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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (March 6, 1927)
Automotive SECTION THREE Pab& t to 6 Churches GL EAN AN D . VJ1 G OR OUS . SALEM, OREGON, SUNDAY 'MORNING, MARCH 6, 1927 SEVENTY-SIXTH YEAR PRICE FIVE CENTS TESTS POPli IfJ RADIO FIELD Improvement Reolacing Expansion COMPLETE CIRCUIT MARMON ACHIEVES Carload of Stars Arrive lull Mil STILL P0PUI1 L0I0H I Development in Automobiles Parallels Trend in All Other Business What People Purchase Must Be MTried Out on Dog" in Present Day Technical . Statement Made Concerning the Trans Atlantic Service Introduction of European Standards Does dot Endan ger Use of Local . w. -Jl Hl ii.. 1 1 i i tt,. .... - , r -. EWYOI USUAL 0 M 5 ; i This is the day of tests. Theoretically, people no longer buy in haste and repent at llesure; what they purchase has first been "tried oat -on the dog." The radio manufacturing field just now is in the midst of a par ticularly strenuous period of ..'put ting its newly developed products through" the mill of laboratory try outs. : Gasolijne motors for automo biles, for motorboats and for air planes, hare had evolved for them tests that demand the utmost of immediate service and long life. The entire fist of household electrical appliances, such as vacu um creamers, laundry machines, dishwashing machines, electric home refrigerators, might be said to owe their very existence to the laboratory tests which first evolv ed them and then made them prac tical for use 'by unskilled, non technical people. An automobile man, In a burst of frankness, -brought up the sub ject the other day. "These tests arehonestly made and they are necessary," he said, "but after all, the real test -the test through which the product either lives or dles never comes until the product Is sold and In the hands of its users. A non techinal owner can develop flaws in an hour that the technician never dreamed of." In the earlier days of the elec tric storage battery, before It was brought to its fool-proof stage, Edison made an illuminating re mark after developing the battery. "I've abused that battery In every possible way I can think of," he said, "and I can't injure It. But the first truck driver that gets it will probably ruin it before he as gone a mile." " , "What is the chief" trouble be ing encountered in the develop ment of socket-power devices for 'B' power supply?", a prominent radio engineer was asked- the other day. "Burs," he promptly replied. "And what do you mean by that?" was the next question .'lung at him. "I mean that every new mech anical device is full of what we technical men know as 'bugs' (Continued on page 2.) II OLDS SELLING Sales During January and February txceed Last Year's Record Increased sale of Oldsmobiles lor the first two months of this year is evidence that the predic tions of continued prosperity for nis country during 1927 were based upon substantial reasoning. The sales of Oldsmoblles during January and February have ex ceeded those of the same months last year by a generous margin, lactory officials report. The February increase alone as 32 per cent over last year's sales. This gain is figured on re tail sales only. These gains by oldstnobile this year are of parti . ular importance Inasmuch as they are increases over 1926 when the largest sales record of Oldsmo- bile s history was made. The 1926 sales totaled an increase of 38.15 Pr cent over those of the preceed- "ir; year and was one of the out standing advances In the Industry. Factory hrbduetlon of the Olds Motor works la being Increased m fact has steadily been stepped up since the first of the year to provide safticient cars to meet fonsumer demand. The larger production has been made possible by additional building, machinery and equipment resources which were placed in operation the first of l'J27. j jJkDuring the - past two months 7lc tory officials have attended dealer meetings- held simultane ously with automobile shows in various parts of-the wastry. In 'his way they hate fceeHjri dose 'ouch with conditions throughout the east, central, south and north west and the south. dealers in all localities visited ; we optimistic regarding" fcpHag : ousiness, the officials report, and general trade 'and industrial con ditions appear most favorable. In addition to the enmurarinir out look, the dealers declare that the recent addition of four-wheel brakes jand larcer balloon Urea withoutl price change-places them la an enviable position in the pub- pnniTYSiui I'.'