedan, a two-door
sedan, a two-door sedan, a road
ster coupe, phaeton and roadster
are , available on the ne(v Six-60
chassis.
The Hershberger Motor com
pany handle this excellent make
of automobiles and the public is
invited to call and Inspect them
at anv time.
SHOWS
UREASE IN MONTH
Original Schedule Called for
:0 Cars Per Dav Now
Changed to 90 :
"Original production schedule
o.f 50 cars a day which was set for
the Falcon-Knight when Jt was
introduced about six weeks ago,
has been stepped up to 90:car& a
day," says johp A. Nichols, Jr.,
president of- the prganizat Ion
building this Knight motored six.
"This is a 50 per cent advance
over our original plans and pres
ent indications are that these new
figures-will have to be increased
within a short time. The Manu
facturing facilities of the plant at
Elryia, Ohio, are being added to
as fast as is consistent with our
policy of quality production."
In his statement Mr. Nichols
commented on the fact that every'
dealer In the entire field organi
zation handling the Falcon-Knight
reports sales well in excess of con
tract schedules with steadily In
creasing, interest on the part of
motor car buyers all over " the
country.
The dealer organization hand
ling the Falcon-Knight is con
spicuous for the strength of the
individual dealer points with many
of. the .best known motor car mer
chants turning to this new prod
uct. Present models include a sedan,
brougham, coupe, and roadster
which are two more models than
were originally contemplated for
the first production schedules.
According to Mr. Nichols, th
presentation of a Knight motored
car with -a six-cylinder ; power
plant in the lower price range
among quality sixes has proved of
great interest to buyers.
He says, "While we have such
advanced features as a seven
bearing crankshaft, four-wheel
brakes, modernized lubrication
system, and other features of
higher priced cars, we are. resting
our principal claim to public at
tention on the fact that we are
using a Knight sleeve valve mo
tor." - :
GRAMS
"HEARD BY MILLIONS
Features for Entertainment
Planned in Little Country
School House
WESTON, Conn. (AP) Mil
lions who ''listen in" dally on the
35 stations of the National Broad
casting company 1 bear, programs
planned in a little old. country
8choolhouse, square ;and severe,
on a Conneticut crossroad, four
miles from the nearest: village. .
The . soboolhonse Is ,a relic of
the days when, the generally re
cognized "daily program': had to
do wrth the three R's learned on
hardwood , benches.. While the
sturdy little building still- pre
serves its cold, gray exterior, it
has undergone a complete trans
formation inside. .
, .... .- ... , v- . . '.
The blackboards ha ve, been re
placed with brtokshelves and mu
sic racks. Teacher's desk has
given way to a grand piano. In
stead of rows 'of x tlff J benches
there ; are comfortable antique
chairs and a priceless fourpostea
bed.: The bare floor is bidden .by
thick- oriental rugs. - The walls
sre. adorned . with pictures and
tapestry.- , - C.:V:,." ; -' -r: r.- .
5 In .these surroundings . Gerald
Chatffeld, supervisor of programs
PRODUCT
SPECIAL
IBOTESTflCQ
Official-of Bis Company Tells
.Officers Product Liked .
by Customers
"One , of the surest gauges of
public, confidence in any maker of
automobilesis found in , the de
mand or his , cars from patrons
of a Drive Yourself system, und by
that standard wc rank Chryslrtr
far up in our scale of car aand
ings." said . Joe Saunders, vice
president of tthe Saunders Drive
Yourself company, while on a
visit from bis Kansas City hc.nl
quarters to! Detroit to order tillj
more Chryslers for his ga races.
"We do not select our cars ac
cording to our own ideas of their
value .but solely by the preference
our customers express." he went
on to explain to J. 'AW Frnstor."
Chrysler sales manager. "We
stock cars strictly in response to
their wishes.. How- remarkably
large is the demand for Chrys
lers on can Judge from the fart
that of our'entire )ist of. 2000 cars
fully -600 are Chrysler . and we
plan to increase the number to
800. That proportion is'eveu more
impressive when you consider that
the 600 represents about two
thirds t, the gear shift cars we
own, and that we have ;nine or
ten' other; gearshlf makes on our
Inventory. i
" "While 'our demand for Chrys
lers Is a guide to public estima
tion of thvjr merits we.have onr
own reasons for giving them pre
ference. -We have found by ex
perience that it Is pne of the mot
profitable cars for-otir use, be
cause it is more durable and will
stand up under hard usage long
er than other makes.- We still
have in service ten or fifteen
Chryslers we bought when your
company first put its output on
the market- and- they are. taking;
their turn regularly and are del
ivering performance results eual
to the newest cars oh our books.
"When you consider how very
few years have passed since the
Drive Yourself system was started
its growth Is one of the marvels
of our present industrial life
Mr. Saunders went on to remark,
(Continued en Page 3.)
SETS
WITH II TESTS
Problem of -Conflicting' Ele
ments Solved by Fine
Artful Blending
, The artistic worth of velvets
produced by skillful Italian weav
ers, living during the heyday .of
Medici, and the lustre and wear
ing qualities of mohairfamed
through thousands of years injhe
Near East have been combined
Into a new upholstery material for
the LaSalle, Cadillac's companion
car, , .-; -'
Beauty," stubborn resistance to
wear and a lustre which retains
Its freshness thresh, years tif
hardship and abuse' nTe character
istics which have been" developed
in the new material by the com
bined efforts of Cadillac and Fish
er technicians and representatives
of a well known upholstery manu
facturer. In their investigations
this special committee sought a
material of authentic decorative
qualities, beauty of tone., a soft
luxurious testing body and a lus
trous finish' which would -harmonize
with the unusual and distinc
tive body designs of the new car.
. The first requirement, that of
beauty and art, was found in the
old Italian vehvets. But require
ment nuntber two called for a
much stauncher material.' Italian
velvet was there disqualified Im
mediately because Its silky body
makes it the frailest of all pile
fabrics and impractical for motor
car use. M -'
This problem of conflicting ele
ments was finally solved by an
artful blending of mohair and
worsted. The new material wan
seen to render all ;the exquisite
tone values' of historical velvet.
It is a short pile fabric of great
strength and durability. Thua,
from. both the artistic and prcc
flcal view points, the material re
presents' . a distinctive improve
ment over . the best products cf
the Italian looms.
, The name Florentine Ca-v:?.
which has been given the ftew z; -holstery,
is rleaantly rec; -M-Lt
of Italian criia. It i fc'
In various Crglrns z r- -nphblJttrifts
laateri! I i V-
t
MM I