. ... j ! w'ffiifflCT ;vt Hi . . .,, i 1 i r ; "" I ' . r 1MHIIIMHIII I llimWIMII " """""" -TifnaMMtfi-n' nn urn MMi mm MiamMlMM&ilJl Frank A. COMMERCE GUIDED B MOTOR COUCH Experience, Causes Adapta tion of Chassis to Handl ing Perishables Motor coach experience is fur nishing a guide to commerce and industry for the movement of com modities through the adaptation of the motor coach chassis to the handling of goods which are per ishable or otherwise valuable. Through this adaptation, new standards of speed, safety and range -.of distribution nave been set up. This trend is growing to a marked dogree, according to of ficials of the General Motors Truck company, and it is one of ih3 outstanding developments of motor transportation. Many coach chassis of two-ton and four-ton capacities, produced by the Yellow Truck & Coach Manufacturing company of which the General Motors Truck com pany is a subsidiaiy have al ready been given months of serv ice in long distance movements. Oil companies are using them in tLe handling of gasoline and fuel oils. Railroads are finding them valuable to transport package freight. Intercity transportation companies are able to maintain close schedules. Newspapers in stveral large cities are using hum in the delivery of papeis ever a wide range or territory to increase their circulation by rea son of earlier delivery. Rigid tests by these users have demonstrated that motor coach speed can be maintained with full loads and with no sacrifice of safe ty. This means that a single unit can frequently he made to cover a territory otherwise requiring two slower-moving trucks. Such a saving, combined with the fact that operating costs of the coach chassis are no greater in the long run, is an important factor in in vestments in motor equipment. In the ease of handling, the mo tor coach chassis in freight serv ice presents all of the advantages of the nassenger coach. The en gineering and operating experi ence of millions of miles of serv Ice by Yellow coaches in passen ger service has been drawn upon in the design, and in the develop ment of chassis which are of prov ed dependability and low operat ing cost. The use of the famous Yellow-Knight six-cylinder results in rapid acceleration and smooth- (Continued on pace 3-) New Auto Paint Shop Opens on Mill Street The Salem Auto Painting com pany opened for business yester day at 681 Mill street with George Bergeon as the manager. Auto painting in all its branches will be taken care of at this paint shop and the class of work will be like the factory finish. Mr. Bergeon has had 20 years experience In paint work and has been in Salem fouP years, i For th past two years he has served as the head finisher for the JWP Auto PaJnt shop. f ;tThis'OmpaBy lll employ 10 to 20 men, when.it gets fully es tablished. I is planned to carry a' complete line of all auto paint suppliesSo as to "be prepared At ail timed, to givothe bet service X, $2 Ptr?? 9 IMS chop ,;:' Seiberling "The whole tendency of the rub ber industry today is toward im provement," according to Prank A. Seiberling. "We have passed through the period of expansion and from now on the success of the industry will be based upon improvement in tire service. The Seiberling Rubber company today has the assistance of one of the greatest inventors in the rubber art, because we are confident that leadership tn the Industry will come to the company which leads in increasing the average tire mile age. "I beleive we are going to ab sorb four million new automobiles annually in the United States. New highways are going to be built in this country and throughout the world. This is going to increase our export business and keep our production on a high plane. "Akron will remain the robber capitol of the World. Having seen Akron grow from a village of four thousand inhabitants to a thriving industrial city of two hundred thousand, I am now looking for ward enthusiastically to the new cyele of development which will be based upon the improvements in the industry. This new period will be more profitable to consumer and manufacturer than the era of expansion. " When Mr. Seiberling organized his present company in 1921 there were 300 companies ready to com pete with him. Today less than 00 manufacturers remain in the field, while Seiberling's new com pany ranks tenth in production of ires. During the past four years his sales have increased annually more than forty per cent, a record unequalled by any other rubber company. Tillamook 100, 000 veneer plant to be built, to employ 130 men. DQWN TjhtE ROAD THE COP WHO PASSES UP TAGGING YOU FOR PARKING ON A HIGHWAY TO PURSUE AN INEBRIATE DRIVER From any telepnone In the Tnited States connecting with the long distance lines of the Bell System you may now place a call to any telephone in England, Scot land and Wales. The complete circuit going and coming between New York and London consists of a union of about 850 miles of wire line and 6300 miles of ether path. A call from the Pacific coast is first transmitted over more than 3000 miles of land lines and is then con nected at New York with this radio telephone circuit. Calls now originating anywhere In the United States are handled over the regular long distance tel ephone circuits to the long dis tance ofice of the American Tele phone and Telegraph company at Walker street. New York. At this point equipment is provided to se London. East-bound transmission London from that received from parate the transmission toward is carried by telephone lines to the radio transmitting station at Rocky Point, Long Island thence by radio to the receiving station at Wroughton, England. From Wroughton the transmission passes by wire telephony to the long dis tance office of the general post ofifce. At this point is located se gregating apparatus similar to that in the Walker street building. From the general postoffice long distance building the calls are handled over the ordinary tele phone plant to the London sub sriber., West-bound, the transmission from the London subscriber, which reaches London long distance of fice over the regular wire plant and is there segregated from the east-bound transmission, is carried over ordinary telephone lines to the transmitting station at Rugby, from which It proceeds by radio to the receiving station at Houltpn Maine. From Houlton, to jTew York, as from Wroughton to lon don, the received transmission is handled over telephone lines and at the New York long distance of fice it passes through the combin ing apparatus and is delivered to the American patron over regular telephone circuits. The radio transmission both east and west-bound are on the same wave length, of approximately 5000 meters, or 60 kilocycles. This is the wave length which long ex perience through many years of experimentation has indicated as being the most satisfactory an J re liable which the present state of the radio art makes available for this transmission. The choice of this wave length was agreed to by the engineers of the American Tel ephone and Telegraph company and th British postoffice as being the one most suitable in the initial transoceanic telephone channel . As is well known, radio trans- (Continued on page 2.) - - . - PoDtilar Policemen . . . G. M. Williams Marmon Motor Car Company Everybody seems to he talking about "the trend of motor car de sign", in this country, but it ap pears that the subject is broader and deeper than that, and that the development in automobiles close ly parallels the trend in almost every other line of merchandise. There has been a decided step forward in good taste in this coun try during the past few years. People have demanded better quality, better appearance and greater style in houses, furniture and wearing apparel as well as in motor cars. There is certainly a sweeping undercurrent that demands the distinctive the unusual but in demanding these thing3, people are also demanding greater utility, accompanied by reasonable prices. People are no longer fooled by merely the bizarre. Along with good taste they must have all of the practical advantages. The small quality car recently introduced by the Marmon Motor Car company is a direct out growth of observations along these lines. It is not patterned after European tendencies and prac tices, but was designed to meet American needs and tastes, taking into account the increasingly dif ficult traffic problems. Along with the trend toward good taste and distinction there is a definite tendency; toward what may be termed "dimensional econ omy." which again applies not only to motor cars but to practi cally every manufactured product. The term "dimensional econo my," as frequently used by engi neers, may be defined as the prin ciple of making things better, more efficient and more beautiful through the elimination of un necessary excesses in size and weight;' It does not necessarily mean making things smaller, but rather means saving space putting finer and f better things into smaller packages subserving every waste inch and waste ounce to the more worthy purposes of human com fort and convenience. This is the age of dimensional economy, and It is inevitable that it should be applied in its full significance to motor car design. In the opinion of our company the best way to meet the universal de mand for a small but high-quality car was the application of dimen sional economy. The little Mar mon eight is the result. More over, our new car is not a so-called European type of automoblie, but, on the contrary, is built to American standards of precision, power, and appearance. As applied to automobiles, di mensional economy means using finer materials and making any given part smaller and stronger. (Continued na pass 4.) By President, Star Collegiate Roadster, Sedan and Coupe WOMEN FIND EASE DRUG WHIPPET Overland Line Adapted to Use by Feminine Operators, Work Simply That the very design of the design of the 1927 line of Whip pet motor cars together with their mechanical features make them specially adaptable to women drivt ers, is the claim of Willys-Overland officials in presenting these low hung, smart looking cars to the public. In bearing out this contention they cite the advantages of Whip pet construction over that of other type cars, declaring the Whippet meets fully the demand of the ever increasing number of women drivers. They claim that no other light six-cylinder car, or four, can be parked as easily or in as small a space as the Whippet. For a women to worm a large, heavy, cumbersome car into a tight park ing place, they declare, is a heavy tax on energy and strength, an ef fort not necessary in handling the smaller lighter Whippet. They claim that the Whippet steering gear construction together with the general design of the car makes its handling one requiring little effort. They cite still another Whippet advantage which has a special ap peal to women its ability to travel upwards of 30 miles to a gallon of fuel and to maintain a smooth riding quality at any speed over any kind of a highway. The ready response of the four wheel brakes is another feature stressed by factory officials, pro viding safety, not only in straight away country driving but in con gested city traffic where good brakes often spell the difference between crash and security. Every available inch of space has been utilized by the engineers in the Interior body construction to provide unusual roominess. To give room for stretching out in the front, seat, the metal dash is curved forward several inches and there in as much les: room in this compartment as there is in the rear. Also the general dashing, streamline effect in body con- fCnntinued on para 2.) By FRANK BECK A carload of Star automobiles was received by the Salem Auto company Wednesday. March .2. The car contained sedans, coupes, a collegiate roadster and a coach. In speaking of these models Mr. Shade called special attention to the collegiate roadster and said that it was proving; to be one of the most popular cars on the mar ket at the present time. The Salem Auto company moved recently from the, old location on North High street to a fine show room and repair shop on North Church street. They have an ex cellent location and are making many changes to aid in the giving of better service. Every effort is being expended to establish a first class modern shop, which means better and bet ter service at all times. A com plete line of accessories and parts have been secured and are ready for instant use. The proprietors have caused to be erected a wash .rack and a greasing rack, which are proving of grat usefulness and aid in giv ing first class service. The .personnel of the company includes the three proprietors, C. J. Taylor, H. J. Wooley, and H. E; Shade. These gentlemen pur chased the Salem Auto company in January. They have all been connected with this company for sevenT or eight years. Messrs. Taylor and Wobley were employed in the mechanical department and Mr. Shade as a salesman. They are all well qualified to carry on the work In a most thorough and effecfent manner. Other members of the personnel include J. -p.. "Wallace," ' a salesman ' with four years experience, Carl Graham, mechanic, and several other ser vice department employes. Panek, Brake Specialist, , Installs New Machinery Mike Panek-,, Salem's brake specialist, has just completed the installation of a new lathe es pecially designed - for truing brake drums. This lathe is a special machine to remedy poor druraa on the wheels. A great percentage of all brake drums ort both new and used cars are off center or out of round. On used cars many of the drums become grooved or scored all of which makes it an almost mechanical impossibility to get the best results from brake drums and brake lining. This new machine corrects these faults. The machine is automatic and will true drums attached to the wheels either with the tire off or on. It truos either inside or out side of both two-wheel and four brake drums while they are on the wheels. Heretofore, in order to true a brake drum. It has 4oen necessaTy to remove the drum from the wheel, turn it in the lathe, reas semble It on the wheel and then put in new hub bolts. Tightening; the hub bolts In many instances, would pull the drum off center and cause the same trouble as be fore. This was especially true in case of wooden wheels. By truing the drum on the wheel with Mr. Paneks new ma chine this costly and often times unsatisfactory operation is elim inated and the drum Is made ab solutely true with "the. axle. Mr, Panek. as a "brake specialist Is always looking for new equip ment and methods to improve his service of automobile brakes. Moscow Art Orchestra to Broadcast Over WEAF Arno -Arriga's Moscow art or chestra, will be! the feature for the, third Crosley Hour,, which will 1e broadcast overt the WEAF chain Sunday, March . from 5:30 to 6:30 o'clock, T eastern standard time.- This orchestra provided the entertainment for the first Crosley chain program In the series which began. February 6. The programs are broadcast ! on alternate Sun days. ,! . ! Willard Sektbnrg. distinguished bember of the American Guild of Organists : and j a com poser-plan 1st bt iHjte, and Anne Tyson, contral io, will give a) joint recital, in, the fctudio of WABC Wednesday night Marcb fcinth at. half past nine. Miss Tyson enjoys, the distinction of . being the young concert " star whose- voice Is frequently compar ed to that of Mme, Louise ffomer. The popularity of American type of motor car Is in no way en dangered by the introduction ot European standards of motor de sign in this country, nor Is the newcomer to be considered In com petition with established Ameri can design. This is the opinion of Paul G. Hoffman, vice presi dent of the Studebaker corpora tion of America. Mr. 'Hoffman's opinion is especial!.- interesting la view of the popularity-which; has l-been accorded the Erikine she. . built by Studebaker and embody ing many European standards.. I . "Several different types of small economical motor cars were intro duced at the latest automobile shows with much resulting discus sion as to whether they would re place the larger, more powerful cars of typical American design. There is room In American mo toring for both types. An indica tion of the truth of this conten tion may be found in sales of both. Uhe Erskine six, Studebaker's 2 1-3 litre European type and tha President, Studebaker's Big Six ssven passenger custom sedan.-! The success of the Erskine six since its recent introduction to America at the New York automo bile show is still a matter of com- " n-.ent both in automotive trade circles and among motorists them selves. Yet the President, with a! motor which ranks with the high-' est powered American cars, re mains the fastest selling seven passenger car in the world and ha( lost none of its popularity sine the "Little Aristocrat" was Intra duced. "It is "not too far fetched t -compare the motoring situation' with the housing situation. .The cities have their apartment build ings, while the suburbs have .their bungalows and mansions, Yet,no one would predict that. thjs. apart-. -ment or compact mode. bf living will ever replace the bungalow or mansion. Carrying this analo gy further, the big six is tfce Man sion type of motor car. the; stand ard six may be considered the bungalow type and the Erskine six the apartment type. "Perhaps it is not entirely cor rect to call the Erskine six a European- type of car, for it is essen tially American in everything ex cept its size, appearance "and "econ omy. Due to the high taxes ori motor vehicles," Europeans ( have -concentrated their design on tiny cars of limited power for the sake of light weight, low horsepower and fuel economy. For the, past two years we have heard -that seme American would come to the same sort of motor cars. But. Americans would never tolerate four forward speeds, the necessity of shitting gears at the slightest grade and the other details df op eration incident to the true Euro- (Continued on 4.) ' SH H POPULAR sas uro Demand Sets New, Records' During Last Year; in - Keeping With U; S; I In keeping with the demand in, this cbuatry for Nash cars which swept sales, and production last;, year 41 per cent ahead, of sales and production for 1925, overseas buyers are . like wise ; expressinff: their preference for Nash, in In creasing numbers. This is shown. In a marked Increase InT orders received by the Nash Motors' ex--port department for January and, early February, as compared with the same period in 1926 the big gest export year in the history of . the company, -.,1 Factory records show ; an in crease in orders for January for--export shipment of 26 per cent over January. 1926, and, as in-j dieatlng the wide sweep of public favor, February orders for the first 10 days-of the montlr.are 33 1-3 per cent greater, than the total orders for the entire raoath bf February, 1926. s And i la this connection, it is, recalled that thef company's gain in export business; last, year over 1925 was i 53 per cent: ' ; ' v t 5 The , seven-bearing . -'crankshaft . motors, with which each! Of the-, twenty-three models In the Nash line is equipped, are an important "; contributing factor to Vie i world ' wide acceptance of the Nash line which In the opinion' of many has set "the v pace this year for thj eitre automobile Industry,;